It gives you a step-by-step guide to creating your first ads and shows you how to optimize your campaigns until you are achieving excellent results.Not only that, this guide will also show you how to level up and truly master the platform, with tons of strategic advice on how to use BookBub ads to support launches, promote backlist, create an international audience, push an entire series, or build up your readership at any retailer. You will also learn a series of ninja tricks and killer moves to help take your sales to the next level.NOTE: all purchasers of BookBub Ads Expert get access to a whole bunch of extra resources at DavidGaughran.com:*visual step-by-step guide to building campaigns*gallery of successful ad images in a wide range of genres*embodying the winning principles from the book*detailed optimization advice to improve your results*links to even more tips and resources too.Praise for BookBub Ads Expert :"David Gaughran knows more about book marketing than anyone on the planet. He's always on the cutting edge of what's working in a market that is constantly changing. Skip his wisdom at your peril."--USA Today bestselling author Ernest Dempsey.PART I--BOOKBUB BASICS1. How BookBub Ads Work2. General Strategy3. Two (or Three) Ingredients For SuccessPART II--ANATOMY OF A KILLER AD4. Attractive Images5. Discriminate Targeting6. CPM BiddingPART III--TEST PREP7. Creating Clickworthy Images8. Generating Author Targets9. Bidding To Be The BossPART IV--OPTIMIZING FOR VICTORY!10. Building A Test Campaign11. Evaluating Results12. Tweakers Of The World UnitePART V--DEPLOYING THE TROPES13. When To Use BookBub Ads14. Running A Promo15. Tackling ProblemsPART VI--NINJA TRICKS...16. Also Bought Insurance17. Get Out Of Jail Free18. Filling The FunnelPART VII--...AND KILLER MOVES19. Turbocharge Series Sales20. Riding The Launch Slipstream21. Do It Again (And Again)

    But here's the kicker: There's NO science behind any of it. Quite to the contrary, however, science actually disproves these things.Thanks to the overwhelming amount of fitness pseudo-science and lies being pushed on us every day by bogus magazines and self-styled "gurus," it's becoming harder and harder to know how to get in shape. Well, this book was written to debunk some of the most common and harmful myths in the health and fitness industry, and teach you what you really have to do to get lean, strong, and healthy.

    But Allison rises to the challenge of raising Westley's toddling daughter as though she were her own. Over the course of their lifetime together, Allison, Westley, and Michelle form the strong bond of family. As Allison struggles with infertility and finding her way during a time of great change for women, others--some she knows and others whom she never meets--brush and weave against the fabric of her life, leaving her with more questions than answers. From teen bride to grandmother, Allison's life chronicles the ups and downs of an ordinary woman's life to examine the value of what we all leave behind.

    I'm sure it will be ...

    Students need to know how writers’ and speakers’ choices are shaped by elements of the rhetorical situation, including audience, occasion, and purpose. In Teaching Arguments: Rhetorical Comprehension, Critique, and Response , Jennifer Fletcher provides teachers with engaging classroom activities, writing prompts, graphic organizers, and student samples to help students at all levels read, write, listen, speak, and think rhetorically. Fletcher believes that, with appropriate scaffolding and encouragement, all students can learn a rhetorical approach to argument and gain access to rigorous academic content. Teaching Arguments opens the door and helps them pay closer attention to the acts of meaning around them, to notice persuasive strategies that might not be apparent at first glance. When we analyze and develop arguments, we have to consider more than just the printed words on the page. We have to evaluate multiple perspectives; the tension between belief and doubt; the interplay of reason, character, and emotion; the dynamics of occasion, audience, and purpose; and how our own identities shape what we read and write. Rhetoric teaches us how to do these things. Teaching Arguments will help students learn to move beyond a superficial response to texts so they can analyze and craft sophisticated, persuasive arguments—a major cornerstone for being not just college-and career-ready but ready for the challenges of the world.

    The woman who used to be Linda Lovelace is here to tell you that. She doesn't exist anymore. In this book you will find that a courageous, independent, loving woman has taken her place, and you will be moved by the story of the struggles she went through to make this happen.When Ordeal became a national bestseller in 1980 it was an event that had meaning beyond the success of a single book. It is clear now that it was one of the early signs of a new awareness that the "sexual revolution" was not all that it first seemed. Some of its results now include growing awareness of sexual exploitation, battered women and child abuse. The author of Ordeal was swamped by letters and calls from women who immediately understood her story from having suffered similar experiences.Written frankly, openly and in a style that struck such a chord in the heart of American public, Out of Bondage is an important addition to Linda Lovelace Marchiano's story. In it Linda gives details of the agony she suffered in facing the public with her story the first time."Tell me, Linda, what in your background led you to a concentration camp?" is the ironical but extremely apt sentence that Gloria Steinem used to describe the new ordeal that Linda faced on television. She had to sit in a court room where a judge arbitrarily insisted on a screening of Deep Throat, "for evidence," and she had to live as a person in fear for her life, on the run from men who had made millions of dollars from her degradation.Linda makes clear that the dirty movie business is very much a dirty business. The people who run it, with the typical arrogance of real criminals, routinely enforce a form of slavery on its performers.But things are a lot different for Linda now. She has had the warm support of feminists such as Gloria Steinem and Susan Brownmiller and she has participated in the campaigns of Women Against Pornography. She has even had the satisfaction of seeing some of her former tormentors arrested and punished by the law. She has also had the warmth and portection of her marriage. Much of Out of Bondage is, in fact, a love story. Here Linda tells how she finally was able to share the burden of her past with her husband Larry. It was not easy. Larry is the kind of man who tells another man to get away from his wife, not caring that the man happens to be mafia boss Joe Colombo. But much of what happened was too tough even for him.Linda, in her candid, unaffected way, andmits that she had much more to learn after she set out to control her own life, and she is still learning. In Ordeal she wrote, "I could be happy just vacuuming my home." In this book she tells us, "Well, that was the truth. Then." The truth now is that it is much more important to her that she is not totally dependent on anyone. Instead of vacuuming the house she prefers the picture of herself testifying before the Senate Subcommittee investigating the effect of pornography on women and children, bringing her message to the world.Following publication of her book Ordeal, Linda Marchiano traveled extensively, speaking out against pornography in all parts of the country. The story of her victimization caught the attention of many feminist leaders who have since become her friend. Linda is particularly concerned with helping other women who have suffered from coercion and commercial sexual exploitation. She lives in a quiet Long Island community with her husband and two children, a son and a daughter.

    Inspirational and poetic, this book will not only spark readers’ creative energies, but also reawaken your passion for life.In 2005, as a husband, father, and corporate employee — Lorenzo's life revolved around home, work, and his daily commute from the suburbs to the city.Then, one day, he found himself staying at the Little Church in midtown Manhattan in the wake of a marital separation. Living in virtual isolation for three months, he had a rare chance to re-examine his life.Quite unexpectedly, he found himself wandering around the city to take photographs, a passion he had let slide in the years of pursuing a career and starting a family. During his nightly sojourns through the streets of New York City, he was reminded of some important life lessons—lessons too easily forgotten in the blur of everyday existence. 25 Lessons has been the #1 best selling photo essay on amazon.com for 2010 and 2011. Printed paperback and hard cover versions with photos are also available here on amazon.PRAISE FOR LORENZO AND 25 LESSONS“In many of my conversations on great photographers, I frequently mention Lorenzo’s work. His sequential photographs…are nothing less that a visual urban poem. It has been my pleasure to watch Lorenzo’s rapid growth as a leading photographer of our time.”Jim Van Meter, Rochester, NY, USA“Lorenzo is a master. His body of work is some of the very best online and may very well be some of the best being done in the medium today. His street work follows in the tradition of Paul Strand, Cartier-Bresson, Garry Winogrand and Larry Friedlander. Lorenzo’s 25 Lessons are…as seminal as Ansel’s dissertation on the zone system. I found them to be reenergizing, perceptive and extremely useful. I have been touched by his story, his writings and by his work. I can’t imagine anyone not being so.”Barry Shapiro, Los Angeles, CA, USA“Lorenzo…has a passion for life, photography and writing. He is a linguistic genius, a storyteller through words and pictures. He captures with his camera the world as he sees it, its feelings, love, beauty and all it has to offer...” Brenda George, Adelaide, AustraliaABOUT THE PHOTOGRAPHER, AUTHOR & JOURNALISTLorenzo is a best-selling author, a writer and an award-winning street photographer.He has written numerous books, interviews and articles about fine art and photography for En Foco, Nueva Luz, Rain Tiger and the Examiner. Throughout most of 2010, his book, 25 Lessons I’ve Learned about photography Life! has been the #1 Best Selling Photo Essay and Artist & Photography Biography on Amazon.com. Paul Giguere, guru for the popular podcast thoughts on photography, considers 25 Lessons one of the "classic" essays on photography. In October of 2010, he served as the NYC photography adviser for the recently launched Microsoft foursquare photography app. In 2008, he was chosen to be the HP Be Brilliant Featured Artist.Since taking up digital photography in 2005, his photography has been featured in fotoMAGAZIN, Germany's premier photo magazine, and his photos have been cited, posted and published by over 350 other blogs, websites, and print publications. He has been called an "Internet photography sensation" by Time Out New York and is considered a "Flickr star" by Rob Walker, Consumed columnist, for New York Times Magazine.His work is represented worldwide by Getty Images.

    Life-saving canaries, empire-rescuing geese, dogs who can sniff out disease, ships' cats and even a ship's pig.All these animals are heroes to me - whether they risked their lives to pull people out of the ruins of a bombed building, won a race against impossible odds, danced their way to an Olympic gold medal or have been so incredibly badly behaved that they have managed to inspire something good (Stoffel, the honey badger, I'm thinking of you).Writing this book has brought home to me that there is no such thing as an ordinary animal.Every one has a heroic story to tell.

    This text takes Glamour magazine's best-loved feature and distils the advice into a guide for any fashion occasion.

    During times of chaos or pain, or simply when you need a cosmic boost, writing can help. In fact, healers, therapists, and magical practitioners have long incorporated writing in their practices. From letter writing for creating closure to dream diaries, writing is a powerful process for moving your dreams into manifestation. The Magical Writing Grimoire approaches writing as a self-actualizing, intentional, and healing act. You will learn how to combine writing with ritual and magic for self-discovery, clarifying intentions, creating and making things happen, and manifestation. You will also be guided in how to create a personal grimoire—a magical book of self rituals, spells, and intentions. Each chapter contains writing prompts that also incorporate magical ritual and tools including working with crystals, spell incantation, or candle alchemy. Other rituals and prompts may be set up for certain moon phases or ask you to bury or burn a piece of paper.Equal parts practical and inspiring, The Magical Writing Grimoire shows you how to wield your word as your wand.

    This autobiographical account, long out-of-print, of her first few months in New Mexico is a remarkable description of an Easterner's journey to the American West. It is also a great story of personal and philosophical transformation. The geography of New Mexico and the culture of the Pueblo Indians opened a new world for Mabel. She settled in Taos immediately and lived there the rest of her life. Much of this book describes her growing fascination with Antonio Luhan of Taos Pueblo, whom she subsequently married. Her descriptions of the appeal of primitive New Mexico to a world-weary New Yorker are still fresh and moving.-I finished it in a state of amazed revelation . . . it is so beautifully compact and consistent. . . . It is going to help many another woman and man to 'take life with the talons' and carry it high.---Ansel Adams

    These short illustrated e-Books provide quick, simple answers to the important questions being asked today about politics, social issues, the environment, and more!How much power does a US president really have? Wonder no more: Who HQ Presents the answers to what presidents can do on their own, how the three branches of government hold one another in check, and what executive orders presidents have signed in the past.

    Three of her novels have been Amazon Kindle bestsellers and The Runaway Actress was shortlisted for the RNA's Best Romantic Comedy of the Year.

    From the North Pole to New Guinea, from Easter Island to Tibet, Howard Rheingold explores more than forty familiar and obscure languages to discover genuinely useful (rather than simply odd) words that can open up new ways of understanding and experience life.

    Tomorrow you will wake up in downtown Somewhere. It doesn’t matter. All the skylines look the same. Time is only marked by events. The world is on a first-name basis with you.But you…you barely even know yourself. There are those who give in completely to the idea of what it means to be famous. And those who can’t ever seem to leave the past behind. Life is a deep and contemplative story stuck on repeat—love, loss, self-destruction, self-discovery.If you could go back to the way things were before you made it…would everything still be gray?