In Everything All At Once, the New York Times bestselling author issues a call to arms meant to rouse everyone to become the change they want to see in the world. Whether addressing global warming, social change, or personal success, there are certain strategies that always get results: looking at the world with radical curiosity, being driven by a desire for a better future, and being willing to take the actions needed to make change a reality.With his signature humor and storytelling, Bill shares how he has developed specific techniques for what he calls the "everything all at once" lifestyle, from his childhood scouting adventures and his career at aerospace companies to the development of his famous Science Guy television show. This approach requires the nerd mindset: a way of thinking that leaves no stone unturned. It's about learning to solve problems through exploration, trial and error, and sheer creativity. Problem solving is a skill that anyone can harness to create change, and Bill Nye is here to show us how to sort out problems, recognize solutions, and join him in changing the world.

    His world crashed down after he smashed his right ankle and causing severe damage to his left fibia and tibia. It was unclear if he would ever walk properly again, let alone ride a motorbike. Charley recounts the ambulance ride, the numerous operations in a Portugese hospital, the medivac flight back to London, and his journey of recovery. As his inability to walk for several months provokes introspection, Boorman recounts his childhood, where his passion for motorbikes began, and the formative influences in his life—from his father, a famed director, to his longtime friend Ewan McGregor, and Sean Connery’s son Jason, who introduced him to bikes. These touchstones give him strength on the long way back to health.

    The lifers - as in "caddies for life" - that plied the loops were an ensemble of misfits and degenerates that made the caddy yard look more like an OTB parlor than anything near a country club.  But Dunn came of age in those yards and on those courses, and after an eye-opening experience caddying in Aspen during college the magnetism of the game and the lifestyle proved irresistible. One adventure after another kept him coming back summer after summer, until - out of college - he found himself migrating with the seasons, looping at some of the most exquisite and exclusive golf locations in the world; Sherwood, Augusta, Bandon Dunes, Shinnecock, and St. Andrews to name a few. Dunn criss-crossed the country on his own big loop; working inside the privet hedges while camping on the mountains; following the back roads and stumbling across unexpected moments of profound natural beauty; embracing the freedom of what he calls the last vagabond existence in America, all while trying to decide whether to quit the loop and get a real job. Maybe next season...

    She's written the book that no star at the top ever dares write: she blows the lid off what it's like to make it in Hollywood from the unique perspective of being a powerful player herself. As a woman who's seen it all, who created the life she wanted without much help from anybody, Roseanne Arnold tells the unvarnished, uncensored, raw and raunchy truth about what has happened to her since "Roseanne" became a hit. The transition from stand-up stardom, when everyone knew her jokes were hers, to the world of producers and writers who thought nothing of taking credit for her material. The battles to make "Roseanne" a show about a three-dimensional woman who's in control, not a woman who's a victim. The difference between how much power everyone on the outside assumed she had, how little she did have, and how hard she had to fight to get more. Roseanne talks unflinchingly about the painful side of being who she is: dealing with her family, her past, drugs, the attacks in the press. And just like any woman who's raising children, getting a divorce, getting married, or just trying to keep it together, Roseanne talks about her personal life and her relationship with her soulmate, Tom Arnold, in ways that many of us will recognize - though even Roseanne's most mundane day ends up being unlike anyone else's. That's because there is no one else like her. And no one else could have captured on the page the tough, wise, take-no-prisoners truth that Roseanne finally tells in My Lives.

    This chronicle of life in the skin trade follows the meteoric rise of Stacey Keith, a girl scarcely out of her teens whose eye-popping assets launch her from wet T-shirt contests to the catwalks of Houston, strip bar capital of the world. Almost overnight, she is discovered by a famous porn star, who Svengalis her onto the pages of Playboy, Penthouse, and dozens of other men’s magazines. While strutting her stuff onstage and across the country, Stacey makes the fateful decision to head to Hollywood. She’s got everything a girl could want: fame, attention, endless piles of cash...but no idea what awaits her. With Internet porn overtaking men’s magazines, everyone from her Mafia-boss road manager to her smarmy talent agent pressures Stacey to do more than just flash her flesh. Uber-boob filmmaker Russ Meyer verbally abuses her; rocker Don Henley tries to use her. Yet through it all, from the warped misogyny of Playboy to the S&M dungeons of the Pacific Palisades, Stacey’s dark, self-deprecating humor will leave you laughing, crying and rooting for her at every step of the way.

    The author of Scientific Advertising, Claude C. Hopkins, is well known as the father of modern advertising techniques, and this book has been widely used by students of advertising and marketing. This book covers many important aspects of advertising including how advertising laws are established, mail order advertising, headlines, psychology, strategy, budgeting, and more advanced subjects like negative advertising and how to test an advertising campaign.

    When his New York Giants played the Baltimore Colts for the league championship that year, it became the single most memorable contest in the history of professional football. Broadcast to an audience of millions, it was the first title game ever to go into sudden-death overtime. Its drama, excitement, and controversy riveted the nation and helped propel football to the forefront of the American sports landscape.Now, to mark the fiftieth anniversary of "The Greatest Game Ever Played," New York Giants Hall of Famer and longtime television analyst Frank Gifford provides an inside-the-helmet account that will take its place in the annals of sports literature. Drawing on the poignant and humorous memories of every living player from the game -- including fellow Hall of Famers Sam Huff, Andy Robustelli, Art Donovan, Lenny Moore, and Raymond Berry -- as well as the author's own experiences and reflections, The Glory Game captures a magnificent moment in American sports history. It is the story of two very different cities and teams, filled with the joy, the disappointment, and the eternal pride of a day that will forever symbolize all that is great about sports.Told with gripping immediacy, The Glory Game is an indelible portrait of the NFL's most transcendent hours -- a winter version of The Boys of Summer, told by one of football's true legends.

    But its visionary founder, Jeff Bezos, wasn't content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection and seductive convenience at disruptively low prices. To do so, he developed a corporate culture of relentless ambition and secrecy that's never been cracked. Until now. Brad Stone enjoyed unprecedented access to current and former Amazon employees and Bezos family members, giving readers the first in-depth, fly-on-the-wall account of life at Amazon. Compared to tech's other elite innovators--Jobs, Gates, Zuckerberg--Bezos is a private man. But he stands out for his restless pursuit of new markets, leading Amazon into risky new ventures like the Kindle and cloud computing, and transforming retail in the same way Henry Ford revolutionized manufacturing.The Everything Store will be the revealing, definitive biography of the company that placed one of the first and largest bets on the Internet and forever changed the way we shop and read.

    He hits people with pile driver force. Running backs and pass receivers shudder with expectation as the charging free safety crashes into them. Surprisingly, Jack Tatum is a gentle man off the gridiron. Though he loves the combat, he hates the injuries that result, some permanently, and he has been responsible for his share. He also hates the cheap shot. Tatum says enforce the rules...cut down the injuries and allow the game to be played with some degree of civilized behavior. This is the only sport, except for boxing and hockey, where everyone is inevitably injured because the rules don't provide for adequate safety. The classic combat of the gridiron began for Tatum, an under-privileged kid, in Passaic, New Jersey, where he became just about the most celebrated football player that area of the country had every produced. Tatum makes no apologies for his roughness; but he says the wold picture and was strongly moved by the terrible accident which paralyzed Darryl Stingley after Tatum hit him in a pres-season game. In the book, Tatum evaluates the players, especially the quarterbacks, the coaches, his teammates, the fans and the total ambiance of the football experience in a hardhitting colorful style.

    Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nike’s annual sales top $30 billion. In an age of startups, Nike is the ne plus ultra of all startups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today.But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At 24, after backpacking around the world, he decided to take the unconventional path, to start his own business—a business that would be dynamic, different.Knight details the many risks and daunting setbacks that stood between him and his dream—along with his early triumphs. Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything.

    you teach guys and gals about leadership and you've helped not only military guys but families." - Megyn Kelly"You show in the book how to motivate... thanks for writing the book Extreme Ownership." Bill O'Reilly"[Jocko] is the co-author of an incredible new book - which I've been loving. Trust me. Buy it." - Tim Ferriss"This is a life-learning lesson for everyone... the book is awesome." - Sean HannitySent to the most violent battlefield in Iraq, Jocko Willink and Leif Babin’s SEAL task unit faced a seemingly impossible mission: help U.S. forces secure Ramadi, a city deemed “all but lost.” In gripping firsthand accounts of heroism, tragic loss, and hard-won victories in SEAL Team Three’s Task Unit Bruiser, they learned that leadership—at every level—is the most important factor in whether a team succeeds or fails.Willink and Babin returned home from deployment and instituted SEAL leadership training that helped forge the next generation of SEAL leaders. After departing the SEAL Teams, they launched Echelon Front, a company that teaches these same leadership principles to businesses and organizations. From promising startups to Fortune 500 companies, Babin and Willink have helped scores of clients across a broad range of industries build their own high-performance teams and dominate their battlefields.Now, detailing the mind-set and principles that enable SEAL units to accomplish the most difficult missions in combat, Extreme Ownership shows how to apply them to any team, family or organization. Each chapter focuses on a specific topic such as Cover and Move, Decentralized Command, and Leading Up the Chain, explaining what they are, why they are important, and how to implement them in any leadership environment.A compelling narrative with powerful instruction and direct application, Extreme Ownership revolutionizes business management and challenges leaders everywhere to fulfill their ultimate purpose: lead and win.

    Creativity, Inc. is a book for managers who want to lead their employees to new heights, a manual for anyone who strives for originality, and the first-ever, all-access trip into the nerve center of Pixar Animation—into the meetings, postmortems, and “Braintrust” sessions where some of the most successful films in history are made. It is, at heart, a book about how to build a creative culture—but it is also, as Pixar co-founder and president Ed Catmull writes, “an expression of the ideas that I believe make the best in us possible.” For nearly twenty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story trilogy, Monsters, Inc., Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner thirty Academy Awards. The joyousness of the storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Here, in this book, Catmull reveals the ideals and techniques that have made Pixar so widely admired—and so profitable.   As a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph.D. student at the University of Utah, where many computer science pioneers got their start, and then forged a partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later, Toy Story was released, changing animation forever. The essential ingredient in that movie’s success—and in the thirteen movies that followed—was the unique environment that Catmull and his colleagues built at Pixar, based on philosophies that protect the creative process and defy convention, such as:   • Give a good idea to a mediocre team, and they will screw it up. But give a mediocre idea to a great team, and they will either fix it or come up with something better. • If you don’t strive to uncover what is unseen and understand its nature, you will be ill prepared to lead. • It’s not the manager’s job to prevent risks. It’s the manager’s job to make it safe for others to take them. • The cost of preventing errors is often far greater than the cost of fixing them. • A company’s communication structure should not mirror its organizational structure. Everybody should be able to talk to anybody. • Do not assume that general agreement will lead to change—it takes substantial energy to move a group, even when all are on board.

    Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays therePosition a follower so that it can occupy a niche not claimed by the leaderAvoid letting a second product ride on the coattails of an established one.Positioning also shows you how to:Use leading ad agency techniques to capture the biggest market share and become a household nameBuild your strategy around your competition's weaknessesReposition a strong competitor and create a weak spotUse your present position to its best advantageChoose the best name for your productDetermine when-and why-less is moreAnalyze recent trends that affect your positioning.Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today.

    But long before he put on the deputy's star, he grew up in Nigeria, where his experiences were equally unforgettable. In THE LAWDOG FILES: AFRICAN ADVENTURES, LawDog chronicles his encounters with everything from bush pilots, 15-foot pythons, pygmy mongooses, brigadier-captains, and Peace Corp hippies to the Nigerian space program. THE LAWDOG FILES: AFRICAN ADVENTURES are every bit as hilarious as the previous volume, as LawDog relates his unforgettable experiences in a laconic, self-deprecating manner that is funny in its own right. Africa wins again, and again, and again, but, so too does the reader in this sobering, but hilarious collection of true tales from the Dark Continent.

    Like his teammates and rivals, he trained for countless hours, sacrificing his body and potential career for a chance at fleeting glory without fortune or fame. His only goal: to win Nationals and go down in Ultimate history as one of the greatest athletes no one has ever heard of.With humor and raw honesty, Gessner explores what it means to devote one's life to something that many consider ridiculous. Today, Ultimate is played by millions, but in the 1980s, it was an obscure sport with a (mostly) undeserved stoner reputation. Its early heroes were as scrappy as the sport they loved, driven by fierce competition, intense rivalries, epic parties, and the noble ideals of the Spirit of the Game. Ultimate Glory is a portrait of the artist as a young ruffian. Gessner shares the field and his seemingly insane obsession with a cast of closely knit, larger-than-life characters. As his sport grows up, so does he, and eventually he gives up chasing flying discs to pursue a career as a writer. But he never forgets his love for this misunderstood sport and the rare sense of purpose he attained as a member of its priesthood.