It could not anticipate what was to come after, neither could it grasp what had happened in literary theory in the light of where it was to lead.

    The world's foremost expert on the English language takes us on an entertaining and eye-opening tour of the history of our vernacular through the ages.In this entertaining history of the world's most ubiquitous language, David Crystal draws on one hundred words that best illustrate the huge variety of sources, influences and events that have helped to shape our vernacular since the first definitively English word — ‘roe’ — was written down on the femur of a roe deer in the fifth century.Featuring ancient words ('loaf'), cutting edge terms that reflect our world ('twittersphere'), indispensable words that shape our tongue ('and', 'what'), fanciful words ('fopdoodle') and even obscene expressions (the "c word"...), David Crystal takes readers on a tour of the winding byways of our language via the rude, the obscure and the downright surprising.

    . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention--and sell more products. Among the tips revealed are• eight headlines that work--and how to use them• eleven ways to make your copy more readable• fifteen ways to open a sales letter• the nine characteristics of successful print ads• how to build a successful freelance copywriting practice• fifteen techniques to ensure your e-mail marketing message is openedThis thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy."I don't know a single copywriter whose work would not be improved by reading this book." --David Ogilvy

    This new and expanded third edition continues to offer students and readers the best one-volume introduction to the field.The bewildering variety of approaches, theorists and technical language is lucidly and expertly unraveled. Unlike many books which assume certain positions about the critics and the theories they represent, Peter Barry allows readers to develop their own ideas once first principles and concepts have been grasped.

    Here's the book writers have been waiting for! Covering every aspect of the creative journey, The Novel Writer's Toolkit shows readers how to: - Develop salable ideas- Set a writing schedule and stick to it- Develop compelling characters and plot- Find an agent or an editor who will help publish their work- Understand the submission and publishing process- Write dialogue that sounds real and engaging- Dissect bestsellers in order to discover what makes them work- Stay alive and inspired through it all- Turn ideas into stories- Conduct accurate research- Promote their work

     Example sentences and brief explanatory comments provide a rich context to bring the words to life, and quizzes are provided to encourage reuse and recall of words and to reinforce memory of them. All of these features combine to make this a valuable tool for students preparing for standardized tests or simply seeking to expand their English vocabulary.

    It is democratic, everchanging and ingenious in its assimilation of other cultures. English runs through the heart of the world of finance, medicine and the Internet, and it is understood by around two thousand million people across the world. It seems set to go on. Yet it was nearly wiped out in its early years.Embracing elements of Latin, French, Spanish, Italian, Portuguese, Arabic, Hindi and Gullah, this 1500-year story covers a huge range of countries and people. The Adventure of English is not only an enthralling story of power, religion and trade, but also the story of people, and how their day-to-day lives shaped and continue to change the extraordinary language that is English.

    A Glossary of Literary Terms covers the terminology of literature - from literary history to theory to criticism - making it a valuable addition to any literary theory or literature course.

    As you complete the exercises in this book, you will learn how to tell if you’re using the right word as well as how to pronounce and spell it. You will also learn how to avoid illiterate expressions and how to speak grammatically, without making embarrassing mistakes.A complete handbook for building a superior vocabulary, Word Power Made Easy will teach you how to speak and write with confidence as well as how to read more effectively and efficiently. It will help you to learn more quickly, develop social contacts, and increase your earning power.Each chapter ends with review. Each section ends with a progressive check. Numerous tests will help you increase and retain the knowledge you acquired. Word Power Made Easy does more than just add words to your vocabulary; it teaches ideas and a method of broadening knowledge as an integral part of the vocabulary building process.

    Like Agatha Christie and Raymond Chandler, Sara Paretsky and Thomas Harris, you, too, can learn the trade secrets of quality detective fiction.It's true.  Just one year from now, you can deliver a completed mystery novel to a publisher--by writing only on weekends.  Authors Robert J.  Ray and Jack Remick guide you through the entire mystery-writing process, from creating a killer to polishing off the final draft.  Each weekend you'll focus on a specific task--learning the basics of novel-writing, the special demands of mystery-writing, and the secrets professionals use to create stories one scene at a time, building to a shivery, satisfying climax.  Using Agatha Christie's The Body in the Library as a model for the classical mystery tale and Martin Cruz Smith's Gorky Park for the hard-boiled mystery, this unique step-by-step program gives you all the information you need to reach your ultimate goal: a finished book in just 52 weeks!  Let two successful masters of the genre show you how...Discover: Why you must create your killer first The tricks to writing dialogue that does it all--moves your plot, involves your reader, and makes your style sizzle How to "bury" information (and corpses) for your reader to find Why you should NOT build your book around chapters Special techniques for clearing writer's block Plus: examples from Sue Grafton, Dashiell Hammett, Patricia Cornwell, Thomas Harris, Raymond Chandler, and more.

    Published in hardcover as The Penguin Roget's College Thesaurus in Dictionary Form, this new paperback edition of the 20-million-copy bestselling thesaurus has been fully revised, expanded, and updated for the modern home, school, or office.

    Provides lists of words, phrases, sentences, and paragraphs that help letter writers know what to say and how to say it when writing such letters as cover letters, fundraising letters, invitations, and refusals.

    With wit and good humor, this handy little book not only saves us from sticky linguistic situations but also provides fascinating cocktail-party-ready anecdotes. Entries reveal how to pronounce boatswain like an old salt on the deck of a ship, trompe l'oeil like a bona fide art expert, and haricot vert like a foodie, while arming us with the knowledge of why certain words are correctly pronounced the "slangy" way (they came about before dictionaries), what stalks of grain have to do with pronunciation, and more. With bonus sidebars like "How to Sound like a Seasoned Traveler" and "How to Sound Cultured," readers will be able to speak about foreign foods and places, fashion, philosophy, and literature with authority.

    It requires analytical flair and creative panache, the patience of a saint and the vision of a writer. Transforming a manuscript into a book that edifies, inspires, and sells? That’s the job of the developmental editor, whose desk is the first stop for many manuscripts on the road to bookdom—a route ably mapped out in the pages of Developmental Editing. Author Scott Norton has worked with a diverse range of authors, editors, and publishers, and his handbook provides an approach to developmental editing that is logical, collaborative, humorous, and realistic. He starts with the core tasks of shaping the proposal, finding the hook, and building the narrative or argument, and then turns to the hard work of executing the plan and establishing a style. Developmental Editing includes detailed case studies featuring a variety of nonfiction books—election-year polemic, popular science, memoir, travel guide—and authors ranging from first-timer to veteran, journalist to scholar. Handy sidebars offer advice on how to become a developmental editor, create effective illustration programs, and adapt sophisticated fiction techniques (such as point of view, suspense, plotting, character, and setting) to nonfiction writing.   Norton’s book also provides freelance copyeditors with a way to earn higher fees while introducing more creativity into their work lives. It gives acquisitions, marketing, and production staff a vocabulary for diagnosing a manuscript’s flaws and techniques for transforming it into a bestseller. And perhaps most importantly, Developmental Editing equips authors with the concrete tools they need to reach their audiences.

    (Was it just bread, or was it chapatti, rye, dal, or pita?) Brand-new word spectrums show where your word falls in a line between two polar opposites (passable is three-quarters of the way from beautiful to ugly).Other features include quick guides to easily confused words; helpful, real-world usage guidance to tricky sticking points of grammar and word choice; and careful, expert distinctions among awkward synonyms. All Oxford American dictionaries use an easy-to-use respelling system to show how entries are pronounced. It uses simple, familiar markings to represent common American English sounds. The Oxford American Writer's Thesaurus will unlock the power of language and is certain to be the thesaurus that stays on the desk--and stays open.