Principles of Marketing


Philip Kotler - 1980
    The 11th edition of this text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe.

Psychology of Learning for Instruction


Marcy P. Driscoll - 1993
    Psychology of Learning for Instruction, Third Edition, focuses on the applications and implications of the learning theories. Using excellent examples ranging from primary school instruction to corporate training, this text combines the latest thinking and research to give readers the opportunity to explore the individual theories as viewed by the experts. Readers are encouraged to apply "reflective practice," which is designed to foster a critical and reflective mode of thinking when considering any particular approach to learning and instruction. Provides readers with the practical knowledge needed to apply learning theories to instruction. KEY TOPICS: This text addresses learning as it relates to behavior, cognition, development, biology, motivation and instruction. MARKET: Pre-service and in-service teachers, and educational psychologists.

A Basic History of Art


H.W. Janson - 1981
    Focusing on art before 1520, this edition organizes the material chronologically. It now incorporates considerable new material on the history of music and theatre, and updates scholarship on ancient art.

Minimus Pupil's Book: Starting Out in Latin


Barbara Bell - 1999
    Highly illustrated, the book contains a mixture of stories and myths, grammar explanations and exercises, and background cultural information. Pupils are drawn into the material as they read about the lives of a family living in a community at Vindolanda; the adventures of the children and the family cat and mouse provide interest throughout. As well as offering a lively introduction to Latin and classical studies, Minimus also has cross-curricular relevance. The material on the community at Vindolanda can be used to supplement studies of the Romans at KS2. The grammatical content helps to develop language awareness, and provides a solid foundation from which learners can progress to further English or foreign language studies. The Teacher's Resource Book provides support, particularly for non-Classicists. It includes teaching guidelines, English translations of the Latin passages, and additional background information, plus photocopiable worksheets.

Think: A Compelling Introduction to Philosophy


Simon Blackburn - 1999
    Written expressly for "anyone who believes there are big questions out there, but does not know how to approach them," Think provides a sound framework for exploring the most basic themes of philosophy, and for understanding how major philosophers have tackled the questions that have pressed themselves most forcefully on human consciousness.

Learn You a Haskell for Great Good!


Miran Lipovača - 2011
    Learn You a Haskell for Great Good! introduces programmers familiar with imperative languages (such as C++, Java, or Python) to the unique aspects of functional programming. Packed with jokes, pop culture references, and the author's own hilarious artwork, Learn You a Haskell for Great Good! eases the learning curve of this complex language, and is a perfect starting point for any programmer looking to expand his or her horizons. The well-known web tutorial on which this book is based is widely regarded as the best way for beginners to learn Haskell, and receives over 30,000 unique visitors monthly.

Theory Into Practice


Ann B. Dobie - 2001
    Beginning with approaches that students are already familiar with and then moving to less common schools of criticism, Theory into Practice provides extensive guidance for writing literary analyses from each of the critical perspectives.

Biology


Neil A. Campbell - 1987
    This text has invited more than 4 million students into the study of this dynamic and essential discipline.The authors have restructured each chapter around a conceptual framework of five or six big ideas. An Overview draws students in and sets the stage for the rest of the chapter, each numbered Concept Head announces the beginning of a new concept, and Concept Check questions at the end of each chapter encourage students to assess their mastery of a given concept. New Inquiry Figures focus students on the experimental process, and new Research Method Figures illustrate important techniques in biology. Each chapter ends with a Scientific Inquiry Question that asks students to apply scientific investigation skills to the content of the chapter.

War and Genocide: A Concise History of the Holocaust


Doris L. Bergen - 2002
    Unlike many other treatments of the Holocaust, Nazism, World War II and the Holocaust discusses not only the persecution of Jews, but also other segments of society victimized by the Nazis: gypsies, homosexuals, Poles, Soviet POWs, the handicapped, and other groups deemed undesirable. With clear and eloquent prose, Bergen explores the two interconnected goals that drove the Nazi program of conquest and genocide - purification of the so-called Aryan race and expansion of its living space - and discusses how these goals affected the course of World War II. Including first hand accounts from perpetrators, victims and eyewitnesses, the book is immediate, human and eminently readable.

Constitutional Law for a Changing America: Rights, Liberties, and Justice


Lee J. Epstein - 1997
    Can Congress impose limits to free speech on the Internet? May a doctor or a family member assist a terminally-ill patient to commit suicide? Is it constitutional for a government agency to give preferences to minorities in awarding federal contracts?Covers various Americans' right to the free exercise of religion, freedom of speech, and freedom of the press, discrimination and defendant's rights.

Dirty Italian: Everyday Slang from "What's Up?" to "F*%# Off!"


Gabrielle Ann Euvino - 2006
    GET D!RTYNext time you’re traveling or just chattin’ in Italian with your friends, drop the textbook formality and bust out with expressions they never teach you in school, including: Cool slang Funny insults Explicit sex terms Raw swear words Dirty Italian teaches the casual expressions heard every day on the streets of Italy:What's up?Come va?He's a real hottie.Lui è proprio un figo.This pizza's awesome!Questa pizza è buonissima!I'm totally wasted.Soo sbronzo.I gotta piss.Devo pisciare.Hey ref, you're an asshole!Arbitro cornuto!Wanna do it doggy-style?Lo facciamo alla pecorina?

Writing with Style: Conversations on the Art of Writing


John R. Trimble - 1975
    A storehouse of practical writing tips, written in a lively, conversational style.

Language, Culture, and Communication: The Meaning of Messages


Nancy Bonvillain - 1993
    It examines the multi-faceted meanings and uses of language and emphasizes the ways that language encapsulates speakers' meanings and intentions.

Korean Made Simple: A beginner's guide to learning the Korean language


Billy Go - 2014
    No matter your age, you can learn how to read, write, speak and understand Korean.Learn the Korean writing system, Korean culture, and even history. Learn over 1,000 vocabulary words and phrases through 20 in-depth and fun lessons, filled with plenty of examples. Additionally, practice sections with answer keys are built into every chapter.This book also contains additional advanced level notes for more skilled Korean speakers looking for a review of basic grammar and concepts, including a full appendix covering sound change rules.Start your exciting journey into the Korean language today. Let's learn Korean!

Discrete and Combinatorial Mathematics


Ralph P. Grimaldi - 1985
    The text offers a flexible organization, enabling instructors to adapt the book to their particular courses. The book is both complete and careful, and it continues to maintain its emphasis on algorithms and applications. Excellent exercise sets allow students to perfect skills as they practice. This new edition continues to feature numerous computer science applications-making this the ideal text for preparing students for advanced study.