Landing on the Moon presented an ideal goal all on its own, but the government’s urgency in designing the Apollo program was actually brought about by the Soviet Union, which spent much of the 1950s leaving the United States in its dust (and rocket fuel). In 1957, at a time when people were concerned about communism and nuclear war, many Americans were dismayed by news that the Soviet Union was successfully launching satellites into orbit. Among those concerned was President Dwight D. Eisenhower, whose space program was clearly lagging a few years behind the Soviets’ space program. From 1959-1963, the United States worked toward putting satellites and humans into orbit via the Mercury program, but Eisenhower’s administration was already designing plans for the Apollo program by 1960, a year before the first Russian orbited the Earth and two years before John Glenn became the first American to orbit the Earth. On May 25, 1961, President John F. Kennedy addressed Congress and asked the nation to “commit itself to achieving the goal, before this decade is out, of landing a man on the Moon and returning him safely to the Earth.” Given America’s inability to even put a man in orbit yet, this seemed like an overly ambitious goal, and it isn’t even clear that Kennedy himself believed it possible; after all, he was reluctant to meet NASA Administrator James E. Webb’s initial funding requests. As Apollo 11’s name suggests, there were actually a number of Apollo missions that came before, many of which included testing the rockets and different orbital and lunar modules in orbit. In fact, it wasn’t until Apollo 8 that a manned vehicle was sent towards the Moon and back, and before that mission, the most famous Apollo mission was Apollo 1, albeit for all the wrong reasons. Over the decade, NASA would spend tens of billions on the Apollo missions, the most expensive peacetime program in American history to that point, and even though Apollo 11 was only one of almost 20 Apollo missions, it was certainly the crown jewel. only one of nearly 20 Apollo missions conducted by NASA. And to make Apollo 11 a success, it would take nearly a decade of planning by government officials, hard work by NASA scientists, intense training by the astronauts, and several missions preceding Apollo 11. It also cost over $20 billion, making the Apollo program the most expensive peacetime program in American history at the time. Apollo 12 successfully landed astronauts on the Moon just a few months after Apollo 11’s successful mission. Apollo 12 was actually more successful than Apollo 11 from the standpoint of fulfilling the mission objectives, but it was naturally overshadowed since it did not come first. Another reason Apollo 12 is mostly forgotten today can be credited to the dramatic and fateful Apollo 13 mission, which took twists and turns nobody could have predicted when it launched on April 11, 1970. Apollo 13’s mission was to land on the Moon near the Fra Mauro highlands, which were hills that had somehow formed in the middle of a huge crater tens of miles wide. The mission was supposed to test for seismic activity and take samples to analyze the crater and try to find an explanation for the formation of the hills.

    From radically different backgrounds yet with a common legacy, having grown up in post-handover Hong Kong, these young people have little attachment to the era of British colonial rule or today's China. Instead, they see themselves as Hong Kongers, an identity both reinforced and threatened by the rapid expansion of Beijing's influence. Amid great political and social uncertainty, Generation HK is trying to build a brighter future. Theirs is a truly captivating coming-of-age story that reflects the bitter struggles beneath the gleaming facade of modern Hong Kong.

    This book is a valuable tool for the reader, as we are all intertwined with organizations in one form or another. Numerous other disciplines besides sociology are addressed in this book, including economics, political science, strategy and management theory. Topic areas discussed in this book are the importance of organizations; defining organizations; organizations as rational, natural, and open systems; environments, strategies, and structures of organizations; and organizations and society. For those employed in fields where knowledge of organizational theory is necessary, including sociology, anthropology, cognitive psychology, industrial engineering, managers in corporations and international business, and business strategists.

    For instance, the average mall shopper will spend about $100, then leave when she hits that limit. She'll probably buy shoes rather than clothing, because she doesn't want to think about her dress size. And the store most likely to get her money isn't the one with the nicest display or the deepest discounts-it's the one closest to her parking spot.In his consulting with dozens of leading companies, Michael J. Silverstein has interviewed thousands of customers, extracting fascinating patterns about what really drives their purchase decisions. His first book, the acclaimed bestseller Trading Up, has taught a generation of marketers about the "new luxury" phenomenon, and why consumers will happily pay a steep premium for goods and services that are emotionally satisfying, from golf clubs to bathroom fixtures to beauty products.But Trading Up revealed only part of the story of the new consumer. The same middle-class people who are happily trading up at Victoria's Secret and Panera are going on treasure hunts at Costco and Home Depot. And they are often getting as much emotional satisfaction in the discount stores as in the luxury stores. TREASURE HUNT shows how even the most mundane shopping-for things like paper towels and pet food-has become an adventure rather than a tedious chore.In just about every category, both the high end and the low end are growing and innovation- rich. Many middle-class consumers gladly spend $5 a day for a Starbucks venti latte; others spend forty cents a day on home-brewed coffee, feel good about their frugality, and save up the difference to buy Apple's newest Nano. TREASURE HUNT explains the success of companies as diverse as Dollar General, H. E. Butt, eBay, Commerce Bank, and Tchibo.But beware: in our bifurcated global market, businesses need a clear strategy for aiming high or low, while avoiding the treacherous middle, where so many have recently stumbled. If your offering isn't exciting enough to inspire trading up, but not enough of a bargain to satisfy the treasure hunters, you'll have no emotional connection with your target audience. And then, as many fallen companies have discovered, your tried-and-true marketing strategies will go into a severe stall.TREASURE HUNT takes us into the homes of real people making real decisions, and into the CEO's offices of innovative companies finding new ways to accommodate them. Written with the same flair, empathy, and intelligence that made Trading Up an instant classic, this is an essential guide to the moods and habits of the constantly changing consumer.

    After decades of global primacy, NASA has ended the space-shuttle program, cutting off its access to space. No astronauts will be launched in an American craft, from American soil, until the 2020s, and NASA may soon find itself eclipsed by other countries’ space programs.With his signature wit and thought-provoking insights, Neil deGrasse Tyson—one of our foremost thinkers on all things space—illuminates the past, present, and future of space exploration and brilliantly reminds us why NASA matters now as much as ever. As Tyson reveals, exploring the space frontier can profoundly enrich many aspects of our daily lives, from education systems and the economy to national security and morale. For America to maintain its status as a global leader and a technological innovator, he explains, we must regain our enthusiasm and curiosity about what lies beyond our world.Provocative, humorous, and wonderfully readable, Space Chronicles represents the best of Tyson’s recent commentary, including a must-read prologue on NASA and partisan politics. Reflecting on topics that range from scientific literacy to space-travel missteps, Tyson gives us an urgent, clear-eyed, and ultimately inspiring vision for the future.

    But a twenty-year affair with steroids led to a life of pissing blood, smuggling drugs, destroying hotel rooms, getting arrested, growing breasts, and lying bloodied in the street after a vicious fight with his best friend.This is Clark's riveting, fiercely candid account of his life, career, and steroid addiction. From an upbringing defined by tragedy and a difficult search for identity to tales of performing center stage at Madison Square Garden and bedding Playboy Bunnies and porn stars, Clark explores the price of fame, the pressure of stardom, and how the whole steroid-fueled fantasy finally imploded.What began in high school as a way to speed up recovery from injury rapidly turned into an all-consuming addiction. With selfdeprecating humor and a trove of incredible stories, Clark provides an eye-opening report on the dangers of steroids both obvious and hidden -- and offers his thoughts on why steroid use remains a persistent problem today. More than just a pulpy expose, "Gladiator" is a triumphant story of self-discovery and redemption.

    

    This book provides an account of the life of LTTE chief Prabhakaran, who led an armed struggle against the Sri Lankan state to create Eelam, a separate nation for the Sri Lankan Tamils.The book begins from Prabhakaran’s childhood days in the aftermath of India’s and Sri Lanka’s independence from Britain. The Sri Lankan Tamils were following Gandhi’s non-violent methods to fight for their rights as citizens of Sri Lanka. Prabhakaran, an ardent fan of Bhagat Singh and Subhash Chandra Bose, felt that non-violence would not work against a Sinhala dominated government and began experimenting with violent acts against the Government to send a message. His initial success became the nucleus for the formation of LTTE, which became the quintessential guerrilla organization fighting the State.The book details various incidents of Prabhakaran’s life including terror attacks, assassination of politicians, heads of States and militant leaders; India’s role in the Sri Lankan ethnic conflict; Indian Peace Keeping Force in Sri Lanka; the Eelam wars, negotiations, betrayals and elections; through to his killing in May 2009.

    With their lives and liberty on the line, TRANCE was hurriedly condensed from courtroom testimony into a book form and privately published by the authors in September 1995.ACCESS DENIED For Reasons of National Security is the rest of their true life's story, which required 16 years for the authors to survive and 3 years for them to write. This book is an amazing testament to the strength of the human spirit and one you will never forget for as long as your thoughts remain free.While TRANCE has become known worldwide in many licensed translations as one of the most successful US government whistleblowers' books ever written, it was never intended for the public who had no reference for understanding mind control nor was it to be considered a book. Rather it is what it is, a true and to date, uncontested document for the US Congressional Permanent Select Committee on Intelligence Oversight. TRANCE is Cathy O'Brien's documented testimony she provided to US courts, US Congress, and the United Nations Commission on Human Rights Abuses of her existence as a CIA MK-Ultra mind control project's slave.ACCESS DENIED is a real book of answers, solutions and positive hope for all of u.s. and our allies around the world. This book was written for everyone and especially for the thousands who have read TRANCE and were left to imagine pertinent details that could not be included.How did Cathy recover from being tortured "out of her mind" until age 30 when intelligence insider Mark Phillips triggered and rescued her and her daughter Kelly away from their CIA operative handler?What are the documented details of how Mark & Cathy survived the state and federal and Congressional judicial gristmill aptly called the criminal justice system?Last but not least, what are the facts as to how Mark & Cathy were able to survive long enough to globally expose the criminal acts of some of the most politically powerful people who are still in control of our planet to this very day?ACCESS DENIED is a whistleblowers' living guide to success.

    How the House of Rockefeller became a political and financial dynasty. The New World Order it plans to creat - and control.

    Pierre (NORML), Tommy Chong, and others - Covers marijuana's physiological and psychological effects, its medicinal uses, the complex politics of cannabis law, pot and parenting, its role in creativity, business, and spirituality, and much more Exploring the role of cannabis in medicine, politics, history, and society, The Pot Book offers a compendium of the most up-to-date information and scientific research on marijuana from leading experts, including Lester Grinspoon, M.D., Rick Doblin, Ph.D., Allen St. Pierre (NORML), and Raphael Mechoulam. Also included are interviews with Michael Pollan, Andrew Weil, M.D., and Tommy Chong as well as a pot dealer and a farmer who grows for the U.S. Government. Encompassing the broad spectrum of marijuana knowledge from stoner customs to scientific research, this book investigates the top ten myths of marijuana; its physiological and psychological effects; its risks; why joints are better than water pipes and other harm-reduction tips for users; how humanity and cannabis have co-evolved for millennia; the brain's cannabis-based neurochemistry; the complex politics of cannabis law; its potential medicinal uses for cancer, AIDS, Alzheimer's, multiple sclerosis, and other illnesses; its role in creativity, business, and spirituality; and the complicated world of pot and parenting. As legalization becomes a reality, this book candidly offers necessary facts and authoritative opinions in a society full of marijuana myths, misconceptions, and stereotypes.

    But with heated debates over taxation now roiling Congress and the nation, an understanding of our tax system is of vital importance. Taxes in America: What Everyone Needs to Know(R), by preeminent tax scholars Leonard E. Burman and Joel Slemrod, offers a clear, concise explanation of how our tax system works, how it affects people and businesses, and how it might be improved. Accessibly written and organized in a clear, question-and-answer format, the book describes the intricacies of the modern tax system in an easy-to-grasp manner. Burman and Slemrod begin with the basic definitions of taxes and then delve into more complicated and indeed contentious concerns. They address such questions as how to recognize Fool's Gold tax reform plans. How much more tax could the IRS collect with better enforcement? How do tax burdens vary around the world? Why do corporations pay so little tax, even though they earn trillions of dollars every year? And what kind of tax system is most conducive to economic growth?What Everyone Needs to Know(R) is a registered trademark of Oxford University Press.

    

    Dent Jr., bestselling author of The Demographic Cliff and The Sale of a Lifetime, predicted the populist wave that has driven the Brexit vote, the election of Donald Trump, and other recent shocks around the world. Now he returns with the definitive guide to protect your investments and prosper in the age of the anti-globalist backlash.The turn of the 2020s will mark an extremely rare convergence of low points for multiple political, economic, and demographic cycles. The result will be a major financial crash and global upheaval that will dwarf the Great Recession of the 2000s—and maybe even the Great Depression of the 1930s. We’re facing the onset of what Dent calls “Economic Winter.”   In Zero Hour, he and Andrew Pancholi (author of The Market Timing Report newsletter) explain all of these cycles, which influence everything from currency valuations to election returns, from economic growth rates in Asia to birthrates in Europe. You’ll learn, for instance:   • Why the most-hyped technologies of recent years (self-driving cars, artificial intelligence, virtual reality, blockchain) won’t pay off until the 2030s.    • Why China may be the biggest bubble in the global economy (and you’d be a fool to invest there).    • Why you should invest in the healthcare and pharmaceutical industries, and pull out of real estate and automotive.    • Why putting your faith in gold is a bad idea.   Fortunately, Zero Hour includes a range of practical strategies to help you turn the upheaval ahead to your advantage, so your family can be prepared and protected.

    This book conveys the changes in prison life that have come about as a result of the war on drugs, prison overcrowding, and demographic changes in inmate populations.