The Descent of Air India elucidates how the airline failed to adapt and change with the times but preferred, instead, to bask in its past glory. Impractical expansion plans and thoughtless use of the airline's resources contributed to the company's financial collapse. Candidly written by Intender Bhargava, who spent more than two decades in the company, The Descent of Air India is the tragic tale of how one of the country's finest public-sector undertakings was brought down and the people and events that were responsible for its descent.

    His wife, his daughter, job and his cherished home. One man is responsible; Abdul Hamid. When his Old Bailey trial collapses, due to a technicality, Madison takes matters into his own hands. His manner of revenge comes to him in a dream; but how can you track down someone's nearest and dearest? You log in, look closely and let the devastation begin. Madison takes you on his journey from being a middle-class banker to a serial killer, through his own eyes. You will feel his emotions, the hatred and rage, pain and guilt, culminating in his descent into absolute obsession itself. This book will leave you with one fear..... Should I ever log in again? PLEASE NOTE: The early versions of FBK series contained spelling & grammatical errors. These have been edited and corrected. Please take this into consideration when browsing the reviews.The Apple iBook Bestseller (over 800 four & five-star ratings) 50 five and four-star reviews on Amazon UK.·Brilliant book - couldn't put it down·I absolutely loved this book; it was so easy to read and I just could not bear to put it down for more than a few minutes at a time.·If you like thrillers with a real human interest factor then you will love this book.·Brilliant book! So cleverly plotted and a unforgettable read!,·ML Stewart is an amazing writer·Gripping! I couldn't put it down - I found it very well written·Love it. Enough said: I received my kindle as an early birthday present on Saturday and I haven't put it down since. The reason? M.L Stewart.·the best ever: you will not be able to put this book down . I am sad that I dont have another book of this style to read now .·Couldn't put it down fantastic: Well done to the author I say and hurry up and write some more please ;o)·Great Read: could not stop reading this book - on the tube; drying my hair; in bed; watching tv - any chance I got I just had to race to the end!·Gripping read and a well thought plot – recommended: Brilliantly written and a fantastic style!·A Fantastic Read: I was hooked from the start and, like many others, found it difficult to put down.·Excellent read!!!!: really good gripping book.·I could hardly sleep with the story line going through my mind, wondering what was going to happen next. Loved it 10/10·could not put it down: Totally brilliant!·product of a very strange mind....But very compelling.·Cracking good read: It is very well written... it is a very compelling story·The storyline is fast moving and keeps you interested all the way through - well done to the author and I am looking forward to the next story.·Gripping read: This was the first book I downloaded on my new kindle, and I'm sure glad I did. I literally couldnt put the thing down. I was so intrigued to find out what happened next.·Riveting!!!: This is my kind of book. VERY unputdownable.·Wow, very powerful: This book is immensely powerful, due to the detail and the emotions you feel as you read it.

    The best marketers concentrate on what they have to give. The way people consume media is changing, fast. Laptops, tablets, and smartphones keep us constantly connected to the web. This represents a huge opportunity for savvy marketers. The only problem: the old methods are no longer working. New media demands new advertising. Facebook is the single most effective platform for marketing in the Internet era, and Nicholas Kusmich is the best Facebook marketer in the world. In GIVE, he will show you what differentiates Facebook from traditional advertising and explain why it’s so important to promote your business in a way that’s congruent with the norms of social media. He’ll take you through a four-step process to pinpoint your market, master your message, create a magnet, and build a mechanism that both collects and helps you retain and develop those relationships. When used well, Nic’s Facebook advertising strategies can send your return on investment through the roof. In GIVE, you’ll find the tools you need to share your authentic voice with the people who want to hear it and turn their attention into satisfying, meaningful sales.

    Reputations are dying. Don't let it happen to your company, your team, or your family. You need to turn this potential liability into leadership, and you need to start today. Learn the art and science behind why digital reputations are determining: business winners and losers, your child's future, effective vs. ineffective CEOs & school teachers, your team's culture, church congregation sizes, your next job, everything..

    Come ride away with these sexy cowboys. The stories in this compilation are swoon-worthy reads that will leave your heart thumping. This collection of tales has something for everyone, from sweet and sassy, to dark and tempting. Don’t be afraid to fall for these heroes. Lots of fresh air, open country skies with plenty of cowboys—er, horses—to ride. The stories in the compilation are exclusive and can't be found anywhere else. Don't wait, this box set will only be available for a limited time before it is gone forever!Note: This collection contains material for mature readers (18+ and older) only.Authors featured:Peyton BanksSade RenaSedona VelezML PrestonReana MaloriJ. MichelleJade RoyalJulia BrightL. LorenAbigail Davies

    Companies that think winning their business is a simple matter of creating a Twitter account and applying outdated notions of "cool" to their advertising are due for a rude awakening. "Marketing to Millennials "is both an enlightening look at this generation of consumers and a practical plan for earning their trust and loyalty. Based on original market research, the book reveals the eight attitudes shared by most Millennials, as well as the new rules for engaging them successfully. Millennials: - Value social networking and aren't shy about sharing opinions - Refuse to remain passive consumers--they expect to participate in product development and marketing - Demand authenticity and transparency - Are highly influential--swaying parents "and" peers - Are not all alike--understanding key segments is invaluable Featuring expert interviews and profiles of brands doing Millennial marketing right, this eye-opening book is the key to persuading the customers who will determine the bottom line for decades to come.

    Meanwhile, countless entrepreneurs shot themselves in the foot with basic PR mistakes — spending far too much money hiring the wrong sort of PR people. The goal of this book is simple: to save entrepreneurs from the overpriced and ineffective PR gurus of the world — and to give them the tools they need to take on the media themselves (or at least, to hire someone who doesn't stink).

    But he was the first to show how one person, armed with creativity, some friends, $150, and the Internet, could turn an entire industry upside down.United Airlines had broken Dave’s guitar in checked luggage. After eight months of pestering the company for compensation, he turned to his best tool—songwriting—and vowed to create a YouTube video about the incident that he hoped would garner a million views in one year. Four days after its launching, the first million people had watched “United Breaks Guitars.” United stock went down 10 percent, shedding $180 million in value; Dave appeared on outlets as diverse as CNN and The View. United relented. And throughout the business world, people began to realize that “efficient” but inhuman customer-service policies had an unseen cost—brand destruction by frustrated, creative, and socially connected customers.“United Breaks Guitars” has become a textbook example of the new relationship between companies and their customers, and has demonstrated the power of one voice in the age of social media. It has become a benchmark in the customer-service and music industries, as well as branding and social-media circles. Today, more than 150 million people are familiar with this story.In this book, you’ll hear about how Dave developed the “just do it” philosophy that made him the ideal man to take on a big corporation, what it felt like to be in the center of the media frenzy, and how he’s taken his talents and become a sought-after songwriter and public speaker. And businesspeople will learn how companies should change their policies and address social-media uprisings.Since “United Breaks Guitars” emerged, nothing is the same—for consumers, for musicians, or for business. Whether you are a guitarist, a baggage handler, or a boardroom executive, this book will entertain you and remind you that we are all connected, that each of us matters, and that we all have a voice worth hearing.

    Engaging with your followers and fans, listening to what they have to say, and producing consistently great content are the true markers of successful social media marketing today. Pinterest gives business users the opportunities to do all three in visually stunning, engaging ways. But business owners need help in knowing how to use Pinterest effectively for marketing purposes. "Pinfluence" will show business owners, entrepreneurs, online merchants and bloggers how to use Pinterest to drive traffic to their websites, connect with their potential and current clients, and convert their followers into buyers using this exciting new platform."Pinfluence" will be accessible and easy to read, with action steps that readers can implement right away. Readers will learn how to: Set up your professional Pinterest profile for maximum business exposure, so when your pins go viral, they send a flood of massive, targeted traffic to your website or blog. Develop a targeted Pinterest strategy for your business so you can increase your online exposure, bring in more income and avoid wasting time doing tasks that doesn't get you more leads or fansQuickly and easily start growing your audience, engage with your followers, and collect tons of business leadsConvert followers into buyersGet Pinterest marketing help for special types of situations, like business-to-business companies and nonprofits

    And that evolution has huge implications for everything we see, buy and do online. Rejecting the zero-sum, vending-machine model of ecommerce practiced by other leading internet retailers, who view the Internet purely as a facilitator of speed and profit, Hiroshi Mikitani argues for an alternate model that benefits merchants, consumers, and communities alike by empowering players at every step in the process. He envisions retail "ecosystems," where small and mid-sized brick-and-mortar businesses around the world partner with online marketplaces to maximize their customer bases and service capabilities, and he shows why emphasizing collaboration over competition, customization over top-down control, and long-term growth over short-term revenue is by far the best use of the Internet's power, and will define the 3.0 era.Rakuten has already pioneered this new model, and Marketplace 3.0 offers colorful examples of its success in Japan and around the world. Mikitani reveals how the company enforces a global mindset (including the requirement that all its employees speak English, even in Tokyo); how it incorporates new acquisitions rather than seeking to completely remake or sell them for a quick profit; and how it competes with other retailers on speed and quality, without sacrificing the public good. Marketplace 3.0 is an exciting new vision for global commerce, from a company that's challenging all the accepted wisdom.

    In Email Marketing Demystified, digital marketing expert Matthew Paulson reveals the strategies and techniques that top email marketers use to build large mailing lists, to write compelling copy that converts and to generate substantially more sales using nothing but their email list. Inside the book, you'll learn how to: Build a massive mailing list using 15 different proven list building techniques. Write compelling copy that engages your readers and drives them to take action. Optimize every step of your email marketing funnel to skyrocket your sales. Grow a highly-engaged and hungry fan-base that will devour your content. Create six new revenue streams for your business using email marketing. Keep your messages out of the spam folder by following our best practices. Matthew Paulson has organically grown an email list of more than 250,000 investors and generates more than $1 million per year in revenue using the strategies outlined in Email Marketing Demystified. Regardless of what kind of business you are building, email marketing can serve as the rocket fuel that that will skyrocket your business.

    JamesThey call him the Lion.The son of a high-ranking bratva leader, Lyonya Antonov has been waiting patiently to avenge his father’s imprisonment and take his rightful place at the top of the mafia food chain.He’s just missing one piece of the puzzle - and her name is Kira Baranov.Kira Baranov is a mafia princess with no power.It might be the 21st century in the rest of the world, but in the bratva, Kira might as well be a 50s housewife. This despite the fact that her father, Viktor Baranov, has taught her everything he knows.Lyon knows Viktor is a king without an heirKira knows she can’t keep the Baranovs in power without a partner of the male persuasion.The wolves are at the gates, vying for power in a world where one mistake can be deadly. But when an arranged marriage becomes sizzling desire, the line blurs dangerously between business and pleasure — and it may cost Lyon and Kira their lives.It's a Savage Empire - and it's not your mother’s mob.

    

    Her secrets go beyond the black eyes and the breaking heart. She’s dropped out of college, forced to quit her job and avoiding the questions her friends and family so desperately want answers to. And then her childhood crush shows up in town. Rugged, and not so innocent anymore, she’s reminded of that boy from her past and realizes he’s not the same. There’s a newfound darkness about him she can’t place. Grayson Gomez is hiding more than his unexpected return home. Trained to fight for his country, he has to battle harder to hide his despair when he finds the girl he left behind in the arms of another. With his world crashing around him, he’s holding on to a memory of the girl he used to know. As he questions what’s really going on with Evie’s boyfriend, Grayson makes a horrifying discovery. When her life is threatened, and his past catches up with him, Grayson will stop at nothing to protect her. Even if it means putting his own life on the line for her.

    The reasons why he married me.His tongue weaves lies just as well as it creates wicked pleasure, and he revels in doing both.He's a bad man and he knows that, but he doesn't want to change.He wants to twist me into a cruel reflection of himself, and I'm not sure if I'm strong enough to stop him.I'm going to hell with him, and I'll be soaked in guilty sin the entire way down.Wedding Sin is an explosive standalone start to a mafia series so real and dark, you won’t be able to put it down. As always, it has a HEA and absolutely no cheating.