Leading Digital: Turning Technology into Business Transformation


George Westerman - 2014
    In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it—including your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups. But what about the other 90-plus percent of the economy?In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries—from finance to manufacturing to pharmaceuticals—are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a Digital Master. It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities, and how to lead the transformation. Within these parts, you’ll learn:• How to engage better with your customers• How to digitally enhance operations• How to create a digital vision• How to govern your digital activitiesThe book also includes an extensive step-by-step transformation playbook for leaders to follow.Leading Digital is the must-have guide to help your organization survive and thrive in the new, digitally powered, global economy.

Gray Hat Hacking: The Ethical Hacker's Handbook


Shon Harris - 2004
    Section I: Exploits 202; Chapter 1: Survival; Chapter 2: Basic Exploits; Chapter 3: Advance Exploits; Chapter 4: Writing Shell Code; Section II: Vulnerability Analysis; Chapter 5: Passive Analysis; Chapter 6: Active Analysis; Chapter 7: Bug to Exploit; Chapter 8: Mitigation; Section III: Advanced System Hacks; Chapter 9: Advanced.

Critical Thinking Skills For Dummies


Martin Cohen - 2015
    Inside, you'll get hands-on, lively, and fun exercises that you can put to work today to improve your arguments and pin down key issues.  With this accessible and friendly guide, you'll get plain-English instruction on how to identify other people's assumptions, methodology, and conclusions, evaluate evidence, and interpret texts effectively. You'll also find tips and guidance on reading between the lines, assessing validity – and even advice on when not to apply logic too rigidly! Critical Thinking Skills for Dummies: Provides tools and strategies from a range of disciplines great for developing your reflective thinking skills Offers expert guidance on sound reasoning and textual analysis Shows precisely how to use concept mapping and brainstorming to generate insights Demonstrates how critical thinking skills is a proven path to success as a student Whether you're undertaking reviews, planning research projects or just keen to give your brain a workout, Critical Thinking Skills For Dummies equips you with everything you need to succeed.

Interactive Data Visualization for the Web


Scott Murray - 2013
    It’s easy and fun with this practical, hands-on introduction. Author Scott Murray teaches you the fundamental concepts and methods of D3, a JavaScript library that lets you express data visually in a web browser. Along the way, you’ll expand your web programming skills, using tools such as HTML and JavaScript.This step-by-step guide is ideal whether you’re a designer or visual artist with no programming experience, a reporter exploring the new frontier of data journalism, or anyone who wants to visualize and share data.Learn HTML, CSS, JavaScript, and SVG basicsDynamically generate web page elements from your data—and choose visual encoding rules to style themCreate bar charts, scatter plots, pie charts, stacked bar charts, and force-directed layoutsUse smooth, animated transitions to show changes in your dataIntroduce interactivity to help users explore data through different viewsCreate customized geographic maps with dataExplore hands-on with downloadable code and over 100 examples

Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale


Paul Smith - 2016
    It explains products or services in ways that resonate; it connects people and creates momentum. Stories speak to the part of the brain where decisions are made.Paul Smith, author of the acclaimed Lead with a Story, shifts his best-selling formula to the sales arena. In Sell with a Story, he identifies the ingredients of the most effective sales stories and reveals how to:● Select the right story● Craft a compelling and memorable narrative● Incorporate challenge, conflict, and resolution● Use stories to introduce yourself, build rapport, address objections, add value, bring data to life, create a sense of urgency, and moreComplete with model stories, skill-building exercises, and enlightening examples from Microsoft, Costco, Xerox, Abercrombie & Fitch, Hewlett Packard, and other top companies, this powerful and practical guide gives you the tools you need to turn your experiences into stories that sell.

Social Learning Theory


Albert Bandura - 1976
    An exploration of contemporary advances in social learning theory with special emphasis on the important roles played by cognitive, vicarious, and self-regulatory processes.

UNIX Network Programming, Volume 1: The Sockets Networking API


W. Richard Stevens - 2000
    Whether you write Web servers, client/server applications, or any other network software, you need to understand networking APIS-especially sockets in greater detail than ever before. You need UNIX Network Programming, Volume 1, Third Edition. In this book, the Authors offer unprecedented, start-to-finish guidance on making the most of sockets, the de facto standard for UNIX network programming with APIs - as well as extensive coverage of the X/Open Transport Interface (XTI).

Beautiful Visualization: Looking at Data through the Eyes of Experts


Julie Steele - 2010
    Think of the familiar map of the New York City subway system, or a diagram of the human brain. Successful visualizations are beautiful not only for their aesthetic design, but also for elegant layers of detail that efficiently generate insight and new understanding.This book examines the methods of two dozen visualization experts who approach their projects from a variety of perspectives -- as artists, designers, commentators, scientists, analysts, statisticians, and more. Together they demonstrate how visualization can help us make sense of the world.Explore the importance of storytelling with a simple visualization exerciseLearn how color conveys information that our brains recognize before we're fully aware of itDiscover how the books we buy and the people we associate with reveal clues to our deeper selvesRecognize a method to the madness of air travel with a visualization of civilian air trafficFind out how researchers investigate unknown phenomena, from initial sketches to published papers Contributors include:Nick Bilton, Michael E. Driscoll, Jonathan Feinberg, Danyel Fisher, Jessica Hagy, Gregor Hochmuth, Todd Holloway, Noah Iliinsky, Eddie Jabbour, Valdean Klump, Aaron Koblin, Robert Kosara, Valdis Krebs, JoAnn Kuchera-Morin et al., Andrew Odewahn, Adam Perer, Anders Persson, Maximilian Schich, Matthias Shapiro, Julie Steele, Moritz Stefaner, Jer Thorp, Fernanda Viegas, Martin Wattenberg, and Michael Young.

Repeatability: Build Enduring Businesses for a World of Constant Change


Chris Zook - 2012
    Successful companies endure by maintaining simplicity at their core. They don’t stray from, or regularly discard, their business model in pursuit of radical renovation. Instead, they build a “repeatable business model” that produces continuous improvement and allows them to rapidly adapt to change without succumbing to complexity.Based on a multiyear study of more than two hundred companies, the book stresses the value of repeatability in business, showing how the “big idea” today is really made up of a series of successful smaller ideas driven by a simple and repeatable business model. Zook and Allen show how some of the world’s best-known firms combine a core differentiation model with speed, adaptability, and simplicity to land them at the top for long periods of time. These firms include: Apple, Danaher, DaVita, IKEA, Nike, Olam, Tetra Pak, Vanguard, and others.CEOs, senior executives, managers, and investors all need to read this book. It’s the new blueprint for reaching the top—and staying there.

SQL Antipatterns


Bill Karwin - 2010
    Now he's sharing his collection of antipatterns--the most common errors he's identified in those thousands of requests for help. Most developers aren't SQL experts, and most of the SQL that gets used is inefficient, hard to maintain, and sometimes just plain wrong. This book shows you all the common mistakes, and then leads you through the best fixes. What's more, it shows you what's behind these fixes, so you'll learn a lot about relational databases along the way. Each chapter in this book helps you identify, explain, and correct a unique and dangerous antipattern. The four parts of the book group the anti​patterns in terms of logical database design, physical database design, queries, and application development. The chances are good that your application's database layer already contains problems such as Index Shotgun, Keyless Entry, Fear of the Unknown, and Spaghetti Query. This book will help you and your team find them. Even better, it will also show you how to fix them, and how to avoid these and other problems in the future. SQL Antipatterns gives you a rare glimpse into an SQL expert's playbook. Now you can stamp out these common database errors once and for all. Whatever platform or programming language you use, whether you're a junior programmer or a Ph.D., SQL Antipatterns will show you how to design and build databases, how to write better database queries, and how to integrate SQL programming with your application like an expert. You'll also learn the best and most current technology for full-text search, how to design code that is resistant to SQL injection attacks, and other techniques for success.

Getting Beyond Better: How Social Entrepreneurship Works


Roger L. Martin - 2015
    Martin and Skoll Foundation President and CEO Sally R. Osberg describe how social entrepreneurs target systems that exist in a stable but unjust equilibrium and transform them into entirely new, superior, and sustainable equilibria. All of these leaders—call them disrupters, visionaries, or changemakers—develop, build, and scale their solutions in ways that bring about the truly revolutionary change that makes the world a fairer and better place.The book begins with a probing and useful theory of social entrepreneurship, moving through history to illuminate what it is, how it works, and the nature of its role in modern society. The authors then set out a framework for understanding how successful social entrepreneurs actually go about producing transformative change. There are four key stages: understanding the world; envisioning a new future; building a model for change; and scaling the solution. With both depth and nuance, Martin and Osberg offer rich examples and personal stories and share lessons and tools invaluable to anyone who aspires to drive positive change, whatever the context.Getting Beyond Better sets forth a bold new framework, demonstrating how and why meaningful change actually happens in the world and providing concrete lessons and a practical model for businesses, policymakers, civil society organizations, and individuals who seek to transform our world for good.

Open Space Technology: A User's Guide


Harrison Owen - 1993
    Written by the originator of the method - an effective, economical, fast, and easily-repeatable strategy for organizing meetings of between 5 and 1,000 participants - this is the first book to document the rationale, procedures, and requirements of OST. OST enables self-organizing groups of all sizes to deal with hugely complex issues in a very short period of time. This practical, step-by-step user's guide details what needs to be done before, during, and after an Open Space event.

The New Solution Selling: The Revolutionary Sales Process That Is Changing the Way People Sell


Keith M. Eades - 2003
    The New Solution Selling expands the classic text's cases, examples, and situations and sharpens its focus on streamlining the sales process to achieve greater success in fewer steps and a shorter time frame. Much in sales has changed in the past decade, and The New Solution Selling incorporates those changes into an integrated, tailored approach for improving both individual productivity and organizational return on investment. Written to enhance the results and careers of sales pros and managers in virtually any industry, this performance-focused book features:A completely revamped, updated sales philosophy, management system, and architectureTools to increase the quality and velocity of sales pipeline opportunitiesTechniques that Best of the Best use to prospect for successSolution Selling created new rules for one-to-one selling of hard-to-sell items. The New Solution Selling focuses on streamlining the proven Solution Selling process and quickly differentiating both oneself and one's products from the competition while decreasing the time spent between initial qualifying and a successful, profitable close.

Startup CEO: How to Build a Company to Success


Matt Blumberg - 2013
    Author Matt Blumberg, a technology and marketing entrepreneur, knows this all too well. Back in 1999, he started a company called Return Path, which later became the driving force behind the creation of his blog, OnlyOnce--because "you're only a first time CEO once."Now, more than a decade later, he's written "Startup CEO." As the fifth book in the "StartUp Revolution" series, this reliable resource is based on Blumberg's experience as a startup CEO and covers a number of issues he's faced over the dozen years he's been a CEO.Offers valuable insights into how the CEO sets the overall vision and strategy of the company and communicates it to all stakeholdersDiscusses how to build a company's human capital by recruiting, hiring, and retaining the very best talentExamines how a CEO must align available resources with the company's strategy in order to ensure successAddresses what it takes to master the "How" of being a CEO--from leading an executive team to managing in any type of marketEngaging and informative, this book is essential reading for any, and every, CEO.

The Tcp/IP Guide: A Comprehensive, Illustrated Internet Protocols Reference


Charles Kozierok - 2005
    It details the core protocols that make TCP/IP internetworks function, and the most important classical TCP/IP applications. Its personal, easy-going writing style lets anyone understand the dozens of protocols and technologies that run the Internet, with full coverage of PPP, ARP, IP, IPv6, IP NAT, IPSec, Mobile IP, ICMP, RIP, BGP, TCP, UDP, DNS, DHCP, SNMP, FTP, SMTP, NNTP, HTTP, Telnet and much more. The author offers not only a detailed view of the TCP/IP protocol suite, but also describes networking fundamentals and the important OSI Reference Model.