By tracing the historical progression of rhetoric from the Greek Sophists of the 5th Century B.C. to contemporary studies--such as the rhetoric of science and feminist rhetoric--this concise yet comprehensive text helps students better understand what rhetoric is and what unites differing rhetorical theories throughout history.

    Their groundbreaking new reader, Writing About Writing, does exactly that, by encouraging students to draw on what they know in order to contribute to ongoing conversations about writing and literacy. Class-tested by thousands of students, Writing about Writing presents accessible writing studies research by authors such as Donald Murray, Mike Rose, and Deborah Brandt, together with popular texts by authors such as Malcolm X, Sherman Alexie, and Junot Díaz. Throughout the book, friendly explanations and scaffolded questions help students connect to readings and — even more important — develop knowledge about writing they can use at work, in their everyday lives, and in college. The conversation on writing about writing continues on the authors' blog, Write On: Notes on Writing about Writing (a channel on Bedford Bits, Bedford/St.Martin's blog for teachers of writing).

    The first part of the book defines and describes thirty-seven threshold concepts of the discipline in entries written by some of the field’s most active researchers and teachers, all of whom participated in a collaborative wiki discussion guided by the editors. These entries are clear and accessible, written for an audience of writing scholars, students, and colleagues in other disciplines and policy makers outside the academy. Contributors describe the conceptual background of the field and the principles that run throughout practice, whether in research, teaching, assessment, or public work around writing. Chapters in the second part of the book describe the benefits and challenges of using threshold concepts in specific sites—first-year writing programs, WAC/WID programs, writing centers, writing majors—and for professional development to present this framework in action.Naming What We Know opens a dialogue about the concepts that writing scholars and teachers agree are critical and about why those concepts should and do matter to people outside the field.

    Imperative reading for all teachers and students of writing.”—ChoiceThis humorous and accessible classic on style calls for the return of wordplay and delight to writing instruction. Richard Lanham argues that many tomes on writing, with their trio of platitudes—clarity, plainness, sincerity—lie “upon the spirit like wet cardboard.”"People seldom write to be clear. They have designs on their fellow men. Pure prose is as rare as pure virtue, and for the same reasons…The Books [Lanham’s term for misguided composition textbooks], written for a man and world yet unfallen, depict a ludicrous process like this: 'I have an idea. I want to present this gift to my fellow man. I fix this thought clearly in mind. I follow the rules. Out comes a prose that gift-wraps thought in transparent paper.' If this sounds like a travesty, it’s because it is one. Yet it dominates prose instruction in America."—from Chapter 1Richard A. Lanham is professor emeritus of English at the University of California, Los Angeles, and president of Rhetorica, Inc., a consulting and editorial services company. He is the author of numerous books on writing, including A Handlist of Rhetorical Terms, Analyzing Prose, The Electronic Word, and most recently, The Economics of Attention.

     Written by Wayne Booth, author of the seminal book, The Rhetoric of Fiction (1961). Explores the consequences of bad rhetoric in education, in politics, and in the media. Investigates the possibility of reducing harmful conflict by practising a rhetoric that depends on deep listening by both sides.

    The book demonstrates what sharply rising standards for literacy have meant to successive generations of Americans and how--as students, workers, parents, and citizens--they have responded to rapid changes in the meaning and methods of literacy learning in their society. Drawing on more than 80 life histories of Americans from all walks of life, the book addresses critical questions facing public education at the start of the twenty-first century.

      In this new study Chaim Perelman continues to develop his ideas on the theory of rhetoric, now even more cogently and persuasively presented. Pruned of much detail present in the earlier book, this new work captures the essence of his thought in a style and presentation suitable to the program and needs of an English-speaking audience. It is an ideal instruction medium for students approaching theories of informal argumentation for the first time.   Perelman raises the questions, "How do claims to reasonableness arise in prose that is not formally logical?" and "What does 'reasonableness' mean for some who speaks of 'reasonable men' or 'beyond reasonable doubt'?" He then shows how claims to rationality are embedded in a number of verbal structures heretofore considered exclusively ornamental or dispositional. He identifies and discusses many argumentative techniques in addition to the quasi-logical methods conventionally treated in textbooks and notes numerous subforms of argumentation within each of the general types he identifies.

    Today, linguists use massive computer power--including the world's largest language databank, the Oxford Corpus, which contains more than two billion words--to determine for the first time definitively how the English language is used. From evidence contained in the gargantuan Oxford Corpus, Jeremy Butterfield here uncovers a wealth of fascinating facts about the English language. Where does our vocabulary come from? How do word meanings change? How is our language really being used? This entertaining book has the up-to-date and authoritative answers to all the key questions about our language. Butterfield takes a thorough look at the English language and exposes its peculiarities and penchants, its development and difficulties, revealing exactly how it operates. We learn, for instance, that we use language in chunks of words--as one linguist put it, "we know words by the company that they keep." For instance, the word quintessentially is joined half the time with a nationality--something is "quintessentially American" or "quintessentially British." Likewise, in comparing eccentric with quirky, the Corpus reveals that eccentric almost always appears in reference to people, as an "eccentric uncle," while quirky usually refers to the actions of people, as in "quirky behavior." Using such observations, Butterfield explains how dictionary makers decide which words to include, how they find definitions, and how the Corpus influences the process. Covering all areas of English, from spelling and idioms to the future of English, and with entertaining examples and useful charts throughout, this compelling and lively book will delight word lovers everywhere.

    College Writing Skills With Reading features John Langan's clear writing style and his wide range of writing assignments and activities that effectively reinforce the four essentials of good writing: unity, support, coherence, and sentence skills. This alternate version provides 25 entertaining and informative essays by professional writers.

    Kilpatrick, "good, better, and best." With the experience of a lifetime of writing, he tells us, he wants to make a few judgment calls. And Jack Kilpatrick, master of the art, is as good as his word. In the tradition of Theodore Bernstein, Edwin Newman, and William Safire, James J. Kilpatrick gives us a finely crafted, witty guide to writing well. Written for laymen and professionals alike, The Writer's Art highlights techniques and examples of good writing. A section of the book called "My Crotchets and Your Crotchets" comprises more than 200 personal judgment calls, often controversial, often funny, on word usage.

    Michael Theune's breakthrough concept encourages students, teachers, and writers to use structure as a tool to see the fundamental affinities between strikingly different kinds of poetry and radically different literary eras. The book includes examination of the mid-course turn and the elegy, as well as the ironic, concessional, emblem, and retrospective-prospective structures, among others. In addition, 14 contemporary poets provide an example of and commentary on their own work.

    This is not a book about how to write or market Kindle books...This is a book about how to make money from non-fiction Kindle books.That distinction is critical. Before you even think about what to write or how to market your books you need to be crystal clear on how you plan to make money from them. Most people don’t bother and they leave a huge amount of money on the table as a result!They could be losing anywhere from thousands of dollars a year to tens of thousands or even hundreds of thousands…It depends on the number of Kindle books they have and the nature of their Kindle business and the crazy thing is they don’t even know it!I don’t want you to make that make that mistake. I don’t want you to leave thousands of dollars on the table month after month because you didn’t know how to tap into the multiple income streams that are possible through Kindle books.I don’t want you to be out of pocket to the tune of thousands of dollars because you weren’t aware of how simple pricing strategies can triple your royalties or double your leads overnight.This book will help you think through how you will make money from your non-fiction Kindle books so that you can maximize your income from each one.If you get this right then you have the chance to achieve something that’s both very rare and very special. You have the chance to build powerful income streams and start living life on your terms.

    288) discussion of the strange but dinkum (p. 289) pedigree (p. 224) of the naughty (p. 202), nice (p. 212), and, sometimes, obscene (p. 217) English language. We live in a torrent of words — from radio and television, books and newspapers, and now from the internet. But, as Julian Burnside reminds us in this new edition of the bestselling Wordwatching, words are a source both of pleasure and power, and can be deployed for good or for ill. Some of these essays explore curiosities in odd corners of the language simply to remind us of the extraordinary richness of the English language. Other pieces use small matters of language to illustrate larger processes of cultural borrowing and change. Burnside’s musings remind us that we should not be alarmed at the instability of the language; rather, we should see its wanton borrowings as a source of its strength and vitality. Wordwatching also reminds us of the need to be aware of the misuse of language in the service of sinister purposes — whether political, ideological, social, or personal. An ear well-tuned to the nuances of vocabulary inoculates the hearer against this epidemic of deception. With nine new essays, dealing with subjects as diverse as deadlines, fancy words, the problems with "issue," odd sounds, oxymorons, and the fallacy of "wading in," this revised and expanded edition of Wordwatching is a fascinating demonstration of the power and the pleasure of the English language.

    

    At less than half the price of a standard textbook, it offers an affordable alternative.  A built-in Study Guide, written by the author, offers a practical suite of learning aids that foster review and self-assessment without the expense of a separate guide.