The author, Matej Latin, takes complex concepts such as vertical rhythm, modular scale and page composition, and explains them in a simple way. The content of the book is accompanied by live code examples and the readers design and build an example website as they go through it. This is a new typography book for a new medium, the rules haven't changed much, everything else has.

    But can you make that trendy new lamp jibe with your grandmother's heirloom dresser?The fabulous Beekman Boys answer with a resounding "Yes!" in their new book, Beekman 1802 Style. Through more than 200 stunning photographs from Country Living magazine and never-before-seen images of the Beekman farmhouse, the boys use their city-turned-country-boy charm and style to help with all things home. Their unique home design tips and tricks for mixing high and low, East and West, indoors and outdoors, and traditional with modern will help you create a home that is inviting, warm, and--perhaps most important--fabulous.

    George Kubler draws upon new insights in fields such as anthropology and linguistics and replaces the notion of style with the idea of a linked succession of works distributed in time as recognizably early and late versions of the same action. The result is a view of historical sequence aligned on continuous change more than upon the ecstatic concept of style--the usual basis for conventional histories of art.

    Flow–charts are also used extensively to highlight the step–by–step methodology applied by industry professionals to create a brand.The content of the book has been derived from Catharine Slade–Brooking own experience of entering the world of branding as a graduate and having to learn the hard way, 'on the job'. This, in turn, enabled the author to develop teaching materials for undergraduate and postgraduate students on the BA Graphic Communication course at the University of the Creative Arts, where Slade–Brooking is a lecturer. The book has been recommended across a wide range of university courses, from graphic design school to animation, digital media, textiles and interior design. It includes a full glossary of brand terminology and a list of recommended further reading.

    This classic textbook examines the artistic movements and achievements of that time.

    Her very first collection of signature handbags turned the fashion world on its head, displaying a new sense of freshness and optimism. Now, nearly 20 years later, the graphic patterns and expressive colors of her apparel, handbags and home furnishings are instantly recognizable - and universally coveted. In Pattern, Orla Kiely traces the pattern of her own development as a designer, providing useful information and inspiring insights that can help all of us develop a creative eye for color, shape, form - and pattern. Gain a glimpse of a typical fashion year, including the timing, production and presentation of seasonal collections. Come to understand the power of color, how it triggers emotional and intellectual responses, and how to temper those responses by combining and contrasting tones. And who better than Kiely to advise us on the use of pattern in our lives, be it in the clothes we wear, the accessories we carry, or the furnishing we surround ourselves with in our homes, from wallpaper to rugs, lampshades to linens? Vibrant illustrations and gorgeous photography make Pattern a visual treasure and a thoughtful guide to using pattern with confidence and joy.

    It goes without saying that the book is suited for the classroom, but every design studio will also find this manual an asset, because in spite of the ascendancy of the computer, hand-drawn sketches are still a very much used.

    Ford Motors. Burton Snowboards. The Obama Administration. While all of these brands are vastly different, they share at least one thing in com­mon: a teeny, little bit of Aaron James Draplin. Draplin is one of the new school of influential graphic designers who combine the power of design, social media, entrepreneurship, and DIY aesthetic to create a successful business and way of life.  Pretty Much Everything is a mid-career survey of work, case studies, inspiration, road stories, lists, maps, how-tos, and advice. It includes examples of his work—posters, record covers, logos—and presents the process behind his design with projects like Field Notes and the “Things We Love” State Posters. Draplin also offers valuable advice and hilarious commentary that illustrates how much more goes into design than just what appears on the page. With Draplin’s humor and pointed observations on the contemporary design scene, Draplin Design Co. is the complete package for the new generation of designers.

    It is the most popular style for social correspondence, invitations, and other communications requiring an elegant hand. In this practical manual, a noted calligraphy teacher offers a comprehensive, step-by-step guide for the student. Beginning with a brief but fascinating history of copperplate, she moves quickly to an in-depth examination of the alphabet, numbers, and punctuation. Each letter is demonstrated stroke by stroke with a clear explanation. Readers will also find detailed discussions of writing in color, using the proper paper, and learning how to retouch, correct, and crop. Ms. Winters then shows how copperplate can be used to write a simple paragraph, a short quotation, or poetry, and explains how to use the script commercially for addressing envelopes and writing name cards and invitations. With this easy-to-follow manual and some practice, calligraphers will be able to create copperplate scripts with the rhythm, grace, and ease of the great writing masters.

    Wada was ahead of his time in developing traditional and Western influenced colour combinations, helping to lay the foundations for contemporary colour research. Based on his original 6-volume work from the 1930s, this book offers 348 color combinations, as attractive and sensuous as the books own design.

    They provide examples of a dozen alphabet styles, as well as many decorative details. Color photography reveals more than merely the necessary brush and pen techniques—it also shows a vast range of ideas for using calligraphy in new and surprising ways.

    . . . This book is for the artist or non-artist, for the person who gets plain English, for the person who understands that practical talk can coax out the mystical messages that lie underneath." —Steve Martin Art has the power to change our lives. For many, becoming an artist is a lifelong dream. But how to make it happen? In How to Be an Artist, Jerry Saltz, one of the art world’s most celebrated and passionate voices, offers an indispensable handbook for creative people of all kinds. From the first sparks of inspiration—and how to pursue them without giving in to self-doubt—Saltz offers invaluable insight into what really matters to emerging artists: originality, persistence, a balance between knowledge and intuition, and that most precious of qualities, self-belief. Brimming with rules, prompts, and practical tips, How to Be an Artist gives artists new ways to break through creative blocks, get the most from materials, navigate career challenges, and above all find joy in the work.Teeming with full-color artwork from visionaries ancient and modern, this beautiful and useful book will help artists of all kinds—painters, photographers, writers, performers—realize their dreams.

    A brief history is given of the origins of the trademark in heraldry, monograms, owner's marks and certificates of origin. The proceeding chapters explore corporate identity and communication design with an emphasis on sign theory. The core of the book is a comprehensive classification of trademarks covering name marks, abbreviations and all kinds of picture marks. This is followed by an alphabetical index of trademark themes from animals to word puzzles. The index is illustrated by a selection of the world's best trademarks - the marks of excellence from which this book takes its name. The final section of the book covers the development of trademarks over time and across the boundaries of language and space.

    A loosely formed autobiography by Andy Warhol, told with his trademark blend of irony and detachmentIn The Philosophy of Andy Warhol—which, with the subtitle "(From A to B and Back Again)," is less a memoir than a collection of riffs and reflections—he talks about love, sex, food, beauty, fame, work, money, and success; about New York, America, and his childhood in McKeesport, Pennsylvania; about his good times and bad in New York, the explosion of his career in the sixties, and his life among celebrities.

    A new and avidly awaited collection, The Secondary Colors is an exposition of marvels that follows his witty, encyclopedic, and endlessly fascinating book on the primary colors. In the perfection of its language, looping the factual to the fabulous, this dazzling work, at once a meditation and a mythic celebration, madly delights in the information on which it also depends, like a duck drinking the water on which it also floats. Theroux is scholar and showman both, uncannily able to teach and to please in a prose so striking and of such measureless intensity and wayward poetic enchantment that every page, transfigured with a singing grace, reflects the bounty of riches gathered from a thousand fronts to make each color live, in the very same way, according to the proverb born of an old belief: It takes an entire village to raise a child.