Nicknamed Coke, a company that churns out a revenue of USD 24 billion a year had a rather humble beginning. When local pharmacist John Pemberton brewed a mix of fruit syrup, extracts from cola nut, cocoa leaf and several other ingredients to create a tonic, little did he know he was creating a brand which would later become synonymous with having a good time – frothing with fun and frolic. The Story of Coca-Cola is the chronicler of a journey that started in 1886 at the back of a shop in Atlanta, Georgia, to become the global leader in the beverage industry; through their shares of wars, scandals, ups and downs. It is the story of a survivor, a world leader.JAICO’S CREATIVE COMPANIES SERIES explores how today’s great companies operate and inspires young readers to become the entrepreneurs and businessmen of tomorrow.

    He founded Anchor Books and launched the quality paperback revolution, cofounded the New York Review of Books, and created of the Library of America, the prestigious publisher of American classics, and The Reader's Catalog, the precursor of online bookselling. In this short book he discusses the severe crisis facing the book business today—a crisis that affects writers and readers as well as publishers—and looks ahead to the radically transformed industry that will revolutionize the idea of the book as profoundly as the introduction of movable type did five centuries ago.

    Bookseller Andy Laties wrote the first edition of Rebel Bookseller six years ago, hoping it would spark a movement. Now, with this second edition, Laties’s book can be a rallying cry for everyone who wants to better understand how the rise of the big bookstore chains led irrevocably to their decline, and how even in the face of electronic readers from three of America’s largest and most successful companies—Apple, Amazon, and Google—the movement to support locally owned independent stores, especially bookstores, is on the rise. From the mid-1980s to the present, Andy Laties has been an independent bookseller, starting out in Chicago, teaching along the way at the American Booksellers Association, and finally running the bookshop at the Eric Carle Museum in Amherst, Massachusetts. His innovations were adapted by Barnes & Noble, Zany Brainy, and scores of independent stores. In Rebel Bookseller, Laties tells how he got started, how he kept going, and why he believes independent bookselling has a great future. He alternates his narrative with short anecdotes, interludes between the chapters that give his credo as a bookseller. Along the way, he explains the growth of the chains, and throws in a treasure trove of tips for anyone who is considering opening up a bookstore. Rebel Bookseller is a must read for those in the book biz, a testament to the ingeniousness of one man man’s story of making a life out of his passionate commitment to books and bookselling.

    Understanding the unique talents and training of musicians, veteran music career counselor Angela Myles Beeching presents a wealth of creative solutions for career advancement in the highly competitive music industry. Step-by-step instructions detail how to design promotional materials, book performances, network and access resources and assistance, jump start a stalled career, and expand your employment opportunities while remaining true to your music. Beeching untangles artist management and the recording industry, explains how to find and create performance opportunities, and provides guidance on grant writing and fundraising, day jobs, freelancing, and how to manage money, time, and stress. The companion website puts numerous up-to-date and useful internet resources at your fingertips. This essential handbook goes beyond the usual how-to, helping musicians tackle the core questions about career goals, and create a meaningful life as a professional musician. Beyond Talent is the ideal companion for students and professionals, emerging musicians and mid-career artists.

    A book can say so many things - it can say thank you, I'm sorry, I miss you, I love you, I forgive you.'Dedicated to ...' is a delightful collection of inscriptions found inside second-hand books. they range from the heartfelt, to the heartbreaking, to the downright hilarious and offer tantalizing glimpses into their books' own secret histories.Wayne Gooderham is fascinated by second-hand books and curates a growing collection of those featuring intriguing inscriptions. The messages he finds range from the awkward scratchings of adolescent infatuation, to the resentful recriminations of a love affair gone sour and offer illuminating glimpses into their books' own secret histories.This beautifully presented book will feature the very best from Wayne's collection of dedications alongside the covers of the works in which they were found. From 'Lolita' to 'Pride and Prejudice', there's something here to please every book lover's taste.

    He's launched dozens of bestselling books, many to the top of the New York Times and Wall Street Journal bestseller lists. In fact, at one point he 5 clients on the New York Times bestseller list at the same time.He has also worked with many new authors getting their first books off the ground and helped them to successfully launch their books as well.In each of these launches, he used the same underlying framework: Sell to fans. Encourage sharing. Influencer outreach. In Book Launch Blueprint, you learn how each of these steps work and how you can apply it to your next book launch.

    Last year saw governments collapse across the Middle East, in events documented on Twitter and You Tube hours before the mainstream media started their coverage. The phone hacking scandal placed unprecedented scrutiny on journalistic practices, with the Prime Minster calling for the relationship between politicians and the media to be 'reset'. We have seen the UK's first televised Prime Ministerial debate, the BBC relax restrictions on political broadcasts, and David Cameron forced to publish a full list of his contacts with the media. The focus of politics has shifted firmly from the street corner, to the box in the corner and elsewhere. In Live From Downing Street, the BBC's Political Editor, Nick Robinson, tells the inside story of the 'troubled marriage' which has forced politicians and broadcasters to live together, rarely in harmony, for over 70 years. With unprecedented access and insight he reveals how the key players, past and present, handle the portrayal of their role in the public eye with varying degrees of success. Coupled with an analysis of how the relationship between politics and instant broadcasting will develop further in the digital world, Live From Downing Street presents a fascinating and important story of politics and the media in our time.

    MacLean tells the story of how he came to write his Edgar Award-winning book in his new true crime short, “The Story Behind 'In Broad Daylight.'” MacLean had doors slammed in his face, guns pulled on him, and was bitten by a dog. Eventually, he won over the closed community of Skidmore, Mo. The inhabitants shared with him the reign of terror Ken Rex McElroy inflicted for twenty years in Northwest Missouri, and information about his murder on the main street of Skidmore in 1981. Despite 45 witnesses, the case remains unsolved. MacLean tells the story in his book “In Broad Daylight,” first published in 1988.“The Story Behind 'In Broad Daylight'” brings the book up to date and includes several previously unpublished pictures. It also answers many questions about the killing itself, such as who was involved, and what has become of them. The author discusses the nature of the moral consequences of the killing for the town and those involved in the killing. MacLean describes the breakthrough events when key characters agreed to speak with him, and he realized he would finally get the story.“In Broad Daylight” was a New York Times bestseller for 12 weeks and was made into a movie starring Brian Denehey, Cloris Leachman and Chris Cooper. It was re-released as an e-book on Amazon on July 10, the 31st anniversary of the killing.Praise for Harry N. MacLean’s The Story Behind In Broad Daylight“A riveting behind the scenes look at an author in pursuit of the story about the bully who brought down a town and paid for his sins with his life.”—Diane Fanning, author of “Mommy’s Little Girl”“Honest and intriguing. The riveting backstory of MacLean's true crime classic...a can't miss read!”"— Kathryn Casey, bestselling author of “Deadly Little Secrets”“The Edgar Award winner takes readers right where they want to go—inside the story.”—Gregg Olsen, bestselling author of “”Fear Collector”“To understand and truly experience any story in its absolute wholeness, one must go ‘behind the scenes’ and learn the mechanics of what made it so riveting in the first place. Here, Harry MacLean takes us on a thrill ride into the crazy world beyond one of the most compelling true-crime stories of our time.”— M. William Phelps, star of the hit Investigation Discovery series “Dark Minds" and national bestselling author of 23 books, including “Nathan Hale and his latest, “Kiss of the She-Devil”

    Gone is a plethora of small but prestigious houses that often put ideas before profit in their publishing decisions, sometimes even deliberately. Now six behemoths share 80% of the market and profit margin is all.André Schiffrin can write about these changes with authority because he witnessed them from inside a conglomerate, as head of Pantheon, co-founded by his father, bought (and sold) by Random House. And he can write about them with candor because he is no longer on the inside, having quit corporate publishing in disgust to set up a flourishing independent house, The New Press. Schiffrin's evident affection for his authors sparkles throughout a story woven around publishing the work of those such as Studs Terkel, Noam Chomsky, Gunnar Myrdal, George Kennan, Juliet Mitchell, R. D. Laing, Eric Hobsbawm and E.P.Thompson.Part-memoir, part-history, here is an account of the collapsing standards of contemporary publishing that is irascible, acute and passionate. An engaging counterpoint to recent, celebratory memoirs of the industry written by those with more stock options and fewer scruples than Schiffrin, The Business of Books warns of the danger to adventurous, intelligent publishing in the bullring of today's marketplace.

    Everything you need to begin or continue your journey in real estate investing is here. How to present yourself to other real estate professionals, where to find the deals, how to talk to private lenders, where to find contractors, how to maximize profits on your flips and more. This is your guide to creating your real estate investing future. If you have ever thought about getting into real estate investing, this book will show you how to do it safely and securely.

    Contents out-of-date. Removed from the market.

    McNair explains the common mistakes made by most writers and shows how eliminating unnecessary words strengthens action, shorten sentences, and makes writing crackle with life. Containing 21 simple, straightforward principles, Editor-Proof Your Writing teaches how to edit weak verb forms, strip away author intrusions, ban redundancies, eliminate foggy phrases, correct passive-voice sentences, slash misused and overused words, and fix other writing mistakes. A superb addition to any writer’s toolkit, this book will not only make writing clearer and more grammatical, it will also make it more concise, entertaining, and appealing to publishers.

    Avery Carl, CEO and Founder of the Short Term Shop, will show you how to identify, acquire, and manage a short-term rental from anywhere in the country, plus how to avoid common pitfalls and overcome limitations that keep many would-be investors from ever getting started!In this book, you’ll learn how to:• Identify the best markets for short-term rental investing• Analyze the potential income and profitability of a short-term rental property• Self-manage a short-term rental right from your smartphone• Build a local boots-on-the-ground team for an out-of-state investment• Automate your self-management systems• Use the income from short-term rentals to scale your investment portfolio

    Now, for fall 1997, she's created a new hand-painted book that no fan will want to miss -- the Heart of the Home Address Book. For everyone who loves Susan Branch, it's the ideal gift for holidays, birthdays, and other special occasions -- now and for years to come.Filled with Branch's homespun wit and wisdom and decorated with her signature watercolors, this lovely address book features a ring binding that allows for paper refills as well as special pages for recording birthdays, anniversaries, and other special dates.

    Parker started with only fifty dollars and a dream. In The Game Makers, Philip E. Orbanes, a game historian and former Parker Brothers executive, explores the often whimsical origins of popular games and toys - from the Monopoly Game to the Nerf ball to Ping-Pong to Sorry! - and reveals how generations of determined entrepreneurs built a family business empire." Through an engaging narrative based on extensive research - including the never-before-published personal archives of George S. Parker and interviews with his successors - Orbanes takes us on a journey through the birth and maturation of the toy industry as seen through the eyes of one of its greatest legends. Sprung from Parker's fervent belief that games were meant to last and be fun, this tiny family firm would grow into a brand powerhouse that reflected - and ultimately helped shape - the culture of a nation. Through world wars and the Great Depression, through natural disasters and family tragedies, Parker Brothers succeeded in bringing smiles to the faces of millions by connecting them to - or helping them forget - the events taking place around them.