Book picks similar to
The Linked Photographers' Guide to Online Marketing and Social Media by Lindsay Adler
photography
non-fiction
business
social-media
Drug of Choice: The Inspiring True Story Of The One-Armed Criminal Who Mastered Love And Made Millions
Mark Van Stratum - 2017
He has created a fulfilling life, which he shares with his beautiful fiancé and a world-wide circle of friends. But his inspiring life of today grew out of a dark and dangerous past.In this gripping tale, van Stratum brings a once-in-a-lifetime read of his experience growing up with one arm in a small town where he developed a savage temper and a criminal mindset. After a violent robbery by rival drug dealers he had a flash of insight that his life must change, or it would quickly end.After moving to a new country without telling a soul, Mark penetrates the secret world of pick-up artists and learns an incredible skill set that enables him to get the most desired women on the planet. In Drug of Choice, Mark offers insightful lessons about the power of choices to change your business, relationships, and life.This story teaches that your choices are both the cause of your problems and the key to your success. It will make you believe again that it’s never too late to change.
C Programming: Language: A Step by Step Beginner's Guide to Learn C Programming in 7 Days
Darrel L. Graham - 2016
It is a great book, not just for beginning programmers, but also for computer users who would want to have an idea what is happening behind the scenes as they work with various computer programs. In this book, you are going to learn what the C programming language entails, how to write conditions, expressions, statements and even commands, for the language to perform its functions efficiently. You will learn too how to organize relevant expressions so that after compilation and execution, the computer returns useful results and not error messages. Additionally, this book details the data types that you need for the C language and how to present it as well. Simply put, this is a book for programmers, learners taking other computer courses, and other computer users who would like to be versed with the workings of the most popular computer language, C. In this book You'll learn: What Is The C Language? Setting Up Your Local Environment The C Structure and Data Type C Constants and Literals C Storage Classes Making Decisions In C The Role Of Loops In C Programming Functions in C Programming Structures and Union in C Bit Fields and Typedef Within C. C Header Files and Type Casting Benefits Of Using The C Language ...and much more!! Download your copy today! click the BUY button and download it right now!
Adobe Photoshop CS6 Classroom in a Book (Classroom in a Book (Adobe))
Adobe Creative Team - 2012
Adobe Photoshop CS6 Classroom in a Book
Twitter Power: How to Dominate Your Market One Tweet at a Time
Joel Comm - 2009
Since 2006, forward-thinking companies like Apple, JetBlue, Whole Foods, and GM have discovered the instant benefits of leveraging the social media phenomenon known as Twitter to reach consumers directly, build their brand, and increase sales. Twitter is at the leading edge of the social media movement, allowing members to connect with one another in real time via short text messages?called "tweets"?that can be received either via the Twitter site or by e-mail, instant messenger, or cell phone. Many companies have started building entire teams within their organization dedicated solely to responding to tweets from consumers about their brand. And this is just the beginning.In Twitter Power, Internet marketing and Web innovation expert Joel Comm shows businesses and marketers how to integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness for their product or service, and even handle negative publicity due to angry or disappointed consumers. The book also presents case studies of companies on the forefront of the Twitter movement, to help you develop your own social networking strategies. Twitter Power is the result of extensive testing and participation in the social networking community and is a must-have for any business that wants to keep up with the social media movement. Twitter Power features a foreword by Tony Robbins.
Move Fast and Break Things: How Facebook, Google, and Amazon Cornered Culture and Undermined Democracy
Jonathan Taplin - 2017
Since 2001, newspaper and music revenues have fallen by 70%, book publishing, film and television profits have also fallen dramatically. Revenues at Google in this same period grew from $400 million to $74.5 billion. Google's YouTube today controls 60% of the streaming audio business and pays only 11% of the streaming audio revenues. More creative content is being consumed than ever before, but less revenue is flowing to creators and owners of the content.With the reallocation of money to monopoly platforms comes a shift in power. Google, Facebook, and Amazon now enjoy political power on par with Big Oil and Big Pharma, which in part explains how such a tremendous shift in revenues from artists to platforms could have been achieved and why it has gone unchallenged for so long.The stakes in this story go far beyond the livelihood of any one musician or journalist. As Taplin observes, the fact that more and more Americans receive their news, music and other forms of entertainment from a small group of companies poses a real threat to democracy. Move Fast and Break Things offers a vital, forward-thinking prescription for how artists can reclaim their audiences using knowledge of the past and a determination to work together. Using his own half-century career as a music and film producer and early pioneer of streaming video online, Taplin offers new ways to think about the design of the World Wide Web and specifically the way we live with the firms that dominate it.Table of contentsIntroduction1. The Great Disruption2. Levon's Story3. Tech's Counterculture Roots4. The Libertarian Counterinsurgency5. Digital Destruction6. Monopoly in the Digital Age7. Google's Regulatory Capture8. The Social Media Revolution9. Pirates of the Internet10. Libertarian and the 1 Percent11. What It Means to Be Human12. The Digital RenaissanceAfterword
SEO 2014: Learn Search Engine Optimization with Smart Internet Marketing Strategies
Adam Clarke - 2014
But first, let me tell you a little secret about SEO marketing... Most of the search engine optimization advice on the Internet is just plain wrong!If you've sifted through the torrents of search engine optimization advice online, you may have noticed two things: - Most of the knowledge on SEO is either completely outdated or just dead-wrong.- Google's constant updates have rendered many well known SEO strategies completely useless.Why is this so? Google are constantly evolving, making it extremely difficult to know what currently works. Some recent changes: 1. August, 2014 - Google announced sites secured with SSL certificates will get an advantage in search engines.2. July, 2014 - Google released a big update dramatically affecting how often the local business listings appear in the search results.3. May, 2014 - Google announced a game changing update, punishing sites with poor quality content and user experience.SEO 2014 walks you through the above updates and more. This book also reveals industry secrets about Google's algorithm, so you can learn SEO from a fundamental level, achieve top rankings in Google, and generate hundreds, or even thousands of new customers to your site. Sidestep the feared 2014 Google updatesContrary to Internet marketing chatter, problems caused by Google updates are hardly irrecoverable or unavoidable—but you need the right knowledge. This book reveals in granular detail: - Recent Google updates—Panda 4.0, Pigeon, Hummingbird and beyond.- Steps required to recover from a Google penalty.- How to avoid being penalised in 2014 and beyond.Discover powerful link building techniques experts use to get top rankings and generate massive trafficLink building is simply the strongest factor for ranking high in Google. Unfortunately, most widely-used methods just plain suck! This chapter walkers you through the most powerful techniques that work wonders and won't get you in hot-water with Google. You will also discover: 1. How to leverage social media to skyrocket traffic to your site.2. How to find "money" keywords that will send customers to your site.3. The dirty secret about link-building.4. Sneaky tricks to get local businesses ranking high with local search engine optimization.5. How to get expert SEO or internet marketing advice, completely free.6. The new meta technology search engines love, schema.org, and how to use it to get more traffic.You will also learn the little-known search engine optimization tools top internet marketing experts useThe SEO tools chapter lists 20+ of the powerful tools top internet marketing experts are using to automate their search engine optimization, saving weeks of time, and creating bigger results... and most of the tools are free! And read the very special bonus chapter on pay-per-click advertisingIn this special bonus chapter, learn how to quickly and effectively setup a pay-per-click advertising campaign with Google AdWords, and send more traffic and customers to your website overnight. As one of the most advanced and comprehensive SEO books ever published, SEO 2014 contains everything you need to learn SEO and dominate search engines in 2014. Purchase from Amazon and get started right away!
No Exit: Struggling to Survive a Modern Gold Rush
Gideon Lewis-Kraus - 2014
They're burning through cash, sales have stalled, and investors are nowhere to be found. Welcome to the reality of the new tech boom. Sure, it has produced its glittering share of billion-dollar "exits." But for the vast majority of startups life is nasty, brutish, and short on glamour. NO EXIT explores the feverish world of company founders who are desperately trying to keep their dream afloat. It’s a harrowing and hilarious look at the Silicon Valley no one sees. This is an extended version of a story that appears in the May 2014 issue of WIRED magazine.
The Leadership Sutra: An Indian Approach to Power
Devdutt Pattanaik - 2016
Her name is derived from the word ‘fortress’ (durg). She is the goddess of kings. She rides a lion, the king of the jungle and a symbol of royalty everywhere from China to England. We tend to tiptoe around the role of power in management, and fail to openly acknowledge how the animal desire to dominate often destroys the best of organizations. Critics tend to see power as a negative thing. But power is a critical tool that affects the implementation of any idea. Any attempt to restrain it with rules results in domestication and resentment, and fails to energize the organization. Leaders often equate themselves with lions, and indulge their desire to dominate when, in fact, the point of leadership is to be secure enough to outgrow the lion within us, and enable and empower those around us. But this is not easy, as anxiety overpowers the best of leaders.Derived from Devdutt Pattanaik’s influential bestseller Business Sutra, this book offers startling and original insights into the exercise of power and leadership. It explores the human quest for significance, the power of rules to rob people of self-esteem, and the need for stability even at the cost of freedom.
Bitcoin Widow: Love, Betrayal and the Missing Millions
Jennifer Robertson - 2022
Then, in one fateful night, she lost everything, and the nightmare beganJennifer Robertson was working hard to build a life for herself from the ashes of her first marriage. Still only twenty-six, she swiped right on a dating app and met Gerry Cotten, a man she would not normally have considered—too young and not her type—but found she’d met her match. Eccentric but funny and kind, Cotten turned out to be a bitcoin wizard who quickly amassed substantial wealth through his company, Quadriga. The couple travelled the world, first-class all the way, while Cotten worked on his multitude of encrypted laptops. Then, while the couple was on their honeymoon in India, opening an orphanage in their name, Gerry fell ill and died in a matter of hours. Jennifer was consumed by grief and guilt, but that was only the beginning. It turned out that Gerry owed $250 million to Quadriga customers, and all the passwords to his encrypted virtual vaults, hidden on his many laptops, had died with him. Jennifer was left with more than one hundred thousand investors looking for their money, and questions, suspicions and accusations spiralling dangerously out of control. The Quadriga scandal touched off major investment and criminal investigations, not to mention Internet rumours circulating on dark message boards, including claims that Gerry had faked his own death and that his wife was the real mastermind behind a sophisticated sting operation. While Jennifer waited for a dead man’s switch e-mail that would probably never come, it became clear that Cotten had gambled away about $100 million of the funds entrusted to him for investment in his many schemes, leaving Robertson holding the bag. Bitcoin Widow is Catch Me If You Can meeting a widow betrayed, a life of fairy-tale romance and private jets torched by duplicity, as Jennifer Robertson tries to reset her life in the wake of one of the biggest investments scandals of the digital age.
High-Tech, High-Touch Customer Service: Inspire Timeless Loyalty in the Demanding New World of Social Commerce
Micah Solomon - 2012
Today's customers are a hard bunch to crack. Time-strapped, screen-addicted, value-savvy, and socially engaged, their expectations are tougher than ever for a business to keep up with. They are empowered like never before and expect businesses to respect that sense of empowerment--lashing out at those that don't. Take heart: Old-fashioned customer service, fully retooled for today's blistering pace and digitally connected reality, is what you need to build the kind loyal customer base that allows you to survive--and thrive. And
High-Tech, High-Touch Customer Service
spells out surefire strategies for success in a clear, entertaining, and practical way. Discover: * Six major customer trends and what they mean for your business * Eight unbreakable rules for social media customer service * How to effectively address online complainers and saboteurs on Yelp, Twitter, TripAdvisor, and other forums for user generated content * The rising power of self-service--and how to design it properly * How to build a company culture that breeds stellar customer service ? High-Tech, High-Touch Customer Service reveals inside secrets of wildly successful customer service initiatives, from Internet startups to venerable brands, and shows how companies of every stripe can turn casual customers into fervent supporters who will spread the word far and wide--online and off.
Introducing Windows 8.1 for It Professionals
Ed Bott - 2013
It is offered for sale in print format as a convenience.Get a head start evaluating Windows 8.1 - with early technical insights from award-winning journalist and Windows expert Ed Bott. Based on the Windows 8.1 Preview release, this guide introduces new features and capabilities, with scenario-based advice on how Windows 8.1 can meet the needs of your business. Get the high-level overview you need to begin preparing your deployment now.Preview new features and enhancements, including:How features compare to Windows 7 and Windows XP The Windows 8.1 user experience Deployment Security features Internet Explorer 11 Delivering Windows apps Recovery options Networking and remote access Managing mobile devices Virtualization Windows RT 8.1
Adobe Photoshop CC Classroom in a Book (2017 Release)
Andrew Faulkner - 2016
The 15 project-based lessons in this book show users step-by-step the key techniques for working in Photoshop and how to correct, enhance, and distort digital images, create image composites, and prepare images for print and the web. In addition to learning the key elements of the Photoshop interface, this completely revised CC (2017 release) edition covers features like new and improved search capabilities, Content-Aware Crop, Select and Mask, Face-Aware Liquify, designing with multiple artboards, and much more! The online companion files include all the necessary assets for readers to complete the projects featured in each chapter as well as ebook updates when Adobe releases new features for Creative Cloud customers. All buyers of the book get full access to the Web Edition: a Web-based version of the complete ebook enhanced with video and interactive multiple-choice quizzes. As always with the Classroom in a Book, Instructor Notes are available for teachers to download.
Photography Night Sky: A Field Guide for Shooting After Dark
Jennifer Wu - 2014
You'll learn how to overcome the unique issues that confront nighttime photographers and capture images of which you'll be proud. Co-author Jennifer Wu, an elite Canon "Explorer of Light" professional photographer, has become renowned for her ability to capture nighttime phenomena, from quarter-phase moon rises to shooting stars to the ephemeral Milky Way. this new guide reveals her methods and concentrates on photographing four principal subjects: stars as points of light, star trails, the moon, and twilight. these subjects share common photo techniques and considerations, but each also requires a distinct approach. Once captured, your digital images must be fi nished on the computer; coauthor and author of the bestselling Photography: Outdoors, James Martin, delves into the settings and procedures that elevate an image from mundane to striking. This clear and practical guide will help photographers of all levels portray the stunning spectacle of the night sky, preserving those special memories and moments from a life outdoors.
I Know Who You Are and I Saw What You Did: Social Networks and the Death of Privacy
Lori Andrews - 2012
Social networks are the defining cultural movement of our time. Over a half a billion people are on Facebook alone. If Facebook were a country, it would be the third largest nation in the world. But while that nation appears to be a comforting small town in which we can share photos of friends and quaint bits of trivia about our lives, it is actually a lawless battle zone—a frontier with all the hidden and unpredictable dangers of any previously unexplored place. Social networks offer freedom. An ordinary individual can be a reporter, alerting the world to breaking news of a natural disaster or a political crisis. A layperson can be a scientist, participating in a crowd-sourced research project. Or an investigator, helping cops solve a crime. But as we work and chat and date (and sometimes even have sex) over the web, traditional rights may be slipping away. Colleges and employers routinely reject applicants because of information found on social networks. Cops use photos from people’s profiles to charge them with crimes—or argue for harsher sentences. Robbers use postings about vacations to figure out when to break into homes. At one school, officials used cameras on students’ laptops to spy on them in their bedrooms. The same power of information that can topple governments can also topple a person’s career, marriage, or future. What Andrews proposes is a Constitution for the web, to extend our rights to this wild new frontier. This vitally important book will generate a storm of attention.
Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications
Sarah Durham - 2009
Effective, mission-focused communications can help organizations build strong identities, heightened reputations, and increased fundraising capability. Brandraising outlines a mission-driven approach to communications and marketing, specifically designed to boost fundraising efforts. This book provides tools and guidance for nonprofits seeking to transform their communications and marketing through smart positioning, branding, campaigns, and materials that leverage solid strategy and great creative, with a unique focus on the intersection of communications and fundraising.