No Filter: The Inside Story of Instagram


Sarah Frier - 2020
    Since its creation in 2010, Instagram’s fun and simple interface has captured our collective imagination, swiftly becoming a way of life. In No Filter: The Inside Story of Instagram, technology reporter Sarah Frier explains how Instagram’s founders married art and technology to overcome skeptics and to hook the public on visual storytelling. At first, Instagram initially attracted artisans, but then the platform exploded in popularity among the masses, creating an entire industry of digital influencers that’s now worth tens of billions of dollars. Eighteen months after Instagram’s launch and explosive growth, the founders—Kevin Systrom and Mike Krieger—made the gut-wrenching decision to sell the company to Facebook. For most companies, that would be the end of the story; but for Instagram, it was only the beginning. Instagram borrowed some lessons from Facebook and rejected others, until eventually its success stirred tension with Facebook’s CEO Mark Zuckerberg, just as Facebook became embroiled in a string of public crises. Frier unearths the details that led to the cofounders’ departure, bringing to light dramatic moments unknown to the public until now. At its heart, No Filter draws on unprecedented exclusive access—from the founders of Instagram, as well as employees, executives, and competitors; hedge fund billionaire Ray Dalio; Anna Wintour of Vogue; Kris Jenner of the Kardashian-Jenner empire; and a plethora of influencers, from fashionistas with millions of followers to owners of famous dogs worldwide—to show how Instagram has fundamentally changed the way we communicate, shop, eat, and travel. The book brings readers inside users’ strategies to craft their personal image and fame, explaining how the company’s product decisions have affected the structure of our society. From teenagers to the pope, No Filter tells the captivating story of how Instagram not only created a new industry but also changed our lives.

DW: A Lifetime Going Around in Circles


Darrell Waltrip - 2004
    Feared, loathed, and admired in equal measure, early on he drew the wrath of many fans, who literally wore their emotions on their sleeve, donning tee-shirts that read: I hate warm beer, cold women, and Darrell Waltrip. As the decade progressed, he won over their hearts and was voted NASCAR's most popular driver in 1989 and 1990-and his popularity has continued to soar ever since. Waltrip retired in 2000, tied for third all-time with eighty-four career victories, and immediately began attracting new fans with his folksy style as a color commentator for FOX Sports' NASCAR coverage. Now, with that same inimitable charm, he shares his memories of his life in racing. It's the tale of a man who lived his dream every time he stepped into a race car, and whose dreams got better every time he climbed out in Victory Lane. But it's also the story of NASCAR, as Waltrip serves as a bridge between its earlier days and its explosion into one of the world's most popular sports. Having raced against immortals like Richard Petty and David Pearson, modern-day legends Dale Earnhardt and Jeff Gordon, and rising stars Tony Stewart and Dale Earnhardt, Jr., Waltrip provides a knowing look at the evolution of the sport and its greatest drivers and personalities.

From Dreamer to Dreamfinder: A Life and Lessons Learned in 40 Years Behind a Name Tag


Ron Schneider - 2012
    It's an intimate look into the creative worlds of Disney, Universal, and Six Flags Magic Mountain; a no-holds-barred memoir filled with wild characters and wilder concepts, complete with a step-by-step guide to how the magic is made!

Chickenhawk: Back in the World Again: Life After Vietnam


Robert Mason - 1994
    Follow-up to _Chickenhawk_ covers his post-Vietnam struggles with PTSD and civilian life.

Hipster Business Models: How to make a living in the modern world


Priceonomics - 2014
    Yet, today’s young people have much more to offer. If half of the hipster stereotype is a consumer who tries to show off how cool he is based on his tastes, the other half of the stereotype is ‘The Maker’ -- the person out hawking homemade cheese, knitting sweaters for your beard, or repurposing steel-framed bicycles. The hipster business model is distinctive: Make a product you love so much that you’ll make it yourself. See if anyone wants it. Try again. When they want to build apparel companies, they teach themselves how to sew. When they dream of producing toys, they learn how to use 3D printing software. When they don’t know investors who will back their restaurant concepts, they open food trucks. All the while, they are guided by books, instructional videos, and intuition; only later do they move production to real factories, or hire lawyers. They frequent public parks to see if anyone will buy their custom, typewritten stories. They use crowdfunding websites to raise money from customers before their products even exist. They post their ideas to massive web forums to gauge interest, or set up online shops the second they have a product to sell. In their world, sales come first, not last. While each entrepreneur featured in this book embarked on his or her own unique quest, their stories share a common thread: like true hipsters, they were not afraid to try new things.

Savage Grace


Natalie Robins - 1985
    Alternately neglected and smothered by his parents, he was finally driven to destroy the whole family in a violent chain of events.Savage Grace unfolds against a glamorous international background (New York, London, Paris, Italy, Spain); features a nonpareil cast of characters (including Salvador Dalí, James Jones, the Astors, the Vanderbilts, and European nobility); and tells the doomed Baekelands' story through remarkably candid interviews, private letters, and diaries, not to mention confidential hospital, State Department, and prison documents. A true-crime classic, it exposes the envied lives of the rich and beautiful, and brilliantly illuminates the darkest corners of the American Dream.

Hollywood Be Thy Name: The Warner Brothers Story


Cass Warner Sperling - 1993
    The first family biography of Hollywood's Warners draws on letters and interviews to follow four brothers from their immigrant beginnings to their position as prime shapers of American entertainment, capturing the excitement and tension of Hollywood's evolution.

Saying No to Jugaad: The Making of Bigbasket


T.N. Hari - 2019
    

The Pixar Touch: The Making of a Company


David A. Price - 2008
    With the help of visionary businessman Steve Jobs and animating genius John Lasseter, Pixar has become the gold standard of animated filmmaking, beginning with a short special effects shot made at Lucasfilm in 1982 all the way up through the landmark films Toy Story, Finding Nemo, Wall-E, and others. David A. Price goes behind the scenes of the corporate feuds between Lasseter and his former champion, Jeffrey Katzenberg, as well as between Steve Jobs and Michael Eisner. And finally he explores Pixar's complex relationship with the Walt Disney Company as it transformed itself into the $7.4 billion jewel in the Disney crown.

That Will Never Work: The Birth of Netflix and the Amazing Life of an Idea


Marc Randolph - 2019
    Late fees were ubiquitous, video-streaming unheard was of, and widespread DVD adoption seemed about as imminent as flying cars. Indeed, these were the widely accepted laws of the land in 1997, when Marc Randolph had an idea. It was a simple thought—leveraging the internet to rent movies—and was just one of many more and far worse proposals, like personalized baseball bats and a shampoo delivery service, that Randolph would pitch to his business partner, Reed Hastings, on their commute to work each morning.But Hastings was intrigued, and the pair—with Hastings as the primary investor and Randolph as the CEO—founded a company. Now with over 150 million subscribers, Netflix's triumph feels inevitable, but the twenty first century's most disruptive start up began with few believers and calamity at every turn. From having to pitch his own mother on being an early investor, to the motel conference room that served as a first office, to server crashes on launch day, to the now-infamous meeting when Netflix brass pitched Blockbuster to acquire them, Marc Randolph's transformational journey exemplifies how anyone with grit, gut instincts, and determination can change the world—even with an idea that many think will never work.What emerges, though, isn't just the inside story of one of the world's most iconic companies. Full of counter-intuitive concepts and written in binge-worthy prose, it answers some of our most fundamental questions about taking that leap of faith in business or in life: How do you begin? How do you weather disappointment and failure? How do you deal with success? What even is success?From idea generation to team building to knowing when it's time to let go, That Will Never Work is not only the ultimate follow-your-dreams parable, but also one of the most dramatic and insightful entrepreneurial stories of our time.

Clients From Hell: A collection of anonymously-contributed client horror stories from designers


Anonymous - 2010
    Read the quotes, bizarre requests and elaborate communication failures that are all part of the daily life of working with clients.With anonymous submissions from over a thousand creative freelancers, Clients From Hell sheds an insider’s perspective on difficult — and all-too-often irrational and insane — interactions with clients.Anyone who has ever worked with clients may find these tales frighteningly familiar. New designers may think twice about their chosen profession — or at least find relief in the fact that they’re not alone in absurd client interactions. And non-designers? Well, they’ll just feel grateful — while they laugh and discover the new and uncharted territory of miscommunication.

Just a Man: The Real Michael Hutchence


Tina Hutchence - 2001
    Since the November day in 1997 when Michael's death in a Sydney hotel room became world-wide news, his mother and sister have read tales spun by journalists, lovers and business associates, people who only knew him for a fraction of his 37 years, if at all. These stories tell of the notorious highs and lows of Michael the superstar, and of the doting, but unconventional, father of Tiger Lily.

By Invitation Only: How We Built Gilt and Changed the Way Millions Shop


Alexis Maybank - 2012
    Alexis had just ended a four-year run at eBay during the dotcom boom and bust. Alexandra had just spent three years as an investment banker at Merrill Lynch. Now they were entering the country’s top training ground for future titans of Wall Street and the Fortune 500.  Little did either suspect that five years later, they’d become famous not in finance or consulting or corporate management, but at the bleeding-edge intersection of fashion and technology.Gilt Groupe – launched by Alexis, Alexandra, and three colleagues in 2007 – is one of the most fascinating startups of recent years, with a valuation of more than $1 billion. And it all began with one bold idea: to bring sample sales online and change the way millions shop.As Alexis and Alexandra write about the day Gilt.com went live: “We had created a website that could potentially change the rules of retail, for both shoppers and brands. If shopping was traditionally a slow, leisurely activity that might consume an entire day, it would now be competitive, addictive, urgent, thrilling—a rush delivered at the same time each day. Shopping would become not just easier, but so much fun.”But turning that vision into reality wasn’t easy. Designers had long controlled their own sample sales by staging them in anonymous, makeshift locations and strictly limiting invitations. Those lucky enough to hear about a Marc Jacobs or Hermès sample sale would drop everything and run for dramatic, fleeting bargains. Why should elite brands support a new startup trying to replicate the experience online?And even if brands like Valentino, Christian Louboutin, and Zac Posen got on board, would shoppers embrace such a website? Would the kind of people who love high-end fashion really visit a new online sale each day? Was “accessible luxury” a breakthrough idea or an absurd oxymoron?Alexis and Alexandra share their perspective in this dramatic story of Gilt’s birth, rise, and evolution. They show how they juggled the conflicting needs of their suppliers, engineers, marketers, and potential investors. They explain how they blended their individual strengths and weaknesses and managed their rapidly growing team. They cover the growing pains of expanding into new categories like housewares, travel, and menswear. And they take us through the darkest moments of the recession when Gilt might easily have died.As you’ll learn from the true story of Gilt, anything is possible for those with the creativity to recognize a new opportunity and the perseverance to make it real.

The Cobbler: How I Disrupted an Industry, Fell From Grace, and Came Back Stronger Than Ever


Steve Madden - 2020
    

Sleeping Solo: One Woman's Journey Into Life After Marriage


Audrey Faye - 2014
    It left little bits of brain and heart matter all over the walls, and the certain, irrevocable knowledge that my life had just radically changed shape forever. I’d been unceremoniously dumped out onto the road of a new journey. I expected it to be dusty and hard and short on food and water, a gut-wrenching endurance test that would take a long time to wind its way to ease and peace and a modicum of happiness. That’s not what happened at all. There have been hard days and dusty ones, and I do my best, in this missive from the road, to speak the truth of those moments. But the words clamoring at my door weren’t the dusty ones - they were the ones full of surprised pride in the journey that has actually happened instead. The ones full of abundance and purpose and happiness and the wild, bubbling need to dance. Yeah. Not what I expected from my post-marriage apocalypse either. Welcome to Sleeping Solo, my anthem song from the road. It's 17,000 words, or about 60 pages, and every one of them comes straight from my heart.