What can he teach us about making our own ideas, products and services break through?Jeetendr shows why successful images today - the most famous being Kim Kardashian - are not photoshopped to perfection, but flawed, vulnerable, and in-your-face. This total transparency generates a level of authenticity that traditional marketing tactics just can't touch.From YouTube sensations like Pew Die Pie to taxi-hailing app Uber, The Kim Kardashian Principle reveals the people, products and brands that do it best. After all, in a world where a big booty can break the internet, self-obsession is a must-have. No posturing, no apologies, and no shying away from the spotlight.The Kim Kardashian Principle by Jeetendr Sehdev is a fresh, provocative and eye-opening guide to understanding why only the boldest and baddest ideas will survive - and how to make sure yours is one of them.

    It felt like an alien invasion but her instincts took over and, despite being totally unmaternal, she found herself going ahead with the pregnancy.My Shitty Twenties is based on an award-winning blog about being a single mum. Emily Morris started writing when her son was two and she needed to try to find something funny in a crap, banal day. Six years later, this is her story.

    Welcome to Weezer’s weird world, steered by brainchild Rivers Cuomo — perhaps the world’s most unlikely rock star. Exhaustively researched, Rivers’ Edge documents the rise of the band from Cuomo’s beginnings as a failure on Hollywood’s hair metal scene to his reinvention of himself as the undeniable ruler of Weezer. Luerssen uncovers what really happened during Weezer’s strange hiatus and subsequent re-emergence in 2000, which was one of the most successful comebacks in music history. Through key interviews with friends, associates, members of Weezer, and bandmates in their solo projects, Rivers’ Edge is a must-own for any Weezer fan.

    Paul hired Michael as his security guard, beginning a thirty-year music business career in which he worked with such legendary names as Led Zeppelin, Bad Company, The Osmonds, Sheena Easton, Frank Sinatra, Bon Jovi, Cher, and Kiss. As tour manager, Michael was responsible for every aspect of their safety and their comfort, from making sure they were not mobbed on stage to making sure they got paid. To some of them he became close. He was best man at Jon Bon Jovi's wedding, and provided personal security for Cher at her Malibu home. He shared their wildest excesses, their highs and their lows; he saw their fears, and all too often, their loneliness and paranoia. Sometimes hilarious, frequently shocking, always perceptive, Star Man is the outrageous, uncompromising, and brutally honest story of one man's life with the biggest stars of rock.

    Williams and it "ragtag army of part-timers" took on a Goliath-sezed insurance industry.

    You may find it for free on the web. Purchase of the Kindle edition includes wireless delivery.

    Leading cycling writer Richard Moore's profile of Dave Brailsford, the head of Team Sky and the man who masterminded the British Cycling revolution, gives a unique insight into the psychology of one of the most fascinating figures in world sport.

    A low-ranking TV personality. Rather immature and carefree, my only responsibility to date has been a guinea pig. All that's about to change. I'm pregnant, and now I've become a cheddar cheese junkie, inseparable from my dungarees. Help!' Who can Mel turn to? Pen, her best friend, who is still annoyingly carefree and single, and whose effect on Mel is like an injection of pure caffeine to the system? Jools, the hippy who recommends basil nosegay for labour pains and placenta pate canapes when entertaining? Amanda, the well-heeled, pregnant-friend-from-Hell who, only weeks after her textbook delivery, is planning to have her firstborn taught to ski? Kate, Mel's sister and mother of two, whose offspring are inclined towards dangerous Captain Hook impersonations and sudden mood swings? Mel's mother, who got Mel through babyhood by way of regular coffee mornings and who impresses on her the importance of portable 1950s baby gear that looks about as foldable as a Transit van? Dan, the dad-to-be, who suddenly stops going to the pub to concentrate on Mel's dietary requirements and has adopted the sinister habit of always keeping a tape measure attached to his belt?

    The authors identify 10 qualities, attributes, and skills that help to explain Lincoln's effectiveness, despite seemingly insurmountable odds:1. Implementing and sustaining a mission and vision with focused and profound clarity2. Communicating ideas effectively with precise and straightforward language3. Building a diverse and competent team to successfully address the mission4. Engendering trust, loyalty, and respect through humility, humor, and personal example5. Leading and serving with emotional intelligence and empathy6. Exercising situational competence and responding appropriately to implement effective change7. Rising beyond personal and professional trials through tenacity, persistence, resilience, and courage8. Exercising purposeful visibility9. Demonstrating personal growth and enhanced competence as a lifetime learner, willing to reflect on and expand ideas10. Believing that hope can become a realityChapters devoted to each element explore the historical record of Lincoln's life and actions, then discuss the implications for modern educators. End-of-chapter exercises provide a structure for reflection, analysis of current behaviors, and guidance for future work, so that readers can create their own path to success--inspired by the example of one of the greatest leaders of all time.

    You'll soon be relating to the sense of humour that moves an ambulance driver to respond to his friend and fellow paramedic's predicament on a hot summer's day, as a powerful smell engulfs the saloon of the vehicle. What would you do? Open the cab windows and the hatch through to the saloon to provide some extra ventilation? Of course not! You switch the heating on, causing the already intolerable pong to become even more unbearable, making for a bangin' mess room tale on your later return! Wonderfully illustrated with cartoons depicting each scene, it's an eye-watering insight into the Lighter Side of working on the Dark Side, straight from the mess rooms of ambulance stations up and down the UK. There's also a heartening reminder of the power of a flamin’ good belly laugh and its analgesic effect even in situations of severe pain. This is a book that laughs in the face of extreme emotion and stress. Outrageous? Perhaps. Distasteful? Probably. Humorous? Absolutely!

    Clear and engaging - written by one of the top professionals in consumer insight. The book takes you through the process step by step - from Data to Information to Insight to Inspiration. This book is used worldwide by both students and professionals.

    Don’t ask her to forgive and forget.When Kim was just 22, her older brother, Ron Goldman, was brutally killed by O.J. Simpson. Ron and Kim were very close, and her devastation was compounded by the shocking not guilty verdict that allowed a smirking Simpson to leave as a free man.It wasn’t Kim’s first trauma. Her parents divorced when she was young, and she and Ron were raised by their father. Her mother kidnapped her, telling her that her father didn’t love her any more. When she was 14, she was almost blinded from severe battery acid burns on her face during an automobile accident, requiring three reconstructive surgeries.But none of these early traumas compared to the loss of her brother, the painful knowledge that his killer was free, and fact that she could not even grieve privately—her grief was made painfully public. Counseled by friends, strangers, and even Oprah to “find closure,” Kim chose a different route. She chose to fight.Repeatedly, Kim and her family pursued Simpson by every legal means. Foiled over and over again, they ultimately achieved a small measure of justice.Kim’s story is one of tragedy, but also of humanity and, often, comedy. Living life as one of America’s most famous “victims” isn’t always easy, especially as a single mother in the dating market. She often had bizarre first date experiences, with one man even breaking down into tears and inconsolable with grief after realizing who she was.Ultimately Kim’s story is that of an ordinary person thrown into extraordinary circumstances at a very young age, and who had the courage—despite the discouragement of so many—to ignore the conventional wisdom and never give up her fight for justice.

     This collection of stories recalls outrageous tales of criminals running from the police, patients arriving in the ER with one foot over the threshold of death's door, stupid ways patients have injured themselves, and a variety of recollections of patients penetrating themselves with household objects. But not every case is funny. Some of the stories recounted are filled with crippling grief, can offer a glimpse of the fear ER workers feel, and detail that sometimes nurses and doctors simply can't win against the power fighting against them. 'But I Came by Ambulance!' is a perfect read for a lazy afternoon, when you're stuck inside due to the weather, or when you're in between caring for the same types of patients described within these pages.

    And if every page of these chapters does not proclaim to the reader that the only means for the realization of Truth is ahimsa, I shall deem all my labour in writing these chapters to have been in vain. And, even though my efforts in this behalf may prove fruitless, let the readers know that the vehicle, not the great principle, is at fault.- M. K. Gandhi

    You probably know the names already: the Sicilian Defense, the Ruy Lopez, the French Defense, the Caro-Kann, the Benoni, the London System, the Scandinavian Defense and so on. But most chess players don't know WHY the openings are called what they are. In this entertaining book, bestselling author Nathan Rose lays out the origins of over 50 standard chess openings and their names. The tales are often deeply connected to the lives of the leading chess grandmasters, the historical events taking place at the time, and the critical chess world championship contests. All these stories are collected together in this, the first book dedicated to uncovering them. The names of the chess openings tell the history of chess. You will meet larger than life characters such as Bobby Fischer, Aron Nimzowitsch, Alexander Alekhine, Frank Marshall, Siegbert Tarrasch, Wilhelm Steinitz, and Paul Morphy. Some of these men won their fame in the chess world championship, while some gained wider renown for reasons other than their ability to play chess. You will be agog at Paul Morphy's stunning conquest of Europe and subsequent disappearance, the outrageous antics of Aron Nimzowitsch upon losing a game, and the eccentric names Alexander Alekhine gave his cats. You will also travel through the places and events that defined chess in the early years. As David Shenk showed in "The Immortal Game", the history of chess has often mirrored the history of society. There's the 1972 world chess championship that pitted the Soviet Union's Boris Spassky against America's irascible Bobby Fischer in the "Match of the Century". The 1939 chess olympiad in Argentina which coincided with the outbreak of World War II. The unveiling of the "Mechanical Turk" chess-playing contraption in 18th-century Vienna. And let's not forget the triumph of Deep Blue over Garry Kasparov. Over 50 standard chess openings and variations. The People: Ruy Lopez Philidor Defense Evans Gambit Petrov's Defense Schliemann-Jaenisch Gambit Falkbeer Countergambit Staunton Gambit Anderssen's Opening Morphy's Defense Caro-Kann Defense Bird's Opening Winawer Variation Albin Countergambit Steinitz Variation Chigorin Defense Alapin's Opening Maroczy Bind Tarrasch Defense Marshall Defense Rubinstein Variation Alekhine's Defense Grunfeld Defense Reti Opening Nimzowitsch Defense Najdorf Variation Pirc Defense Torre Attack Grob's Attack Larsen's Opening Benko Gambit Fischer Defense The Places: English Opening Scotch Opening French Defense Dutch Defense Danish Gambit Indian Defense Scandinavian Defense Sicilian Defense Catalan Opening Baltic Opening Slav Defense London System Paris Opening Berlin Defense Vienna Game Budapest Gambit Leningrad Variation Scheveningen Variation The Stories: Dragon Variation Giuoco Piano Benoni Defense Grand Prix Attack Orangutan Opening Fried Liver Attack Impress your friends with superior opening knowledge - withou