Master the 3 C's of Head-Turning Design!Cover your basics with the book that covers everything from typography and color to layout and business issues! Jim Krause, author of the popular Index series, guides you through the understanding and practice of the three elements every successful visual design must have:Components: Learn how to get the most out of the photos, illustrations, icons, typography, linework, decoration, borders and backgrounds you use within your design.Composition: Practice combining the components of a design in a visually appealing way by using the principles of placement, grouping, alignment, flow and spacing to create a pleasing, cohesive design.Concept: Utilize the intangible elements of theme, connotation and style to present and deliver your message in a way that will wow your clients every time.Whether you're a new, mid-level or experienced designer who is brainstorming ideas or finalizing your presentation, this handy-to-use, take-it-with-you book will instruct and inspire you to new heights of creativity.

    He argued that animals have "a taste for the beautiful" that drives their potential mates to evolve features that make them more sexually attractive and reproductively successful. But if Darwin explained why sexual beauty evolved in animals, he struggled to understand how. In A Taste for the Beautiful, Michael Ryan, one of the world's leading authorities on animal behavior, tells the remarkable story of how he and other scientists have taken up where Darwin left off and transformed our understanding of sexual selection, shedding new light on human behavior in the process.Drawing on cutting-edge work in neuroscience and evolutionary biology, as well as his own important studies of the tiny T�ngara frog deep in the jungles of Panama, Ryan explores the key questions: Why do animals perceive certain traits as beautiful and others not? Do animals have an inherent sexual aesthetic and, if so, where is it rooted? Ryan argues that the answers to these questions lie in the brain--particularly of females, who act as biological puppeteers, spurring the development of beautiful traits in males. This theory of how sexual beauty evolves explains its astonishing diversity and provides new insights about the degree to which our own perception of beauty resembles that of other animals.Vividly written and filled with fascinating stories, A Taste for the Beautiful will change how you think about beauty and attraction.

    My name's Frank Chimero. I've spent the better part of the last two years writing and speaking on design and thinking about the topics that orbit the practice: storytelling, concept, craft, and improvisation. I want to take all of the ideas I've had and connected these past few months and capture them in a book format.I've been teaching for the past 5 years, and I've always been a bit frustrated that there isn't a nice, concise book that overviews the mental state of a successful designer while they go through their creative process. For instance, many say that graphic design is visual communication. A cornerstone of communication is storytelling, and yet you'd be hard-pressed to find any discussion of how to tell stories with design in any design book. This should be remedied.There are new challenges in the world that need to be discussed, and I think design is a prime lens to consider these topics. As our world moves faster and as things become less stable, it becomes more important for individuals to embrace ambiguity, understand paradox, and realize that two things can conflict and still somehow both be true. We must realize that logic doesn't always work, and that sometimes nonsense is the best answer. These are the topics I intend to address in the book.The Shape of Design isn't going to be a text book. The project will be focused on Why instead of How. We have enough How; it's time for a thoughtful analysis of our practice and its characteristics so we can better practice our craft. After reading the book, I want you to look at what you do in a whole new light. Design is more than working for clients.But really, this book aims to look at the mindset and worldview that designing develops in order to answer one big, important question: How can we make things that help all of us live better?"

    On Antiques Roadshow, experts tell people whether they have a "match" and are in possession of a valuable antique or simply have another run-of-the-mill object. Leigh and Leslie Keno, the twin-brother experts who appear on Antiques Roadshow, have now written a book chronicling their history of discovering rare antiques -- Hidden Treasures: Searching for Masterpieces of American Furniture.These brothers have literally spent a lifetime learning about antiques. By the time the boys were 12, they were already dealers and were more than a bit familiar with the world of flea markets, tag sales, and antique shops. Having been raised in a home where they learned that the intrinsic value of an antique lies in its rarity and beauty, the brothers took that knowledge and built a life around what quickly became an obsession.In Hidden Treasures the Kenos' passion is not explained in a dry, academic lecture; instead, they detail some of the most exciting antiques hunts they've had. Although they are both obviously experts, there are still pieces that experts can question or pass over because years of refinishing and reupholstering have disguised the original design. Sometimes even experts can feel like they're on the other side of the table at Antiques Roadshow. In Hidden Treasures the Kenos face some trials, but their skill and determination always leads them to success.The brothers, who alternate writing chapters, don't simply want to tell readers about the fun they have -- they want the readers to understand antiques. Hidden Treasures is filled with photographs of the rare and beautiful pieces discussed in the text. Many of the pieces are shown in a series of photographs to explain exactly why those pieces are works of such incredible craftsmanship.Reading Hidden Treasures will not turn someone into the experts that Leigh and Leslie are. But it does allow for a much greater understanding of the antiques world that they love. They teach readers to appreciate the beauty that can transform an everyday object into a work of art, and in doing so, they teach readers to keep their eyes open to the beauty that people miss every day.

    Here are the central questions it inspires: How do we make long-term thinking automatic and common instead of difficult and rare? Discipline in thought allows freedom. One needs the space and reliability to predict continuity to have the confidence not to be afraid of revolutions Taking the time to think of the future is more essential now than ever, as culture accelerates beyond its ability to be measured Probable things are vastly outnumbered by countless near-impossible eventualities. Reality is statistically forced to be extraordinary; fiction is not allowed this freedom This is a potent book that combines the chronicling of fantastic technology with equally visionary philosophical inquiry.

    The architect Rem Koolhaas itemized in delirious detail how our cities are being overwhelmed. His celebrated jeremiad is updated here and twinned with Running Room, a fresh response from the cultural critic Hal Foster. Junkspace describes the bleak and featureless world of capitalism, while Running Room seeks to find a space within the junk in which the individual might still exist.

    This work reveals the growth of an artist who saw no artificial boundary between art and the paying job and who succeeded in putting her indelible stamp on the visual imagination.

    He shows that such an adaptive process will be successful only if it proceeds piecemeal instead of all at once. It is for this reason that forms from traditional un-self-conscious cultures, molded not by designers but by the slow pattern of changes within tradition, are so beautifully organized and adapted. When the designer, in our own self-conscious culture, is called on to create a form that is adapted to its context he is unsuccessful, because the preconceived categories out of which he builds his picture of the problem do not correspond to the inherent components of the problem, and therefore lead only to the arbitrariness, willfulness, and lack of understanding which plague the design of modern buildings and modern cities.In the second part, Mr. Alexander presents a method by which the designer may bring his full creative imagination into play, and yet avoid the traps of irrelevant preconception. He shows that, whenever a problem is stated, it is possible to ignore existing concepts and to create new concepts, out of the structure of the problem itself, which do correspond correctly to what he calls the subsystems of the adaptive process. By treating each of these subsystems as a separate subproblem, the designer can translate the new concepts into form. The form, because of the process, will be well-adapted to its context, non-arbitrary, and correct.The mathematics underlying this method, based mainly on set theory, is fully developed in a long appendix. Another appendix demonstrates the application of the method to the design of an Indian village.

    Divided into three parts, this book offers a methodology for artistic and professional work and also offers technical advice for translating this to the web.

    She introduces us to and takes us into the homes of these unusually creative people, who share her belief that thrift, economy, and ingenuity translate into high style indeed. There are before-and-after pictures, tips on repair and storage hints on how to bargain, ideas for themed collections and even a list of what to bring on junking expeditions. The author reveals the price of almost every one of the hundreds and hundreds of items pictured, and best of all provides a directory to more than two "junking sites" nationwide. American Junk is a one-of-a-kind book for those who appreciate the rare, the idiosyncratic, and the unexpected - those who realize that there are as many kinds of junk as there are individuals.

    The book is a part of a broader research project by Bruce Mau Design intended to provoke debate and discussion about the future of design culture, broadly defined as the "familiar objects and techniques that are transforming our lives." In essays, interviews, and provocative imagery aimed at a broad audience, Massive Change explores the changing force of design in the contemporary world, and in doing so expands the definition of design to include the built environment, transportation technologies, revolutionary materials, energy and information systems, and living organisms. The book is divided into 11 heavily illustrated sections covering major areas of change in contemporary society — such as urbanism and architecture, the military, health and living, and wealth and politics. Each section intersperses intriguing documentary images with a general introductory essay, extended captions, and interviews with leading thinkers, including engineers, designers, philosophers, scientists, architects, artists, and writers. Concluding the book is a graphic timeline of significant inventions and world events from 10,000 B.C. to the present.

    The term 'hacker' has been redefined to consist of anyone who has an insatiable curiosity as to how things work--and how they can try to make them better. This book is aimed at hackers of all skill levels and explains the classical principles and techniques behind beautiful designs by deconstructing those designs in order to understand what makes them so remarkable. Author and designer David Kadavy provides you with the framework for understanding good design and places a special emphasis on interactive mediums. You'll explore color theory, the role of proportion and geometry in design, and the relationship between medium and form. Packed with unique reverse engineering design examples, this book inspires and encourages you to discover and create new beauty in a variety of formats. Breaks down and studies the classical principles and techniques behind the creation of beautiful design. Illustrates cultural and contextual considerations in communicating to a specific audience. Discusses why design is important, the purpose of design, the various constraints of design, and how today's fonts are designed with the screen in mind. Dissects the elements of color, size, scale, proportion, medium, and form. Features a unique range of examples, including the graffiti in the ancient city of Pompeii, the lack of the color black in Monet's art, the style and sleekness of the iPhone, and more.By the end of this book, you'll be able to apply the featured design principles to your own web designs, mobile apps, or other digital work.

    News From Nowhere, one of the most significant English works on the theme of utopia, is the tale of William Guest, a Victorian who wakes one morning to find himself in the year 2102 and discovers a society that has changed beyond recognition into a pastoral paradise, in which all people live in blissful equality and contentment. A socialist masterpiece, News From Nowhere is a vision of a future free from capitalism, isolation and industrialisation. This volume also contains a wide selection of Morris's writings, lectures, journalism and letters, which expand upon the key themes of News From Nowhere.

    Heatherwick is known as one of the greatest innovators of our era, and for the first time, this publication provides an inside look at the creation and development of his projects. It answers the one question always asked of Heatherwick's work: How did he do that? The book covers the studio's complete output over more than fifteen years—some 170 projects—including designs large and small: zippered bags that can be expanded to five times their size, a bridge that rolls open and closed, the in-progress one-million-square-foot mall in Hong Kong and glass bridge in London.

    To help you find what you are looking for, Flower Color Guide is the first reference book to organize flower types by color, with an emphasis on seasonality and creative color schemes - and the results are stunning in their sheer variety. What Pantone is to color, Flower Color Guide is to flowers.Showcasing 400 flowers at their peak, with stunning photography taken by Putnam & Putnam in their Brooklyn studio, this guide includes an appendix featuring perforated pages, with tips on flower care, notes on how to prepare vessels and a list of suggested color schemes. A great gift to give, or to have for oneself, the book speaks to the most seasoned flower enthusiasts as well as those just beginning to explore the possibilities of arranging flowers.Michael and Darroch Putnam have built a reputation for romantic, dramatic floral arrangements and installations using color as their guiding principle - here, they share their knowledge with readers worldwide: "This is the book we wished we had when we started doing flowers."