Book picks similar to
Strategiczny brand marketing by Szczepanski Jarek
marketing
attenzione
branding
pl
Get Scrappy: Smarter Digital Marketing for Businesses Big and Small
Nick Westergaard - 2016
Yet, it’s also a challenging time, with much work to do and an ever-changing array of platforms, features, and networks to master—all on a tighter budget than before.Don’t get discouraged, get scrappy! Shattering the myth that only big brands can do big things, Get Scrappy will help you:
Demystify digital marketing in a way that makes sense for your business
Do more with less
Build a strong brand with something to say
Find inspiration in unexpected places
Create relevant and engaging content and promote it via Twitter, Facebook, and other channels
Integrate strategy and message across touchpoints for a unified brand experience—both online and off
Spark dialogue with your community of customers
Measure what matters
The result is a reliable, repeatable system for reinventing your marketing as marketing reinvents itself. Featuring frameworks, hacks, tips, idea starters, and more, Get Scrappy is the map you need to take your marketing from good to great.
Say Goodbye to Survival Mode: 9 Simple Strategies to Stress Less, Sleep More, and Restore Your Passion for Life
Crystal Paine - 2014
With this book, you’ll know where to start.You wake up tired. Your to-do list is too long. The commitments—and the laundry—are piling up, but your energy keeps dwindling. You feel like you're simply making it through the days, not living or enjoying any part of them.In Say Goodbye to Survival Mode, you'll find both practical ideas and big-picture perspective that will inspire you to live life on purpose. As a wife, mother of three, and founder of the wildly successful blog MoneySavingMom.com, Crystal Paine has walked the road from barely surviving to living with intention. With the warmth and candor of a dear friend, she shares what she's learned along the way, helping you: - feel healthier and more energetic by setting priorities and boundaries - eliminate stress with savvy management of your time, money, and home - get more done by setting realistic goals and embracing discipline - rediscover your passions—and the confidence to pursue them Packed with straightforward solutions you'll use today and inspirational stories you'll remember for years, Say Goodbye to Survival Mode is a must for any woman who's ever longed for the freedom to enjoy life, not just survive it.
Art’s Principles: 50 years of hard-learned lessons in building a world-class professional services firm
Arthur Gensler - 2015
The book covers the essentials of leadership, talent acquisition and operations, while outlining the creative strategies that propelled a small business into one of the largest and most admired in its industry. This guidebook is full of well-tested ideas that are applicable to someone running a small, medium or large a professional firm—or running any project where people, profit and customers matter.
Public Speaking Essentials: Six Steps to Sizzle on Stage
Ramakrishna Reddy - 2015
You may be overloaded with too much of information. There are loads of information in form of books and articles out there that can help you. However, would it be nice to have an easy and simple process to follow to handle this area of your life? Discover The Easy Guide To Public Speaking: “Public Speaking Essentials” will reveal 6 steps that’ll help you overcome your fear and speak like a PRO. These are easy to understand and implement solutions coming from someone who was in the trenches and who's now an active and successful public speaker. Since he was a shy kid as he was growing up, Rama ventured into Public Speaking to handle this area of his life. As a result of his learning from mentors, toastmasters and contests, Ramakrishna Reddy has won more than 25 Public Speaking Contests and written 3 books related to Public Speaking. He speaks regularly to people ranging from few dozens to few hundreds. Ramakrishna is dedicated to sharing the lessons he’s learned to help others become confident in public speaking. Public Speaking Revealed in Six Simple Steps: How to overcome Public Speaking Anxiety How to master three pillars of Public Speaking How to Practice for Presentation Day How to Handle the Presentation Day How to create a connection with the audience How to handle glitches during the presentation day Download now to know more about this 'no clutter' guide.
A Great Day at the Office: Simple Strategies to Maximize Your Energy and Get More Done More Easily
John Briffa - 2014
Areas he will cover include: diet, hydration, the amount of alcohol you drink, and the relation these bear to your quantity and quality of sleep. Many of his solutions go against conventional wisdom, but are based on the most recent and cutting-edge studies.
The Langthorne Series box set
Charlie Gallagher - 2017
She happens to be the mayor’s niece. It’s the final straw for the local community. The police are desperate to get results and decide on a risky course of action involving undercover infiltration of the notorious Effingell Estate. Detective George Elms knows this hellish place extremely well, and his sharp investigative mind is put to work to solve the crime. The police are under immense media pressure and conveniently a local lowlife confesses to the attack. But George is not convinced. There are many layers of criminal and police motivation, and few people are what they seem. BOOK 2: PANIC BUTTON “A man is stood in front of me with a gun. He has a message for me and for us all. He says that he will come for us. He will come for all of us one by one. Until it is finished.” Someone is killing the officers of the Langthorne Police one by one. And in a sadistic twist he makes each victim push their radio panic button before they die, thus broadcasting their last moments to the entire force. And as the police face this ruthless adversary, Detective George Elms is in no fit state to help. What is the connection between ruthless former officer Ed Kavski and the wave of killings? And can their boss Helen Webb do anything to stop the carnage? BOOK 3: BLOOD MONEY What would you do to save your dying son? Imagine the doctors told you there was a cure, but only if you had the money. What would you do to get that money to save your son’s life? Tony Robson faces this choice when he’s told he needs £3000 per month to carry on the life-saving experimental treatment for his son’s rare disease. So Tony gets in touch with the criminal element in town. And they have a well-paying job for him . . . And that decision will blow up everything for the Langthorne Police. If you like Angela Marsons, Rachel Abbott, Ian Rankin or Mark Billingham you will be gripped by this exciting new crime fiction writer.
How to Launch a Brand: Your Step-By-Step Guide to Crafting a Brand from Positioning to Naming and Brand Identity
Fabian Geyrhalter - 2020
Most entrepreneurs, even seasoned brand managers, launch first and then work on slowly transforming the new offering into a brand. A logical progression, I would agree. After all, how can you possibly launch as a brand if you don't have any customers or marketing outreach and--obviously, since you just launched a new offering--you have no legacy or advocates?The simple answer is by design. Design relates to the systematic process you have to adhere to, which is likely the primary reason you are holding this book in your hands. In addition though, design truly holds the key to the success of your new brand. It will set your offering apart to look, feel, and sound like a brand at the time of launch, as opposed to something that might or might not have the power to eventually turn into a brand. This book will teach you how to launch your brand by design.In this book I share expert insights based on two decades of professional experience transforming new product and service ventures from ideation phases to tangible brand realities. Each of the key phases of preparing for a brand launch are broken down into practical guidelines designed to help you make the right branding decisions along the way.
The Official Guide To Success (Panther Books)
Tom Hopkins - 1982
An inspiring presentation of positive steps for a happier, more productive life, including breaking the vicious cycle of failure and defeat, expecting success and achieving it, balancing personal and professional success, and more.
The End of Advertising: Why It Had to Die, and the Creative Resurrection to Come
Andrew Essex - 2017
Today millions are downloading ad-blocking software, and still more are paying subscription premiums to avoid ads. This $600 billion industry is now careening toward outright extinction, after having taken for granted a captive audience for too long, leading to lazy, overabundant, and frankly annoying ads. Make no mistake, Madison Avenue: Traditional advertising, as we know it, is over. In this short, controversial manifesto, Andrew Essex offers both a wake-up call and a road map to the future. In The End of Advertising, Essex gives a brief and pungent history of the rise and fall of Adland--a story populated by snake-oil salesmen, slicksters, and search-engine optimizers. But his book is no eulogy. Instead, he boldly challenges global marketers to innovate their way to a better ad-free future. With trenchant wit and razor-sharp insights, he presents an essential new vision of where the smart businesses could be headed--a broad playing field where ambitious marketing campaigns provide utility, services, gifts, patronage of the arts and even blockbuster entertainment. In this utopian landscape, ads could become so enticing that people would pay--yes, pay--to see them. Advance praise for The End of Advertising "In this dynamic little book, [Andrew] Essex challenges brands--even those of us who pride ourselves on thinking outside the box--to think bigger still. He's got me thinking."--Neil Blumenthal, co-founder of Warby Parker "Fresh and timely, The End of Advertising is an eye-opening take on the current media landscape. And along with it, Essex provides a roadmap for how brands can reinvent themselves and navigate this new world."--Arianna Huffington
Turn Your Computer Into a Money Machine: How to make money from home and grow your income fast, with no prior experience! Set up within a week!
Avery Breyer - 2015
Want to join me? And don’t worry — I’m not about to suggest that you start writing books, become a blogger, build an online income from websites, start a Multi-Level Marketing business, fill out a pile of mind-numbing surveys, sell stuff on eBay, or bug your friends by trying to sell things to them. My system for income online is much easier to get up and running - it can be set up within 1 week - and can put cash in your pocket a lot sooner than most of those other options, plus has little to no start-up costs. Imagine having the ability to make money in your spare time, to be able to earn extra cash each month, without having to get another job. Wouldn’t it be great if you could earn this income online on YOUR terms and: • work when you want, and where you want • finally have the extra cash you need to afford a few luxuries in your monthly budget • be able to take time off whenever you want, without having to beg for permission from your boss and arrange for it weeks or months in advance • be able to double, triple, or quadruple your hourly wage once you learn to be more efficient at your work, rather than having your boss reward you with more work and zero extra pay This book will teach you my method for building an online income that provides all that, and more. I’ve used this system anywhere from North American suburbia to Bali — how many JOBS can offer you that kind of flexibility? The ability to design your dream life, wherever you want it to be? Read this book and find out how to do it! Learn how to work from home, or anywhere in the world! I’ve earned money everywhere from home on my couch in suburbia to a cozy coffee shop overlooking a gorgeous marina in the tropics. This book will show you how. If you’re looking for real ways to earn money from home, a system that’s flexible and works whether you’re just doing it in your spare time as a side hustle, or turning it into a full-time gig, you should read this book. I know this system for building an online income works, because I use it even now. You could be next. Buy this book and find out how to do it.
Practical Theology for Women: How Knowing God Makes a Difference in Our Daily Lives
Wendy Horger Alsup - 2008
into your world... and reveals the heart of true theology. It's really about "simple yet incredibly profound stuff that affects our daily lives," she says. Stuff like faith and gaining a right knowledge of God as the foundation for wise daily living.Alsup writes: "Truly, there is nothing like a good grasp of accurate knowledge about God to enable you to meet the practical demands of your life-the practical demands of being a daughter, mother, wife, sister, or friend." Let Practical Theology for Women show you the everyday difference that knowing God makes.
The Science of Marketing: When to Tweet, What to Post, How to Blog, and Other Proven Strategies
Dan Zarrella - 2012
It uses a combination of marketing, statistical, and psychological research to explain why and, more importantly, how, companies should adapt marketing strategies such as blogging, social media, email marketing, and webinars to achieve maximium results.The book contradicts what the author calls the "unicorns and rainbows" strategy that simply encourages companies to love their customers and hug their followers. Instead, the book offers more substantial, proven tactics and tips gathered through scientific research and techniques.Lists what time of day and what day of the week the most retweets occur Explains why weekends are best for Facebook sharing, which blog posts lead to comments, why early mornings are best for emails, and how to blog to acquire links Describes how to avoid crowding your content The Science of Marketing provides the research and tools to help you make a stronger impact in the digital marketing space.
Summary: The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life
Elizabeth Keen - 2017
If you’re looking for the original book, search this link http://amzn.to/2uzu0Xl) Charles Bukowski was a popular author and poet, but his rise to fame was difficult. He was a drunk and he was crude. He was middle-aged by the time someone published one of his novels. However, fame did not change Bukowski. He continued to live the drunken life of a loser. His writing was popular because it was honest. In the end, Charles Bukowski became famous because he didn’t care what other people thought of him.Our culture defines success by how much stuff we have. The more we have, the better life we must lead. The problem is that society tells us what we need by reminding us what we lack. We become dissatisfied with our current situation, and strive to get whatever is bigger and better. While this is a good strategy if you’re a business, as a consumer it causes us to never be content with what we have.Advertisements tell us to give a fuck about everything, because it’s good for their businesses. The author urges us to give a fuck about only the important things in life...
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Na Akua
Clayton Smith - 2016
But when Grayson Park's bride leaves him at the altar, a solo trip to paradise seems like just the thing to take him far from his troubles. Then he meets the beautiful and enigmatic Hi'iaka, and his troubles just begin--because when she's abducted by the sinister Kamapua'a, a savage creature bent on draining her life by the light of the full moon, she calls on Grayson to rescue her. With his loyal, new-found Hawaiian friend Polunu as his steadfast guide, Grayson sets out on an incredible adventure that pits him against the very gods of Hawaiian mythology and leads him to the heart of Pele's volcano, into the ocean to find the mythical Hook of Maui, and through the strange and brutal upcountry fleeing from demonic mo'o sent to destroy him. But there are only two nights left before the moon becomes full, and Grayson is running out of time to save Hi'iaka...and himself.
Dopesick: Dealers, Doctors and the Drug Company that Addicted America
Beth Macy - 2021