Alone Against the North: An Expedition into the Unknown


Adam Shoalts - 2015
    What he discovered surprised even him, and made him a media sensation.     Shoalts was no stranger to the wilderness. He had hacked his way through jungles and muskeg, had stared down polar bears and climbed mountains. But one spot on the map called out to him irresistibly: the Hudson Bay Lowlands, a trackless waste of muskeg and lonely rivers, moose and wolf, much bigger than the Amazon. Little of it has ever been explored.      Cutting through this forbidding landscape is a river no hunter, no explorer, no Native guide has left any record of paddling. It is far from any important waterways, even further from any arable land, and about as far from civilization as one can get. It was this river that Shoalts was obsessively determined to explore.      It took him several attempts, years of research, and two friendships that collapsed under the strain of Adam's single-minded thirst to explore this river. But finally, alone, he found the headwaters of the Again. He believed he had discovered what he had set out to find. But the adventure had just begun.     Paddling his way back to Hudson Bay, where a float plane would pick him up, Shoalts discovered something that seemingly shouldn't exist: a towering unmapped waterfall. He also discovered edenic islands, and braved rock-strewn rapids, but the waterfall captured both his imagination and the world's.     Adam did a single interview, with The Guardian, and once the story hit, he was a celebrity. He appeared on morning TV and was made the Explorer in Residence of the Canadian Geographic Society. What struck a chord with people was the realization that the world is bigger than we think. We assume that because we have mapped it from space, it must be exhaustively known. But it is wilder, stranger, less homogenous than we assume. We hardly know it. And, contrary to popular wisdom, it is certainly not flat. In other words, the age of exploration is not over.

Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising


Lisa Fortini-Campbell - 2001
    Clear and engaging - written by one of the top professionals in consumer insight. The book takes you through the process step by step - from Data to Information to Insight to Inspiration. This book is used worldwide by both students and professionals.

The Tiniest Mansion - How To Live In Luxury on the Side of the Road in an RV


Tynan - 2012
    The Tiniest Mansion will teach you how to convert a small RV into a rolling palace with all the comforts of your home, plus the freedom to live anywhere you want without paying rent.The Tiniest Mansion covers everything from the essentials like choosing an RV, generating power, and dumping your tanks to more extravagant projects like installing marble floors and building an entertainment system.This book is a practical guide for anyone who is living in an RV or is considering it. Tynan, who has been living in an RV since 2006, shares all of his hard won secrets of RV living in this book.

Pardon My French: How a Grumpy American Fell in Love with France


Allen Johnson - 2015
    To make a friend in another country is a wonderment—a small miracle. Pardon My French follows the lives of an American couple who have embraced a daunting mission: Not to be spectators in France, but to be absorbed by France.Amidst the minefields of linguistic faux pas, the perplexities of French gestures, the exquisite and often exotic cuisine, and the splendor of Christmas on the Mediterranean—see what it is like for an occasionally gruff American to be adopted into a new family. Witness the hugging, the teasing, and the laughter that follows, when nothing on earth could be more perfect. Experience what it is like to fall in love with the French.Follow the adventures of the author as he pits his rather staid and conventional driving skills against the French speed demons of Languedoc. Step into his sneakers as he tests his basketball prowess against the young French bucks adorned with backward ball caps and over-the-knee Chicago Bulls game shorts. Watch how he frolics in the Mediterranean Sea for the first time with a French topless companion. Marvel as he sits in with a world-class French jazz band. Observe him overcome his shyness in talking to the beautiful nude model from his painting class in the studio atop the village police station. Envision how he learns to dance the tango with his head upright, his chest expanded, and his strides befitting a newly adorned French god—one with sensuality on his mind.

Gringos in Paradise: An American Couple Builds Their Retirement Dream House in a Seaside Village in Mexico


Barry Golson - 2006
    Blandings Builds His Dream House" in this lively and entertaining account of a couple's year building their dream house in Mexico.In 2004, Barry Golson wrote an award-winning article for "AARP" magazine about Mexican hot spots for retirees longing for a lifestyle they couldn't afford in the United States. A year later, he and his wife Thia were taking part in the growing trend of retiring abroad. They sold their Manhattan apartment, packed up their SUV, and moved to one of those idyllic hot spots, the surfing and fishing village of Sayulita on Mexico's Pacific coast.With humor and charm, Golson details the year he and his wife spent settling into their new life and planning and building their dream home. Sayulita -- population 1,500, not including stray dogs or pelicans -- is a never-dull mixture of traditional Mexican customs and new, gringo-influenced change. Before long, the Golsons had been absorbed into the rhythms and routines of village life: they adopted a pair of iguanas named Iggy Pop and Iggy Mom, got sick and got cured by a doctor who charged them sixteen dollars a visit, made lasting friends with Mexicans and fellow expatriates, and discovered the skill and artistry of local craftsmen.But their daily lives were mostly dedicated to the difficult yet satisfying process of building their house. It took them almost six months to begin building -- nothing is simple (or speedy) in Mexico -- and incredibly, they completed construction in another six. They engaged a Mexican architect, builder, and landscape designer who not only built their home but also changed their lives; encountered uproariously odd bureaucracy; and ultimately experienced a lifetime's worth of education about the challenges and advantages of living in Mexico.The Golsons lived (and are still living) the dream of many -- not only of going off to a tropical paradise but also of building something beautiful, becoming a part of a new world, making lasting friends, and transforming their lives. As much about family and friendship as about house-building, "Gringos in Paradise" is an immensely readable and illuminating book about finding a personal paradise and making it a home.

The New Elite: Inside the Minds of the Truly Wealthy


Jim Taylor - 2008
    With all the emphasis on the rich and famous in America, we would think we know everything about them. In reality, very few of us truly understand those who make up the very wealthiest Americans--those with liquid assets of $5 million or more. What is this new class of people and how did they get that way?In The New Elite, the authors reveal what motivates our country's most powerful and influential class, what they want, where they shop, and how they really spend their money. With candor and unique insight, they reveal that the people who drive our economy are not Ivy league-educated, luxury-seeking socialites. While they include luminaries like Bill Gates, David Geffen, Ralph Lauren, and Donald Trump, they also include the small business owner next door. Based on unprecedented research with hundreds of interviews with members of this unique group, The New Elite uncovers the five classes of America's newly wealthy--including those who struggle with its implications, those who refuse to let it change them, and those who give it away, and how each of them is changing our culture and economy. This is an entertaining and enlightening look at America's ruling class, the profound ways they have redefined what it means to be rich, and how we court them.

So You Think You Know Baseball?: A Fan's Guide to the Official Rules


Peter E. Meltzer - 2013
    In So You Think You Know Baseball?, lifelong baseball enthusiast Peter E. Meltzer catalogues every noteworthy baseball rule from the Major League rulebook and illustrates its application with actual plays, from the historical to the contemporary.You can read the book from start to finish or consult it while watching a game to understand the mechanics of a play or how it should be scored. Meltzer analyzes the entire Official Baseball Rules using hundreds of Major League plays involving both plays on the field situations and plays which have involved the official scorer. This is the first book ever written which analyzes the entire rulebook in this fashion and which is based on actual plays.With Meltzer’s unique and thoroughly entertaining guide in hand, which includes a foreword by baseball rules expert Rich Marazzi, you’ll never have to scratch your head over an umpire or scorekeeper’s call again.

A Head Full Of Blue


Nick Johnstone - 2002
    Champagne drunk. My mouth was stretched in a smile so wide, that my jaw hurt. The sky had the colours of a bruise.' When Nick Johnstone got drunk for the first time at the age of fourteen he discovered a cure for the depression and anxiety that had been humming in his head since childhood. Over the next ten years he drank to overcome shyness, to make the world bearable, to get through the days and to get through the nights. He also began to cut himself and he began to lie. Intelligent, sensitive, from a loving family, neither he nor his countless doctors, psychiatrists, counsellors and therapists could understand where his disorders came from. Then, when he was twenty-four he was admitted into hospital. Stripped of his 'cure', Nick Johnstone painfully began the process of recovery. Although love proves to be the strongest 'cure' of all, this is a story with no tidy or happy endings. Honest and gripping, by turns stark and lyrical, "A Head Full of Blue" powerfully evokes the often unfathomable psychology and behaviour that drives addiction, examining self-harm as a coping mechanism rather than a taboo. It is an unusual, moving and thought-provoking memoir.

Twiggy: The High-Stakes Life of Andrew Forrest


Andrew Burrell - 2013
    He worked for the Australian Financial Review in Melbourne, Sydney and Perth before being posted as a correspondent to Jakarta and Shanghai. Andrew is currently a senior business journalist for the Australian in Perth, where he has covered the WA mining boom since 2006. He won the business prize at the West Australian media awards in 2006 and 2009.

Bad Pharma: How Drug Companies Mislead Doctors and Harm Patients


Ben Goldacre - 2012
    We like to imagine that it’s based on evidence and the results of fair tests. In reality, those tests are often profoundly flawed. We like to imagine that doctors are familiar with the research literature surrounding a drug, when in reality much of the research is hidden from them by drug companies. We like to imagine that doctors are impartially educated, when in reality much of their education is funded by industry. We like to imagine that regulators let only effective drugs onto the market, when in reality they approve hopeless drugs, with data on side effects casually withheld from doctors and patients.All these problems have been protected from public scrutiny because they’re too complex to capture in a sound bite. But Dr. Ben Goldacre shows that the true scale of this murderous disaster fully reveals itself only when the details are untangled. He believes we should all be able to understand precisely how data manipulation works and how research misconduct on a global scale affects us. In his own words, “the tricks and distortions documented in these pages are beautiful, intricate, and fascinating in their details.” With Goldacre’s characteristic flair and a forensic attention to detail, Bad Pharma reveals a shockingly broken system and calls for something to be done. This is the pharmaceutical industry as it has never been seen before.

Before You Start Up: How to Prepare to Make Your Startup Dream a Reality


Pankaj Goyal - 2017
    Starting up a business is no different—it needs preparation.This preparation is about understanding your “why”; about generating and testing business ideas; about building your founding team; about talking to your family; about taking care of your career and your finances. It is about getting mentally prepared to get started. This book will help you ask the right questions. It will guide you, steer you towards finding your answers.You are ambitious. You are a go-getter. You are destined to win. This book will help get you what you deserve."About the AuthorPankaj Goyal grew up in a typical Indian middle class family in Rajasthan. In a family of government employees, he was taught the standard script to build your career: “Work hard on academics and get the highest scores”. And that’s the path he took. While he got his Bachelors in Computer Science from IIT Kanpur and an MBA from IIM Bangalore, there was always an itch . . . an itch to start a business. He started his company in 2008 and ran it for three years. His experience was bitter sweet. The business generated good cash, but failed to grow. He then took a break, moved to the USA and joined McKinsey and Company. Ever since, he has worked across the world in the technology industry. His work is now focused on applying Artificial Intelligence for the benefit of companies. He continues to be involved in the world of entrepreneurship as an angel investor and as an advisor to startups in the Silicon Valley and India.

Banksy's Bristol: Home Sweet Home


Steve Wright - 2007
    The images were taken when Banksy joined Bristol's radical football team The Easton Cowboys on a tour of Mexico to play football against the Zapatista freedom fighters. The new edition also contains sections on the Banksy vs Bristol Museum show, Exit Through The Gift Shop, The Tesco Value Petrol Bomb, an interview with John Nation and more. The book is a celebration of Banksy's street art in his home city of Bristol and places him in the context of 3D, John Nation from the Barton Hill Youth Club, Inkie, Nick Walker and the other artists and musicians who were instrumental in linking Bristol to the original New York hip-hop scene. It is the most revealing account of Banksy's formative years and contains more than one hundred images of his Bristol art, as well as pictures of Banksy at work, many of which have never been published before. Steve Wright, traces Banksy's roots back to the rave culture of the Nineties and draws a rounded picture of an artist who is most famous for being anonymous.

Miss Ella of Commander's Palace


Ella Brennan - 2016
    From childhood in the Great Depression to opening esteemed eateries, it’s quite a story to tell. When she and her family launched Commander’s Palace, it became the city’s most popular restaurant, where famous chefs such as Paul Prudhomme, Emeril Lagasse, and James Beard Award winner Troy McPhail got their start.Miss Ella of Commander’s Palace describes the drama, the disasters, and the abundance of love, sweat, and grit it takes to become the matriarch of New Orleans’ finest restaurant empire.

Smart Power: Climate Change, the Smart Grid, and the Future of Electric Utilities


Peter Fox-Penner - 2010
    This and other developments will prompt utilities to undergo the largest changes in their history. Smart Power examines the many facets of this unprecedented transformation. This enlightening book begins with a look back on the deregulatory efforts of the 1990s and their gradual replacement by concerns over climate change, promoting new technologies, and developing stable prices and supplies. In thorough but non-technical terms it explains the revolutionary changes that the Smart Grid is bringing to utility operations. It also examines the options for low-carbon emissions along with the real-world challenges the industry and its regulators must face as the industry retools and finances its new sources and systems. Throughout the book, Peter Fox-Penner provides insights into the policy choices and regulatory reform needed to face these challenges. He not only weighs the costs and benefits of every option, but presents interviews with informed experts, including economists, utility CEOs, and engineers. He gives a brief history of the development of the current utility business model and examines possible new business models that are focused on energy efficiency.Smart Power explains every aspect of the coming energy revolution for utilities in lively prose that will captivate even the most techno-phobic readers.

Dr. Libby's Beauty From The Inside Out


Libby Weaver - 2013
    How many of us stop to consider that our outer layer is merely a reflection of inner processes, completely reliant on the health of the 50 trillion cells that you are made of? And the health of those cells is impacted by everything from the food you eat, the nutrients present or missing from your blood, and the hormones and messages your body makes based on whether your thoughts are fearful or loving. Think about that…As a society, our relationship with beauty is in crisis. We are told that beauty exists only in certain forms, images, and at certain ages. We can feel bombarded with images that lead us away from our own unique beauty and encourage us to try to look like someone else rather than become and accept more of who we are. While adults can be affected by such messages, these messages can be particularly damaging to children and teenagers who so desperately want to be loved, approved of, considered special, and seen as beautiful. There is so much beauty on offer to us 24/7, at any age, inside us, around us, and shining from us. For so many, a veil just needs to be lifted so you can experience your own radiance. Let’s see what we can do!When most people think about improving their appearance, they usually focus on a product, another “quick fix”. Yet when you consider that the skin cells on your face are a small percentage of the total number of cells in the whole body, it seems crazy that we don’t spend more time getting the majority of the cells functioning optimally, leading us to the outcomes we seek.Through Beauty From The Inside Out, Dr Libby expertly explains your outer world, the food you choose, the nutrients you ingest, hydration, posture, movement and what your body needs to create lovely nails, lustrous hair, sparkling eyes, and clear, luminous skin. Be guided to deal with very specific bumps in the road, such as dark circles under the eyes, eczema, pimples, and hair that is falling out, just to name a few. Just as importantly, Dr Libby explains your inner world, sex hormones, stress hormones, detox, digestion, elimination pathways, thyroid and pituitary functions. Both worlds relate to your sparkle and by taking a heart-opening look at your emotional landscape, many find that that is where the real elixir is.Beauty From The Inside Out is a must-have beauty bible for all women. Enjoy radiating your own unique sparkle, from the inside out.