Book picks similar to
Then We Set His Hair on Fire: Insights and Accidents from a Hall-Of-Fame Career in Advertising by Phil Dusenberry
advertising
marketing
non-fiction
business
Why I Stopped Wearing My Socks
Alok Kejriwal - 2018
He would inherit the family’s socks manufacturing business and be the hard-working, money minting, quintessential Marwari businessman, forever. Except that it didn’t turn out that way. A few years after surviving the family setup, something turned up that sent Alok on a completely different career path: the INTERNET! A crazy business idea Alok had turned out to be a winner and contests2win.com was born. Soon, Alok was fighting and thriving in a world completely different from the one he had grown up in. A world where technology breakthroughs, VCs, and out-of-the-box thinking decided the real winners. Why I Stopped Wearing My Socks is Alok’s real, life story of starting up and unadulterated entrepreneurship. It traces his roller-coaster ride as an aspiring entrepreneur; traversing through a variety of business ideas in the family business up to his big breakthrough as one of India’s first entrepreneurs to tap the power of the internet. It details the amazing success of contests2win.com and Mobile2win, a venture eventually acquired by The Walt Disney Company. The chapters in the book are actual stories, throbbing with memorable anecdotes that conclude with crisp learnings for the readers. Why I Stopped Wearing My Socks is a deeply compelling story about beating the odds, staying motivated and gung-ho entrepreneurship. It is an inspiration as well as a practical guide to emerging a winner.
Fates Worse Than Death
Kurt Vonnegut Jr. - 1982
Here we go again with real life and opinions made to look like one big, preposterous animal not unlike an invention by Dr. Seuss...--Kurt Vonnegut, from Fates Worse Than Death
And Life Continues: Sex Trafficking and My Journey To Freedom
Wendy Barnes - 2015
And Life Continues is her story: how she became a victim of human trafficking, why she was unable to leave the man who enslaved her for fifteen years, and the obstacles she overcame to heal and rebuild her life after she was rescued.
Knowing Your Value: Women, Money, and Getting What You're Worth
Mika Brzezinski - 2011
In "Knowing Your Value," bestselling author Mika Brzezinski takes an in-depth look at how women today achieve their deserved recognition and financial worth. Prompted by her own experience as co-host of "Morning Joe, " Mika interviews a number of prominent women across a wide range of industries on their experience moving up in their fields. Mika reveals how these women, including such impresarios as White House star Valerie Jarrett, comedian Susie Essman, writer and director Nora Ephron, Facebook 's Sheryl Sandberg, and broadcaster Joy Behar, navigated the inevitable roadblocks that are unique to women. Mika also uncovers what men think about the approach women take in the workplace, getting honest answers from Donnie Deutsch, Jack Welch, Donald Trump, and others about why women are paid less, and what pitfalls women face and play into as they try to get their worth at work." Knowing Your Value" blends these personal stories and opinions with the latest research and polling on issues such as equal pay, women in the boardroom, and access to start-up capital. Written in Mika 's brutally honest, funny, and self-deprecating style, "Knowing Your Value" is a vital book for professional women of all ages.
I Love Her, That's Why!: An Autobiography
George Burns - 1955
From humble beginnings in New York, Burns and Allen went on to become much-loved stars of stage, radio, television, and the big-screen, one of the few entertainers to be successful in each venue. The book begins with Burns' childhood and early struggles in vaudeville before he meets Gracie Allen. Burns then details his efforts to win her affections; their marriage and adoptions of two children; radio, film, and TV productions (including the script of a 1955 show for their television series). Included are 16 pages of illustrations. George Burns, born in 1896, passed away at age 100 in 1996. Gracie Allen preceded him in death, passing away in 1964.
Living with a SEAL: 31 Days Training with the Toughest Man on the Planet
Jesse Itzler - 2015
His life is about being bold and risky. So when Jesse felt himself drifting on autopilot, he hired a rather unconventional trainer to live with him for a month-an accomplished Navy SEAL widely considered to be "the toughest man on the planet"! Living With a Seal is like a buddy movie if it starred the Fresh Prince of Bel- Air. . .and Rambo. Jesse is about as easy-going as you can get. SEAL is. . . not. Jesse and SEAL's escapades soon produce a great friendship, and Jesse gains much more than muscle. At turns hilarious and inspiring, Living With a Seal ultimately shows you the benefits of stepping out of your comfort zone.
The Fred Factor: How passion in your work and life can turn the ordinary into the extraordinary
Mark Sanborn - 2002
Because of that, he is constantly going the extra mile handling the mail – and sometimes watching over the houses – of the people on his route, treating everyone he meets as a friend. Where others might see delivering mail as monotonous drudgery, Fred sees an opportunity to make a difference in the lives of those he serves.We’ve all encountered people like Fred in our lives. In THE FRED FACTOR, Mark Sanborn illuminates the simple steps each of us can take to transform our own lives from the ordinary – into the extraordinary. Sanborn, through stories about Fred and others like him, reveals the four basic principles that will help us bring fresh energy and creativity to our life and work: how to make a real difference everyday, how to become more successful by building strong relationships, how to create real value for others without spending a penny, and how to constantly reinvent yourself. By following these principles, and by learning from and teaching other “Freds,” you, too, can excel in your career and make your life extraodinary. As Mark Sanborn makes clear, each of us has the potential be a Fred.THE FRED FACTOR shows you how.
Fatso: Football When Men Were Really Men
Arthur J. Donavan - 1987
A bright, witty assessment of football in the 1950s.
Doctor in the House (Doctor, Doctor! Book 2)
Alex Rudd - 2015
A distraught woman who regrets not going to see a GP sooner. More Googled self-diagnoses than one can count… After three years as one of London’s doctors - as full-time night-time GP doing the house calls that no-one else wants to do - Alex Rudd has switched to working in surgeries. Rudd travels to a different place surgery each day, helping those struggling to cope with patient numbers and seeing those that might not otherwise be seen. With limited time to spend on each patient, he must walk the difficult line between caring for patients while diagnosing and prescribing efficiently. Hilarious diagnoses mix with genuine tragedies as Rudd sees a variety of patients, with all sorts of medical conditions. In this follow-up to “London Call-Out: Confessions of a Doctor in the Capital”, Rudd presents us with another window into the world of the freelance GP today, and the challenges they face. With moments that stir admiration and sadness, this timely and insightful memoir is as thought-provoking as it is entertaining.
Get It On!: What It Means to Lead the Way
Keni Thomas - 2011
That’s all it took. I was writing a letter home to my mom when the call rang out across the American compound: 'Get it on!' And just like that, the course of my life changed forever." Decorated U.S. military veteran-turned-country musician Keni Thomas gives a personal account of his heart-wrenching experiences in the chaotic 1993 Battle of Mogadishu to express a unique set of leadership lessons and inspired view of our greater purpose. Get It On! reminds readers "that we, as individuals, do indeed matter, that we are anything but ordinary, fully capable of carrying out life-changing assignments at any level and in any situation. We can make a difference in this world."Carrying a guitar now rather than a rifle, Keni also shares stories from the stage of the Grand Ole Opry to overseas concerts for active soldiers, always passionate about the battle that "still shapes my thoughts on a daily basis" and eager to encourage the absolute best in those who are willing to answer whatever call God places on their lives.Reviews:"Keni Thomas is a great storyteller. (This) is a book for everyone."-- War on Terror News
Marketing: A Love Story: How to Matter to Your Customers
Bernadette Jiwa - 2014
This is her finest work, a book that ought to be read by everyone on your team, and somehow hidden from your competitors."—SETH GODIN One of the biggest challenges we face as entrepreneurs and innovators is understanding how to make our ideas resonate. We tend to have no shortage of ideas, but we struggle to tell the story of how they are going to be useful in the world and why they will matter to people. Marketing is the way we communicate how our ideas translate to value for people in a marketplace.Marketing has become a necessary evil for every business, but what if we adopted a different view of it? What if marketing was less about promotion or coercion and more about reaching out to people and helping them to solve problems? What if marketing was how we found more ways to do better work and to matter to our customers?What if marketing was where we began our journey towards understanding what people need and want?What if it was our vantage point for seeing the world through the eyes of our customers? How different would marketing be then?
Of Mikes and Men: A Lifetime of Braves Baseball
Pete Van Wieren - 2010
Pete Van Wieren’s legacy began in 1976, when he and a young Skip Caray were hired to call Atlanta Braves games. During the next three decades, "the Professor" and Caray became the voices of a team known nationwide as America's Team courtesy of Ted Turner's SuperStation TBS. In this heartfelt autobiography, Van Wieren shares his memories of thrilling moments in Braves history, such as the 1995 season when the Braves won the world championship; the pitching mastery of Greg Maddux, Tom Glavine, and John Smoltz; the heartbreak of the 1996 World Series loss to the Yankees; and Atlanta's unprecedented run of 14 consecutive division titles.
When the Meadowlark Sings: The Story of a Montana Family
Nedra Sterry - 2003
Prize-winning novelist Cai Emmons praises Sterry by saying she really knows how to tell a story. Sterry grew up in a succession of isolated one-room schools in northern and central Montana, where her mother, a teacher, eked out a living. A must read for anyone who loves Montana and its rich history.
Trees Tall as Mountains
Rachel Devenish Ford - 2013
Now for the first time, this writing is captured in book format in the Journey Mama Writings Series. In Trees Tall as Mountains, Rachel writes about her life of volunteering in an intentional community in the woods of Northern California with her Superstar Husband and three young children, cultivating joy and her faith in God despite a continuing fight with anxiety and very simple means. She is candid and hopeful, intimate and humorous. Because Rachel’s explorations of faith are not trite or churchy, her writing is beloved by believer and non-believer alike. Her bright, honest words make strangers into friends, and Rachel’s attempts to truly understand the love of God radiate hope to others who are searching for him in the sometimes dark, sometimes beautiful world.
The Celeb Diaries: The Sensational Inside Story of the Celebrity Decade
Mark Frith - 2008
Cheeky, funny and never fawning, Heat was a new source of celeb info when it started in 2000. And Marks' been there since the beginning, from his first interview with Posh to the rise and fall of Jade and Big Brother, through to Britney's tragic descent from sexpot to being sectioned.From Kate Moss and Paris Hilton to Amy Winehouse and Cheryl Cole - in green rooms and VIP lounges, celebrities have confided in Mark and have been highly indiscreet in his presence.Now, for this first time, Mark is opening up his diaries. And no one is safe.