Bloomberg's Jason Kelly, author of The New Tycoons, profiles the participants, entrepreneurs, and investors at the center of this movement, exploring this phenomenon in which a surge of people—led by the most affluent—are becoming increasingly obsessed with looking and feeling better. Through in-depth looks inside companies and events from New York Road Runners to Tough Mudder and Ironman, Kelly profiles the companies and people aiming to meet the demands of these consumers, and the traits and strategies that made them so successful. In a modern world filled with anxiety, pressure, and competition, people are spending more time and money than ever before to soothe their minds and tone their bodies, sometimes pushing themselves to the most extreme limits. Even as obesity rates hit an all-time high, the most financially successful among us are collectively spending billions each year on apparel, gear, and entry fees. Sweat Equity charts the rise of the movement, through the eyes of competitors and the companies that serve them. Through conversations with businesspeople, many driven by their own fitness obsessions, and first-hand accounts of the sports themselves, Kelly delves into how the movement is taking shape. Understand the social science, physics, and economics of our desire to pursue activities like endurance sports and yoga Get to know the endurance business's target demographics Learn how distance running—once a fringe hobby—became a multibillion dollar enterprise fueled by private equity Understand how different generations pursue fitness and how fast-growing companies sell to them The opportunity to run, swim, and crawl in the mud is resonating with more and more of us, as sports once considered extreme become mainstream. As Baby Boomers seek to stay fit and Millennials search for meaning in a hyperconnected world, the demand for the race bib is outstripping supply, even as the cost to participate escalates. Sweat Equity, through the stories of men and women inside the most influential races and companies, goes to the heart of the movement where mind, body, and big money collide.

    Three children. One senile grandad. Six weeks. How bad could it possibly be? For teacher, Ben Robinson, the school summer holidays mean one thing - spending six weeks with his kids. This year, however, he also has his father and one very angry wife to contend with. The name of the game is simple: survive. Ben embarks on a summer of self-discovery that includes, amongst other things, becoming besotted by a beautiful Australian backpacker, an accidental Brexit march and a road rage attack. There's also the matter of saving his marriage, which is proving harder than he imagined, mainly due to an unfortunate pyramid scheme and one quite large bottom. But when Ben learns his father has a secret, it takes the whole family on a trip to Scotland that will make or break their summer - and perhaps Ben's life. From Jon Rance, bestselling author of Dan And Nat Got Married and About Us, comes a comedy about one man, one family, trying to survive the hardest six weeks of the year together. **Featuring an exclusive extract from the Christmas special, The Family Christmas Survival Guide, out later this year!**

    But while almost all of new PhD students say they want to work in academia, most are destined for disappointment. The hard truth is that half will quit or fail to get their degree, and most graduates will never find a full-time academic job.In Good Work If You Can Get It, Jason Brennan combines personal experience with the latest higher education research to help you understand what graduate school and the academy are really like. This candid, pull-no-punches book answers questions big and small, including- Should I go to graduate school--and what will I do once I get there?- How much does a PhD cost--and should I pay for one?- What kinds of jobs are there after grad school, and who gets them? - What happens to the people who never get full-time professorships? - What does it take to be productive, to publish continually at a high level? - What does it take to teach many classes at once? - What does it take to succeed in graduate school? - How does "publish or perish" work? - How much do professors get paid?- What do search committees look for, and what turns them off? - How do I know which journals and book publishers matter? - How do I balance work and life?This realistic, data-driven look at university teaching and research will make your graduate and postgraduate experience a success. Good Work If You Can Get It is the guidebook anyone considering graduate school, already in grad school, starting as a new professor, or advising graduate students needs. Read it, and you will come away ready to hit the ground running.

    It's divided into two sections. The first section on mindset explores lifestyle changes, new ways of thinking, and using imagination for you instead of against you to expand your identity and know your true self. Journaling and psychological counseling are recommended as well as finding mentors and an online community, such as the author's. The second section on back pocket tips provides several tools and techniques, such as smiling, the ABCs of body language, the 3-foot rule, the 4 magic words to initiate a conversation and the key to maintaining it, active listening, and the secret sauce, that are guaranteed to get you out of your cramped shell and into the exciting world of social Interaction. The author writes from experience with compassion, wit, and insight so that you feel like you're having a heart-to-heart conversation with an understanding friend.

    Star of BBC's Supersizers and hugely popular Times columnist's works through his anger about everything from dogs to cycle helmets.

    It's warm and safe in here, which you will have guessed already because it's about a human and three animals. You might not be able to remember the animals or the order they fall within the title, but that doesn't matter. The pictures will remind you that the story is about a woman, a mink, a salmon and a donkey. COD, not salmon, sorry - it's a cod.The woman is embarking on an important journey. She does not know her destination, but she knows what she'll find when she gets there: an open pub. It has been a long time since she has been in one due to a strange, sad region of yester-year called 'Lockdown'. On her travels she bumps into the mink, the cod and a donkey who inexplicably resembles Donald Trump, and together they discuss their most valued life lessons, such as the value of travel insurance, and why it's always important to wear breathable pants.

    This book covers those and a slew of other questions that shed light onto what constrains people, what motivates them, and ultimately what makes them happy.

    A look, a tap of the paw, a pose, a movement of the ears: their entire bodies express their emotions and feelings. Get to know your cat better through 50 detailed poses. They will help you understand your cat, but also to establish basic rules in order to live in harmony with him.

    We all want them to grow up to be confident and positive adults. Raising a child to be resilient and able to deal with life's ups and downs is also something that most parents strive for. Confident Kids will give you practical strategies for shaping and improving your child's outlook and mindset. Parents have a huge influence over the way their children think and deal with life's situations and events. Happy and successful children usually grow up to be well-adjusted adults who lead fulfilling lives. Click on look "inside" the book and check out the Contents page. Follow our advice and help your child to achieve their full potential by being confident, positive, respectful, resilient, focused and organized.

    They not only make a name for themselves but also add value and name to their institutions and countries.This book will give you an insight into the life, times, and world of some of these people. It takes you through the little-known journeys of these true achievers, who are leaders in their fields and have set examples in merit, excellence, and dedication. Their lives were never beds of roses. There were times when conditions were adverse and luck betrayed them, and yet, they refused to stop, and emerged winners in the race of life. There is the story of man who had only $8 in his pocket when he went to the US and became the greatest engineer of modern times—today, he is known as the ‘Father of the Pentium Chip’. There is the journey of a small town boy becoming a ‘Hall of Fame’ investor as per Forbes. From the son of a school teacher, an ordinary boy became a world-famous scientist, having 30 patents and 22 books to his credit. There is the tale of a man who once seemed to be “uninterested in academics” but went on to found one of India’s most popular online fashion portals—Jabong.com. Another is the story of a Delhi boy who founded billion dollar companies like MTC and Soin LLC.This book aims at not only giving the reader the story of these stalwarts, but also spur them to be inspired and motivated to do something different in their own lives.

    It's about learning to eat properly for your health." -Vitor Belfort, UFC two-time world champion"Mike Dolce's the best in the business."-Chael Sonnen, UFC world title contender"Mike Dolce's knowledge of nutrition and strength & conditioning has led him to be one of the most highly sought-after coaches in the sport." -Joshua Carey, Bleacher Report"You can learn a lot from this man right here." -Ariel Helwani, AOL's MMAFighting.comABOUT THE DOLCE DIET: LIVING LEANCalled "the patron saint of weight cutting," Mike Dolce has coordinated the high-profile weight loss for many of the world's top athletes, including...* Quinton "Rampage" Jackson, UFC / Pride FC world champion* Vitor "The Phenom" Belfort, UFC two-time world champion* Thiago "Pitbull" Alves, UFC world title contender* Chael Sonnen WEC / UFC world title contender* Gray "Bully" Maynard, UFC world title contender* Nate "Rock" Quarry, UFC world title contender* Mike "Quicksand" Pyle, WEC world champion* Jay "Thorobred" Hieron, IFL world championAs well as fan favorites...* Michael "The Count" Bisping, The Ultimate Fighter 3 winner* Jake "Juggernaut" Ellenberger, UFC veteran* Ed "Shortfuse" Herman, The Ultimate Fighter 3 runner-up* Chris "The Crippler" Leben, UFC veteran* Duane "BANG" Ludwig, UFC & K-1 veteranand many more!For the first time in print, Mike Dolce shares the same the principles, recipes, and strength-training workouts he uses in MMA's elite fight camps and how they can be used by YOU!INSIDE you will learn:* Recipes used in MMA's top fight camps with gluten-free & vegan options* Easy to follow sample meal plans with gluten-free & vegan options* Strength & Conditioning exercises with instructions & photos* Workout plans used by today's top athletesWHAT PEOPLE ARE SAYING ABOUT THE DOLCE DIETThe Dolce Diet, three words about Living Lean: 1. Simple 2. Inspirational 3. Effective. Thank you, Mike Dolce! You've made staying in shape easy! ~STEWART M. The Dolce Diet, Love it! My Little-Boy-2-B has been on it for 5.5 months! This diet is truly amazing for moms pre & post baby! Yes, The DolceDiet is prego friendly! Plenty of the RIGHT kind of food that tastes great! ~THE H2H WAITRESSStarted two weeks ago. Lost 13 pounds so far. Yea! Love the recipes! So do my kids! Thank you! ~DAWN H.Body fat down 4% in 2 months?! Yessss! #LIVING LEAN ~MOLLY C.The Dolce Diet, started 410, down 50 lbs. so far. ~ JOSH W.The Dolce Diet, 13 lbs. lost in 4 weeks! People are asking what I'm doing...Telling them LIVING LEAN! ~MIKE S.Real talk! The Dolce Diet is the Einstein, da Vinci and Jesus of losing weight all wrapped up in one...gluten free wrap that is. ~MIKEY F.Another 5 (lbs. lost) on The Dolce Diet. 25 pounds down in 2 weeks, 100 to go! #LivingLean! ~JOHN P.

    

    It is also the key to happier, healthier relationships, and greater personal fulfillment and business success. In "How to Use Power Phrases to Say What You Mean, Mean What You Say, & Get What You Want "she introduces readers to the concept of power phrases--short, focused expressions that let people be direct and to the point without seeming brusque or nasty. In clear, down-to-earth language, illustrated with numerous vignettes and real-world examples, Runion teaches readers how to: Say what needs to be said without fear of misinterpretation or creating negative emotional responses Master six basic methods for crafting power phrases for any setting and every social, professional, or interpersonal situation