Now in one quick reference, Kotler provides answers to some of the toughest ones, revealing his philosophies on marketing topics including strategy, product, price, place, promotion, marketing research and planning, direct marketing, small business marketing, and more. According to Kotler offers his insightful, thought-provoking answers to questions such as: - What effects are dynamics like globalization, hyper competition, and the Internet having on marketing? - What skills do marketing managers need to be successful? - What marketing strategies make sense during a recession? - What are holistic marketing and reverse marketing? - How can a local brand be turned into a global brand? - What signs might indicate a need for a change in strategy? - What does the marketing department of the future look like? Kotler expounds on these and many other questions in this fascinating, landmark book no marketing professional should be without.

    Maybe your teacher took the controversial stand that the Civil War was all about states’ rights… or maybe you learned all about the horrors slavery, but never quite figured out why things didn’t get better after the war ended. If you didn’t go to school in the United States, things are even more confusing. When the media is full of references to the Confederate flag, the legacy of slavery, and poverty in the American South, you might have a vague sense that things are bad because of the Civil War… but why? Why does a war that happened over a hundred and fifty years ago still cast a shadow over the United States? This book will tell you why. It will lead you, step-by-step, through the causes of the Civil War, and the effects. But unlike your high school history teacher, it won’t put you to sleep with long-winded biographies and lists of dates. The names you’ll learn are the big players, the ones with big personalities, who made big differences. In just a few minutes a day, you can read bite-sized stories from the Civil War – quick, easy explanations to guide you through the main points, with just enough scary, surprising, or just plain strange facts to keep you coming back for more. Each chapter ends with a bonus helping of trivia and some quick questions to test your knowledge. By the time you’re finished, you’ll know all the facts your history teacher never taught you – from who said slavery was a “positive good” (and why they thought that), to who dressed up in women’s clothing to escape from Union soldiers.

    Aswath Damodaran is nationally recognized for his teaching approach, using theory and the models that flow from it to understand, analyze and solve problems. He treats corporate finance as a living discipline by making it much more applied than other textbooks. Throughout the text, real companies and real data are used in examples and exercises.

    In Coming Apocalypse he explains how and why the 'crisis' developed and explains the sort of future we can expect now that lockdowns have destroyed the global economy and changed our way of life. Our world will never be as it was in January 2020. Dr Coleman explains what he believes we can expect.

    Almost every day, newspaper headlines and media commentators scream warnings of impending doom--shortages of arable land, clashes over water, and political conflict as global demand for fossil fuels outstrips supply. The picture is bleak, but our grasp of the details and the macro shifts in commodities markets remain blurry.Winner Take All is about the commodity dynamics that the world will face over the next several decades. In particular, it is about the implications of China's rush for resources across all regions of the world. The scale of China's resource campaign for hard commodities (metals and minerals) and soft commodities (timber and food) is among the largest in history. To be sure, China is not the first country to launch a global crusade to secure resources. From Britain's transcontinental operations dating back to the end of the 16th century, to the rise of modern European and American transnational corporations between the mid 1860's and 1870's, the industrial revolution that powered these economies created a voracious demand for raw materials and created the need to go far beyond their native countries.So too is China's resource rush today. Although still in its early stages, already the breadth of China's operation is awesome, and seemingly unstoppable. China's global charge for commodities is a story of China's quest to secure its claims on resource assets, and to guarantee the flow of inputs needed to continue to drive economic development. Moyo, an expert in global commodities markets, explains the implications of China's resource grab in a world of diminishing resources.

    But the Middle Kingdom also faces a series of challenges. From energy scarcity to environmental degradation to political unrest and growing global security burdens, a host of factors could derail China s global ascent.In this edition of The Munk Debates Canada s premier international debate series former U.S. Secretary of State Henry Kissinger and CNN s Fareed Zakaria square off against leading historian Niall Ferguson and world-renowned Chinese economist David Daokui Li to debate the biggest geopolitical issue of our time: Does the 21st century belong to China?Highly electrifying and thoroughly engrossing, the Munk Debate on China is the first formal public debate Dr. Kissinger has participated in on China s future, and this volume includes exclusive interviews with Kissinger and Li."

    Their results shocked the world and created stirring conversation about global 'overshoot,' or resource use beyond the carrying capacity of the planet. Now, preeminent environmental scientists Donnella Meadows, Jorgen Randers, and Dennis Meadows have teamed up again to update and expand their original findings in The Limits to Growth: The 30 Year Global Update.Meadows, Randers, and Meadows are international environmental leaders recognized for their groundbreaking research into early signs of wear on the planet. Citing climate change as the most tangible example of our current overshoot, the scientists now provide us with an updated scenario and a plan to reduce our needs to meet the carrying capacity of the planet.Over the past three decades, population growth and global warming have forged on with a striking semblance to the scenarios laid out by the World3 computer model in the original Limits to Growth. While Meadows, Randers, and Meadows do not make a practice of predicting future environmental degradation, they offer an analysis of present and future trends in resource use, and assess a variety of possible outcomes.In many ways, the message contained in Limits to Growth: The 30-Year Update is a warning. Overshoot cannot be sustained without collapse. But, as the authors are careful to point out, there is reason to believe that humanity can still reverse some of its damage to Earth if it takes appropriate measures to reduce inefficiency and waste.Written in refreshingly accessible prose, Limits to Growth: The 30-Year Update is a long anticipated revival of some of the original voices in the growing chorus of sustainability. Limits to Growth: The 30 Year Update is a work of stunning intelligence that will expose for humanity the hazy but critical line between human growth and human development.

    It's for any of us who want to understand one of the most important forces shaping American life. How did America's government become so much more conservative in just a generation? Compared to Europe-or to America under Richard Nixon-even President Howard Dean would preside over a distinctly more conservative nation in many crucial respects: welfare is gone; the death penalty is deeply rooted; abortion is under siege; regulations are being rolled back; the pillars of New Deal liberalism are turning to sand. Conservative positions have not prevailed everywhere, of course, but this book shows us why they've been so successfully advanced over such a broad front: because the battle has been waged by well-organized, shrewd, and committed troops who to some extent have been lucky in their enemies.John Micklethwait and Adrian Wooldridge, like modern-day Tocquevilles, have the perspective to see this vast subject in the round, unbeholden to forces on either side. They steer The Economist's coverage of the United States and have unrivaled access to resources and-because of the magazine's renown for iconoclasm and analytical rigor-have had open-door access wherever the book's research has led them. And it has led them everywhere: To reckon with the American right, you have to get out there where its centers are and understand the power flow among the brain trusts, the mouthpieces, the organizers, and the foot soldiers. The authors write with wit and skewer whole herds of sacred cows, but they also bring empathy to bear on a subject that sees all too little of it. You won't recognize this America from the far-left's or the far-right's caricatures. Divided into three parts-history, anatomy, and prophecy-The Right Nation comes neither to bury the American conservative movement nor to praise it blindly but to understand it, in all its dimensions, as the most powerful and effective political movement of our age.Chapter OneFROM KENNEBUNKPORT TO CRAWFORDSir Lewis Namier, the great historian of English politics in the age of George III, once remarked that English history, and especially English parliamentary history, is made by families rather than individuals. The same could be said of American political history, especially in the age of George I and George II. There is no better introduction to the radical transformation of Republicanism in the past generation-from patrician to populist, from Northeastern to Southwestern, from pragmatic to ideological-than the radical transformation of Republicanism's current leading family, the Bushes.Grandfather PrescottThe Bushes began political life as classic establishment Republicans: WASPs who summered in Kennebunkport, educated their children at boarding schools and the Ivy League and claimed family ties to the British royal family (Queen Elizabeth II is the thirteenth cousin of the first President Bush). George W.'s paternal great-grandfather, Samuel P. Bush, was a steel and railroad executive who became the first president of the National Association of Manufacturers and a founding member of the United States Chamber of Commerce. His maternal great-grandfather, George Herbert Walker, was even grander. The cofounder of W. A. Harriman, Wall Street's oldest private investment bank, Walker's stature was summed up by his twin Manhattan addresses: his office at One Wall Street and his home at One Sutton Place. There was certainly muck beneath this brass: both Walker and Bush had their share of Wall Street shenanigans and cozy government deals, but in the age...

    Today's outliers in revenue growth and value creation are winning with a new set of rules. They are dominating by managing the information that surrounds people, organizations, processes, and products--what authors Malcolm Frank, Paul Roehrig, and Ben Pring call Code Halos. This is far beyond "Big Data" and analytics. Code Halos spark new commercial models that can dramatically flip market dominance from industry stalwarts to challengers. In this new book, the authors show leaders how digital innovators and traditional companies can build Code Halo solutions to drive success. The book:Examines the explosion of digital information that now surrounds us and describes the profound impact this is having on individuals, corporations, and societies; Shows how the Crossroads Model can help anticipate and navigate this market shift; Provides examples of traditional firms already harnessing the power of Code Halos including GE's Brilliant Machines, Disney's theme park Magic Band, and Allstate's mobile devices and analytics that transform auto insurance. With reasoned insight, new data, real-world cases, and practical guidance, Code Halos shows seasoned executives, entrepreneurs, students, line-of-business owners, and technology leaders how to master the new rules of the Code Halo economy.

    In this revised edition of his essential book, Starr focuses his shrewd attention on them all. He furnishes additional material on China's relations with Taiwan and Tibet, the transfer of Hong Kong to Chinese rule, China's nuclear weapons program, and its environmental and human rights records.

    With reference to the Indian scene.

    Robert McChesney, whom Marc Crispin Miller calls the greatest of our media historians, maintains that the major beneficiaries of the so-called Information Age are no more than a handful of enormous corporations, and that this concentrated corporate control is disastrous for any notion of participatory democracy.In a book that Noam Chomsky hails as a rich, penetrating study, McChesney combines historical sweep and unprecedented detail on current events as he chronicles the recent waves of media mergers and acquisitions, as well as the corrupt and secretive enactment of public policies surrounding the Internet, digital television, and public broadcasting. He also addresses the gradual and ominous adaptation of the First Amendment as a means of shielding corporate media power, and debunks the myth that the market compels media firms to give the people what they want.

    The establishment and running of businesses tap into caste networks, both in terms of arranging finance and providing access to a ready workforce.By and large, caste has only been studied from a religious, social and political angle. Though it is widely accepted that caste has economic ramifications, any study of this aspect has been limited to looking at caste groups in terms of their per capita income, their representation in various professions, and other statistical details.Caste as Social Capital examines the workings of caste through the lens of business, economics and entrepreneurship. It interrogates the role caste plays in the economic sphere in terms of facilitating the nuts and bolts of business and entrepreneurship: finance, markets and workforce. Through this qualitative view of caste, an entirely new picture emerges of caste which forces one to view this age-old institution in new light.

    . . . An extraordinary book.”—Anne Eisenberg, Scientific AmericanA companion to the man-made landscape that reveals how our industrial environment can be as dazzling as the natural world. Replete with the author's striking photographs, "Infrastructure" is a unique and spectacular guide, exploring all the major "ecosystems" of our modern industrial world, revealing what the structures are and why they're there, and uncovering beauty in unexpected places--awakening and fulfilling a curiosity you didn't know you had. Covering agriculture, resources, energy, communication, transportation, manufacturing, and waste, this is the "Book of Everything" for the industrial landscape. The objects that fill our everyday environment are streetlights, railroad tracks, antenna towers, highway overpasses, power lines, satellite dishes, and thousands of other manufactured items, many of them so familiar we hardly notice them. Larger and more exotic facilities have transformed vast tracts of the landscape: coal mines, nuclear power plants, grain elevators, oil refineries, and steel mills, to name a few. "Infrastructure" is a compelling and clear guide for those who want to explore and understand this mysterious world we've made for ourselves. 500 color illustrations.ContentsPreface1. Out of the earth2. Waterworks3. Food and farming4. Oil and gas5. Power plants6. The power grid7. Communications8. On the road9. The railroad10. Bridges and tunnels11. Aviation12. Shipping13. Wastes and recyclingAfterword: The postindustrial landscapeA note on the photographsFurther readingIndex

    In reality, he writes, “the lobster fisherman is caught up in a thick and complex web of social relationships. Survival in the industry depends as much on the ability to manipulate social relationships as on technical skills.” Acheson replaces our romantic image of the lobsterman with descriptions of the highly territorial and hierarchical “harbor gangs,” daily and annual cycles of lobstering, intricacies of marketing the catch, and the challenge of managing a communal resource.