Memorable stories about stories, practical, hard-won insights about how people change and why. Short and powerful." SETH GODIN What makes some bad ideas successful, and why do many good ideas fail? It turns out that there’s no such thing as a bad idea or a good idea. There is only the wrong story or the right story. The right story is one that is trusted. It is believed because it is told by the right person, for the right reasons, in the right way, at the right time, to the right people. The success or failure of our ideas depends on us telling the right story. We can only do that by being clear about the change we want to create, and why—and then bringing enough of the right people with us on the journey. It’s up to us, the changemakers of today and tomorrow, to galvanise those people we hope to bring on the journey with us. That’s what this book is about. It’s not just about helping you to change someone’s mind. It’s about how you can get better at articulating the change you want to create and understanding the people you want to influence, inspire or impact—so you can build upon what they already believe and ultimately shape the future you and they want to see.

    Wish You Were Here A routine trip to the vet begins a wild adventure when Suzy Maycomber and her cat, Snowball, take a shortcut through the cemetery and find themselves in the mystical land of Nightshade, where magic exists and cats talk. Only the librarian, Rachel, the most powerful witch in Nightshade, can help Suzy get home. One big problem: Rachel's just been murdered. Desperate to find her way home, Suzy reluctantly agrees to take Rachel’s place as Nightshade’s resident witch, where she’ll have access to the spell books that might hold the answers she needs. But her search for the truth draws Suzy ever deeper into danger. There is someone – or something – in Nightshade that doesn’t want Suzy to get home. Rachel’s murderer is prepared to kill again – and Suzy may be next. If Suzy wants to get home, she’ll have to learn to be a witch first. 2. Witch Spells Trouble Just when Suzy Maycomber is getting settled at the Academy in Hemlock, trouble strikes again. Suzy discovers one of her classmates murdered in the basement of the school, and the only witness is a ghost that speaks in riddles and rhymes. Determined to unmask the killer, Suzy enlists the help of Snowball and Alfie... but something doesn't feel right. The toil and trouble doubles when almost everyone in Hemlock begins acting differently, including Alfie. Can Suzy cast her way out of another case of murder, mystery, and mayhem or will whatever is taking over the town get her too? 3. Stone Cold Witch After a werewolf is found dead in the woods after having been turned to stone, the entire town of Nightshade is on edge. At a werewolf wedding that Suzy and Snowball are invited to, a second werewolf is targeted. However, the second murder is vastly different from the first, leaving local authorities confused about a possible motive. Is the killer targeting werewolves? Or, is there more than one killer? Trouble seems to follow Suzy, but she promises to help solve this new mystery. Along with her friend Red Sumac, they head to the town of Safe Haven – home of the world’s greatest experts on stone - gargoyles. However, while in Safe Haven, Suzy discovers a truth about her past that will change everything. Can Suzy and her friends bring the killer to justice? And, can Suzy do it all while juggling the female vampire in town who has her cold, dead heart, set on winning over Val? 4. Life's A Witch After a spate of gargoyle murders, Suzy Maycomber finds herself running out of time to catch the culprit and save her friend, Red Sumac, who has been framed for the murders. Gargoyles daring to seek better lives for themselves has caused the cult group, the Anti-Masons, to re-emerge and target them. As the granddaughter of one of the world’s most notorious Anti-Masons’, Suzy’s friend, Red Sumac, is automatically under suspicion of murderous activity in Hemlock. Join Suzy and friends as they go deep under cover as Anti-Masons to discover the truth, while endangering their own lives. Will they succeed or will Red Sumac be doomed to spend the rest of her days in a witch’s prison? 5.

    Zonk is at it again, with his taking-over-the-world schemes, and this time he’s really outdone himself, or so he thinks! Mr. Zonk creates an army of Crumb Crunching Cookie Monsters to eat not only Olga’s Dreamy Berry Cookies, but ALL of the cookies in all of Cutie Patootie Land! OH NO!! How will the girls stop them before it’s too late!? Will Olga and her friends find a way to stop the Crumb Crunching Cookie Monsters from ruining the fair, and still enter the contest? Will the Crumb Crunching Cookie Monsters eat ALL the Dreamy Berry Cookies? Will the little Crumb Crunchers eat ALL the cookies in Cutie Patootie Land? Will Mr. Zonk actually take over the world? ˃˃˃ Find out when Heidi, Arika, and Olga set out on another wild and crazy adventure as they team up once again to rescue Cutie Patootie Land from the sinister plots of Mr. Zonk. A new wild and wacky adventure - The Dreamy Berry Cookie Contest ˃˃˃ What Others Are Saying: 5.0 out of 5 stars Awesome, radically cool, cute book July 15, 2013 By Soleil "This book was lively and fun. It was full of vibrant colors in the pictures, and cool characters. I AM TELLING YOU NOW GET THIS BOOK!!!!!" 5.0 out of 5 stars The Cutest Book Ever May 30, 2013 By Trina Nguyen -"I'm an adult who finds this book an absolute delight to read. The story and illustrations are exciting, fun and so entertaining. A must read for all girls! I can't wait to read another book by this creative and unknown writer."5.0 out of 5 stars FUN STORY! July 30, 2013 By Joyce L. Mitchell - "FUN story on a super cute planet called Cutie Patootie Face. Very creative and the illustrations are adorable. Kids at my house loved it, especially the ten-year old." Scroll Up, Look Inside, and GRAB A CUTIE COPY TODAY!

    Kidd shares his journey after graduating with his MBA and landing his dream job at Credit Suisse. But getting the job is just half the battle and after an intensive training period in Zurich and New York he's left to fend for himself - one man and his student loans against a two-year ticking clock to bring in forty million dollars or get fired. How he strives to make those essential connections and eventually bring in far more than forty million....and what happens to those that can't make the cut, proves mind blowing. Because it's all about the schmooze. Infused with hilarious references to the "Wall Street" films, indie rock music, and a devil may care attitude, this is not your father's Wall Street tell-all.

    He cares about everything you go through and wants to hold you through it all. He sees your heart aches and cherishes every prayer. And God will answer your prayers. He has a plan in your suffering, and will use this season to strengthen you, and your relationship with Him. While there may be nothing good about the pain you may be in, He has the power to make your life good again. His love for you will compel Him to bless you and heal you.In these pages you’ll find the comfort you need. You’ll learn why God allows bad things to happen and how he intends them for good. You will understand His plan so that you can find peace again.

     From the Number 1 Best Selling authors in Computers and Technology, this clear and concise guide will show you how to get the very best from the incredible new $49.99 Amazon Fire 7 Inch Tablet. Step by step instructions will take you from newbie to expert in just two hours! About the Authors: Tom and Jenna Edwards are the Amazon Tech authors behind the Number 1 Best-selling e-books 250+ Best Kindle Fire HD Apps for the New Kindle Fire Owner and Kindle Fire TV User Guide: Newbie to Expert in 1 Hour!

     Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years.  Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars.  Picking up from where Vance Packard's bestselling classic, The Hidden Persuaders, left off more than half-a-century ago, Lindstrom reveals:    • New findings that reveal how advertisers and marketers intentionally target children at an alarmingly young age – starting when they are still in the womb!    • Shocking results of an fMRI study which uncovered what heterosexual men really think about when they see sexually provocative advertising (hint: it isn’t their girlfriends).    • How marketers and retailers stoke the flames of public panic and capitalize on paranoia over global contagions, extreme weather events, and food contamination scares.    • The first ever neuroscientific evidence proving how addicted we all are to our iPhones and our Blackberry’s (and the shocking reality of cell phone addiction - it can be harder to shake than addictions to drugs and alcohol).    • How companies of all stripes are secretly mining our digital footprints to uncover some of the most intimate details of our private lives, then using that information to target us with ads and offers ‘perfectly tailored’ to our psychological profiles.    • How certain companies, like the maker of one popular lip balm, purposely adjust their formulas in order to make their products chemically addictive.       • What a 3-month long guerilla marketing experiment, conducted specifically for this book, tells us about the most powerful hidden persuader of them all.    • And much, much more.  This searing expose introduces a new class of tricks, techniques, and seductions – the Hidden Persuaders of the 21st century- and shows why they are more insidious and pervasive than ever.

    It uses a combination of marketing, statistical, and psychological research to explain why and, more importantly, how, companies should adapt marketing strategies such as blogging, social media, email marketing, and webinars to achieve maximium results.The book contradicts what the author calls the "unicorns and rainbows" strategy that simply encourages companies to love their customers and hug their followers. Instead, the book offers more substantial, proven tactics and tips gathered through scientific research and techniques.Lists what time of day and what day of the week the most retweets occur Explains why weekends are best for Facebook sharing, which blog posts lead to comments, why early mornings are best for emails, and how to blog to acquire links Describes how to avoid crowding your content The Science of Marketing provides the research and tools to help you make a stronger impact in the digital marketing space.

     First growth hacks I was compressing into a short form and keeping in a private document. And then the crazy idea hit my head —  establish an e-mail subscription service, that sends every day one short growth hack. This is how growthhackingidea.com was born. After 3 weeks there were 1700 subscribers ($0 marketing cost). I was reading, choosing tasty growth hacks, I eager to test and implement. After 3 months there were 17 000 subscribers ($0 marketing cost). People from companies like Microsoft, Salesforce, TechStars, Hubspot, Coca-Cola, Indiegogo, Disney, 500 startups, LinkedIn, Adobe became our subscribers. After reaching this milestone I decided to put the best collected growth hacks into a book + add a portion of exclusive growth hacks, never released on GrowthHackingIdea.com. This book consists of two parts: 1. Introduction, how GrowthHackingIdea.com started (+ bonus growth hacks) 2. A list of TOP 101 growth hacks. Divided into AARRR+ sections: Before Product-Market Fit, Hustling, Copywriting, Acquisition, Activation, Retention, Revenue, Referral: Before product/market fit #1. Hack your mindset with CEO of Pinterest #2. How to get your first customers #3. Are you sure about your product/market fit? Hustling #4. Leveraging dead competitors #5. Get emails of followers of your competitors #6. Tinder`s early days growth hack #7. Become an alternative to your competitors #8. The TechCrunch journalists` emails #9. Find journalists for your startup instantly #10. Pre-heat the journalists #11. Hack the Press #12. Hack Product Hunt #13. How a $2B company gained its initial users Copyrighting #14. A copy that converts #15. 9 cold emailing rules #16. 7 engaging storytelling formulas #17. 7 perfect headline formulas #18. The magic of headlines #19. Hack persuasive copywriting #20. Copywriting tip to quadruple conversions #21. Replace one word to get 90% more clicks Acquisition #22. Parasite SEO (white hat) #23. A real keyword strategy #24. Hidden early stage growth hack of Airbnb #25. Turn LinkedIn contacts into a list of emails #26. I hardly forced myself to share this hack #27. 200K users a month from long tail phrases #28. Boost conversions of your Tweets #29. How to collect emails on Twitter #30. Hack Twitter #31. Creating Pinterest pins that drive results #32. Best growth hack by Laxman Papineni #33. Which ads perform best for your competitors? #34. Piggybacking tweak to earn a ROI #35. Hack ideas for the 2nd largest search engine #36. Hack Facebook ads #37. 5 SEO hacks for the 2nd largest search engine #38. Disrupt the cost of YouTube video marketing Activation #39. Easy to understand tutorials via email #40. Boost your email opt-in rate by 22% #41. Little trick increased conversions by 26% #42. Evernote’s onboarding framework #43. Increase email opt-ins by 70% in 5 minutes #44. Quiz your audience #45. Drawbacks & competition increase conversions #46. Negative social proof for persuasion #47. 10-second trick #48. How I doubled my app downloads #49. How typography affects conversions #50. Save your bounced visitors #51. Turn invisibles into leads #52.

    People don't listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He's studied why New York Times articles make the paper's own Most E-mailed List, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos.Contagious combines groundbreaking research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly cheese-steak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the seemingly most boring products there is: a blender. If you've wondered why certain stories get shared, e-mails get forwarded, or videos go viral, Contagious explains why, and shows how to leverage these concepts to craft contagious content. This book provides a set of specific, actionable techniques for helping information spread - for designing messages, advertisements, and information that people will share. Whether you're a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.

    My best friend made me promise to have a little fun, and there's nothing like a one-night stand to heal the sting of a broken heart. I had no idea there would be so much more to the gorgeous mystery man I met in the lobby of the lodge where I was staying. When a storm hit, things between us got hot enough to melt snow... Snowed In is book two of the Quickies Series: short, sexy stories you can read in one sitting!

    Along the way, rather than taking boring notes that he would never read (nor use) again, Jason created sketch notes for each class—visually capturing the essential points of his education—and providing an engaging and invaluable resource.   Once finished with his MBA, Jason launched a widely successful Kickstarter campaign distilling these same notes into a self-published book to help aspiring business leaders of all backgrounds and income levels understand the critical concepts one learns in business school.   Whether you are thinking about applying to business school, are currently in college studying business, or have always wondered what is taught in an MBA program, this highly entertaining and visual book is for you.

    When it collapsed in February 2014, lawyers across Canada and the business community were stunned. What went wrong? Why did so many lawyers run for the exit? How did it implode? What is it that holds professional partnerships together?This is the story of the rise and fall of a great company by the ultimate insider, Norman Bacal, who served as managing partner until a year before the firm's demise. Breakdown takes readers into the boardroom offices during the heady growth of a legal empire built from the ground up over 40 years. We see how after a change of leadership tensions erupted between the Toronto and Montreal offices, and between the hard-driving lawyers themselves. It is a story about the extraordinary fragility of the legal partnership, but it's also a classic business story, a cautionary tale of the perils of ignoring a firm's culture and vision.Normal0falsefalsefalseEN-USJAX-NONE<!--StartFragment--><!--EndFragment--><!--EndFragment-->

    They quickly learn, however, that things aren’t quite as they seem. Can they overcome the unexpected and find love? A sweet western romance from #1 Bestselling author Emily Woods! Follow the stories of four women who seek to find love on a ranch with brothers who are all looking for something different. Along the way, they will face mistaken identity, deception, and even an unexpected baby. Can they overcome the obstacles and find love? Brides for Brothers is a clean western romance from #1 Bestselling author Emily Woods. If you like clean, historical fiction about women who risk everything for love as mail order brides, you will love the Western Brides Sweet Romance series from Emily Woods. Buy Brides for Brothers get lost in this sweet western romance today! Always FREE on Kindle Unlimited

    The only thing in her way is her guilt and shame around the tragic deaths of her family. And a set of abandoned twins. Sarah Martin was married with a new baby but had never forgotten a man from her past. The one that still held a place in her heart. Despite her grief over her devastating loss, her soul still yearns for Eli Yoder. Eli has returned to Pride, Ohio after the death of his wife. When two strange babies are abandoned at the home of Miriam and Sarah Martin, Eli jumps in to help the lonely women. After all, he still holds a torch for Sarah, the woman who rejected him years ago. After a year of shame and loneliness, Sarah suddenly has Eli’s undivided attention and support. Can he heal the scars on her soul? Or will the misunderstandings and mistakes of her past once again sabotage her promising future? This is the complete series by best-selling Amish romance author, Emma Schwartz. All Emma Schwartz's Amish Romance books are clean and wholesome.