Book picks similar to
Introducing: Visual Identities for Small Businesses by Robert Klanten
design
have-graphic-design
non-fiction
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Digital Art
Christiane Paul - 2003
Not only have traditional forms of art such as printing, painting, photography and sculpture been transformed by digital techniques and media, but entirely new forms such as net art, software art, digital installation and virtual reality have emerged as recognized artistic practices, collected by major museums, institutions and private collectors the world over. Here Christiane Paul surveys the developments in digital art from its appearance in the early 1990s right up to the present day, and looks ahead to what the future may hold. Drawing a distinction between work that uses digital technology as a tool to produce traditional forms and work that uses it as a medium to create new types of art, she discusses all the key artists and works. The book explores themes addressed and raised by the art, such as viewer interaction, artificial life and intelligence, political and social activism, networks and telepresence, as well as issues such as the collection, presentation and preservation of digital art, the virtual museum, and ownership and copyright.
Ignore Everybody: and 39 Other Keys to Creativity
Hugh MacLeod - 2009
Those cartoons eventually led to a popular blog-gapingvoid.com-and a reputation for pithy insight and humor, in both words and pictures.MacLeod has opinions on everything from marketing to the meaning of life, but one of his main subjects is creativity. How do new ideas emerge in a cynical, risk-averse world? Where does inspiration come from? What does it take to make a living as a creative person?Ignore Everybody expands on MacLeod's sharpest insights, wittiest cartoons, and most useful advice. For example:-Selling out is harder than it looks. Diluting your product to make it more commercial will just make people like it less.-If your plan depends on you suddenly being "discovered" by some big shot, your plan will probably fail. Nobody suddenly discovers anything. Things are made slowly and in pain.-Don't try to stand out from the crowd; avoid crowds altogether. There's no point trying to do the same thing as 250,000 other young hopefuls, waiting for a miracle. All existing business models are wrong. Find a new one.-The idea doesn't have to be big. It just has to be yours. The sovereignty you have over your work will inspire far more people than the actual content ever will.After learning MacLeod's forty keys to creativity, you will be ready to unlock your own brilliance and unleash it on the world.
The Practical Pocket Guide to Account Planning
Chris Kocek - 2013
Filled with real world examples, amusing anecdotes, and useful techniques for getting to better insights, The Practical Pocket Guide provides a clear path for how Account Planners can collaborate with Creatives to produce great work that is insightful, engaging, and culturally infectious. Whether you're a Client, a Creative, an Account Manager, or an aspiring Account Planner, this book will help you understand how Planners think and what great Planning can really do.
Life Unstyled: How to embrace imperfection and create a home you love
Emily Henson - 2016
These interiors may be stunning, but they aren’t an honest reflection of how we really live and I think they make us feel bad about our own less-than-perfect homes.We are bombarded by perfect interiors, images that aren’t attainable because they have been styled to the point where they bear no resemblance to reality. These interiors may be stunning, but they aren’t an honest reflection of how we really live and I think they make us feel bad about our own less-than-perfect homes. Life Unstyled is about taking inspiration from real homes that are beautiful, creative and inspiring but at the same time a little rough around the edges, with signs of everyday life evident throughout. The first section, ‘Homes Unstyled’, sets out Emilly's manifesto for creating a stylish home that is beautiful but lived in. A Home is Never Done advocates allowing your space to evolve gradually so it is an ever-changing expression of your tastes and interests. Work with What You’ve Got suggests ways to make the most of the home you have rather than yearning for unattainable perfection. Signs of Life offers ideas for wrangling papers, clutter and other stuff. Creative Clutter tackles collections and displays, while Break the Rules rejects style diktats and shows how individuality can bring a home to life. The second section, ‘People Live Here’, visits real-life homes that are definitely not perfect yet display incredible style and creativity and reflect their owners’ needs, tastes and style. And throughout the book, quick fixes, DIY makes and ‘ Every Home Should Have…’ boxes offer creative solutions with unique results.
Selling the Invisible: A Field Guide to Modern Marketing
Harry Beckwith - 1997
A comprehensive guide to service marketing furnishes tips and advice on how one can apply one's business knowledge to any area of sales and marketing, from a home-based consultancy to a multinational brokerage firm.
Angel Catcher: A Journal of Loss and Remembrance (Grief Recovery Handbook, Books About Loss, Bereavement Journal)
Kathy Eldon - 1998
Now, Angel Catcher has been revised and updated to convey its powerful message of hope to a new audience. Featuring brand new illustrations and a fresh updated look, the tasteful pages of this journal guide the user through the process of mourning and onward to a lasting sense of peace in the face of loss. • With room for photographs, headings to inspire reflection, and space to record your own thoughts and memories• Keepsake book will forever capture the treasured memories of a loved one• Kathy Eldon and Amy Eldon Turtletaub are the authors of the best-selling journals Soul Catcher and Love CatcherAngel Catcher grief diary gently helps readers through the loss and celebrates the life of the person you love. Revised and updated edition acts as a trusted companion through the stages of grieving a loved one. • Thoughtful sympathy gift for anyone grieving the loss of a loved one• Memory journal becomes a time capsule celebrating a life well lived
Do/ Story/: How to Tell Your Story So the World Listens
Bobette Buster - 2013
Whether you have a company mission to share, an audience to entertain or a product to sell, we're more likely to engage and connect if you deliver a well-crafted story with an emotional core. Bobette Buster is a story consultant working with major studios such as Disney and Pixar, an adjunct professor and a lecturer in top film programs all over the world. In this, her first book, she shares her 10 key principles of storytelling -- as used by some of the world’s best storytellers -- and helps you apply them to your own. Find out: How to source, structure and shape your story; Ways to discover its essence; Why forming an emotional bond with your audience can take a story from good to great. So, whats your story?
Confessions of an Advertising Man
David Ogilvy - 1963
At the age of 37, he founded the New York-based agency that later merged to form the international company known as Ogilvy & Mather. Regarded as the father of modern advertising, Ogilvy was responsible for some of the most memorable advertising campaigns ever created. Confessions of an Advertising Man is the distillation of all the Ogilvy concepts, tactics, and techniques that made this international best-seller a blueprint for sound business practice. If you aspire to be a good manager in any business, this seminal work is a must-read.
Sir Alex Ferguson: The Official Manchester United Celebration of his Career at Old Trafford
David Meek - 2011
But re-establishing the Reds as the most successful club in the land was an enormous task. Famously, he knew he had to knock Liverpool of their perch. At the dawn of the Premier League era, in 1992-93, United had gone twenty-six years without being champions, but that season Ferguson finally led the club to title success and in 2010-11 he finally achieved the record-breaking nineteenth title. On top of that, Sir Alex has led Manchester United to two Champions League victories and many other trophies. This fascinating book not only celebrates what Sir Alex has achieved at United, but also seeks to explain just how he has gone about creating this remarkable dynasty, constantly rebuilding the team and driving them forward to yet more glory. In an era when most managers are lucky if they last two years, Sir Alex's achievement of lasting twenty-five years at the very top is truly astonishing. This book is the club's fitting tribute to his career.
Nothing to Lose: Moments of belief that changed my life
Edir Macedo - 2012
In the first volume of his trilogy of memoirs, Bishop Macedo surprises with profound revelations.He started off as a common Brazilian who decided to preach his faith in the streets and public squares. Now 35 years later, he leads a church active in over 200 countries with millions of faithful members, in the most remote places on the planet. How did it all begin?He has also became owner of the second largest television network in Brazil What are the dilemmas and challenges faced at the beginning of this journey? What is the origin of this belief that overcomes all limits? With 238 pages filled with intimate details of his life, Bishop Macedo also tells about the family illness that started the founding of the Universal Church. It also gives a report of the 11 days Edir spent in a police station in São Paulo. In the next two volumes of the trilogy, the founder of the UCKG will speak in detail about the growth of the church, the acquisition of TV Record and other unpublished stories of his past.
Advertising for People Who Don't Like Advertising
KesselsKramer - 2012
Yet, it makes adverts. It has worked with global brands to produce fashion collections and promoted a town with a mass wedding. It creates advertising with more human, truthful communications. The company's name is KesselsKramer. Advertising for People Who Don't Like Advertising is partly a creative handbook and partly an attempt to make the world a very slightly better place. It is intended for anyone who has ever hated a web banner or zapped an ad break.
The Art of Pixar
Amid Amidi - 2011
From classics such as Toy Story and A Bug's Life to recent masterpieces such as Up, Toy Story 3, and Cars 2, this comprehensive collection offers a behind-the-scenes tour of every Pixar film to date. Featuring a foreword by Chief Creative Officer John Lasseter, the complete color scripts for every film published in full for the first time as well as stunning visual development art, The Art of Pixar is a treasure trove of rare artwork and an essential addition to the library of animation fans and Pixar enthusiasts.
Brand Thinking and Other Noble Pursuits
Debbie Millman - 2011
The United States alone is home to over 45,000 shopping malls. And there are more than 19 million customized beverage choices a barista can whip up at your local Starbucks. Whether it’s good or bad, the real question is why we behave this way in the first place. Why do we telegraph our affiliations or our beliefs with symbols, signs, and codes?Brand Thinking and Other Noble Pursuits contains twenty interviews with the world’s leading designers and thinkers in branding. The interviews contain spirited views on how and why humans have branded the world around us, and the ideas, inventions, and insight inherent in the search.
Nomad: A Global Approach to Interior Style
Sibella Court - 2011
She explores far-flung destinations and captures the essence of each in small details, exotic color palettes, exquisite textures, and traditional crafts. Along the way, she shows readers how to incorporate these elements into interiors and how to replicate the ideas in their own spaces. Overflowing with imaginative ideas from across the globe with breathtaking photos of each destination accompanied by examples of gorgeous real-life interiors, plus tips for applying the looks at home Nomad promises to serve as the ultimate lookbook for designers and wanderers the world over.
The Art of Persistence: Stop Quitting, Ignore Shiny Objects and Climb Your Way to Success
Michal Stawicki - 2015
Up to 96% of people fail to achieve their goals. But it’s so hard to form those new habits. You know you should eat better, save some money, and make time to date, but isn’t it easier to just sit on the couch? The Secret to Becoming a Millionaire If 96% of people fail to achieve their goals, that still leaves 4% who are in top shape, earning a great income, and finding the love they’ve dreamed of. What are the secrets of these top performers? What do Tony Robbins, Jim Rohn, and Steven Covey know that you don’t? What if there was a way to copy their secrets for success so you too could achieve your dreams? What if you could make healthy habits automatic so you never have to make another New Year’s resolution ever again? The Simple Solution that’s Right Under Your Nose Though the words consistency and habits may evoke eye rolls and a feeling of, “That’s too simple!” dive a little deeper and you’ll find the secret formula for success you’ve been waiting for. Michal Stawicki, ex-video game addict turned “Mr. Consistency,” has laid out a veritable formula for getting what you want in life. Whether it’s money, love, fame, a better body, or a better relationship with your kids, The Art of Persistence takes readers step by step from where they’re standing—in chaos, dysfunction, and dissatisfaction—to more happiness and fulfillment. No more broken promises to yourself—this time it’s really different.