It was a sea in name only. It was actually a bone dry, ancient dusty basin pockmarked with craters and littered with rocks and boulders. Somewhere in that 500 mile diameter basin, the astronauts would attempt to make Mankind’s first landing on the Moon. Neil Armstrong would pilot the Lunar Module “Eagle” during its twelve minute descent from orbit down to a landing. Col. Edwin “Buzz” Aldrin would assist him. On the way down they would encounter a host of problems, any one of which could have potentially caused them to have to call off the landing, or, even worse, die making the attempt. The problems were all technical-communications problems, computer problems, guidance problems, sensor problems. Armstrong and Aldrin faced the very real risk of dying by the very same technical sword that they had to live by in order to accomplish the enormous task of landing on the Moon for the first time. Yet the human skills Armstrong and Aldrin employed would be more than equal to the task. Armstrong’s formidable skills as an aviator, honed from the time he was a young boy, would serve him well as he piloted Eagle down amidst a continuing series of systems problems that might have fatally distracted a lesser aviator. Armstrong’s brilliant piloting was complemented by Aldrin’s equally remarkable discipline and calmness as he stoically provided a running commentary on altitude and descent rate while handling systems problems that threatened the landing. Finally, after a harrowing twelve and a half minutes, Armstrong gently landed Eagle at “Tranquility Base”, a name he had personally chosen to denote the location of the first Moon landing. In “Landing Eagle-Inside the Cockpit During the First Moon Landing”, author Mike Engle gives a minute by minute account of the events that occurred throughout Eagle’s descent and landing on the Moon. Engle, a retired NASA engineer and Mission Control flight controller, uses NASA audio files of actual voice recordings made inside Eagle’s cockpit during landing to give the reader an “inside the cockpit” perspective on the first Moon landing. Engle’s transcripts of these recordings, along with background material on the history and technical details behind the enormous effort to accomplish the first Moon landing, give a new and fascinating insight into the events that occurred on that remarkable day fifty years ago.

    Arthur Thompson proved them all wrong. For forty years Thompson ruled Glasgow's mean streets, always devising new terror.

    

    Engaging with your followers and fans, listening to what they have to say, and producing consistently great content are the true markers of successful social media marketing today. Pinterest gives business users the opportunities to do all three in visually stunning, engaging ways. But business owners need help in knowing how to use Pinterest effectively for marketing purposes. "Pinfluence" will show business owners, entrepreneurs, online merchants and bloggers how to use Pinterest to drive traffic to their websites, connect with their potential and current clients, and convert their followers into buyers using this exciting new platform."Pinfluence" will be accessible and easy to read, with action steps that readers can implement right away. Readers will learn how to: Set up your professional Pinterest profile for maximum business exposure, so when your pins go viral, they send a flood of massive, targeted traffic to your website or blog. Develop a targeted Pinterest strategy for your business so you can increase your online exposure, bring in more income and avoid wasting time doing tasks that doesn't get you more leads or fansQuickly and easily start growing your audience, engage with your followers, and collect tons of business leadsConvert followers into buyersGet Pinterest marketing help for special types of situations, like business-to-business companies and nonprofits

    Being Mortal by Atul Gawande - A 20-minute Summary Inside this Instaread Summary: • Overview of the entire book• Introduction to the important people in the book• Summary and analysis of all the chapters in the book• Key Takeaways of the book• A Reader's Perspective Preview of this summary: Chapter 1 Gawande grew up in Ohio. His parents were immigrants from India and both were doctors. His grandparents stayed in India, and there were few older people in his neighborhood, so he had little experience with aging or death until he met his wife’s grandmother, Alice Hobson. Hobson was seventy-seven and living on her own in Virginia. She was a spirited widow who fixed her own plumbing and volunteered with Meals On Wheels. However, Hobson was losing strength and height steadily each year as her arthritis worsened.Gawande’s father enthusiastically adopted the customs of his new country, but he could not understand the way in which seniors were treated in the US. In India, the elderly were treated with great respect and lived out their lives with family.In the United States, Sitaram Gawande, Gawande’s grandfather, likely would have been sent to a nursing home like most of the elderly who cannot handle the basics of daily living by themselves. However, in India, Sitaram Gawande was able to live in his own home and manage his own affairs, with family constantly around him. He died at the age of one hundred and ten when he fell off a bus during a business trip.Until recently, most elderly people stayed with their families. Even as the nuclear family unit became predominant, replacing the multi-generational family unit, people cared for their elderly relatives. Families were large and one child, usually a daughter, would not marry in order to take care of the parents.This has changed in much of the world, where elderly people end up struggling to live alone, like Hobson, rather than living with dignity amid family, like Sitaram Gawande.One cause of this change can be found in the nature of knowledge. When few people lived to be very old, elders were honored. Their store of knowledge was greatly useful. People often portrayed themselves as older to command respect. Modern society’s emphasis on youth is a complete reversal of this attitude. Technological advances are perceived as the territory of the young, and everyone wants to be younger. High-tech job opportunities are all over the world, and young people do not hesitate to leave their parents behind to pursue them.In developed countries, parents embrace the concept of a retirement filled with leisure activities. Parents are happy to begin living for themselves once children are grown. However, this system only works for young, healthy retirees, but not for those who cannot continue to be independent. Hobson, for example, was falling frequently and suffering memory lapses. Her doctor did tests and wrote prescriptions, but did not know what to do about her deteriorating condition. Neither did her family… About the Author With Instaread Summaries, you can get the summary of a book in 30 minutes or less. We read every chapter, summarize and analyze it for your convenience.

    But, if you type in "white girls," the results are radically different. The suggested porn sites and un-moderated discussions about "why black women are so sassy" or "why black women are so angry" presents a disturbing portrait of black womanhood in modern society.In Algorithms of Oppression, Safiya Umoja Noble challenges the idea that search engines like Google offer an equal playing field for all forms of ideas, identities, and activities. Data discrimination is a real social problem; Noble argues that the combination of private interests in promoting certain sites, along with the monopoly status of a relatively small number of Internet search engines, leads to a biased set of search algorithms that privilege whiteness and discriminate against people of color, specifically women of color.Through an analysis of textual and media searches as well as extensive research on paid online advertising, Noble exposes a culture of racism and sexism in the way discoverability is created online. As search engines and their related companies grow in importance - operating as a source for email, a major vehicle for primary and secondary school learning, and beyond - understanding and reversing these disquieting trends and discriminatory practices is of utmost importance.An original, surprising and, at times, disturbing account of bias on the internet, Algorithms of Oppression contributes to our understanding of how racism is created, maintained, and disseminated in the 21st century.

    But something went terribly wrong. By day's end, some would be alive. Others would not. A close-knit community would be devastated, forced to endure. This gripping true story centers on what happened to one courageous and flawed young man who survived, and how his life quickly spiraled out of control in the next two years. It is a story about love, unbreakable friendship, and "king" corn. “There are some forty-five thousand items in the average American supermarket and more than a quarter of them now contain corn,” writes Michael Pollan in The Omnivore’s Dilemma. But as international dependence on the highly subsidized crop for cattle feed, corn syrup and ethanol has surged—so have deaths by corn. Based on three years of reporting and interviews with the people involved and thousands of pages of court documents, transcripts, police reports, journalist Erika Hayasaki brings to life (in narrative nonfiction-style) this world of people who risk and sometimes lose their lives for this powerful commodity. Hayasaki, a former national correspondent for the Los Angeles Times, is the author of The Death Class: A True Story About Life (Simon & Schuster 2014), as well as the Kindle Single, Dead or Alive (2012). She is an assistant professor in the Literary Journalism Program at the University of California, Irvine, and a regular contributor to Newsweek and The Atlantic. *Cover design by Kristen RadtkePraise for DROWNED BY CORN:THE CHICAGO TRIBUNE: "The descriptions of the accident are chilling: a blow-by-blow account of the grain pulling the young men under and the dramatic rescue of Will, who survived after being buried past his chest. The piece follows Will as his grief sends him into a downward spiral. "Drowned by Corn" is a gripping narrative of tenderness and horror, friendship and loss." — Megan KirbySAN FRANCISCO CHRONICLE: "Erika Hayasaki’s suspenseful account of the deaths of Paco and Wyatt and the harrowing rescue of Will is the stuff of nightmares. But what elevates this fine work of investigative journalism is her portrayal of Will in the aftermath: his survival guilt, his struggle with alcohol and drugs, his strained relationships and his eventual discovery of a way to endure his and his town’s unspeakable losses." — Porter Shreve

    

    This second edition is a refreshment of a standard title in the field"--

    Genres and reading trends are demystified as more than 5,000 titles are classified, with two new chapters on Christian fiction and emerging genres. You'll also find essays by genre experts and the foremost proponents of readers' advisory today.For the past 150 years, America's public libraries have supplied billions of books to billions of people, and most of those books have been (and continue to be) popular fiction. The new edition of Genreflecting explains not only what library patrons are reading, but why. In the process, it casts reading in a new light, demonstrating the way in which it functions as an essential information service that creates communities in culturally democratic ways.Focusing on what today's readers read, this classic guide introduces current genre fiction and popular reading tastes. By defining genres, describing their features and characteristics, and grouping titles by genre, subgenre, and theme, the book helps those who work with readers understand distinct patterns in reading habits and book selection. It thus helps users identify read-alikes and other titles their patrons will enjoy.Genreflecting has become a standard reference and readers' advisory tool for library practitioners, and an insightful text for students of library and information science. Building upon previous editions, this new volume features informative essays on the essence, history, and latest trends of various genres, contributed by top scholars and genre experts, edited by Dr. Wayne Wiegand. New chapters on Christian fiction and emerging genres (women's fiction and chick lit) have been added. In addition, more than 5,000 titles, approximately one-third new to this edition, are classified, focusing on titles published since the last edition along with perennial classics and benchmark titles. The popular feature D's Picks identifies new and noteworthy titles in each genre. Other features new to this edition include lists of selected classic authors and titles in each genre, sections on genreblends in those areas where they occur (e.g., horror/humor, mystery/romance), and three new essays. The Social Nature of Reading by Dr. Wiegand, The Readers' Advisory Interview by Dr. Catherine Ross, and A Brief History of Readers' Advisory by Melanie A. Kimball offer further insight into the nature and importance of this field. A standard professional tool for readers' advisors, and an invaluable collection development guide and text, this is a must-purchase for all libraries. Young adult and adult or Grades 10 and up.

    It is a brilliant and elegant exercise in model building that provides new insights into some of the old questions about philosophy of history, historical narrative, and what is called straight history."-Hayden White, University of California, Santa CruzWho were the first people to inhabit North America? Does the West Bank belong to the Arabs or the Jews? Why are racists so obsessed with origins? Is a seventh cousin still a cousin? Why do some societies name their children after dead ancestors?As Eviatar Zerubavel demonstrates in Time Maps, we cannot answer burning questions such as these without a deeper understanding of how we envision the past. In a pioneering attempt to map the structure of our collective memory, Zerubavel considers the cognitive patterns we use to organize the past in our minds and the mental strategies that help us string together unrelated events into coherent and meaningful narratives, as well as the social grammar of battles over conflicting interpretations of history. Drawing on fascinating examples that range from Hiroshima to the Holocaust, from Columbus to Lucy, and from ancient Egypt to the former Yugoslavia, Zerubavel shows how we construct historical origins; how we tie discontinuous events together into stories; how we link families and entire nations through genealogies; and how we separate distinct historical periods from one another through watersheds, such as the invention of fire or the fall of the Berlin Wall.Most people think the Roman Empire ended in 476, even though it lasted another 977 years in Byzantium. Challenging such conventional wisdom, Time Maps will be must reading for anyone interested in how the history of our world takes shape.

    Having the same class in college, curiosity got the better of me when she told me her dad was an ex-MMA fighter.I searched him online and found that he was a ripped, huge fighter in his youth. But he looks even better today, forty-two years old and just as muscular as he used to be. Even better, his hair has turned silver and he looks even more rugged and manly. The truth is I let myself fantasize about him sometimes.But it has to stay a fantasy. A man like Liam Larson – rich, successful, handsome – would never be interested in a naïve virgin like me.But then Kayla asks me to come home with her for Valentine’s weekend everything changes.At first, I think she’s just trying to rope me into singing at her Dad’s club. She’s always saying I need to be more confident with my music and get over my stage fright. I know that’s not going to happen any time soon.Then I meet Liam and something crazy happens. It turns out he wants me just as badly as I want him. I don’t know if we’ve been shot by Cupid’s arrow or if we’re both just crazily attracted to each other. All I know is we shouldn’t be doing this. If Kayley ever found out, it would be World War three.Yet we can’t stop. I try to fight it. I try to focus on my songwriting. He tries to focus on his work, his businesses. But this tall, muscular alpha is a man I just can’t quit, even if I’m constantly surprised that he wants me to.He says he loves my curves. He says he loves my body. He says he loves my singing voice.But that’s not all.He says I belong to him, and that on Valentine’s night he’s going to claim me in the most possessive way a man can.What if Kayley finds out? What if he discovers that I’m a virgin? What if this all blows up in our faces?I never knew Valentine’s Day could be so complicated.*Valentine’s with My Best Friend’s Dad is an insta-everything standalone instalove romance with a HEA, no cheating, and no cliffhanger.

    Its pages are ripe with shame, honor, and survival-based decisions, such as a father killing his own daughter to preserve the family's reputation, a grandfather thieving a goat to feed his family and burying its bones in the night, and women employing natural poisons to kill their female infants in order to avoid the devastating costs of dowry.Perhaps it is also a story of how to survive as a "Most Backward" boy in a society that values light skin more than education, designated by British colonizers as "habitually criminal," where ancient caste rivalries persist even into an era of rapidly unfolding modernity. Is it possible, one wonders, for a boy to leave his caste identity behind and adopt new ways of seeing himself, shattering hundreds of years of prejudice?"Growing Up in India's 'Most Backward' Caste" illustrates the potential for faith, effort, and vision to overcome even the cruelest of abuses and biases. Its author, Dr. Hill Krishnan, later took on multiple identities disallowed by his roots: engineer, movie actor and performer, political scientist, professor, candidate for public office in the United States, motivational speaker, and now, as an author telling his story. In "Growing Up in India's 'Most Backward' Caste," one observes the earliest, most pivotal moments in which he first defies oppression."Growing Up in India's 'Most Backward' Caste" is truly eye-opening—a brave, intimate portrayal of life as a "Most Backward" child resisting all categorization, inspiring the rest of us to challenge our own perceived limitations.

    Whether you are a native speaker who wants to sharpen their verbal toolkit, or a non-native speaker who wants to learn how to navigate the English language maze, this book will provide you with information and techniques for instant improvement and lifelong learning. Maybe you want to improve your presentation skills. Perhaps you want to tel more interesting and engaging stories. Or maybe you simply want to become more articulate in your day-to-day use of English. Whatever your needs, your goal is to improve your English, and Launch Your English can guide you to do just that. In this book you'll learn how to: • become more creative and descriptive in your English usage • capture people's attention with your vivid and enhanced expressions • break English down into building blocks for easy improvement • select the right word and expression to articulate your thoughts exactly Free resources for students of English -> SirEnglish.com

    With such essentials well in hand, the searcher can plunge into almost any database that comes along and master its intricacies (and idiosyncrasies) in relatively short order. Bell's conversational style, coupled with her Searcher's Toolbox, promises increased flexibility and adaptability. This book will prove a handy guide for librarians in every conceivable information environment and across all levels of experience.