The Cluetrain Manifesto


Rick Levine - 2000
    A rich tapestry of anecdotes, object lessons, parodies, insights, and predictions, The Cluetrain Manifesto illustrates how the Internet has radically reframed the seemingly immutable laws of business--and what business needs to know to weather the seismic aftershocks.

The First Three Minutes: A Modern View of the Origin of the Universe


Steven Weinberg - 1977
    But almost everything about it, from the elements that forged stars, planets, and lifeforms, to the fundamental forces of physics, can be traced back to what happened in just the first three minutes of its life.In this book, Nobel Laureate Steven Weinberg describes in wonderful detail what happened in these first three minutes. It is an exhilarating journey that begins with the Planck Epoch - the earliest period of time in the history of the universe - and goes through Einstein's Theory of Relativity, the Hubble Red Shift, and the detection of the Cosmic Microwave Background. These incredible discoveries all form the foundation for what we now understand as the "standard model" of the origin of the universe. The First Three Minutes examines not only what this model looks like, but also tells the exciting story of the bold thinkers who put it together.Clearly and accessibly written, The First Three Minutes is a modern-day classic, an unsurpassed explanation of where it is we really come from.

A Brief History of Everything


Ken Wilber - 1996
    Join one of the greatest contemporary philosophers on a breathtaking tour of time and the Kosmos--from the Big Bang right up to the eve of the twenty-first century. This accessible and entertaining summary of Ken Wilber's great ideas has been expanding minds now for two decades, providing a kind of unified field theory of the universe and, along the way, treating a host of issues related to that universe, from gender roles, to multiculturalism, to environmentalism, and even the meaning of the Internet. This special anniversary edition contains as an afterword a dialogue between the author and Lana Wachowski, the award-winning writer-director of the Matrix film trilogy, in which we're offered an intimate glimpse into the evolution of Ken's thinking and where he stands today. A Brief History of Everything may well be the best introduction to the thought of this man who has been called the -Einstein of Consciousness- (John White).

Trilobite: Eyewitness to Evolution


Richard Fortey - 2000
    As bewilderingly diverse then as the beetle is today, they survived in the arctic or the tropics, were spiky or smooth, were large as lobsters or small as fleas. And because they flourished for three hundred million years, they can be used to glimpse a less evolved world of ancient continents and vanished oceans. Erudite and entertaining, this book is a uniquely exuberant homage to a fabulously singular species.

Grouped: How Small Groups of Friends Are the Key to Influence on the Social Web


Paul Adams - 2011
    It is moving away from its current structure of documents and pages linked together, and towards a new structure that is built around people. This is a profound change that will affect how we create business strategy, design, marketing, and advertising. The reason for this shift is simple. For tens of thousands of years we've been social animals. The web, which is only 20 years old, is simply catching up with offline life.From travel to news to commerce, smart businesses are reorienting their efforts around people-around the social behavior of their customers and potential customers. In order to be successful, businesses will need to understand how people are connected, how their social network influences them, how the people closest to them influence them the most, and how it's more important for marketers to focus on small, connected groups of friends rather than looking for overly influential individuals.This book pulls together the latest research from leading universities and technology companies to describe how people are connected, and how ideas and brand messages spread through social networks. It shows readers how to rebuild their business around social behavior, and create products that people tell their friends about.

Mendeleyev's Dream


Paul Strathern - 2001
    The story of how we got from there to here is full of fascinating people, and in this elegant, entertaining book, Paul Strathern introduces us to ancient philosophers, medieval alchemists, and the earliest chemists-and to Dimitri Mendeleyev, the card-playing nineteenth-century Russian who claimed that the answers came to him in a dream. "Chemistry has been a neglected area of science writing, and Mendeleyev, the king of chemistry, is a largely forgotten genius. [This book] goes a long way toward correcting this injustice." (Simon Singh, author of Fermat's Last Theorem, in the Sunday Telegraph)

The Canon: A Whirligig Tour of the Beautiful Basics of Science


Natalie Angier - 2007
    She draws on conversations with hundreds of the world's top scientists and on her own work as a Pulitzer Prize-winning writer for the New York Times to create a thoroughly entertaining guide to scientific literacy. Angier's gifts are on full display in The Canon, an ebullient celebration of science that stands to become a classic. The Canon is vital reading for anyone who wants to understand the great issues of our time -- from stem cells and bird flu to evolution and global warming. And it's for every parent who has ever panicked when a child asked how the earth was formed or what electricity is. Angier's sparkling prose and memorable metaphors bring the science to life, reigniting our own childhood delight in discovering how the world works. "Of course you should know about science," writes Angier, "for the same reason Dr. Seuss counsels his readers to sing with a Ying or play Ring the Gack: These things are fun and fun is good." The Canon is a joyride through the major scientific disciplines: physics, chemistry, biology, geology, and astronomy. Along the way, we learn what is actually happening when our ice cream melts or our coffee gets cold, what our liver cells do when we eat a caramel, why the horse is an example of evolution at work, and how we're all really made of stardust. It's Lewis Carroll meets Lewis Thomas -- a book that will enrapture, inspire, and enlighten.

The Talent Lab: How to Turn Potential into World-Beating Success


Owen Slot - 2016
    Something no other host nation had ever achieved in the next Games.In The Talent Lab, Owen Slot brings unique access to Team GB’s intelligence, sharing for the first time the incredible breakthroughs and insights they discovered that often extend way beyond sport. Using lessons from organisations as far afield as the Yehudi Menuhin School of Music, the NFL Draft, the Royal College of Surgeons and the SAS, it shows how talent can be discovered, created, shaped and sustained.Charting the success of the likes of Chris Hoy, Max Whitlock, Adam Peaty, Ed Clancy, Lizzy Yarnold, Dave Henson, Tom Daley, Jessica Ennis-Hill, Katherine Grainger, the Brownlee Brothers, Helen Glover, Anthony Joshua and the women’s hockey team, The Talent Lab tells just how it was done and how any team, business or individual might learn from it.

The Effective Hiring Manager


Mark Horstman - 2019
    The author's step-by-step approach makes the strategies easy to implement and help to ensure ongoing success.Hiring effectively is the single greatest long-term contribution to your organization. The only thing worse than having an open position is filling it with the wrong person. The Effective Hiring Manager offers a proven process for solving these problems and helping teams and organizations thrive.The fundamental principles of hiring and interviewing How to create criteria to hire by How to create excellent interview questions How to review resumes How to conduct phone screens How to structure an interview day How to conduct each interview How to capture interview results How to make an offer How to decline a candidate How to onboard candidates Written by Mark Horstman, co-founder of Manager Tools and an expert in training managers, The Effective Hiring Manager is an A to Z handbook to the successful hiring process. The book explores, in helpful detail, what it takes to hire the right person, for the right job, and the right team.

60 Ways to Lower Your Blood Sugar


Dennis Pollock - 2013
    Many today are well on their way to becoming a sad statistic in the war on obesity, high blood sugar, and the related diseases—including diabetes—that can result from a diet that’s seriously out of whack. In his previous bestselling book, Overcoming Runaway Blood Sugar, Dennis Pollock shared his personal experience with this deadly epidemic—including his success at lowering his runaway blood sugar to acceptable levels. Now Dennis offers readers the next step in the battle: 60 practical ways to manage their blood sugar without resorting to a bland unsatisfying diet of turnips and tuna fish. In this step by step, change by change plan, readers will learn how to: reduce their intake of carbs, exercise more effectively, and shed excess weight. A must-have book for readers serious about regaining their health while also lowering their weight and increasing their energy.

One Hundred Dogs and Counting: One Woman, Ten Thousand Miles, and A Journey into the Heart of Shelters and Rescues


Cara Sue Achterberg - 2020
    The dogs, the people and their inspiring stories draw her south again and again in search of answers and maybe a dog of her own.One Hundred Dogs and Counting will introduce the reader to many wonderful dogs—from sweet Oreo to quirky Flannery—but also to inspirational people sacrificing personal lives and fortunes to save deserving animals.Join Cara on the rescue road as she follows her heart into the places where too many dogs are forgotten and discovers glimmers of hope that the day is coming when every dog will have a home.

Why Information Grows: The Evolution of Order, from Atoms to Economies


Cesar A. Hidalgo - 2015
    He believes that we should investigate what makes some countries more capable than others. Complex products—from films to robots, apps to automobiles—are a physical distillation of an economy’s knowledge, a measurable embodiment of its education, infrastructure, and capability. Economic wealth accrues when applications of this knowledge turn ideas into tangible products; the more complex its products, the more economic growth a country will experience.A radical new interpretation of global economics, Why Information Grows overturns traditional assumptions about the development of economies and the origins of wealth and takes a crucial step toward making economics less the dismal science and more the insightful one.

The Theory That Would Not Die: How Bayes' Rule Cracked the Enigma Code, Hunted Down Russian Submarines, and Emerged Triumphant from Two Centuries of Controversy


Sharon Bertsch McGrayne - 2011
    To its adherents, it is an elegant statement about learning from experience. To its opponents, it is subjectivity run amok.In the first-ever account of Bayes' rule for general readers, Sharon Bertsch McGrayne explores this controversial theorem and the human obsessions surrounding it. She traces its discovery by an amateur mathematician in the 1740s through its development into roughly its modern form by French scientist Pierre Simon Laplace. She reveals why respected statisticians rendered it professionally taboo for 150 years—at the same time that practitioners relied on it to solve crises involving great uncertainty and scanty information (Alan Turing's role in breaking Germany's Enigma code during World War II), and explains how the advent of off-the-shelf computer technology in the 1980s proved to be a game-changer. Today, Bayes' rule is used everywhere from DNA de-coding to Homeland Security.Drawing on primary source material and interviews with statisticians and other scientists, The Theory That Would Not Die is the riveting account of how a seemingly simple theorem ignited one of the greatest controversies of all time.

Stuff Matters: Exploring the Marvelous Materials That Shape Our Man-Made World


Mark Miodownik - 2013
    Why is glass see-through? What makes elastic stretchy? Why does a paper clip bend? Why does any material look and behave the way it does? These are the sorts of questions that Mark Miodownik a globally-renowned materials scientist has spent his life exploring In this book he examines the materials he encounters in a typical morning, from the steel in his razor and the graphite in his pencil to the foam in his sneakers and the concrete in a nearby skyscraper.

Our Mathematical Universe: My Quest for the Ultimate Nature of Reality


Max Tegmark - 2012
    Our Big Bang, our distant future, parallel worlds, the sub-atomic and intergalactic - none of them are what they seem. But there is a way to understand this immense strangeness - mathematics. Seeking an answer to the fundamental puzzle of why our universe seems so mathematical, Tegmark proposes a radical idea: that our physical world not only is described by mathematics, but that it is mathematics. This may offer answers to our deepest questions: How large is reality? What is everything made of? Why is our universe the way it is?Table of ContentsPreface 1 What Is Reality? Not What It Seems • What’s the Ultimate Question? • The Journey Begins Part One: Zooming Out 2 Our Place in Space Cosmic Questions • How Big Is Space? • The Size of Earth • Distance to the Moon • Distance to the Sun and the Planets • Distance to the Stars • Distance to the Galaxies • What Is Space? 3 Our Place in TimeWhere Did Our Solar System Come From? • Where Did theGalaxies Come From? • Where Did the Mysterious MicrowavesCome From? • Where Did the Atoms Come From? 4 Our Universe by NumbersWanted: Precision Cosmology • Precision Microwave-Background Fluctuations • Precision Galaxy Clustering • The Ultimate Map of Our Universe • Where Did Our Big Bang Come From? 5 Our Cosmic Origins What’s Wrong with Our Big Bang? • How Inflation Works • The Gift That Keeps on Giving • Eternal Inflation 6 Welcome to the Multiverse The Level I Multiverse • The Level II Multiverse • Multiverse Halftime Roundup Part Two: Zooming In 7 Cosmic Legos Atomic Legos • Nuclear Legos • Particle-Physics Legos • Mathematical Legos • Photon Legos • Above the Law? • Quanta and Rainbows • Making Waves • Quantum Weirdness • The Collapse of Consensus • The Weirdness Can’t Be Confined • Quantum Confusion 8 The Level III Multiverse The Level III Multiverse • The Illusion of Randomness • Quantum Censorship • The Joys of Getting Scooped • Why Your Brain Isn’t a Quantum Computer • Subject, Object and Environment • Quantum Suicide • Quantum Immortality? • Multiverses Unified • Shifting Views: Many Worlds or Many Words? Part Three: Stepping Back 9 Internal Reality, External Reality and Consensus Reality External Reality and Internal Reality • The Truth, the Whole Truth and Nothing but the Truth • Consensus Reality • Physics: Linking External to Consensus Reality 10 Physical Reality and Mathematical Reality Math, Math Everywhere! • The Mathematical Universe Hypothesis • What Is a Mathematical Structure? 11 Is Time an Illusion? How Can Physical Reality Be Mathematical? • What Are You? • Where Are You? (And What Do You Perceive?) • When Are You? 12 The Level IV Multiverse Why I Believe in the Level IV Multiverse • Exploring the Level IV Multiverse: What’s Out There? • Implications of the Level IV Multiverse • Are We Living in a Simulation? • Relation Between the MUH, the Level IV Multiverse and Other Hypotheses •Testing the Level IV Multiverse 13 Life, Our Universe and Everything How Big Is Our Physical Reality? • The Future of Physics • The Future of Our Universe—How Will It End? • The Future of Life •The Future of You—Are You Insignificant? Acknowledgments Suggestions for Further Reading Index