They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people's minds, make them feel a certain way, and, ultimately, get them to act.In Brand Seduction, Daryl reveals the latest psychological and neuroscientific discoveries about how our minds process brand information and make decisions, and the important roles our emotions and unconscious play in our selections.Welcome to the new world of neuromarketing.Through simple language, engaging stories, and real-world examples, Brand Seduction shows you how to decode, build, and use these hidden brand fantasies to grow your brand and business. You'll learn:• The surprising unconscious side of brands.• The biggest myths about consumer psychology.• The real role of emotions in building brands.• Practical tools to use neuroscience to inspire better marketing.Everyone seems to have a different idea of what brands are, how they work, and how they are built. Brand Seduction digs deeper into the nature of brands, how they exist and behave in the mind, and how marketers and business leaders can use this understanding to "seduce" customers and grow their businesses.

    To top it he had speech difficulties and was vague and inattentive. Albert hated the kind of rote learning he was obliged to do in school, memorizing dates and texts. But as he grew older, it became clear that Albert was no ordinary person. 1905 is often termed his 'miracle year', the year he published not one but four entirely new papers, on four completely different topics.

    Fortunately, Effective Fundraising for Nonprofits will show you how. Featuring advice and stories from over 40 experienced fundraisers, foundation staffers, journalists and more, the 2nd edition of Effective Fundraising for Nonprofits explains how to: work with individual donors plan special events solicit grants from foundations and corporations get media coverage use the Web to further fundraising goals start a side business to raise funds and much more The 2nd edition also covers IRS rules and regulations, grassroots strategies for struggling nonprofits, the tools and staffing needed, and dozens of resources that you can take advantage of. Best of all, Effective Fundraising for Nonprofits is written in plain English, cutting out the jargon and consultant speak that's all too common in many nonprofit books.

    With this concise book, you’ll work hands-on with examples to learn how Code First can create an in-memory model and database by default, and how you can exert more control over the model through further configuration.Code First provides an alternative to the database first and model first approaches to the Entity Data Model. Learn the benefits of defining your model with code, whether you’re working with an existing database or building one from scratch. If you work with Visual Studio and understand database management basics, this book is for you.Learn exactly what Code First does—and does not—enable you to doUnderstand how property attributes, relationships, and database mappings are inferred from your classes by Code FirstUse Data Annotations and the Fluent API to configure the Code First data modelPerform advanced techniques, such as controlling the database schema and overriding the default model cachingThis book is a continuation of author Julia Lerman’s Programming Entity Framework, widely recognized as the leading book on the topic.

    

    It finally comes to rest in the pasture of an ordinary couple's country home. Immediately upon going inside, they are placed in irrevocable, sole command by the ship's computer. How Dan and Stacy Saddler handle the enormous military, political and religious pressure of choosing a crew and taking the ship back through the enigmatic warp point makes this one of Darrell Bain's most exciting novels.

    In this pocket version of his bestselling Life Without Diabetes, Professor Roy Taylor offers a brilliantly concise explanation of what happens to us when we get type 2 and how we can escape it.Taylor's research has demonstrated that type 2 is caused by just one factor - too much internal fat in the liver and pancreas - and that to reverse it you need to strip this harmful internal fat out with rapid weight loss.In simple, accessible language, Taylor takes you through the three steps of his clinically proven Newcastle weight loss plan and shows how to incorporate the programme into your life.Complete with FAQs and inspirational tips from his trial participants, this is an essential read for anyone who has been given a diagnosis of type 2 diabetes or pre-diabetes and wants to understand their condition and transform their outcomes.

    If you hate reading those textbook-like nutrition book filled with unfriendly statistics and terminologies, you'll love this. - P Lam. As a personal trainer, I am always on the lookout for new information regarding diet & nutrition for each and every one of my clients.This is a great book if you have any questions where to begin." - Miguel Wells. There are more diets out there than you’ve had hot dinners... There are countless crappy supplements promising the world... There’s all sorts of confusing advice being thrown at us about macronutrients, micronutrients...blah, blah, blah. Wouldn’t you rather just cut out the bull**** and learn a straightforward weight training diet that’ll help you gain lean muscle, keep your bodyfat levels low and maintain good health? A simplified strategy on what to eat, when, what to avoid to get the best results from your strength training program? Something that’s easy to follow and maintain, and doesn’t ban all your favourite foods, while still actually delivering results? This is it. Strength Training Nutrition 101: Build Muscle & Burn Fat Easily...A Healthy Way Of Eating You Can Actually Maintain is a sensible, do-able, manageable nutrition guide for men and women who lift weights (or others who generally want to improve their diet and overall health). I’m Marc McLean, an online personal training and nutrition coach with almost two decades worth of experience in weight training, and Strength Training Nutrition 101 is my masterplan for maximising your exercise efforts. It uncomplicates the complicated and simplifies your weight training diet. Are you confused about what to eat and when because we’re bombarded with so much advice from every angle. “Don’t eat meat...” “Carbs are the devil...” “Eat a garden full of greens for breakfast...” This is just some of the advice we get from experts in a really noisy health and fitness industry. We’re hit with advice on what we should be eating, how much we should be eating...and what we should be avoiding like an STI. This book is not about choosing one diet over another. It’s not filled with complicated bodybuilding nutrition advice or nutrition plans that are too hard to maintain. It’s about getting all the important stuff right and building a solid nutritional foundation for sculpting a lean, athletic, awesome physique. It’s also not about depriving you of food you love and eating chicken and broccoli 8 days per week. The bottom line is that sticking with good nutrition should not be hard work. It should be easy to follow, manageable, and never actually feel like a ‘diet’. In Strength Training Nutrition 101, I share with you how to simplify the way you eat and my nutritional strategies that support my weekly weight training regime for maintaining muscle and staying lean. The book's 12 chapters are below...

    She entered Ah-gwah-ching State Sanatorium at Walker, Minnesota, for what she thought would be a short stay. In January, her tuberculosis spread, and she nearly died. Her recovery required many months of bed rest and medical care.Marilyn loved to write, and the story of her three-year residency at the sanatorium is preserved in hundreds of letters that she mailed back home to her parents, who could visit her only occasionally and whom she missed terribly. The letters functioned as a diary in which Marilyn articulately and candidly recorded her reactions to roommates, medical treatments, Native American nurses, and boredom. She also offers readers the singular perspective of a bed-bound teenager, gossiping about boys, requesting pretty new pajamas, and enjoying Friday evening popcorn parties with other patients.Selections from this cache of letters are woven into an informative narrative that explores the practices and culture of a midcentury tuberculosis sanatorium and fills in long-forgotten details gleaned from recent conversations with Marilyn, who "graduated" from the sanatorium and went on to lead a full, productive life.

    

    Everything around us, including matter, is energy. A deep look into the mysteries of the subatomic world – the particles that make up the atom – provides answers to basic questions about how the universe works. To solve the future of mankind’s energy needs we need to understand the basic building blocks of the universe, including the atom and its parts. By exploring the subatomic world we’ll find more answers to our questions about time, forces like gravity and the matter that surrounds us. More importantly, we’ll find new ways to tap into the energy that exists around us to power our growing needs. In a new branch of particle physics, where tiny particles are thought of as energy waves, we find new answers that may help us in our quest to find alternative energy sources.

    Renowned bird biologist Les Beletsky provides a succinct description of each of the 250 birds profiled, with an emphasis on their distinctive songs. Lavish full-color illustrations accompany each account, while a sleek, built-in digital audio player holds 250 corresponding songs and calls. In his foreword, North American bird expert and distinguished natural historian Jon L. Dunn shares insights gained from a lifetime of passionate study. Complete with the most up-to-date and scientifically accurate information, Bird Songs is the first book to capture the enchantment of these beautiful birds in words, pictures, and song. The Cornell Lab of Ornithology, located in Ithaca, New York, is a nonprofit institution focused on birds and whose mission is to interpret and conserve the earth's biological diversity through research. The Macaulay Library at the Cornell Lab is the major source of sound recordings of birds for research, education, conservation, the media, and commercial products.Listen hereTrumpeter SwanLaughing GullEastern Bluebird

    All you need is the know-how.               That’s where Emma Christensen comes in, distilling a wide variety of projects—from mead to kefir to sake—to their simplest forms, making the process fun and accessible for homebrewers. All fifty-plus recipes in True Brews stem from the same basic techniques and core equipment, so it’s easy for you to experiment with your favorite flavors and add-ins once you grasp the fundamentals.               Covering a tantalizing range of recipes, including Coconut Water Kefir, Root Beer, Honey–Green Tea Kombucha, Pear Cider, Gluten-Free Pale Ale, Chai-Spiced Mead, Cloudy Cherry Sake, and Plum Wine, these fresh beverages make impressive homemade offerings for hostess gifts, happy hours, and thirsty friends alike.

    “I smoked in my twenties. I preferred red wine to sparkling water. I ate too much milk chocolate. I liked limericks. I know all the wrong I’ve done. But also, more than any of that, I’ve always longed for children.” Yet there she was: successful, social, mostly happy, and not a mother. Knowing that her chances of becoming pregnant naturally were quickly fading, Finn decided to gamble: she—like some 85,000 other women in the U.S. each year—would attempt in vitro fertilization. Almost three years later, she’s still trying, and in the process has become an accidental pioneer (and, at times, a guinea pig) in the ever-evolving science of IVF.“The Baby Chase” is a primer for anyone contemplating or undergoing IVF. More than that, it’s a story of longing, hope—and hormones—that will appeal to all parents, present and future.Finn’s engaging and honest account sheds light on a subject that few people who undergo IFV are willing to talk about: what happens when the science doesn’t work. “Usually, it’s only the people who come out on the other side, beaming, with a baby on one hip, who speak up about IVF,” she writes. “We never hear from those IVF has failed - it’s too crushing to talk about. We don’t hear from men and women in the middle of treatment, either.... People like me.”

    Decades ago, astronauts brought back 850 pounds of rocks from their lunar journeys; the U.S. gave some away as “goodwill” gifts to the world’s nations. Over time, many of them disappeared, stolen or lost in the aftermath of political turmoil, and offered for millions on the black market. Gutheinz, first as a NASA investigator and then the leader of a intrepid group of students, has dedicated his life to getting them back. Author Joe Kloc tells a wild story of geopolitics, crime, science, and one man’s obsession with keeping the moon out of the wrong hands.