The Trusted Advisor


David H. Maister - 1998
    Green and Robert M. Galford to bring us the essential tool for all consultants, negotiators, and advisors.In today's fast-paced networked economy, professionals must work harder than ever to maintain and improve their business skills and knowledge. But technical mastery of one's discipline is not enough, assert world-renowned professional advisors David H. Maister, Charles H. Green, and Robert M. Galford. The key to professional success, they argue, is the ability to earn the trust and confidence of clients. To demonstrate the paramount importance of trust, the authors use anecdotes, experiences, and examples -- successes and mistakes, their own and others' -- to great effect. The result is an immensely readable book that will be welcomed by the inexperienced advisor and the most seasoned expert alike.

Fashion 2.0: Blogging Your Way To The Front Row.: The insider's guide to turning your fashion blog into a profitable business and launching a new career.


Yuli Ziv - 2011
    You will find practical business advice on how to: - Brand yourself as a top blogger and sought-after influencer - Build valuable relationships with PR companies and brands - Secure invitations to important industry events - Work with advertising networks - Develop new revenue streams - Land spokesperson deals and large scale sponsorships - Position yourself at the forefront of the fashion blogosphere Full of action driven exercises, helpful resources and inspirational chapters by top fashion bloggers What I Wore, College Fashion, Gala Darling, Second City Style and Corporette, the book is packed with all the advice and motivation you need to take your blogging career to the next level!

Riding Outside The Lines: International Incidents and Other Misadventures with the Metal Cowboy


Joe Kurmaskie - 2003
    A jaunt through such far-flung locations as Ireland, Australia, Mexico, South America, and beyond, here is a collection of tales woven together with one central theme: the world is a much smaller place when you view it from the seat of a bicycle.Whether he’s weekending in the buff after accidentally stumbling into a nudist colony wedding, knocking back red wine in tin cans with a gun-toting ex–bounty hunter, combing the countryside in a quest to find the all-girl bagpipe squad he met in his dreams, or playing a rousing game of ice golf on the frozen tundra, Joe Kurmaskie writes of his gonzo global trek in a spirit infused with insight, good humor, and optimism. Riding Outside the Lines encourages travel buffs and armchair explorers alike to get on your bike and see the beauty of our planet and the colorful souls who populate it.

Yes!: 60 secrets from the science of persuasion


Noah J. Goldstein - 2017
    Every day, we face the challenge of persuading others to do what we want. But what makes people say 'yes' to our requests? Based on decades of research into the psychology of persuasion, this book reveals many remarkable insights that will help you be more persuasive both at work and at home. Co-written by the world's most quoted expert on influence, Professor Robert Cialdini, Yes! contains dozens of tips that you wouldn't want to miss out on - all of them scientifically proven to boost your powers of persuasion.This special tenth Anniversary edition features ten new chapters of updated research and fresh secrets of persuasion. You will find out how to stop your listeners getting bored, what you can do on your commute to increase your influence, and why being second place is worse than being third. Whether you want someone to promote you, take their medicine, reduce their carbon footprint or even give you their vote, Yes! shows how small changes in your approach can have a dramatic effect on your success.

Eat, Pray, Love - Elizabeth Gilbert Resume Book: Eat Pray Love Ebook Summary, Quotes From Eat Pray Love, Liz Gilbert, Eat Love Pray, Eat Pray Love Book, Elizabeth Gilbert Husband (Resume Books)


Mark Gilbert - 2015
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Mindset, Model and Marketing!: The Proven Strategies to Transform and Grow Your Real Estate Business


Tom Ferry - 2017
    Some agents dominate the market, while others can barely keep their heads above water. There are secrets the top producers possess that every agent needs to know. This invaluable guidebook from #1 New York Times best-selling author Tom Ferry explores the systems and strategies that can transform you and your team into real estate rock stars.In Mindset, Model and Marketing you'll learn how to:Take the massive action necessary to become the dominant agent in your marketplace Win listings by presenting and closing with confidence Profit from your database and geographic farm Implement one of four team models to scale your business Take control of your time to work smarter, not harder With Tom's proven business-building techniques, you can become a force to be reckoned with in the real estate industry and secure the future you've always wanted.

The Future of the Professions: How Technology Will Transform the Work of Human Experts


Richard Susskind - 2015
    In an Internet society, according to Richard Susskind and Daniel Susskind, we will neither need nor want doctors, teachers, accountants, architects, the clergy, consultants, lawyers, and many others, to work as they did in the 20th century.The Future of the Professions explains how 'increasingly capable systems' -- from telepresence to artificial intelligence -- will bring fundamental change in the way that the 'practical expertise' of specialists is made available in society.The authors challenge the 'grand bargain' -- the arrangement that grants various monopolies to today's professionals. They argue that our current professions are antiquated, opaque and no longer affordable, and that the expertise of their best is enjoyed only by a few. In their place, they propose six new models for producing and distributing expertise in society.The book raises important practical and moral questions. In an era when machines can out-perform human beings at most tasks, what are the prospects for employment, who should own and control online expertise, and what tasks should be reserved exclusively for people?Based on the authors' in-depth research of more than ten professions, and illustrated by numerous examples from each, this is the first book to assess and question the relevance of the professions in the 21st century.

So You Think You Can Write? The Definitive Guide to Successful Online Writing


Julia McCoy - 2016
    Written by Julia McCoy, who spent years of her life teaching herself the elements of successful online writing and launched a writing business that hit seven figures within five years, this book is your essential blueprint to learning what it takes to write great online copy, both as a freelancer and brand/business owner.In this book, Julia walks you step-by-step through the process of how to craft the seven forms of online content:1. Web Content2. Blogging3. Social Media4. Advertising/Sales Copy5. Industry Writing6. Journalism 7. Creative WritingJulia also takes you through the basics of SEO (search engine optimization) for the online writer and creator, without overloading you: you'll get a key list of the top tools on the web to research keywords, learn how to hone your best key phrases, and the tactics of how and where to place them in your content. Illustrated, easy-to-understand, and fun to read, this is a comprehensive yet digestible resource for writers and businesses alike on how to create successful online content.After you read this book, you'll be able to: Define your audience and the terms they use to search in Google Write great content that will get picked up by Google Know the basics of what it takes to write all seven forms of online copy Create blogs that are evergreen and engaging Know how to write the "secret" bits of copy that search engines love: meta descriptions, tags and more Know how to use Twitter chats, live streaming, and Facebook groups, and other platforms to find your people and confidently market yourself as a writer Access a comprehensive list of online writing tools and resources in the final Appendix Julia McCoy has built a successful freelance writing career and a multi-million dollar copywriting agency out of nothing but the amount of hard work, time, and self-teaching she put into it: and she believes any writer has what it takes to create great online content, provided they learn the essential tactics of adapting to all online copy forms. But she knows it's hard to find these fundamentals in one place: which is why she decided to write a book to offer everyone just that opportunity. A writer and internet marketer from an early age, Julia started three companies, enrolled in college, and wrote a book by 16.

The Machine: A Radical Approach to the Design of the Sales Function


Justin Roff-Marsh - 2015
    Roff-Marsh calls these executives his silent revolutionaries. This revolution has been brewing for a long time. For the last 20 years, organizations’ ability to produce has overtaken their ability to sell, and, for at least as long, customers have unfailingly embraced every opportunity to avoid interacting with traditional field salespeople. Applying the division of labor to sales might not seem controversial, but this innocent-sounding idea decimates the sales management orthodoxy and replaces it with a strange new world where sales is primarily an inside activity, where salespeople earn fixed salaries and focus their attention exclusively on selling conversations, where regional sales offices become redundant, and where marketing and engineering become seamlessly integrated with sales.The Machine is a field guide for the executive who’s prepared to wrestle sales away from autonomous field-based artisans in favor of a tightly synchronized team of specialists. Readers will embrace The Machine either to exploit the new sales order or to avoid falling victim to it.

Discover Your Sales Strengths: How the World's Greatest Salespeople Develop Winning Careers


Benson Smith - 2003
    Now Gallup uses its expertise to offer a unique, interactive StrengthsFinder.com Profile that will identify your top five talents-and help you start getting the most from them in your sales career. Each copy of this book has a special, individualized code that lets you access the StrengthsFinder Profile on the Internet. The product of a twenty-five-year, multimillion-dollar effort, the StrengthsFinder program interviews you and offers an in-depth, individualized analysis of your predominant strengths and personality traits. Using this book, you can then find out how to put your strengths to work in the real world, how others with similar talents have succeeded or failed, and why you may need to make essential changes in your career. Debunking the most-repeated myths about sales-from the myth that anyone can sell to the myth that a good salesperson can sell anything-Discover Your Sales Strengths shows you: How to understand your top talents in sales-and focus on the ones that will help you most effectively plan your career How to use your strengths to have an impact on other people-and gain a competitive advantage How to find the right field, the right company, and the right boss for your talents Why different approaches to the same sale can both succeed. (There is no one right way to sell!) A book that only The Gallup Organization could create, Discover Your Sales Strengths offers you a powerful new knowledge of who you are, what you're good at, and how you work best. And in today's world of sales, that is the most powerful tool of all.

Five Frogs on a Log: A CEO's Field Guide to Accelerating the Transition in Mergers, Acquisitions And Gut Wrenching Change


Mark L. Feldman - 1998
    Four decide to jump off. How many are left? Answer: Five Why? Because there's a difference between deciding and doing. Written by Mark L. Feldman and Michael F. Spratt of PricewaterhouseCoopers, Five Frogs on a Log offers readers an entertaining and no-nonsense field guide to the mergers and acquisitions jungle, packed with insight and instruction for executing corporate change and capturing shareholder value. Whether you're buying another company or acquiring a new vision of the future, this book proffers an unconventional perspective and a practical, readily accessible set of solutions to the single greatest challenge facing today's managers: executing rapid transitions ion mergers, acquisitions and gut wrenching change.Designed for corporate managers and CEOs caught up in the whirlwind of change, every chapter provides accessible ideas and wisdom for navigating the most demanding business transitions. The authors offer a unique hands-on perspective based on their work with top Fortune 500 firms. As they state:"Increasingly, the companies that win are those that learn faster, act quicker and adapt sooner. They will compress time by making and executing early, informed decisions about economic value creation, ruthless prioritization and focused resource allocation. They will use these decisions to take early firm stands on management deployment, organization structure and culture. Their actions will increasingly be linked to long-term, sustained economic value creation." The advice and expertise offered in this book can be used to solve a range of operational problems from speeding up new product development to merging two businesses; from changing company culture to repositioning a business in a while new marketplace.Whatever the challenges and opportunities facing you, your company, your industry, Five Frogs on a Log will move you from deciding to doing.

The San Francisco Fallacy: The Ten Fallacies That Make Founders Fail


Jonathan Siegel - 2017
    Most importantly, it's about how to avoid making these same mistakes yourself.In The San Francisco Fallacy, serial entrepreneur and venture capitalist Jonathan Siegel looks at the 10 biggest fallacies that run through startup culture. Over his many years launching companies, he's fallen victim to what he now recognizes as a series of common errors, misconceptions that bedevil startups to this day. But he also learned how to sidestep and surmount many of these challenges.After multiple eight-figure exits and other startup successes, Jonathan began to see the deeper fallacies in which his failures took root. His biggest career successes, on the other hand, seemed to come when he and his teams went against the tide and did everything "wrong."This book is an examination of the popular belief system about startups. At its heart is a series of challenges to years of accumulated startup orthodoxy. What emerges is not just a critique but an inspiring call--to anyone trying to build a successful business--for a broader kind of critical thinking.

Questions That Sell: The Powerful Process for Discovering What Your Customer Really Wants


Paul Cherry - 2006
    Most salespeople have extensive knowledge of their products, but many fail to ask the questions that will help them uncover the real needs of their customers. Questions That Sell helps readers use advanced questioning techniques to sell their products based on value to the customer, not on price -- and increase their success rate as a result. The book contains powerful examples, exercises, and hundreds of sample questions, including: * Vision Questions: Tap into a customers' needs and desires for the future * Questions to Uncover Problems: Fix something that's not working for the client * Pay-Off Questions: Get customers to articulate for themselves how much the product or service is worth Questions That Sell is an invaluable resource for connecting with customers, understanding what they need, and closing more sales, faster.

The Gaffer: The Trials and Tribulations of a Football Manager


Neil Warnock - 2013
    Ever wondered how a transfer deal is done? What a manager says during his pre-match team-talk? What he screams from the techincal area? What goes on in training sesions, and on those long away trips? How a manager carefully builds a team, and what he does when the planning is disrupted by injuries? How he lifts a team after a crushing defeat, and keeps their feet on the ground after a resounding victory? How the man in charge handles the ever-present danger of getting sacked in the ultimate results business? In short, how one of today's top professional footballer managers somehow copes with the slings and arrows of outrageous fortune, with having to live, breathe and sleep football 24 hours a day, 365 days a year? Then read The Gaffer.

Tough Plants for Southern Gardens


Felder Rushing - 2003
    This is the book for gardeners who want plants they can plant and forget! Tough Plants for Southern Gardens is written for novice and accomplished gardeners alike, for all gardeners who value their leisure time. They also value the appearance of their home and appreciate the benefits of well-placed landscaping…however; they do not want to devote too much time to keeping it beautiful. Tough Plants for Southern Gardens includes 120 of the toughest plants for Southern gardens, including annuals, bulbs, perennials, shrubs and small trees, ornamental vines, and lawns. Each featured plant is noted for its ability to thrive with minimal care. Many of the selections can withstand drought, poor soils, and minimal (or no) pruning, while providing beauty and charm in the home landscape. Each selection provides specific information on the plant's use in the landscape, mature size, flowering characteristics (if applicable), varieties, soil preference, and propagation. Each chapter also contains informative essays covering topics such as: companion planting tips, pest avoidance, and handling invasive plants.