So why do so many companies act like adrenalin junkies, chasing after new customers at the expense of creating deeper, more profitable relationships with the ones they already have? Evergreen exposes the mad pursuit for what it is: a brief spike in metrics and an ongoing revenue drain, as one-time customers fail to return. A better solution is to shift resources from attracting new customers to engaging the base--the path to stable growth, season after season. The book's entertaining stories and action steps reveal how anyone can: * Cultivate the 3Cs of evergreen companies: character, community, and content * Build loyalty programs that turn satisfied customers into enthusiastic advocates * Nurture profitable customers while pruning those who sap time and money * Inject authenticity into social media communications * Invert the expectations gap that can drive customers away From Internet startups and mom-and-pop businesses to multinational giants, strong companies are rooted in customer retention. Evergreen helps anyone merge high-tech tools with the personal touch to forge lasting bonds and steady profits.

    From lean and project management to statistics and data analysis, the DMAIC process is explained in a clear and insightful manner. Figures, tables, references, useful appendices, and a full sample test only add to this book's comprehensiveness.

     Still struggling through the financial crisis that began in 2008, consumers aren't buying traditional sales approaches anymore. So how do salespeople, corporate communicators, managers, and marketers sell their ideas, products, and services to a generation of customers who are more skeptical and less influenced by conventional marketing than ever before? Based on groundbreaking consumer research conducted with thousands of individuals, this step-by-step guide will help readers understand their audience and how to communicate effectively with them. Topics include: ? The mechanics and mindset of communicating with trust and credibility ? Choosing the right words: being positive, using plain English, being plausible, and personalizing a message ? Structuring a message: putting benefits before features, context before specifics, engagement before discussion, and customers' interests before the company's ? Case studies from personal finance, consumer products, public utilities, and other areas

    The Wright Brothers is an historical narrative that draws on extensive archival materials, personal journals, and public records to tell the story of the Wright brothers as men of incredible character and determination along the road towards their significant contributions to aviation history. The summary parallels the structure of the book which is divided into three parts. The first part explores the period of the boys’ childhood through their work on flight testing various models of gliders. The second part picks up with the addition of the engine to the Wright planes and traces the brother’s work through the early stages of powered flight, roughly 1903 to 1908. Part three follows the brothers, now globally famous, through the years when they captured the most attention for their accomplishments. A central aspect of this historical account is the development of Orville and Wilbur Wright as individuals who showed fierce determination in the face of relentless setbacks. It also sheds light on their private nature and their deep bond as brothers. McCullough is a two time winner of the Pulitzer Prize for other historical works, Truman and John Adams. He also won the National Book Award twice and is a recipient of the Presidential Medal of Freedom. His educational background includes a degree in English Literature from Yale University. He is also a well-known narrator, as well as previous host of American Experience. Read more....

    As a child she just wanted to be an actress - she never imagined she'd also become a hugely popular pin up girl or that she'd be romanced by film stars and pursued by paparazzi.Now, in her deeply personal and honest autobiography, Kelly opens up about the men she has loved and the tragic loss and heartache she has overcome. And she reveals how, by refusing to be limited by other people's perceptions of her, she has forged a successful career as an actress, model and business woman. In Close Up we see the real Kelly. The girl behind the gloss. A funny, feisty woman who lives life on her own terms.

    Invited to share her story with the world, the photographer hands her a sign to hold in front of her body for the article. The sign: FOR RENT.What follows is a transformational story that is both heartbreaking and exhilarating. As Susan hurtles toward the confusion of what it means to be a surrogate mother, she looks for what might help her cope and throws herself back into the surrogacy world. She will end up spending the entire decade of her forties being a surrogate mother for other families. As with many love stories, things start to fall apart and she realizes surrogacy/pregnancy has become an obsession.Susan longs for a single why to her pregnancy past, but instead finds many complex reasons. She forges ahead to find answers deep within herself, and wants what is missing from her life. She finds what she never expected.

    If you enjoyed the first book, I'm sure you'll enjoy this one just as much. This journey starts where The Unknown Mongol "the first book" left off. The year is 1998 and Scott "Junior" Ereckson the National President of the Mongols Motorcycle Club has been convicted of assault with a deadly weapon. Because he's an ex-felon and its his 2nd strike, he' been sentenced to 14 years in state prison. Follow Junior as the unforgiving steel doors of freedom slam behind him. Go with him on this wild rollercoaster ride to hell and back. Experience the in's, out's, ups and downs of Los Angeles County Jail (the closest place to hell on earth), then on to California State Prison. Hold on tight as you share the happiness, sadness, and relationships in this unbelievable but true gripping expedition of one man's life.