Google's AdWords platform enables you to create pay-per-click advertisements that appear as 'sponsored links' when someone searches for content related to your product or service. You bid for the position to place your ad, and you only pay when someone clicks. It's that simple. If used correctly, AdWords can garner higher targeted traffic, which in turn will increase your conversion rates and profits. So, AdWords will definitely help your business, but you have no idea how to utilize them. What should you do? Take a couple of hours to read this book. Google AdWords for Beginners is designed to teach you the fundamentals of AdWords, how it works, why it works, and the proven techniques that you can use to make it work for you and your business. Additionally, this book details an eight-step blueprint that has consistently delivered positive results for companies. Upon completion, you'll be armed with the knowledge to launch profitable campaigns or drastically improve an existing one.

    Fundamentals of Financial Management is the route to understanding the financial decision-making process and to interpreting the impacts that financial decisions have on value creation. Ideal for those new to financial management, this sparklingly clear text cuts through the mire of the financial decision-making process. A practical and reliable book, free from technical errors, backed up by a wealth of award-winning support material.

    Focusing on the "supermaximums"—and the mental health units that complement them—Rhodes conveys the internal contradictions of a system mandated to both punish and treat. Her often harrowing, sometimes poignant, exploration of maximum security confinement includes vivid testimony from prisoners and prison workers, describes routines and practices inside prison walls, and takes a hard look at the prison industry. More than an exposé, Total Confinement is a theoretically sophisticated meditation on what incarceration tells us about who we are as a society. Rhodes tackles difficult questions about the extreme conditions of confinement, the treatment of the mentally ill in prisons, and an ever-advancing technology of isolation and surveillance. Using her superb interview skills and powers of observation, she documents how prisoners, workers, and administrators all struggle to retain dignity and a sense of self within maximum security institutions. In settings that place in question the very humanity of those who live and work in them, Rhodes discovers complex interactions—from the violent to the tender—among prisoners and staff. Total Confinement offers an indispensable close-up of the implications of our dependence on prisons to solve long-standing problems of crime and injustice in the United States.

    This might not be the only LSAT book you read, but it should definitely be the first. In his down-to-earth, often irreverent style, Nathan demystifies the confusing world of logic games, logical reasoning, and reading comprehension. In no time, you'll start to see through the BS and dominate the test. The approaches are easy to digest, and will stick with you when you finally sit down for the big day. No nonsense. No made-up, trademarked buzzwords. No confusing jargon. And best of all, no pulled punches. Plus, you’ll also find out how you can contact Nathan directly with your questions. So grab a pencil and crack this book. Let's get it on.

    You'll learn how to review financial statements, analyze earnings, detect fraud, assess stock prices, value companies, and structure mergers and acquisitions, among other exercises.

    This is no ordinary "how-to" manual for CFA candidates. Written by an internationally published author who passed all three CFA exams on the first try, this book is packed with real strategies that get real results. What tactics make the difference? How do passing candidates set themselves apart? Direct Path to the CFA Charter enables you to adopt the right methods and strategies to pass the exams the first time around. With actionable takeaways, sample study schedules, and unique tips for every CFA Level, this book is for the serious candidate who not only wants to understand the CFA Program, but succeed in it.

    As the source of this oil, the Ecuadorian Amazon has borne the far-reaching social and environmental consequences of a growing U.S. demand for petroleum and the dynamics of economic globalization it necessitates. Crude Chronicles traces the emergence during the 1990s of a highly organized indigenous movement and its struggles against a U.S. oil company and Ecuadorian neoliberal policies. Against the backdrop of mounting government attempts to privatize and liberalize the national economy, Suzana Sawyer shows how neoliberal reforms in Ecuador led to a crisis of governance, accountability, and representation that spurred one of twentieth-century Latin America’s strongest indigenous movements.Through her rich ethnography of indigenous marches, demonstrations, occupations, and negotiations, Sawyer tracks the growing sophistication of indigenous politics as Indians subverted, re-deployed, and, at times, capitulated to the dictates and desires of a transnational neoliberal logic. At the same time, she follows the multiple maneuvers and discourses that the multinational corporation and the Ecuadorian state used to circumscribe and contain indigenous opposition. Ultimately, Sawyer reveals that indigenous struggles over land and oil operations in Ecuador were as much about reconfiguring national and transnational inequality—that is, rupturing the silence around racial injustice, exacting spaces of accountability, and rewriting narratives of national belonging—as they were about the material use and extraction of rain-forest resources.

    He was a young, well-polished lawyer who shared many of President Richard Nixon's philosophies and faced no major objections from the Senate. But in truth, the nomination was anything but straightforward. Now, for the first time, former White House counsel John Dean tells the improbable story of Rehnquist's appointment. Dean weaves a gripping account packed with stunning new revelations: of a remarkable power play by Nixon to stack the court in his favor by forcing resignations; of Rehnquist himself, who played a role in the questionable ousting of Justice Abe Fortas; and of Nixon's failed impeachment attempt against William 0. Douglas. In his initial confirmation hearings, Rehnquist provided outrageous and unbelievable responses to questions about his controversial activities in the '50s and '60s -- yet he was confirmed with little opposition. It was only later, during his confirmation as Chief Justice, that his testimony would come under fire -- raising serious questions as to whether he had perjured himself Using newly released tapes, his own papers, and documents unearthed from the National Archives, John Dean offers readers a place in the White House inner circle, providing an unprecedented look at a government process, and a stunning expose of the man who has influenced the United States Supreme Court for the last thirty years.

    The Tall Book also offers well-researched explanations into the great unanswered questions of tallness, including: Why are people tall to begin with? How have tall people figured throughout history? Why are CEOs so tall? And how does tallness affect the dating game? Filled with illustrative graphics, charts, and piles of tall miscellanea and factoids, The Tall Book is a wonderful and much-needed exploration of life from on high.

    Having run out of options, former YouTube star Dax Flame must get a job at an ice cream shop in order to make ends meet.

    Ever since the bankruptcy, there has been heated debate about why the Federal Reserve did not rescue Lehman in the same way it rescued other financial institutions, such as Bear Stearns and AIG. The Fed's leaders from that time, especially former Chairman Ben Bernanke, have strongly asserted that they lacked the legal authority to save Lehman because it did not have adequate collateral for the loan it needed to survive. Based on a meticulous four-year study of the Lehman case, The Fed and Lehman Brothers debunks the official narrative of the crisis. It shows that in reality, the Fed could have rescued Lehman but officials chose not to because of political pressures and because they underestimated the damage that the bankruptcy would do to the economy. The compelling story of the Lehman collapse will interest anyone who cares about what caused the financial crisis, whether the leaders of the Federal Reserve have given accurate accounts of their actions, and how the Fed can prevent future financial disasters.

    This Nolo bestseller gives every landlord and property manager the legal and practical information they're looking for Residential landlords will find the answers they need to: - screen and choose tenants- write a legal rental agreement or lease- hire a property manager- understand repair, maintenance and security responsibilities- avoid injuries and lawsuitsEvery Landlord's Legal Guide also contains state-by-state legal charts on how to comply with laws concerning: - terminating tenants- securing security deposits- privacy- discrimination- and much moreThe book also provides tips, insider information, checklists, sample letters, leases and forms as tear-outs and on CD-ROM.

    With 1.5 million employees operating more than 3, 500 stores, Wal-Mart is now the world'¬?s largest private employer. In this third edition of How Wal-Mart Is Destroying America (and the World), intrepid Texas newspaperman Bill Quinn continues the fight. Featuring detailed accounts of Wal-Mart'¬?s questionable business practices and the latest information on Wal-Mart lawsuits, vendor issues, and efforts to stop expansion, Quinn shows why Wal-Mart Stores, Inc., is arguably the most feared and despised corporation in the world. Whether you'¬?re a customer fed up with Wal-Mart'¬?s false claims, a vendor squeezed by strong-arm tactics, a worker pushed to increase the Waltons'¬? bottom line, or a concerned citizen trying to save your hometown, this book will show you how to get Wal-Mart off your back and out of your backyard.BILL QUINN is a World War II veteran, retired newspaperman, and certified anti-Wal-Mart crusader. He lives with his wife, Lennie, in Grand Saline,Texas.

    For over a decade,the authors have studied the world’s successful traders. Based on their learnings, they started practicing it and are now part of the 5%. Trade and Grow Rich teaches not just concepts but also methods with the help of anecdotes. This book has to be read one chapter at a time, rather than just being a one-time read. If you want to enjoy an adventurous journey to become a successful trader, then this is the book you are looking for!

    Please understand one critical feature of this book. It is a biography, hand written by the junkie in question about his life and his alone. As such it is not a piece of literary perfection. It has not been polished to perfection by a team of editors, nor was it published by a major publishing company. Black Tar: For The Love of Heroin was originally written on a legal pad as part of a twelve step program. It made its way to me, its ultimate editor, and I was amazed by the details Stephen was able to remember and capture on paper. Once I got to know him I asked him if he would work with me on his life story and he reluctantly agreed. Sensing his hesitancy I told him we would not use his name and focus on the day to day existence of a junkie as he experienced it living from fix to fix. But Stephen could be a hard person to track down and his never ending thirst for the needle made his story a hard one to tell. I spent days upon weeks crawling the downtown streets looking for him and a lot of times when I did find him I would have to buy him heroin just to get him to work with me. So, I made a deal with him, like making a deal with the devil, that if he would help me drag his biography into existence, I would buy him enough heroin to get through each and every day we worked together.One day's worth of heroin for one day's worth of storytelling. This made it easy for him to make himself available for the writing of his biography. By the time I met Stephen he was almost fifty years old and in full blown heroin psychosis. How he managed to live as long as he had was always a miracle to me. Over the course of a year and several months I pulled every story Stephen could remember from his heroin-addled brain and preserved them on paper. But I never wanted this story to be an autobiography. I wanted it to be Stephen telling his story, in his words, no matter how it might look like in the end.With these rules in place I gave him his first computer and at first he slaved over his 'hunt and peak' computer skills. But the more he wrote the more he remembered and slowly, after three long years of exchanging one day of heroin to entice him to work one day of writing, Stephen declared himself finished with the project. I read what he had written and quickly realized that active heroin junkies make terrible writers. What he had produced was basically unusable. To make a three-year writing stint something of literary value I set myself to editing what he had written. I didn't want to strip it of the style of writing that made it junkie. More than anything else I wanted to preserve his perspective, sense of pain, his defeat, his single-minded approach to heroin and to the fact he knew it was going to kill him. I think that fatalistic view of life is what hit me the hardest.To make the book easy to digest I divided it into five segments and then spread his life between the points. And that is what we ended up with. The biography of a drug addict; barely touched by an editor's pen, and filled with the dirt, muck and blood that is a junkies life.