Senator S. I. Hayakawa discusses the role of language in human life, the many functions of language, and how language—sometimes without our knowing—shapes our thinking in this engaging and highly respected book. Provocative and erudite, it examines the relationship between language and racial and religious prejudice; the nature and dangers of advertising from a linguistic point of view; and, in an additional chapter called “The Empty Eye,” the content, form, and hidden message of television, from situation comedies to news coverage to political advertising.

    Topics are structured in three parts in the book. Part I, Reference and Referring Expressions, includes topics such as Russell's Theory of Desciptions, Donnellan's distinction, problems of anaphora, the description theory of proper names, Searle's cluster theory, and the causal-historical theory. Part II, Theories of Meaning, surveys the competing theories of linguistic meaning and compares their various advantages and liabilities. Part III, Pragmatics and Speech Acts, introduces the basic concepts of linguistic pragmatics, includes a detailed discussion of the problem of indirect force and surveys approaches to metaphor.Unique features of the text: * chapter overviews and summaries* clear supportive examples* study questions* annotated further reading* glossary.

    The co mpanion will interest tourists, students and business travel lers to Japan. '

    For decades, people have been studying Shakespeare's life and times, and in recent years there has been a renewed surge of interest into aspects of his language. So how can we better understand Shakespeare? How did he manipulate language to produce such an unrivaled body of work, which has enthralled generations both as theater and as literature? David Crystal addresses these and many other questions in this lively and original introduction to Shakespeare's language. Covering in turn the five main dimensions of language structure - writing system, pronunciation, grammar, vocabulary, and conversational style - the book shows how examining these linguistic 'nuts and bolts' can help us achieve a greater appreciation of Shakespeare's linguistic creativity.

    From headlines to menus, student papers to politicians' speeches, every embarrassing example is true-and wonderfully funny.

    The illustrations provide some of the best quality and most varied examples of skin conditions important to any health care pforessional dealing with skin problems.

    Offering inspiration and intellectual delight, the problems throughout the book encourage students to express their ideas in writing to explain how they conceive problems, what conjectures they make, and what conclusions they reach. Applying specific techniques and strategies, readers will acquire a solid understanding of the fundamental concepts and ideas of number theory.

    Finegan's best selling text, LANGUAGE: ITS STRUCTURE AND USE, Fourth Edition maintains its relevance with new emphasis on the political and social aspects of language including "Applications to the Professions."

    Each chapter contains integrated worked examples and chapter tests. This edition has the ancillary ATLAST computer exercise guide and new MATLAB and Maple guides.

    Many have written about the evolution of our grammar, pronunciation, and vocabulary, but only Lerer situates these developments in the larger history of English, America, and literature.Lerer begins in the seventh century with the poet Caedmon learning to sing what would become the earliest poem in English. He then looks at the medieval scribes and poets who gave shape to Middle English. He finds the traces of the Great Vowel Shift in the spelling choices of letter writers of the fifteenth century and explores the achievements of Samuel Johnson's Dictionary of 1755 and The Oxford English Dictionary of the late nineteenth and early twentieth centuries. He describes the differences between English and American usage and, through the example of Mark Twain, the link between regional dialect and race, class, and gender. Finally, he muses on the ways in which contact with foreign languages, popular culture, advertising, the Internet, and e-mail continue to shape English for future generations.Each concise chapter illuminates a moment of invention-a time when people discovered a new form of expression or changed the way they spoke or wrote. In conclusion, Lerer wonders whether globalization and technology have turned English into a world language and reflects on what has been preserved and what has been lost. A unique blend of historical and personal narrative, Inventing English is the surprising tale of a language that is as dynamic as the people to whom it belongs.

    Fully updated for the new millennium with definitions culled from the intellects of Viz's finest readers, this is positively the last word in contemporary profanity.

    and Japan learn Japanese successfully.Japanese has two basic writing systems, hiragana and katakana, in addition to the one that uses Chinese characters or Kanji. This handy book teaches you a new mnemonics—based method to read and write the basic 92 hiragana and katakana characters.Memorable picture mnemonics help you to learn the characters by associating their shapes and sounds with combinations of images and English words already familiar to you.Clear examples and entertaining exercises offer opportunities to read, write, use and practice all 46 basic hiragana and 46 basic katakana characters, plus the remaining kana that stand for more complex sounds.Polish your knowledge with word searches, crossword puzzles, fill–in–the–blanks, timed recognition quizzes, and other interesting activities.The CD–ROM allows you to print out your own flash cards (featuring the same mnemonic images taught in the book) to help you review and practice, even while you're on the go.

    Supplementary learning material for the text Genki II Beginner's Japanese, including grammar practices and the Chinese characters (Kanji).

    The Essential Guide to Rhetoric provides an accessible and balanced overview of the core historical and contemporary theories. It uses concrete, relevant examples and jargon-free language to bring these concepts to life. The guide helps students move from concept to action with discussions of invention, the traditions of trope, argument and speech, among others. This handy guide is an excellent addition to the public speaking class, extending and deepening crucial concepts, and an indispensable supplement to the rhetorical theory class.

    Kilpatrick, "good, better, and best." With the experience of a lifetime of writing, he tells us, he wants to make a few judgment calls. And Jack Kilpatrick, master of the art, is as good as his word. In the tradition of Theodore Bernstein, Edwin Newman, and William Safire, James J. Kilpatrick gives us a finely crafted, witty guide to writing well. Written for laymen and professionals alike, The Writer's Art highlights techniques and examples of good writing. A section of the book called "My Crotchets and Your Crotchets" comprises more than 200 personal judgment calls, often controversial, often funny, on word usage.