Heads in Beds gives insight into achieving best results by demystifing many misconceptions about marketing. Focusing on the practical side of managing hospitality and tourism marketing, this text includes several topics not covered anywhere else--marketing to travel agents, COOP marketing with wholesalers, and loyalty marketing. It provides readers with solid advice and strong direction. Heads In Beds is a book written for practitioners by a practitioner. So whether you are just starting a new job, a general manager, sales and marketing director, or a seasoned veteran looking for methods to increase your yield, the material in this book will help you manage the marketing function and generate better results. Other relevant job titles include: VPs and Directors of promotions, sales, destinations, and tourism, as well as hotel operators or innkeepers.

    Green has rounded up fifteen new yarns filled with the ornery yet irresistible style that has earned his books a place in classic Western Americana. Some More Horse Tradin’ recounts the dealings of a whole slew of craggy old-timers and rangy characters. See them match wits as they trade well-bred mares, snorty-like range colts, and used-to-be-bad horses from the tumbleweed plains. Admire the old-time knavery, skill, and salesmanship in such tales as “Gittin’ Even,” “Brethren Horse Traders,” “Mule Schoolin’,” and “Water Treatment and the Sore-Tailed Bronc.” Ride along with Green, and he’ll tell you what he knows about horseflesh--but keep your wits about you, and hang on to your wallet.

    Neale McShane The Birdsville police posting is one of the most remote in Australia. It can be extremely lonely and incredibly busy at the same time. Nothing might happen for weeks or months, then problems come crawling out of the woodwork.There aren't many who can handle the job for long - unless you're Senior Constable Neale McShane, who has single-handedly taken care of this beat the size of the UK for the past ten years. Recently retired from this 'hardship posting', Neale now has a stock of stories and adventures from his life and colourful times living with his family in Birdsville.In recounting these tales to his good friend and bestselling author Evan McHugh, Neale delights us with yarns that could only come from the furthest corner of our country. Here are stories of desert dangers, dead bodies, droughts and floods, drinkers and dreamers - and, of course the infamous Birdsville Races, when the town's population swells from 50 to 500.So if Birdsville has remained just a little too far off the beaten track for you, sit back and let Birdsville come to you.

    Murphy's, Woolworth's, or Newberry's? Discount department stores became very popular in the '70s and dime stores began to close. Stores like Kmart, Grant City, Murphy's Mart, Hills, and Ames provided a great shopping experience for American families. Most of those chains closed their doors in the '80s and '90s. The glory days of department store shopping have faded away and we now live in a big box world. I always loved shopping in downtown Defiance, Ohio when I was growing up in the '60s. My favorite store was G.C. Murphy's. The day I celebrated my 16th birthday, I applied for a job at Murphy's. I was hired a few weeks later. After living in North Dakota for four years as a young Air Force wife, I moved back to Ohio. Retail was still in my blood. I always thought I would go back to work at Murphy's someday. By this time, most of the Murphy's stores had closed and new Murphy's Marts were built to replace the smaller dime stores. We lived very close to Kmart in Bryan. The store was just a short walk across the field near our house. I applied for a job at Kmart and was soon hired, since I had previous retail experience at Murphy's. I worked at Kmart for a total of 17 years. Did you ever wonder what it was like to work in one of these stores? How difficult was it to operate a manual cash register before bar codes and scanners made the task much easier? Read about Halloween costume contests, shoplifting stories, and bluelight specials. Follow the adventures of six family members who all worked at the same store. If you have ever worked in retail, or dreamed of a career in retail, then this is the book for you!

    Star of action blockbuster Alpha Papa; a man with a fascinating past and an amazing future.Gregarious and popular, yet Alan’s never happier than when relaxing in his own five-bedroom, south-built house with three acres of land and access to a private stream. But who is this mysterious enigma?Alan Gordon Partridge is the best – and best-loved – radio presenter in the region. Born into a changing world of rationing, Teddy Boys, apes in space and the launch of ITV, Alan’s broadcasting career began as chief DJ of Radio Smile at St. Luke’s Hospital in Norwich. After replacing Peter Flint as the presenter of Scout About, he entered the top 8 of BBC sports presenters.But Alan’s big break came with his primetime BBC chat show Knowing Me, Knowing You. Sadly, the show battled against poor scheduling, having been put up against News at Ten, then in its heyday. Due to declining ratings, a single catastrophic hitch (the killing of a guest on air) and the dumbing down of network TV, Alan’s show was cancelled. Not to be dissuaded, he embraced this opportunity to wind up his production company, leave London and fulfil a lifelong ambition to return to his roots in local radio.Now single, Alan is an intensely private man but he opens up, for the second time, in this candid, entertaining, often deeply emotional – and of course compelling – memoir, written entirely in his own words. (Alan quickly dispelled the idea of using a ghost writer. With a grade B English Language O-Level, he knew he was up to the task.)He speaks touchingly about his tragic Toblerone addiction, and the painful moment when unsold copies of his first autobiography, Bouncing Back, were pulped like ‘word porridge’. He reveals all about his relationship with his ex-Ukrainian girlfriend, Sonja, with whom he had sex at least twice a day, and the truth about the thick people who make key decisions at the BBC.A literary tour de force, I, Partridge: We Need to Talk About Alan charts the incredible journey of one of our greatest broadcasters.

    Heartbreaking and funny, often in the same paragraph.--Newsweek.

    But this beautiful, loving, and intelligent little boy also had enormous hope for his new life. In heartrending prose, Nasdijj writes about their tight-knit, untraditional family--and the precious time they spent together. This searing, poetic memoir will make you cry; yet it is ultimately triumphant, for Awee got what he wanted most in his short life: a real dad.""

    But instead he woke up one day to find himself fired from his radio job, surrounded by feral cats, and emotionally and financially annihilated by a divorce from a woman he thought he loved. He tried to heal his broken heart through whatever means he could find—minor-league hoarding, Viagra addiction, accidental racial profiling, cat fancying, flying airplanes with his mind—but nothing seemed to work. It was only when he was stripped down to nothing that he found his way back.Attempting Normal is Marc Maron’s journey through the wilderness of his own mind, a collection of explosively, painfully, addictively funny stories that add up to a moving tale of hope and hopelessness, of failing, flailing, and finding a way. From standup to television to his outrageously popular podcast, WTF with Marc Maron, Marc has always been a genuine original, a disarmingly honest, intensely smart, brutally open comic who finds wisdom in the strangest places. This is his story of the winding, potholed road from madness and obsession and failure to something like normal, the thrillingly comic journey of a sympathetic f***up who’s trying really hard to do better without making a bigger mess. Most of us will relate.

    (I understand that it’s likely the former, which is a fancy “book” way of saying “the first one.”) I talk about my grandparents, doing stand-up comedy as a teenager, bar mitzvahs, and Jewish summer camp, and tell way more stories about doing drugs than my mother would like. I also talk about some of my adventures in Los Angeles, and surely say things about other famous people that will create a wildly awkward conversation for me at a party one day. I hope you enjoy the book should you buy it, and if you don’t enjoy it, I’m sorry. If you ever see me on the street and explain the situation, I’ll do my best to make it up to you.

    The Cheese Monkeys is a college novel that takes place over a tightly written two semesters. The book is set in the late 1950s at State U, where the young narrator, has decided to major in art, much to his parents’ dismay. It is an autobiographical, coming-of-age novel which tells universally appealing stories of maturity, finding a calling in life, and being inspired by a loving, demanding, and highly eccentric teacher.

    In Broken, Jenny brings readers along on her mental and physical health journey, offering heartbreaking and hilarious anecdotes along the way.With people experiencing anxiety and depression now more than ever, Jenny humanizes what we all face in an all-too-real way, reassuring us that we’re not alone and making us laugh while doing it. From the business ideas that she wants to pitch to Shark Tank to the reason why Jenny can never go back to the post office, Broken leaves nothing to the imagination in the most satisfying way. And of course, Jenny’s long-suffering husband Victor―the Ricky to Jenny’s Lucille Ball―is present throughout.A treat for Jenny Lawson’s already existing fans, and destined to convert new ones, Broken is a beacon of hope and a wellspring of laughter when we all need it most.

    Shteyngart shares his American immigrant experience, moving back and forth through time and memory with self-deprecating humor, moving insights, and literary bravado. The result is a resonant story of family and belonging that feels epic and intimate and distinctly his own.Born Igor Shteyngart in Leningrad during the twilight of the Soviet Union, the curious, diminutive, asthmatic boy grew up with a persistent sense of yearning—for food, for acceptance, for words—desires that would follow him into adulthood. At five, Igor decided to become a writer, and his grandmother paid him a slice of cheese for every page he produced. He wrote Lenin and His Magical Goose, his first novel.In the late 1970s, world events changed Igor’s life. Jimmy Carter and Leonid Brezhnev made a deal: exchange tankers of grain for the safe passage of Soviet Jews to America—a country Igor viewed as the enemy. Along the way, Igor became Gary so that he would suffer one or two fewer beatings from other kids. Coming to the United States from the Soviet Union was equivalent to stumbling off a monochromatic cliff and landing in a pool of pure Technicolor.Shteyngart’s loving but mismatched parents dreamed that he would become a lawyer or at least a “conscientious toiler” on Wall Street, something their distracted son was simply not cut out to do. Fusing English and Russian, his mother created the term Failurchka—Little Failure—which she applied to her son. With love. Mostly.As a result, Shteyngart operated on a theory that he would fail at everything he tried. At being a writer, at being a boyfriend, and, most important, at being a worthwhile human being.Swinging between a Soviet home life and American aspirations, Shteyngart found himself living in two contradictory worlds, all the while wishing that he could find a real home in one. And somebody to love him. And somebody to lend him sixty-nine cents for a McDonald’s hamburger.Provocative, hilarious, and inventive, Little Failure reveals a deeper vein of emotion in Gary Shteyngart’s prose. It is a memoir of an immigrant family coming to America, as told by a lifelong misfit who forged from his imagination an essential literary voice and, against all odds, a place in the world.

    Novak's One More Thing: Stories and Other Stories is an endlessly entertaining, surprisingly sensitive, and startlingly original debut collection that signals the arrival of a welcome new voice in American fiction.Across a dazzling range of subjects, themes, tones, and narrative voices, Novak's assured prose and expansive imagination introduce readers to people, places, and premises that are hilarious, insightful, provocative, and moving-often at the same time.In One More Thing, a boy wins a $100,000 prize in a box of Frosted Flakes - only to discover that claiming the winnings may unravel his family. A woman sets out to seduce motivational speaker Tony Robbins - turning for help to the famed motivator himself. A school principal unveils a bold plan to permanently abolish arithmetic. An acclaimed ambulance driver seeks the courage to follow his heart and throw it all away to be a singer-songwriter. Author John Grisham contemplates a monumental typo. A new arrival in heaven, overwhelmed by infinite options, procrastinates over his long-ago promise to visit his grandmother. We meet a vengeance-minded hare, obsessed with scoring a rematch against the tortoise who ruined his life; and post-college friends who debate how to stage an intervention in the era of Facebook. We learn why wearing a red t-shirt every day is the key to finding love; how February got its name; and why the stock market is sometimes just... down.Finding inspiration in questions from the nature of perfection to the icing on carrot cake, from the deeply familiar to the intoxicatingly imaginative, One More Thing finds its heart in the most human of phenomena: love, fear, family, ambition, and the inner stirring for the one elusive element that might make a person complete. The stories in this collection are like nothing else, but they have one thing in common: they share the playful humor, deep heart, inquisitive mind, and altogether electrifying spirit of a writer with a fierce devotion to the entertainment of the reader.

    The story of a young man who finds himself somewhat unexpectedly a fine arts major in college, a fledgling sculptor in Chicago, a gadabout painter in Hoboken, and who eventually winds up a writer sometimes called "a born storyteller".The author of more than fifty books, Pinkwater now chronicles his own early life.

    Throughout the year, Goldstein asks weighty questions that would stump a person less seasoned. For example: What is it about a McRib that drives people crazy? Can we replace extending an olive leaf with extending an olive jar? How much wisdom can we glean from episodes of Welcome Back, Kotter? His friends and family, many of them known through their appearances on WireTap, weigh in with hilarious results as Goldstein eats, sleeps, and watches bad TV all the way to his date with destiny.