In an age where we've mapped the human genome and explored much of the physical world, the study of people's behaviour is one of the most exciting frontiers of scientific endeavor.In this Very Short Introduction Richard Crisp tells the story of social psychology, its history, concepts and major theories. Discussing the classic studies that have defined the discipline, Crisp introduces social psychology's key thinkers, and shows how their personal histories spurred them to understand what connects people to people, and the societies in which we live. Taking us from the first ideas of the discipline to its most cutting edge developments, Crisp demonstrates how social psychology remains profoundly relevant to everyday life. From attitudes to attraction, prejudice to persuasion, health to happiness - social psychology provides insights that can change the world, and help us tackle the defining problems of the 21st century.ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

    Despite this, and perhaps in part because of its prevalence in the media, it is often denigrated as trivial and superficial, as a sign of vanity and narcissism. Written by a highly regarded authority on twentieth-century fashion, this Very Short Introduction offer a wide-ranging and revealing look at fashion that discusses everything from production and design, to couture and retailing, to the wider role of fashion in society. This lively book illuminates the structure of the fashion industry and the range of professionals involved in its creation, and it provides cogent insight into its historical, social and cultural contexts. It also sheds light on how fashion has developed, while raising questions about its ethical and controversial aspects, such as the use of fur, exploitative trading, and poor working conditions for laborers.

    In many European countries, they provided the stimulus for radical social and political change--particularly in Spain, Germany, and Italy--and are frequently viewed in these places as the starting point of their modern histories. In this Very Short Introduction, Mike Rapport provides a compact overview of these pivotal wars. He begins with the French Revolution and the French Revolutionary wars of 1792-1803, which set the stage for the rise of Napoleon, and then examines the Napoleonic Wars in two acts--the years in which the French dominated the European landscape and the years when an allied Europe fought back, leading to Napoleon's final defeat at the Battle of Waterloo. Rapport sheds light on the social, political, and institutional aspects of warfare in the Napoleonic era, and he provides a fascinating discussion of the ways and means with which these wars were fought, looking at the tactics, strategies, and weaponry of the time. Finally, he illuminates the significance of the wars, and their legacy, in both specific national contexts and from a wider global perspective.About the Series:Oxford's Very Short Introductions series offers concise and original introductions to a wide range of subjects--from Islam to Sociology, Politics to Classics, Literary Theory to History, and Archaeology to the Bible. Not simply a textbook of definitions, each volume in this series provides trenchant and provocative--yet always balanced and complete--discussions of the central issues in a given discipline or field. Every Very Short Introduction gives a readable evolution of the subject in question, demonstrating how the subject has developed and how it has influenced society. Eventually, the series will encompass every major academic discipline, offering all students an accessible and abundant reference library. Whatever the area of study that one deems important or appealing, whatever the topic that fascinates the general reader, the Very Short Introductions series has a handy and affordable guide that will likely prove indispensable.

    In this Very Short Introduction, Michael Wood offers a wealth of insight into the nature of film, considering its role and impact on society as well as its future in the digital age. As Wood notes, film is many things, but it has become above all a means of telling stories through images and sounds. The stories are often quite false, frankly and beautifully fantastic, and they are sometimes insistently said to be true. Indeed, many condemn movies as an instrument of illusion, an emphatic way of seeing what is not there. And others celebrate the reverse: that film brings us closest to the world as it actually is. "Photography is truth," a character says in a film by Jean-Luc Godard. "And cinema is the truth twenty-four times per second." But they are stories in either case, and there are very few films, Wood observes, even in avant-garde art, that don't imply or quietly slip into narrative.

    In his classic The Age of Spiritual Machines, he argued that computers would soon rival the full range of human intelligence at its best. Now he examines the next step in this inexorable evolutionary process: the union of human and machine, in which the knowledge and skills embedded in our brains will be combined with the vastly greater capacity, speed, and knowledge-sharing ability of our creations.

    But when did this essential part of our lives begin? Why do we all write differently and how did writing evolve into what we use today? All of these questions are answered in this Very Short Introduction. Andrew Robinson tells the fascinating story of the history of writing, shedding light on its development and examining the enormous variety of writing and scripts we use today. Starting with the origins of writing five thousand years ago, with cuneiform and Egyptian hieroglyphs, Robinson explains how these early forms developed into hundreds of scripts, including the Roman alphabet and Chinese characters. He reveals how the modern writing symbols and abbreviations we take for granted today--including airport signage and text messaging--resemble ancient ones much more closely than we might think. The book also includes a chronology of events from 3300 BC to AD 2000, a list of titles for further reading, and an index.About the Series: Combining authority with wit, accessibility, and style, Very Short Introductions offer an introduction to some of life's most interesting topics. Written by experts for the newcomer, they demonstrate the finest contemporary thinking about the central problems and issues in hundreds of key topics, from philosophy to Freud, quantum theory to Islam.

    Egyptian Mythology: A Very Short Introduction explains the cultural and historical background to the fascinating and complex world of Egyptian myth, with each chapter dealing with a particular theme.To show the variety of source material for Egyptian myth, each chapter features a particular object--such as the obelisk known as Cleopatra's Needle, a golden statue of Tutankhamun, and a papyrus containing a story in which the Egyptian gods behave outrageously--which is illustrated by a photograph or line-drawing. The myth "The Contendings of Horus and Seth" is looked at in detail, and the many interpretations it has provoked are examined. In addition to a list of major deities and myths, there are explanations of related topics such as how hieroglyphs work, royal names and titles, and the Egyptian cosmos. There is also a timeline of Egyptian history, a glossary of technical terms and an up-to-date bibliography.

    Dr. Jeremy Brown, currently Director of Emergency Care Research at the National Institutes of Health, expounds on the flu's deadly past to solve the mysteries that could protect us from the next outbreak. In Influenza, he talks with leading epidemiologists, policy makers, and the researcher who first sequenced the genetic building blocks of the original 1918 virus to offer both a comprehensive history and a roadmap for understanding what’s to come.Dr. Brown digs into the discovery and resurrection of the flu virus in the frozen victims of the 1918 epidemic, as well as the bizarre remedies that once treated the disease, such as whiskey and blood-letting. Influenza also breaks down the current dialogue surrounding the disease, explaining the controversy over vaccinations, antiviral drugs like Tamiflu, and the federal government’s role in preparing for pandemic outbreaks. Though 100 years of advancement in medical research and technology have passed since the 1918 disaster, Dr. Brown warns that many of the most vital questions about the flu virus continue to confound even the leading experts.Influenza is an enlightening and unnerving look at a shapeshifting deadly virus that has been around long before people—and warns us that it may be many more years before we are able to conquer it for good.

    And yet, in our popular conception it exists largely as a footnote to World War I.In Pale Rider, Laura Spinney recounts the story of an overlooked pandemic, tracing it from Alaska to Brazil, from Persia to Spain, and from South Africa to Odessa. She shows how the pandemic was shaped by the interaction of a virus and the humans it encountered; and how this devastating natural experiment put both the ingenuity and the vulnerability of humans to the test.Laura Spinney writes that the Spanish flu was as significant – if not more so – as two world wars in shaping the modern world; in disrupting, and often permanently altering, global politics, race relations, family structures, and thinking across medicine, religion and the arts.

    R. Reid shows how all the other industrialized democracies have achieved something the United States can’t seem to do: provide health care for everybody at a reasonable cost. In his global quest to find a possible prescription, Reid visits wealthy, free market, industrialized democracies like our own—including France, Germany, Japan, the U.K., and Canada—where he finds inspiration in example. Reid sees problems too: He finds poorly paid doctors in Japan, endless lines in Canada, mistreated patients in Britain, spartan facilities in France. In addition to long-established systems, Reid also studies countries that have carried out major health care reform. The first question facing these countries—and the United States, for that matter—is an ethical issue: Is health care a human right?The Healing of America lays bare the moral question at the heart of our troubled system, dissecting the misleading rhetoric surrounding the health care debate: Is health care a human right?

    In this Very Short Introduction, Michael Cook provides a lucid and direct account of the significance of the Koran both in the modern world and inthat of traditional Islam. He gives vivid accounts of its role in Muslim civilization, illustrates the diversity of interpretations championed by traditional and modern commentators, discusses the processes by which the book took shape, and compares it to other scriptures and classics of thehistoric cultures of Eurasia.About the Series: Combining authority with wit, accessibility, and style, Very Short Introductions offer an introduction to some of life's most interesting topics. Written by experts for the newcomer, they demonstrate the finest contemporary thinking about the central problems and issues in hundredsof key topics, from philosophy to Freud, quantum theory to Islam.

    Aquinas was a controversial figure in his time who was often engaged in fierce theological debates. He was the foremost classical proponent of naturaltheology, and the father of the Thomistic school of philosophy and theology. This Very Short Introduction will look at Aquinas in a historical context, and explore the Church and culture into which Aquinas was born. It will consider Aquinas as philosopher and theologian, and will look at therelationship between philosophy and religion in the thirteenth century. Fergus Kerr, in this engaging and informative introduction, makes the Summa Theologiae, Aquinas's greatest single work, accessible to new readers. He also sheds valuable light on the importance of Thomas Aquinas in modern times, showing why Aquinas matters now, illustrating the significant role that the writings of Aquinas play in contemporary debate.

    Keying Einstein's crucial discoveries to the simple mental images that inspired them, Michio Kaku finds a revealing new way to discuss his ideas, and delivers an appealing and always accessible introduction to Einstein's work.

    But Barthes was a man who disliked orthodoxies. His shifting positions and theoretical interests make him hard to grasp and assess. This book surveys Barthes' work in clear, accessible prose, highlighting what is most interesting and important in his work today. In particular, the book describes the many projects, which Barthes explored and which helped to change the way we think about a range of cultural phenomena--from literature, fashion, wrestling, and advertising to notions of the self, of history, and of nature.

    It can refer to ecclesiastical architecture, supernatural fiction, cult horror films, and a distinctive style of rock music. It has influenced political theorists and social reformers, as well as Victorian home décor and contemporary fashion. Nick Groom shows how the Gothic has come to encompass so many meanings by telling the story of the Gothic from the ancient tribe who sacked Rome to the alternative subculture of the present day.This unique Very Short Introduction reveals that the Gothic has predominantly been a way of understanding and responding to the past. Time after time, the Gothic has been invoked in order to reveal what lies behind conventional history. It is a way of disclosing secrets, whether in the constitutional politics of seventeenth-century England or the racial politics of the United States. While contexts change, the Gothic perpetually regards the past with fascination, both yearning and horrified. It reminds us that neither societies nor individuals can escape the consequences of their actions.The anatomy of the Gothic is richly complex and perversely contradictory, and so the thirteen chapters here range deliberately widely. This is the first time that the entire story of the Gothic has been written as a continuous history: from the historians of late antiquity to the gardens of Georgian England, from the mediaeval cult of the macabre to German Expressionist cinema, from Elizabethan Revenge Tragedy to American consumer society, from folk ballads to vampires, from the past to the present.