He revisits the city's checkered history of moguls, mobsters, and entertainers, reveals the real stories of well-known power brokers like Steve Wynn and legends like Howard Hughes and Bugsy Siegel, and offers a fascinating portrait of the life, death, and fantastic rebirth of the Las Vegas Strip. Earley also documents the gripping tale of the entrepreneurs behind the rise and fall and rise again of one of the largest gaming corporations in the nation, Circus Circus -- to which he was given unique access. In his trademark you-are-there style, he takes us behind the scenes to meet the blackjack dealers and hookers, the heavy hitters and bit players, the security officers, cabbies, and showgirls who are caught up in the mercurial pace that pulses at the heart of this astounding city.

    This hands-on guide shows you how to get the most out of this free and powerful tool -- whether you're new to Google Analytics or have been using it for years.Google Analytics shows you how to track different market segments and analyze conversion rates, and reveals advanced techniques such as marketing-campaign tracking, a valuable feature that most people overlook. And this practical book not only provides complete code samples for web developers, it also explains the concepts behind the code to marketers, managers, and others on your team.Discover exactly how the Google Analytics system worksLearn how to configure the system to measure data most relevant to your business goalsTrack online marketing activities, including cost-per-click ads, email, and internal campaignsTrack events -- rather than page views -- on sites with features such as maps, embedded video, and widgetsConfigure Google Analytics to track enterprise data, including multiple domainsUse advanced techniques such as custom variables and CRM integration

    Updated forth edition of the 1996 title (see ISBN 0965571203 for further information)

    Edward Hallowell-a pediatric psychiatric clinician, father of two ADD children, and himself an adult with ADD-understands how easily the gifts of this condition are lost on a child amid negative comments from doctors, teachers, and even loving but frustrated parents. Hallowell has long argued that ADD is too often misunderstood, mistreated, and mislabeled as a "disability." Now he teams up with top academic ADD researcher Peter S. Jensen, M.D., who is himself a father of an ADD child, to bring you an upbeat and encouraging new approach to living with and helping your ADD child. The practical strength-based techniques Drs. Hallowell and Jensen present put the talents, charms, and positive essence of your child ahead of any presumed shortcomings. Clearly outlined and organized, Superparenting for ADD offers a specific game plan that includes- UNCONDITIONAL LOVE Tune out the diagnosticians and labelers and simply notice and nourish the spirit of your child for who he is. Providing this unshakable base of support will set the tone for all interactions to come.- VIEWING THE MIRROR TRAITS There are positive sides of the negative symptoms associated with ADD: stubbornness = persistence; impulsiveness = creativity; intrusiveness = eagerness. By recognizing the mirror traits, you avoid the ravages of shame and fear.- THE CYCLE OF EXCELLENCE Use this critical 5-step process to help a child develop self- and social awareness. Nurture an environment in which a child can safely take risks, reserve time to let a child dabble as a way to learn, encourage playful practice, support mastery of a skill (whatever the skill may be), and then recognize a child's accomplishments.- IDENTIFYING AND TAPPING THE SOURCE Pinpoint your child's inner, conative strengths, which drive what he naturally and spontaneously does, as opposed to what he is told to do or feels he must do. Your child will do his best when allowed to use these conative strengths.Drs. Hallowell and Jensen fully understand the real and everyday challenges-both at home and at school-facing parents of an ADD child. Now this important book shows you how to unwrap the wonderful, surprising gifts of ADD and turn what is too often labeled a lifelong disability into a lifelong blessing.

    Materialism, pressure to achieve, perfectionism, and disconnection are combining to create a perfect storm that is devastating children of privilege and their parents alike.In this eye-opening, provocative, and essential book, clinical psychologist Madeline Levine explodes one child-rearing myth after another. With empathy and candor, she identifies toxic cultural influences and well-intentioned, but misguided, parenting practices that are detrimental to a child's healthy self-development. Her thoughtful, practical advice provides solutions that will enable parents to help their emotionally troubled "star" child cultivate an authentic sense of self.

    People are already talking about your business using social media, whether you’re using it or not. By becoming part of the conversation, you can start connecting directly to your customers, as well as finding new ones, easily and inexpensively spreading the word about your products or services.But social media marketing isn’t like traditional marketing-and treating it that way only leads to frustration. Let Shama Hyder Kabani, president of Web marketing firm Marketing Zen and social media expert, teach you the “zen” of social media marketing: how to access all the benefits of social media marketing without the stress!With a foreword by New York Times bestselling author Chris Brogan, The Zen of Social Media Marketing outlines the most popular social media tools, from Facebook to Twitter to LinkedIn, and teaches you how to use them, step by step. She provides proven strategies for success from the businesses she works with every day, along with shortcuts and tips to help you make the most of your time and energy.The Zen of Social Media Marketing is also the last social media guide you’ll ever need: with the physical book you also get access to the exclusive online edition, which includes regular updates and video extras to make sure you’re always on top of the latest in social media.From Library Journal:“Highly recommended for anybody with anything to market online—including him- or herself.”

     Every year, thousands of eager college graduates are hired by the world's financial giants, where they're taught the secrets of making obscene amounts of money-- as well as how to dress, talk, date, drink, and schmooze like real financiers. Young Money is the inside story of this well-guarded world. Kevin Roose, New York magazine business writer and author of the critically acclaimed The Unlikely Disciple, spent more than three years shadowing eight entry-level workers at Goldman Sachs, Bank of America Merrill Lynch, and other leading investment firms. Roose chronicled their triumphs and disappointments, their million-dollar trades and runaway Excel spreadsheets, and got an unprecedented (and unauthorized) glimpse of the financial world's initiation process. Roose's young bankers are exposed to the exhausting workloads, huge bonuses, and recreational drugs that have always characterized Wall Street life. But they experience something new, too: an industry forever changed by the massive financial collapse of 2008. And as they get their Wall Street educations, they face hard questions about morality, prestige, and the value of their work.Young Money is more than an expose of excess; it's the story of how the financial crisis changed a generation-and remade Wall Street from the bottom up.

    An Australian millionaire says Millennials could all afford homes if we'd just give up avocado toast. Thanks, millionaire. This Millennial is here to prove them all wrong.Millennials have been stereotyped as lazy, entitled, narcissistic, and immature. We've gotten so used to sloppy generational analysis filled with dumb clichés about young people that we've lost sight of what really unites Millennials. Namely:-We are the most educated and hard-working generation in American history.-We poured historic and insane amounts of time and money into preparing ourselves for the 21st century labor market.- We have been taught to consider working for free (homework, internships) a privilege for our own benefit.- We are poorer, more medicated, and more precariously employed than our parents, grandparents, even our great grandparents, with less of a social safety net to boot. Kids These Days, is about why. In brilliant, crackling prose, early Wall Street occupier Malcolm Harris gets mercilessly real about our maligned birth cohort. Examining trends like runaway student debt, the rise of the intern, mass incarceration, social media, and more, Harris gives us a portrait of what it means to be young in America today that will wake you up and piss you off. Millennials were the first generation raised explicitly as investments, Harris argues, and in Kids These Days he dares us to confront and take charge of the consequences now that we are grown up.

    The subjects of criminal violence, self-defense, lethal force, mindset, firearms training and concealment have never been introduced so comprehensively in one place. Having successfully sold world-wide in its independently published and distributed paperback form, it is now available on Kindle. "A powerful, gripping, and self-reflective roller-coaster that's part cautionary tale, part how-to book on building the counterpart to the high-order predator, Varg makes no apologies for it being an in-your-face look at real violence from the perspective of that rare someone who can speak from deep personal experience, from both sides of the fence. In an industry littered with those often driven by ego, fantasy, and disconnected from reality, there are a vast number of people in this industry that NEED to read this. A book only an authentic leader in the industry could produce, fully-recommended. Read this book if you're serious about personal protection." D.P. Friesen, CLTP, Costa RicaVarg Freeborn is an author, fitness coach, violence educator and lethal force instructor widely known for his unique background in the violent criminal underworld. His breadth of experience is unmatched in criminal violence education and self-defense training.

    But none of this experience will prepare you for the world’s biggest technological marvel: a newborn baby.   Through step-by-step instructions and helpful schematic diagrams, The Baby Owner’s Manual explores hundreds of frequently asked questions: What’s the best way to swaddle a baby? How can I make my newborn sleep through the night? When should I bring the baby to a doctor for servicing? Whatever your concerns, you’ll find the answers here—courtesy of celebrated pediatrician Dr. Louis Borgenicht and his son, Joe Borgenicht. Together, they provide plenty of useful advice for anyone who wants to learn the basics of childcare.