Discover the steps of creating; the importance of creating what you truly love, how to focus on the creative process to move from where you are to where you want to be, and much more.

    In Decoding Greatness, award-winning social psychologist Ron Friedman illuminates a powerful third path—one that has quietly launched icons in a wide range of fields, from artists, writers, and chefs, to athletes, inventors, and entrepreneurs: reverse engineering. To reverse engineer is to look beyond what is evident on the surface and find a hidden structure. It’s the ability to taste an intoxicating dish and deduce its recipe, to listen to a beautiful song and discern its chord progression, to watch a horror film and grasp its narrative arc. Using eye-opening examples of top performers—from Agatha Christie to Andy Warhol, Barack Obama to Serena Williams—and groundbreaking research on pattern recognition, skill acquisition, and creative genius, Friedman reveals the staggering power of reverse engineering and teaches you how to harness this vital skill for yourself. You’ll learn how to take apart models you admire, pinpoint precisely what makes them work, and apply that knowledge to develop novel ideas, methods, and products that are uniquely your own. Along the way, you’ll meet the culinary detective who exposes top-secret recipes, the burglar who can visit a bank and recreate its blueprints, and the celebrated artist who reverse engineered his way to the top of his profession without any formal education. You don’t have to be a genius to achieve greatness, but you do need a method for getting there. Bursting with unforgettable stories and actionable strategies, Decoding Greatness is an indispensable guide to learning from the best, improving your skills, and sparking breakthrough ideas.

    Through Naikan we develop a natural and profound sense of gratitude for blessings bestowed on us by others, blessings that were always there but went unnoticed. This collection of introductory essays, parables, and inspirations explains what Naikan is and how it can be applied to life and celebrations throughout the year.Gregg Krech is Executive Director of the ToDo Institute, a Naikan education and retreat center near Middlebury, Vermont.

    And in Thermopylae, renowned classical historian Paul Cartledge looksanew this history-altering moment and, most impressively, shows how itsrepercussions have bearing on us even today. The invasion of Europe by Xerxesand his army redefined culture, kingdom, and class. The valiant efforts of afew thousand Greek warriors, facing a huge onrushing Persian army at the narrowpass at Thermopylae, changed the way generations to come would think aboutcombat, courage, and death.

    Drawing on reactions from every level of society, Schivelbusch charts the narratives defeated nations construct and finds remarkable similarities across cultures. Eloquently and vibrantly told, The Culture of Defeat is a brilliant and provocative tour de force of history.

    Quality assurance was conducted on each of these books in an attempt to remove books with imperfections introduced by the digitization process. Though we have made best efforts - the books may have occasional errors that do not impede the reading experience. We believe this work is culturally important and have elected to bring the book back into print as part of our continuing commitment to the preservation of printed works worldwide.

    But we are not as ethical as we think we are. In Blind Spots, leading business ethicists Max Bazerman and Ann Tenbrunsel examine the ways we overestimate our ability to do what is right and how we act unethically without meaning to. From the collapse of Enron and corruption in the tobacco industry, to sales of the defective Ford Pinto, the downfall of Bernard Madoff, and the Challenger space shuttle disaster, the authors investigate the nature of ethical failures in the business world and beyond, and illustrate how we can become more ethical, bridging the gap between who we are and who we want to be.Explaining why traditional approaches to ethics don't work, the book considers how blind spots like ethical fading--the removal of ethics from the decision--making process--have led to tragedies and scandals such as the Challenger space shuttle disaster, steroid use in Major League Baseball, the crash in the financial markets, and the energy crisis. The authors demonstrate how ethical standards shift, how we neglect to notice and act on the unethical behavior of others, and how compliance initiatives can actually promote unethical behavior. They argue that scandals will continue to emerge unless such approaches take into account the psychology of individuals faced with ethical dilemmas. Distinguishing our should self (the person who knows what is correct) from our want self (the person who ends up making decisions), the authors point out ethical sinkholes that create questionable actions.Suggesting innovative individual and group tactics for improving human judgment, Blind Spots shows us how to secure a place for ethics in our workplaces, institutions, and daily lives.

    Although it did not single-handedly win WWI, this extremely bloody battle did mark the end of the last major German offensive of the war. Miracle at Belleau Wood is a thoroughly researched, intelligent, and insightful account of one of the U.S. Army's most intense and ferocious actions of the Great War. It is also the story of how the Marines were transformed from a motley crew of shipboard soldiers and embassy guards into, ultimately, one of the world's most elite fighting units. This brand new account of one of the most stirring battles of the Great War is an essential read for anyone with an interest in that particular theatre and the history of U.S. Marine Corps.

    The core issue at the heart of strategy, the author notes, is whether it is possible to manipulate and shape our environment rather than simply become the victim of forces beyond one's control. Time and again, Freedman demonstrates that the inherent unpredictability of this environment-subject to chance events, the efforts of opponents, the missteps of friends-provides strategy with its challenge and its drama. Armies or corporations or nations rarely move from one predictable state of affairs to another, but instead feel their way through a series of states, each one not quite what was anticipated, requiring a reappraisal of the original strategy, including its ultimate objective. Thus the picture of strategy that emerges in this book is one that is fluid and flexible, governed by the starting point, not the end point.A brilliant overview of the most prominent strategic theories in history, from David's use of deception against Goliath, to the modern use of game theory in economics, this masterful volume sums up a lifetime of reflection on strategy.

    Bold leadership. Decisive action. Unfortunately, these prerequisites of success are almost always the ingredients of failure, too. In fact, most managers seeking to maximize their chances for glory are often unwittingly setting themselves up for ruin. The sad truth is that most companies have left their futures almost entirely to chance, and don’t even realize it. The reason? Managers feel they must make choices with far-reaching consequences today, but must base those choices on assumptions about a future they cannot predict. It is this collision between commitment and uncertainty that creates THE STRATEGY PARADOX.This paradox sets up a ubiquitous but little-understood tradeoff. Because managers feel they must base their strategies on assumptions about an unknown future, the more ambitious of them hope their guesses will be right – or that they can somehow adapt to the turbulence that will arise. In fact, only a small number of lucky daredevils prosper, while many more unfortunate, but no less capable managers find themselves at the helms of sinking ships. Realizing this, even if only intuitively, most managers shy away from the bold commitments that success seems to demand, choosing instead timid, unremarkable strategies, sacrificing any chance at greatness for a better chance at mere survival.Michael E. Raynor, coauthor of the bestselling The Innovator's Solution, explains how leaders can break this tradeoff and achieve results historically reserved for the fortunate few even as they reduce the risks they must accept in the pursuit of success. In the cutthroat world of competitive strategy, this is as close as you can come to getting something for nothing.Drawing on leading-edge scholarship and extensive original research, Raynor’s revolutionary principle of Requisite Uncertainty yields a clutch of critical, counter-intuitive findings. Among them:-- The Board should not evaluate the CEO based on the company’s performance, but instead on the firm’s strategic risk profile-- The CEO should not drive results, but manage uncertainty-- Business unit leaders should not focus on execution, but on making strategic choices-- Line managers should not worry about strategic risk, but devote themselves to delivering on commitmentsWith detailed case studies of success and failure at Sony, Microsoft, Vivendi Universal, Johnson & Johnson, AT&T and other major companies in industries from financial services to energy, Raynor presents a concrete framework for strategic action that allows companies to seize today’s opportunities while simultaneously preparing for tomorrow’s promise.

    "In Search of the Warrior Spirit "confronts this thorny issue with Richard Strozzi-Heckler's trademark personal, sympathetic style. In a top-secret U.S. military experiment, the author was asked to teach Eastern awareness disciplines ranging from aikido to meditation to a group of twenty-five Green Berets. This account chronicles his experiences in the training program and his attempts to revive traditional warriorship in a technological society. "In Search of the Warrior Spirit "explores the nature of war, the meaning of masculinity, and the need for moral values in the military. The book includes Heckler's response to 9/11, his experiences with the Pentagon and U.S. soldiers in Afghanistan, and his poignant reflections on the movie "Black Hawk Down, "which depicts the deaths of two of his trainees. In this revised edition, the author talks movingly of his visits to Afghanistan with NATO and about the Trojan Warrior Project and Marine Warrior Project, relating the tragic events in a war zone and revelatory conversations with both ordinary soldiers and such leaders as the Supreme Allied Commander of Europe. "From the Trade Paperback edition."

    This is a story that hasn’t been told before, one of the most hopeful to emerge from Iraq and Afghanistan—a saga of lives saved, not wasted.Greitens, a Navy SEAL and Rhodes Scholar, spends years working in refugee camps before he joins the military. He enlists because he believes the innocent of the world need heavily armed, moral protection. Wounded in Iraq, Greitens returns home and finds that his fellow veterans at Bethesda Naval Hospital all want the same thing: they want to continue to serve their country in some way, no matter the extent of their injuries. He founds The Mission Continues to provide paid public service fellowships for wounded veterans.One of the first Mission Continues fellows is charismatic former Marine sergeant Jake Wood, a natural leader who began Team Rubicon, organizing 9/11 veterans for dangerous disaster relief projects around the world. “We do chaos,” he says.The chaos they face isn’t only in the streets of Haiti after the 2011 earthquake or in New York City after Hurricane Sandy—it’s also in the lives of their fellow veterans, who’ve come home from the wars traumatized and looking for a sense of purpose. Greitens and Wood believe that the military virtues of discipline and selflessness, of sacrifice for the greater good, can save lives—and not just the lives of their fellow veterans. They believe that invigorated veterans can lead, by personal example, to stronger communities—and they prove it in Charlie Mike. Their personal saga is compelling and inspirational: Greitens and Wood demonstrate how the skills of war can also provide a path to peace, personal satisfaction, and a more vigorous nation.

    In fact I feel it is the best of its kind. . . . [It's] what the title says: ten minutes a day that connects your talents and abilities to the outcome you're seeking. As a retired NFL player looking forward, I can see as many applications for the toughness Jason Selk's program brought out of me in the business world as there were on the football field." --Jeff Wilkins, Former NFL Pro Bowl Kicker"The mental side of the game is extremely important. 10-Minute Toughness helps the players develop the mental toughness needed for success; it really makes a difference." --Walt Jocketty, General Manager of the 2006 World Champion St. Louis Cardinals"Jason Selk has spent a tremendous amount of time and energy developing effective mental-training programs and coaches workshops. He is truly committed to helping individuals and teams to perform at their very best, when it really counts." --Peter Vidmar, Olympic Gold MedalistMental training is a must for high performance both on the field and off. But simply hoping for mental toughness isn't going to build any mind muscles. You need a proven routine of daily exercises to get you where you want to go. 10-Minute Toughness is your personal coach for boosting brainpower and achieving a competitive edge in whatever game you play. With quickness and ease, you'll learn how to master your own mind and psych out your opponents using personalized techniques from one of America's most successful sport psychology consultants. Like no other program available, the 10-Minute Toughness (10-MT) routine gets you ready for the competition in just ten minutes a day.

    And at the bottom of the page is the triangular clipping which you cut out and send for the book on how to acquire ...

    Although employed as a Privy Councillor at the Duke of Weimar’s court, where he helped oversee major mining, road-building and irrigation projects, he also painted, directed plays, carried out research in anatomy, botany and optics — and still found time to produce masterpieces in every literary genre. His 1,413 maxims and reflections reveal not only some of his deepest thought on art, ethics, literature and natural science, but also his immediate reactions to books, chance encounters or his administrative work. With a freshness and immediacy which vividly conjure up Goethe the man, they make an ideal introduction to one of the greatest of European writers.