It could forever change how you experience and interact with your physical surroundings, open your eyes to the perversity of bad design and the desirability of good design, and raise your expectations about how things should be designed.B & W photographs and illustrations throughout.

    When Dr Ben Goldacre saw someone on daytime TV dipping her feet in an 'Aqua Detox' footbath, releasing her toxins into the water, turning it brown, he thought he'd try the same at home. 'Like some kind of Johnny Ball cum Witchfinder General', using his girlfriend's Barbie doll, he gently passed an electrical current through the warm salt water. It turned brown. In his words: 'before my very eyes, the world's first Detox Barbie was sat, with her feet in a pool of brown sludge, purged of a weekend's immorality.' Dr Ben Goldacre is the author of the Bad Science column in the Guardian. His book is about all the 'bad science' we are constantly bombarded with in the media and in advertising. At a time when science is used to prove everything and nothing, everyone has their own 'bad science' moments from the useless pie-chart on the back of cereal packets to the use of the word 'visibly' in cosmetics ads.

    Alphabetically organized and easy to use, its nearly 400 entries provide guidance for the most common types of business documents and correspondence, from brochures, press releases, and résumés, to executive summaries, proposals, and reports. Abundant sample documents and visuals throughout the book demonstrate effective business communication, reflecting current practices for formatting documents and using e-mail. In addition, advice on organizing, researching, writing, and revising complements thorough treatment of grammar, usage, style, and punctuation to provide comprehensive help with writing skills. This edition has been thoroughly revised to include expanded advice for analyzing the context of different writing situations, using and integrating visuals, and dealing with ethical concerns in business writing, including plagiarism. Entries throughout have been revised, updated, consolidated, and streamlined to provide the most accurate and accessible information. Comprehensive yet concise, The Business Writer’s Handbook remains the quick reference faithful users have come to appreciate.

    It provides coverage of those language areas advanced-level students will find most rewarding to study. It retains the clarity of presentation of other books in the 'in Use' family. Two-page units present grammar explanation and examples, including typical student mistakes, on left-hand pages, and useful and varied practice on right-hand pages. Extra practice exercises at the back provide further challenging and contrastive practice of grammar points from different units. A study guide helps students find those areas most appropriate for their study. Grammar areas are cross-referenced throughout. There are useful appendices dealing with verb forms, and a glossary and all answers are given at the back.

    In Quirkology, he navigates the backwaters of human behavior, discovering the tell-tale signs that give away a liar, the secret science behind speed-dating and personal ads, and what a person's sense of humor reveals about the innermost workings of their mind- all along paying tribute to others who have carried out similarly weird and wonderful work. Wiseman's research has involved secretly observing people as they go about their daily business, conducting unusual experiments in art exhibitions and music concerts, and even staging fake seances in allegedly haunted buildings. With thousands of research subjects from all over the world, including enamored couples, unwitting pedestrians, and guileless dinner guests, Wiseman presents a fun, clever, and unexpected picture of the human mind.

    But that just makes it all the more tempting to tame it. Many have tried, from sticklers for supposedly correct grammar to inventors of supposedly perfect languages; from software engineers working on machine translation to governments that see language management as politics by another means. But when you enter the lair of a wild beast, you can be lucky to escape with your wits.Join Lane Greene on a journey of discovery into the deep strangeness of language. Learn why grammar rules can never capture the extraordinary variety of ordinary usage. See what happens when you try to design a language that really makes sense. Find out why, for all the talk of decline in English, no language in recorded history has ever gone to the dogs, or ever could. And learn the fate of those bold individuals who, through heroism or ignorance, ventured to teach their tongue some new tricks.

    Peter Trudgill examines the close link between language and society and the many factors that influence the way we speak. These range from gender, environment, age, race, class, region and politics. Trudgill's book surveys languages and societies from all over the world drawing on examples from Afrikaans to Yiddish. He has added a fascinating chapter on the development of a language as a result of a non-native speaker's use of it. Compelling and authoritative, this new edition of a bestselling book is set to redraw the boundaries of the study of sociolinguistics.

    Stet is a must-read for the literarily curious, who will revel in Athill's portraits of such great literary figures as Jean Rhys, V. S. Naipaul, Norman Mailer, Philip Roth, Mordecai Richler, and others. Spiced with candid observations about the type of people who make brilliant writers and ingenious publishers (and the idiosyncrasies of both), Stet is an invaluable contribution to the literature of literature, and in the words of the Sunday Telegraph, "all would-be authors and editors should have a copy."

    Based on fifteen years of research at the Harvard Negotiation Project, Difficult Conversations walks you through a step-by-step proven approach to having your toughest conversations with less stress and more success. You will learn: -- how to start the conversation without defensiveness-- why what is not said is as important as what is-- ways of keeping and regaining your balance in the face of attacks and accusations-- how to decipher the underlying structure of every difficult conversationFilled with examples from everyday life, Difficult Conversations will help you on your job, at home, or out of the world. It is a book you will turn to again and again for advice, practical skills, and reassurance.

    Users will be inspired by the breadth and sweep of Meyerhoff's treatment.' William Labov, University of Pennsylvania, USA'Miriam Meyerhoff s entertaining volume revels in the diversity that is the cornerstone of sociolinguistics she takes us to every continent to provide contemporary, refreshing and engaging examples of the key concepts of the discipline, and does so in a well-paced and readable style. The book is authoritative yet open-minded, innovative yet touches all the bases that need to be touched. Most of all, it embodies a passion for sociolinguistics that I hope many readers will embrace.' David Britain, University of Essex, UKThis key text provides a solid, up-to-date appreciation of the interdisciplinary nature of the field. It covers foundation issues, recent advances and current debates presenting familiar or classic data in new ways, and supplementing the familiar with fresh examples from a wide range of languages and social settings. It clearly explains the patterns and systems that underlie language variation in use, as well as the ways in which alternations between different language varieties index personal style, social power and national identity.Individual chapters cover:social dialects and individual style language attitudes politeness multilingualism and language choice real time and apparent time change in language social class, social networks and communities of practice gender language and dialect contact.Each chapter includes exercises that enable readers to engage critically with the text, break out boxes making connections between sociolinguistics and linguistic or social theory, and brief, lively add-ons guaranteed to make the book a memorable and enjoyable read. With a full glossary of terms and suggestions for further reading, this text gives students all the tools they need for an excellent command of sociolinguistics."

    Word columns in daily newspapers and numerous books attempt to satisfy their curiosity. Word histories are usually digested like pills: the user is interested in getting well, not in the chemistry of the prescribed medication.Those who send letters to the Editor also want a straight answer without bothering about how editors come by their knowledge. Therefore, they fail to realize that etymologies are seldom definitive and that the science of etymology is intensely interesting. Perhaps if someone explained to themthat, compared to the drama of words, Hamlet is a light farce, they might develop a more informed attitude toward philological research and become students of historical linguistics rather than gullible consumers of journalists' pap.--Anatoly LibermanWord Origins is the only guide to the science and process of etymology for the layperson. This funny, charming, and conversational book not only tells the known origins of hundreds of words, but also shows how their origins were determined. Liberman, an internationally acclaimed etymologist, takesthe reader by the hand and explains the many ways that English words can be made, and the many ways in which etymologists try to unearth the origins of words.Part history, part how-to, and completely entertaining, Word Origins invites readers behind the scenes to watch an etymologist at work.

    More frolicsome than Fowler's Modern Usage, lighter than the Oxford English Dictionary, and brimming with the strong opinions and razor-sharp wit that made Amis so popular--and so controversial--The King's English is a must for fans and language purists.

    Written expressly for "anyone who believes there are big questions out there, but does not know how to approach them," Think provides a sound framework for exploring the most basic themes of philosophy, and for understanding how major philosophers have tackled the questions that have pressed themselves most forcefully on human consciousness.

    Written with passion, humor, and wisdom, Reading Like a Writer will inspire readers to return to literature with a fresh eye and an eager heart - to take pleasure in the long and magnificent sentences of Philip Roth and the breathtaking paragraphs of Isaac Babel; she is deeply moved by the brilliant characterization in George Eliot's Middlemarch. She looks to John Le Carré for a lesson in how to advance plot through dialogue and to Flannery O'Connor for the cunning use of the telling detail. And, most important, Prose cautions readers to slow down and pay attention to words, the raw material out of which all literature is crafted.

    English follows other languages down dark alleys, knocks them over, and goes through their pockets for loose grammar."James D. NicollOrganized alphabetically for easy reference, A Certain "Je Ne Sais Quoi" is an accessible lexicon of foreign words and phrases used in English, containing everything from aficionado (Spanish) to zeitgeist (German). Inside you'll find translations, definitions, origins, and a descriptive timeline of each item's evolution. Entries include:À la carte: from the card or of the menu (French) Fiasco: complete failure (Italian) Dungarees: thick cotton cloth/overalls (Hindi) Diaspora: dispersion (Greek) Smorgasbord: bread and butter (Swedish) Cognoscenti: those who know (Italian) Compos mentis: having mastery of one's mind; with it (Latin)Attractively packaged with black and white illustrations, this whimsical yet authoritative book is a great gift for any etymologically fascinated individual. Use this book to reacquaint yourself with the English language, and you'll be compos mentis in no time.