From 9/11 conspiracy theories to Holocaust denial, creationism to alternative medicine, we are all experiencing an epidemic of demonstrably untrue descriptions of the world. For Damian Thompson, these unproven theories and spurious claims are forms of 'counterknowledge', and, helped by the internet, they are creating a global generation of misguided adherents who repeat these untruths and lend them credence. 'The sleep of reason brings forth monsters', warns the title of Francisco Goya's famous etching of 1799. As Damian Thompson demonstrates, unless the defenders of enlightenment values fight back soon, the counterknowledge industry has the potential to create new political, social and economic disasters.

    If consumers make decisions unconsciously, why do we persist in asking them directly through traditional marketing research why they do what they do? They simply can't tell us because they don't really know. Before marketers develop strategies, they need to recognize that consumers have strategies too . . .human strategies, not consumer strategies. We need to go beyond asking why, and begin to ask how, behavior change occurs. Here, author DouglasVan Praet takes the most brilliant and revolutionary concepts from cognitive science and applies them to how we market, advertise, and consume in the modern digital age. Van Praet simplifies the most complex object in the known universe - the human brain - into seven codified actionable steps to behavior change. These steps are illustrated using real world examples from advertising, marketing, media and business to consciously unravel what brilliant marketers and ad practitioners have long done intuitively, deconstructing the real story behind some of the greatest marketing and business successes in recent history, such as Nike's "Just Do It" campaign; "Got Milk?"; Wendy's "Where's the Beef?";and the infamous Volkswagen "Punch Buggy" launch as well as their beloved "The Force" (Mini Darth Vader) Super Bowl commercial.

    But what exactly is populism? Should everyone who criticizes Wall Street or Washington be called a populist? What precisely is the difference between right-wing and left-wing populism? Does populism bring government closer to the people or is it a threat to democracy? Who are "the people" anyway and who can speak in their name? These questions have never been more pressing.In this groundbreaking volume, Jan-Werner MUller argues that at populism's core is a rejection of pluralism. Populists will always claim that they and they alone represent the people and their true interests. MUller also shows that, contrary to conventional wisdom, populists can govern on the basis of their claim to exclusive moral representation of the people: if populists have enough power, they will end up creating an authoritarian state that excludes all those not considered part of the proper "people." The book proposes a number of concrete strategies for how liberal democrats should best deal with populists and, in particular, how to counter their claims to speak exclusively for "the silent majority" or "the real people."Analytical, accessible, and provocative, What Is Populism? is grounded in history and draws on examples from Latin America, Europe, and the United States to define the characteristics of populism and the deeper causes of its electoral successes in our time.

    Our eyes play tricks on us; our stories change in the retelling; and most of us are fairly sure we’re way above average. In Why We Make Mistakes, journalist Joseph T. Hallinan sets out to explore the science of human error—how we think, see, remember, and forget, and how this sets us up for wholly irresistible mistakes.In his quest to understand our imperfections, Hallinan delves into psychology, neuroscience, and economics, with forays into aviation, consumer behavior, geography, football, stock picking, and more. He discovers that some of the same qualities that make us efficient also make us error prone. Why We Make Mistakes is enlivened by real-life stories--of weathermen whose predictions are uncannily accurate and a witness who sent an innocent man to jail--and offers valuable advice, such as how to remember where you’ve hidden something important. He explains why multitasking is a bad idea, why men make errors women don’t. This book will open your eyes to the reasons behind your mistakes and have you vowing to do better the next time.

    Fanon's masterwork is a classic alongside Edward Said's Orientalism or The Autobiography of Malcolm X, and it is now available in a new translation that updates its language for a new generation of readers.The Wretched of the Earth is a brilliant analysis of the psychology of the colonized and their path to liberation. Bearing singular insight into the rage and frustration of colonized peoples, and the role of violence in effecting historical change, the book incisively attacks the twin perils of post-independence colonial politics: the disenfranchisement of the masses by the elites on the one hand, and intertribal and interfaith animosities on the other.Fanon's analysis, a veritable handbook of social reorganization for leaders of emerging nations, has been reflected all too clearly in the corruption and violence that has plagued present-day Africa. The Wretched of the Earth has had a major impact on civil rights, anticolonialism, and black consciousness movements around the world, and this bold new translation by Richard Philcox reaffirms it as a landmark.

    His congregation was racially integrated, and he was a much-lauded leader in the contemporary civil rights movement. Eventually, Jones moved his church, Peoples Temple, to northern California. He became involved in electoral politics, and soon was a prominent Bay Area leader.In this riveting narrative, Jeff Guinn examines Jones’s life, from his extramarital affairs, drug use, and fraudulent faith healing to the fraught decision to move almost a thousand of his followers to a settlement in the jungles of Guyana in South America. Guinn provides stunning new details of the events leading to the fatal day in November, 1978 when more than nine hundred people died—including almost three hundred infants and children—after being ordered to swallow a cyanide-laced drink.Guinn examined thousands of pages of FBI files on the case, including material released during the course of his research. He traveled to Jones’s Indiana hometown, where he spoke to people never previously interviewed, and uncovered fresh information from Jonestown survivors. He even visited the Jonestown site with the same pilot who flew there the day that Congressman Leo Ryan was murdered on Jones’s orders. The Road to Jonestown is the definitive book about Jim Jones and the events that led to the tragedy at Jonestown.

    First of this two-volume work providing an imaginative interpretation of the image of women in the collective unconscious of the fascist "warrior" through a study of the fantasies of the men centrally involved in the rise of Nazism.

    A sequence of love affairs with beautiful young women are fatally damaged by the collapse of his family's fortune, and the novel ends with him poised to face the challenge of making his own way in the world. Composed in an unconventional narrative mode, the novel is a rich fusion of satiric and romance idioms, and found a captivated audience on its publication in 1920. It made Fitzgerald rich and famous overnight.The Beautiful and Damned is a bleaker version of the corrosive power of wealth and its privileges, one of Fitzgerald's abiding subjects. Anthony Patch, is heir to a huge fortune, whose marriage to the beautiful and indolent Gloria is increasingly shadowed by Anthony's fall into alcoholism. Though he wins a lawsuit to gain his inheritance of millions of dollars, it is a pyrrhic victory, for he is now a physically and morally broken man.

    Would you rather earn interest than pay it, and eliminate the necessity of paying fees to banks and jumping through hoops to get loans? Are you frustrated with being over-taxed and/or being dependent on a volatile stock market? Do you suspect that the ultra-wealthy play by a different set of rules than you do, and that their secrets have been kept just out of your reach? What would it mean to you and your family if you knew these rules to play by them too?

    Whether you’re deciding which smart phone to purchase or which politician to believe, you think you are a rational being whose every decision is based on cool, detached logic, but here’s the truth: You are not so smart. You’re just as deluded as the rest of us--but that’s okay, because being deluded is part of being human. Growing out of David McRaney’s popular blog, You Are Not So Smart reveals that every decision we make, every thought we contemplate, and every emotion we feel comes with a story we tell ourselves to explain them, but often these stories aren’t true. Each short chapter--covering topics such as Learned Helplessness, Selling Out, and the Illusion of Transparency--is like a psychology course with all the boring parts taken out.Bringing together popular science and psychology with humor and wit, You Are Not So Smart is a celebration of our irrational, thoroughly human behavior.

    With the logic which is the great instrument of French thought, [Ellul] explores and attempts to prove the thesis that propaganda, whether its ends are demonstrably good or bad, is not only destructive to democracy, it is perhaps the most serious threat to humanity operating in the modern world."--Los Angeles Times"The theme of Propaganda is quite simply...that when our new technology encompasses any culture or society, the result is propaganda... Ellul has made many splendid contributions in this book."--Book Week"An exhaustive catalog of horrors. It shows how modern, committed man, surrounded and seized by propaganda, more often than not surrenders himself to it only too willingly, especially in democracies--because he is educated for his rule as dupe. 'The most favorable moment to seize a man and influence him,' Ellul writes, 'is when he is alone in the mass; it is at this point that propaganda can be most effective. This is the situation of the 'lonely crowd,' or of isolation in the mass, which is a natural product of modern-day society, which is both used and deepened by the mass media.' "--Los Angeles Free Press

    Each bodily function is discussed from a variety of viewpoints: scientific, anthropological, historical, mythological, sociological, and artistic. Topics include constipation, the history and evolution of toilet paper, farting, urine, earwax, smegma, and many other engrossing topics!You think you know shit? How about: Scatological Lives of the Greats; Thomas Crapper, Closet Genius; Excrement in Psychoanalysis; Excretal Customs Worldwide; Bodily Functions in Literature & Cinema; Historical Applications of Excrement....Spend a little time getting to know yourself! Read all about Feces, Flatus, Vomit, Urine, Mucus, Menstruation, Saliva, Sweat, & more!

    In exploring the public meaning of ingeniously defended private meanings, de Certeau draws brilliantly on an immense theoretical literature in analytic philosophy, linguistics, sociology, semiology, and anthropology--to speak of an apposite use of imaginative literature.

    The Sovereign Individual details strategies necessary for adapting financially to the next phase of Western civilization. Few observers of the late twentieth century have their fingers so presciently on the pulse of the global political and economic realignment ushering in the new millennium as do James Dale Davidson and Lord William Rees-Mogg. Their bold prediction of disaster on Wall Street in Blood in the Streets was borne out by Black Tuesday. In their ensuing bestseller, The Great Reckoning, published just weeks before the coup attempt against Gorbachev, they analyzed the pending collapse of the Soviet Union and foretold the civil war in Yugoslavia and other events that have proved to be among the most searing developments of the past few years. In The Sovereign Individual, Davidson and Rees-Mogg explore the greatest economic and political transition in centuries—the shift from an industrial to an information-based society. This transition, which they have termed "the fourth stage of human society," will liberate individuals as never before, irrevocably altering the power of government. This outstanding book will replace false hopes and fictions with new understanding and clarified values.

    He had, therefore, full opportunities of seeing the country and its life from various points of view. He has utilized his observations in an entertaining book. It is not — and does not pretend lo be — a scientific work, or technical in any sense. It gives, however, an excellent idea of conditions and ways of living in the Klondike at all seasons, and of the hardships which the pioneers had to undergo. Nothing but gold — the prospect of wealth — could induce men to live in such a climate, and to combat the many difficulties which it entails. Mr. Lynch, a Californian of means and position, arrived at Dawson in the summer of 1898. As the first discoveries of gold in the Klondike valley were made in August of 1896, Mr. Lynch found a mining town not two years old, unpaved and insanitary, crowded with adventurers of every nation, in fact still a typical “ tough" mining-camp, except that lawlessness and crime were sternly repressed by the vigilant Mounted Police. He spent the following winter in the town, making expeditions to the gold-bearing creeks, examining mines and studying the methods of working them. Early in the spring of 1899 he bought a claim which he believed would repay him and set himself at once to develop it thoroughly. During his stay he had seen Dawson transformed into a paved, sewaged, well built, well lighted city, and the streets, no longer thronged with rough-mannered miners and adventurers, had become the promenade of well dressed business men and ladies (real ladies !) intent on shopping. As one of the earliest of the new species of Klondike miner, he is able to give an account of the transition that took place, largely owing to the enterprise of men of his own stamp, and the book is an interesting addition to Klondike literature. Mr. Lynch's narrative is plainly written, in a way which leads one to believe in its substantial truth. It reads well, and brings out many points which will interest the miner, as well as the casual reader. He had confidence in the future of the country, and believed that it would hold a large population for many years, in spite of the drawbacks of climate.