Ingenious Pursuits: Building the Scientific Revolution


Lisa Jardine - 1999
    The great thinkers of that extraordinary age, including Isaac Newton, Johannes Kepler, and Christopher Wren, are shown in the context in which they lived and worked. We learn of the correspondences they kept with their equally passionate colleagues and come to understand the unique collaborative climate that fostered virtuoso discoveries in the areas of medicine, astronomy, mathematics, biology, chemistry, botany, geography, and engineering.  Ingenious Pursuits brilliantly chronicles the true intellectual revolution that continues to shape our very understanding of ourselves, and of the world around us.

The Last Maasai Warriors: An Autobiography


Wilson Meikuaya - 2012
    Wilson and Jackson are two brave warriors of the Maasai, an intensely proud culture built on countless generations steeped in the mystique of tradition, legend and prophecy. They represent the final generation to literally fight for their way of life, coming of age by proving their bravery in the slaying of a lion. They are the last of the great warriors.Yet, as the first generation to fully embrace the modern ways and teachings of Western civilization, the two warriors have adapted — at times seamlessly, at times with unimaginable difficulty — in order to help their people. They strive to preserve a disappearing culture, protecting the sanctity of their elders while paving the way for future generations.At this watershed moment in their history, the warriors carry the weight of their forbearers while embracing contemporary culture and technology. While their struggle to achieve this balance unfolds exquisitely in this story, their discoveries resonate well beyond the Maasai Mara.

The Search for the Manchurian Candidate: The CIA & Mind Control


John D. Marks - 1979
    In this book, former State Department officer John Marks tells the explosive story of the CIA's highly secret program of experiments in mind control. His curiosity first aroused by information on a puzzling suicide. Marks worked from thousands of pages of newly released documents as well as interviews and behavioral science studies, producing a book that 'accomplished what two Senate committees could not' (Senator Edward Kennedy).

The Logic of Scientific Discovery


Karl Popper - 1934
    It remains the one of the most widely read books about science to come out of the twentieth century.(Note: the book was first published in 1934, in German, with the title Logik der Forschung. It was "reformulated" into English in 1959. See Wikipedia for details.)

The Human Planet: How We Created the Anthropocene


Simon L. Lewis - 2018
    . . told with determination and in chiseled, almost literary prose.”—Christoph Irmscher, Wall Street Journal   Meteorites, mega-volcanoes, and plate tectonics—the old forces of nature—have transformed Earth for millions of years. They are now joined by a new geological force—humans. Our actions have driven Earth into a new geological epoch, the Anthropocene. For the first time in our home planet's 4.5-billion-year history a single species is increasingly dictating Earth's future. To some the Anthropocene symbolizes a future of superlative control of our environment. To others it is the height of hubris, the illusion of our mastery over nature. Whatever your view, just below the surface of this odd-sounding scientific word, the Anthropocene, is a heady mix of science, philosophy, and politics linked to our deepest fears and utopian visions. Tracing our environmental impacts through time, scientists Simon Lewis and Mark Maslin reveal a new view of human history and a new outlook for the future of humanity in the unstable world we have created.

Women After All: Sex, Evolution, and the End of Male Supremacy


Melvin Konner - 2015
    In the normal condition the two look the same, but in this disorder one is malformed and shrunken beyond recognition. The result is a shortened life span, higher mortality at all ages, an inability to reproduce, premature hair loss, and brain defects variously resulting in attention deficit, hyperactivity, conduct disorder, hypersexuality, and an enormous excess of both outward and self-directed aggression.It is called maleness.Melvin Konner traces the arc of evolution to explain the relationships between women and men. With patience and wit he explores the knotty question of whether men are necessary in the biological destiny of the human race. He draws on multiple, colorful examples from the natural world — such as the mating habits of the octopus, black widow, angler fish, and jacana — and argues that maleness in humans is hardly necessary to the survival of the species.In characteristically humorous and engaging prose, Konner sheds light on our biologically different identities, while noting the poignant exceptions that challenge the male/female divide. We meet hunter-gatherers such as those in Botswana, whose culture gave women a prominent place, invented the working mother, and respected women’s voices around the fire. Recent human history has upset this balance, as a dense world of war fostered extreme male dominance. But our species has been recovering over the past two centuries, and an unstoppable move toward equality is afoot. It will not be the end of men, but it will be the end of male supremacy and a better, wiser world for women and men alike.

Darwin's Dangerous Idea: Evolution and the Meanings of Life


Daniel C. Dennett - 1995
    Dennett, whom Chet Raymo of The Boston Globe calls "one of the most provocative thinkers on the planet," focuses his unerringly logical mind on the theory of natural selection, showing how Darwin's great idea transforms and illuminates our traditional view of humanity's place in the universe. Dennett vividly describes the theory itself and then extends Darwin's vision with impeccable arguments to their often surprising conclusions, challenging the views of some of the most famous scientists of our day.

Trust Us, We're Experts!: How Industry Manipulates Science and Gambles with Your Future


Sheldon Rampton - 2000
    We count on the experts. We count on them to tell us who to vote for, what to eat, how to raise our children. We watch them on TV, listen to them on the radio, read their opinions in magazine and newspaper articles and letters to the editor. We trust them to tell us what to think, because there’s too much information out there and not enough hours in a day to sort it all out.We should stop trusting them right this second.In their new book Trust Us, We’re Experts!: How Industry Manipulates Science and Gambles with Your Future, Sheldon Rampton and John Stauber, authors of Toxic Sludge Is Good For You, offer a chilling exposé on the manufacturing of "independent experts."Public relations firms and corporations know well how to exploit your trust to get you to buy what they have to sell: Let you hear it from a neutral third party, like a professor or a pediatrician or a soccer mom or a watchdog group. The problem is, these third parties are usually anything but neutral. They have been handpicked, cultivated, and meticulously packaged in order to make you believe what they have to say—preferably in an "objective" format like a news show or a letter to the editor. And in some cases, they have been paid handsomely for their "opinions."For example:You think that nonprofit organizations just give away their stamps of approval on products? Bristol-Myers Squibb paid $600,000 to the American Heart Association for the right to display AHA’s name and logo in ads for its cholesterol-lowering drug Pravachol. SmithKline Beecham paid the American Cancer Society $1 million for the right to use its logo in ads for Beecham’s Nicoderm CQ and Nicorette anti-smoking ads.You think that a study out of a prestigious university is completely unbiased? In 1997, Georgetown University’s Credit Research Center issued a study which concluded that many debtors are using bankruptcy as an excuse to wriggle out of their obligations to creditors. Former U.S. Treasury Secretary Lloyd Bentsen cited the study in a Washington Times column and advocated for changes in federal law to make it harder for consumers to file for bankruptcy relief. What Bentsen failed to mention was that the Credit Research Center is funded in its entirety by credit card companies, banks, retailers, and others in the credit industry; that the study itself was produced with a $100,000 grant from VISA USA, Inc. and MasterCard International; and that Bentsen himself had been hired to work as a credit-industry lobbyist.You think that all grassroots organizations are truly grassroots? In 1993, a group called Mothers Opposing Pollution (MOP) appeared, calling itself "the largest women’s environmental group in Australia, with thousands of supporters across the country." Their cause: A campaign against plastic milk bottles. It turned out that the group’s spokesperson, Alana Maloney, was in truth a woman named Janet Rundle, the business partner of a man who did P.R. for the Association of Liquidpaperboard Carton Manufacturers—the makers of paper milk cartons.You think that if a scientist says so, it must be true? In the early 1990s, tobacco companies secretly paid thirteen scientists a total of $156,000 to write a few letters to influential medical journals. One biostatistician received $10,000 for writing a single, eight-paragraph letter that was published in the Journal of the American Medical Association. A cancer researcher received $20,137 for writing four letters and an opinion piece to the Lancet, the Journal of the National Cancer Institute, and The Wall Street Journal.Rampton and Sta...

How We Got Here: A Slightly Irreverent History of Technology and Markets


Andy Kessler - 2005
    These stories cut (by an unscrupulous editor) from the original manuscript were intended as a primer on the ways in which new technologies develop from unprofitable curiosities to essential investments. Indeed, How We Got Here is the book Kessler wishes someone had handed him on his first day as a freshman engineering student at Cornell or on the day he started on Wall Street. This book connects the dots through history to how we got to where we are today.

What are the Seven Wonders of the World?: And 100 Other Great Cultural Lists—Fully Explicated


Peter D'Epiro - 1998
    Newton's 3 laws of motion? The 4 horsemen of the Apocalypse? The 5 pillars of Islam? The 6 wives of Henry VIII? The 7 kinds of plane triangles? The 8 Beatitudes? If you're not sure about the answers to the above, this is the book for you. A compendium of 101 culturally significant particulars from the fields of mythology, religion, literature, history, science, mathematics, art, and music, What Are the 7 Wonders of the World? is a stimulating fusion of facts and fun that makes for an invaluable reference and an entertaining diversion.Questions are grouped in sections according to the number of items in their answer (all the 3s, all the 4s, all the 5s, etc.), so that the answers are in the form of easily memorized lists. You won't find Luther's 95 theses, or the 264 Popes, for example, but you will find everything from the 3 sons of Adam and Eve all the way up to the 24 letters of the ancient Greek alphabet.This clever format lends itself well to quizzing and guessing, which gives it a deliciously sophisticated parlor-game quality. But for those who wish to delve a little deeper, there are thoughtful essays to go with each answer that include fascinating details and place the list in its larger cultural or historical context. Much more than a book of trivia, What Are the 7 Wonders of the World? offers a grand overview of the knowledge needed to appreciate many of the finest things in our cultural and intellectual life.

The Idea Factory: Learning to Think at MIT


Pepper White - 1991
    Pepper White entered MIT in 1981 and received his master's degree in mechanical engineering in 1984. His account of his experiences, written in diary form, offers insight into graduate school life in general--including the loneliness and even desperation that can result from the intense pressure to succeed--and the purposes of engineering education in particular. The first professor White met at MIT told him that it did not really matter what he learned there, but that MIT would teach him how to think. This, then, is the story of how one student learned how to think. There have of course been changes at MIT since 1984, but its essence is still the same. White has added a new preface and concluding chapter to this edition to bring the story of his continuing education up to date.

Shores of Knowledge: New World Discoveries and the Scientific Imagination


Joyce Appleby - 2013
    Inspired by the promise of riches, countless seafarers poured out of the Iberian Peninsula and wider Europe in search of spices, treasure, and land. Many returned with strange tales of the New World.Curiosity began to percolate through Europe as the New World’s people, animals, and plants ruptured prior assumptions about the biblical description of creation. The Church, long fearful of challenges to its authority, could no longer suppress the mantra “Dare to know!”Noblemen began collecting cabinets of curiosities; soon others went from collecting to examining natural objects with fresh eyes. Observation led to experiments; competing conclusions triggered debates. The foundations for the natural sciences were laid as questions became more multifaceted and answers became more complex. Carl Linneaus developed a classification system and sent students around the globe looking for specimens. Museums, botanical gardens, and philosophical societies turned their attention to nature. National governments undertook explorations of the Pacific.Eminent historian Joyce Appleby vividly recounts the explorers’ triumphs and mishaps, including Magellan’s violent death in the Philippines; the miserable trek of the “new Argonauts” across the Andes on their mission to determine the true shape of the earth; and how two brilliant scientists, Alexander Humboldt and Charles Darwin, traveled to the Americas for evidence to confirm their hypotheses about the earth and its inhabitants. Drawing on detailed eyewitness accounts, Appleby also tells of the turmoil created in the all societies touched by the explorations.This sweeping, global story imbues the Age of Discovery with fresh meaning, elegantly charting its stimulation of the natural sciences, which ultimately propelled Western Europe toward modernity.

Quantum Faith®


Annette Capps - 2003
    The concept of speaking to mountains and trees may not be religious metaphor, but laws of a new physics that have not been fully understood. Jesus taught that our words are powerful enough to move physical matter. Quantum physics has discovered that subatomic particles respond to the observer. In this book, you will discover that your words and your faith (beliefs) are unseen forces that affect everything in your world. You are the one giving substance to your world through words!

After Method: Mess in Social Science Research


John Law - 2004
    The implications of this argument are highly significant. If this is the case, methods are always political, and it raises the question of what kinds of social realities we want to create.Most current methods look for clarity and precision. It is usually said that only poor research produces messy findings, and the idea that things in the world might be fluid, elusive, or multiple is unthinkable. Law's startling argument is that this is wrong and it is time for a new approach. Many realities, he says, are vague and ephemeral. If methods want to know and help to shape the world, then they need to reinvent themselves and their politics to deal with mess. That is the challenge. Nothing less will do.

Twenty Ads That Shook the World: The Century's Most Groundbreaking Advertising and How It Changed Us All


James B. Twitchell - 2000
    P. T. Barnum s creation of buzz, Pepsodent and the magic of the preemptive claim, Listerine introducing America to the scourge of halitosis, Nike s Just Do It, Clairol s Does She or Doesn t She?, Leo Burnett s invention of the Marlboro Man, Revlon s Charlie Girl, Coke s re-creation of Santa Claus, Absolut and the art world these campaigns are the signposts of a century of consumerism, our modern canon understood, accepted, beloved, and hated the world over."