A brief history is given of the origins of the trademark in heraldry, monograms, owner's marks and certificates of origin. The proceeding chapters explore corporate identity and communication design with an emphasis on sign theory. The core of the book is a comprehensive classification of trademarks covering name marks, abbreviations and all kinds of picture marks. This is followed by an alphabetical index of trademark themes from animals to word puzzles. The index is illustrated by a selection of the world's best trademarks - the marks of excellence from which this book takes its name. The final section of the book covers the development of trademarks over time and across the boundaries of language and space.

    These crippling fears are laid to rest through insightful discussions of personal experiences, the struggles of famous artists, and the rewards of producing art that comes from an authentic creative core. Providing sensitive reassurances that these struggles are normal, these essays encourage artists to focus on the development of their crafts and find inspiration to work through self-doubt.

    Strummer, Jones, Simonon and Headon tell it like it was. Accept no substitutes.The unique story of the Clash, by the Clash. The Clash were a band like no other. Pioneers of punk rock, their incendiary gigs, intelligent songwriting, definitive style and passionate idealism caught the spirit of the times and made them a worldwide phenomenon. Rolling Stone magazine declared London Calling one of the greatest albums of all time, their autobiographical documentary Westway to the World won a Grammy, and their music lives on, influencing emerging bands and exciting new audiences today.This is the only book to be created by the band and is now available as an eBook. The Clash: trendsetters, icons, revolutionaries. One of the most influential bands of their time, they have inspired bookshelves of commentary, but this is the only book to be created by the band themselves. With unprecedented access to the Clash archives and original interviews with band, this publication tells it like it was. The full story from the last gang in town. Strummer, Jones, Simonon and Headon in their own words.Reviews‘One of the greatest bands of all time.' The Edge, U2 'A massive inspiration for me.' Bernard Sumner, Joy Division and New Order 'I adore The Clash.' Pete Townshend, The Who'One of England's greatest bands.' Nick Hornby ‘What could be more fun than a book about The Clash written by The Clash - What makes this tome more worthy than the reams of unofficial Clash literature available is that in it, the band tells their story in their own words - it's packed with little secrets and playful digs - Brilliant.' Short List 'Thrilling - This is a treasure trove of hitherto undiscovered gems. Long overdue.' Classic Rock ''This book is a cracker - crammed with Clash bits and bobs.' The Sunday Times

    The creator of the Barcelona Pavilion (1929), the Farnsworth House in Plano, Illinois (1945?1951) and the Seagram Building in New York (1954?1958), Mies was one of the founders of a new architectural style. Well known for his motto ?less is more, ? he sought a kind of refined purity in architectural expression that was not seen in the reduced vocabulary of other Bauhaus members. His goal was not simply building for those of modest income (Existenzminimum) but building economically in terms of sustainability, both in a technical and aesthetical way; the use of industrial materials such as steel and glass were the foundation of this approach. Though the extreme reduction of form and material in his work garnered some criticism, over the years many have tried?mostly unsuccessfully?to copy his original and elegant style. This book explores more than 20 of his projects between 1906 and 1967, from his early work around Berlin to his most important American buildings. Basic Architecture features: ? Each title contains approximately 120 images, including photographs, sketches, drawings, and floor plans ? Introductory essays explore the architect's life and work, touching on family and background as well as collaborations with other architects ? The body presents the most important works in chronological order, with descriptions of client and/or architect wishes, construction problems (why some projects were never executed), and resolutions ? The appendix includes a list of complete or selected works, biography, bibliography and a map indicating the locations ofthe architect's most famous buildings

    Major Dudes collects some of the smartest and wittiest interviews Becker and Fagen have ever given, along with intelligent reviews of—and commentary on— their extraordinary songs. Compiled by leading music critic Barney Hoskyns, Major Dudes features contributions from the likes of Sylvie Simmons, Fred Schruers, and the late Robert Palmer; plus rare interviews and reviews of Steely Dan’s early albums from Disc, Melody Maker, and Rolling Stone. With an introduction by Hoskyns and an obituary for Walter Becker by David Cavanagh, Major Dudes will be the centerpiece on every fan’s shelf.

    Writing at the height of his career, Rand articulated in his slender volume the pioneering vision that all design should seamlessly integrate form and function. This facsimile edition preserves Rand's original 1947 essay with the adjustments he made to its text and imagery for a revised printing in 1970, and adds only an informative and inspiring new foreword by design luminary Michael Bierut. As relevant today as it was when first published, this classic treatise is an indispensable addition to the library of every designer.

    And it's little wonder why. The story follows infiltration expert Solid Snake as he attempts to save the world.In addition to showcasing art from Ashley Wood's graphic novel adaptations of Metal Gear Solid and Metal Gear Solid: Sons of Liberty, this all-new collection features the work Ash did for the Metal Gear Solid: Mobile Portable Ops video game.

    Here nearly 200 illustrations--over 100 in color--make a fascinating collection.

    The ultimate tool for designers and creatives looking to tap into the trend of hand-drawn lettering, this workbook features step-by-step lessons on a range of styles plus more than 120 practice pages, making it the ideal place to learn and perfect this in-demand design skill.

    The blank page.It has so much power.Some days it's terrifying, sometimes thrilling, but mostly it's just plain old scary.It is the reason many people never finish that novel, or complete that project, or follow through with that one thing they used to dream about.Sadly, it is the reason many people never even begin.Blaine Hogan's manifesto, UNTITLED: Thoughts on the Creative Process is here to change all that.As an artist who has designed t-shirts, made light fixtures, created performance art in alleyways, performed on big and small stages all across the country, acted on network television, and is now a creative director at one of the largest churches in North America, Blaine walks you through the creative process of attacking the blank page, executing vision, finding the importance of contemplation, fighting the battle with resistance, and learning from your failures.Blank pages be gone!Read UNTITLED and get ready to fill those suckers with good and meaningful work.

    Concerned not with art calligraphy and beautiful forms, The Stroke is a description of the phenomenon of letters and how they are made in writing. Starting from basic principles, Noordzij begins with the white space that creates definition by surrounding letters. Then, using simple geometrical concepts, he describes in minute detail how the strokes of writing can be formed. His theory serves to repair the split that grew up, with the invention of printing, between written and typographic letters. With The Stroke, Noordzij can be seen as a prophet of digital typography committed to freeing typefaces from the constraints of their embodiment in metal.

    Internationally famous Czech photographer Jan Saudek is no exception, and equally as uncompromising in pursuit of his own unique vision. For over four decades Saudek has created a parallel photographic universe, a two-dimensional home full of longing, peopled with the most extraordinary characters and colored by desire. The timeless strength of his hand-tinted photographs lies in their poetic compositions and their forceful?at times ribald?pictorial language, with its overtones of medieval genre pictures and Baroque mythology. Rejecting the traditional beauty in his famous nude photographs, Saudek shows the distinctively different: old women, fat women, children; real people in tableaux vivants that remind us of everything from surreal early movies to fin-de-siecle carnival nights. They exist outside time, a uniquely colored and almost mythical theater of dreams. Covering his debut in the 1950s through his lesser-known work to recent images, this dazzling collection offers us the true "velvet revolution," fertile and unsettling images from the dreams we might still have. The author: Daniela Mr?zkov?, critic and editor of the Czech magazines Revue fotografie and Fotografie-Magaz?n, is the author of sixteen books on photography published in the Czech Republic and abroad, and the curator of around fifty photography exhibitions. She has been a member of international juries, and has authored film and television documentaries on photography and photographers. She hasfollowed Jan Saudek's work since his early years and is the author of Saudek's first Czech monograph, The Theatre of Life.

    Going beyond the practical application of techniques, Whyte helps new artists capture not just the model's physical likeness, but their unique personality and spirit. Richly illustrated, the book features Mary Whyte's vibrant empathetic watercolors and works by such masters of watercolor as Mary Cassatt, Thomas Eakins, Winslow Homer, John Singer Sargent, and Georgia O'Keeffe.

    One of the most fascinating representatives of the Belle Epoque, Klimt is chenshed for his rich use of ornament and his paintings of fin de siecle Viennese high society, which bring to life the decadence of the era through vibrant colours and patterns. Yet there can be no doubt about Klimt's greatness as a draughtsman. Remarkable above all is the intensely sensual mood that he establishes in his limpid, fluid drawings and watercolours; the line with which his subjects are described explores and caresses as though the drawing itself was an act of seduction. Here, Rainer Metzger brings together hundreds of Klimt's works on paper in a way that enriches our knowledge of the artist and enhances the visual impact of his oeuvre. Many revolve around Klimt's taboo-breaking main themes - the naked woman, erotica and homoerotica - while others provide allegorical and historical insights. Between these...

    Charley Harper (1922 2007), with his masterly use of simple geometric shapes, patterns, and vivid colors, distilled the essence of each bird, bug, otter, raccoon, or elephant he painted to its most important details. He called his style of painting "minimal realism. . . . Instead of trying to put everything in when I paint, I try to leave everything out. . . . I reduce the subject to the simplest possible visual terms without losing identity, thereby enhancing identity." Harper's approach to depicting the natural world is both sophisticated and fun. This edition of Beguiled by the Wild comprises all of Harper's serigraphs produced from 1968 to 2007. The original text by Roger Caras and Charley Harper is joined by a new commentary from the artist's son, Brett Harper.