This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

    

    People don't listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He's studied why New York Times articles make the paper's own Most E-mailed List, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos.Contagious combines groundbreaking research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly cheese-steak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the seemingly most boring products there is: a blender. If you've wondered why certain stories get shared, e-mails get forwarded, or videos go viral, Contagious explains why, and shows how to leverage these concepts to craft contagious content. This book provides a set of specific, actionable techniques for helping information spread - for designing messages, advertisements, and information that people will share. Whether you're a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.

    In Crush It! Why NOW Is the Time to Cash In on Your Passion, Gary Vaynerchuk shows you how to use the power of the Internet to turn your real interests into real businesses. Gary spent years building his family business from a local wine shop into a national industry leader. Then one day he turned on a video camera, and by using the secrets revealed here, transformed his entire life and earning potential by building his personal brand. By the end of this book, readers will have learned how to harness the power of the Internet to make their entrepreneurial dreams come true. Step by step, Crush It! is the ultimate driver’s manual for modern business.

    Blockchain protocols are taking the world by storm, and the Ethereum project, with its Turing-complete scripting language Solidity, has rapidly become a front-runner. This book presents the blockchain phenomenon in context; then situates Ethereum in a world pioneered by Bitcoin.See why professionals and non-professionals alike are honing their skills in smart contract patterns and distributed application development. You'll review the fundamentals of programming and networking, alongside its introduction to the new discipline of crypto-economics. You'll then deploy smart contracts of your own, and learn how they can serve as a back-end for JavaScript and HTML applications on the Web.Many Solidity tutorials out there today have the same flaw: they are written for "advanced" JavaScript developers who want to transfer their skills to a blockchain environment. Introducing Ethereum and Solidity is accessible to technology professionals and enthusiasts of all levels. You'll find exciting sample code that can move forward real world assets in both the academic and the corporate arenas. Find out now why this book is a powerful gateway for creative technologists of all types, from concept to deployment.What You'll LearnSee how Ethereum (and other cryptocurrencies) workCompare distributed apps (dapps) to web appsWrite Ethereum smart contracts in Solidity Connect Ethereum smart contracts to your HTML/CSS/JavaScript web applicationsDeploy your own dapp, coin, and blockchainWork with basic and intermediate smart contractsWho This Book Is For Anyone who is curious about Ethereum or has some familiarity with computer science Product managers, CTOs, and experienced JavaScript programmersExperts will find the advanced sample projects in this book rewarding because of the power of Solidity

    Dawson Inside, you will get the following books: Everly Sarah Beth Maggie's Gift - Short Story EVERLY The terms of her father's will leave Everly with no choice but to marry before her 21st birthday in order to ensure the security of her family. Will she be able to get over her anger towards men in enough time to find someone to marry? Answering an ad for a mail order bride, she finds Ben - a man who needs a woman to help him raise his two nieces left in his care. Can they find love while dealing with both a vindictive stepmother who wants to stop her from marrying, and a meddling woman who is determined to take the children from Ben? They will both have to learn to trust, even as the past threatens to ruin everything. SARAH Always optimistic Sarah believes in happily ever after, even after her own heartbreak. After overhearing a conversation that will affect her future, she decides to take fate into her own hands and answer an ad for a mail order bride. However, imagine her shock when she arrives in Wyoming only to discover the very man who broke her heart is standing there, determined to save her from the man she was coming to marry. Jake swore he would never marry after being left at the alter, but as a favor to his cousin, he meets the train carrying a woman he has vowed to put his distance between. In order to save her from having to follow through with a marriage to the most dangerous man in the state, Jake ends up having to marry her himself. Angry about being forced into a marriage he never wanted, Jake is determined not to make this easy. But, Sarah is also determined, promising to show him that happily ever after isn't just in fairy tales. Sarah and Jake will be put to the test as they struggle to understand their feelings, until something happens that threatens to take away everything they have together. Will Jake be able to realize his love for Sarah before it's too late? BETH Determined not to be a burden on her mother, Beth takes a job working with the local sheriff. Hoping to use her position to help take down the much hated Barlow men, she doesn’t plan on the feelings she will start to have for the man she is working beside. When she is charged with a crime she didn’t commit, can the man she has started to care for help her? Or, will it be even too much for him to save her? Nate Dixon has his own score to settle with the Barlow’s, and doesn’t need interference from a woman getting in his way. As if one woman working with him wasn’t enough to deal with, now he has another woman arriving with the expectation of marriage. Trouble is, she isn’t the woman he is in love with. What will happen when he discovers something from the past that can change everything? And, will this new woman get between what is starting to grow between him and Beth? Together, Nate and Beth will have to find a way to get through the pain of the past and learn to trust each other, while they deal with circumstances that seem determined to keep them apart. MAGGIE'S GIFT - Short Story Fleeing from a man determined to make her his own after the death of her husband, Emma finds herself in Mulder Creek, Wyoming with only her dog for company.

    Two years younger than Queen Victoria, Jessica is the well-educated daughter of a deceased professor. Sole support of her widowed mother and avoiding an unacceptable marriage prospect, Jessica has secretly collected a flock of cast-off hens, and is supplementing her income hoping to improve her future.Jessica is alarmed when horsemen race headlong through the twilight on the footpath she has inadvertently cut to the henhouse. She stops the charge short of disaster to find the threat is not many horses, but one magnificent, riderless runaway. Ignorant of the dangers in handling an overwrought stallion, Jessica calms the animal. She calls him “Sweetness.”Backtracking, Jessica finds the missing rider, twenty-eight-year-old Devlin Miracle, the arrogant Twelfth Duke of Fornay, badly injured, and waiting for daylight. But, for this aristocrat, there will be no daylight. His injuries have left him blind.Struggling against their disparities, Devlin and Jessica resist, but sometimes love will not be ignored.Sensuality Level: Behind Closed Doors

    If you've ever felt that you had a story inside you - and wanted to know how to write and get it published, this book is for you. This book is intended for amateur and professional writers who may have lost their way. It guarantees inspiration, motivation, effective ways to counter 'writer's block' and provides you with easy, step by step instructions on how to write a short story that will sell.Rob Parnell is the respected author of 28 books on writing. Over the last eleven years Rob has taught over 100,000 students and subscribers from all over the world. His website, The Easy Way to Write, is considered one of the best writer's sites online.In The Easy Way to Write Short Stories That Sell, Rob Parnell explains how the first and best way to progress in a writing career is to master the art of short story writing. Here's what he says:"I don't know about you but at school they told us short story writing was harder than novel writing. For a full time writer this statement is nonsense - but it does show how short story writing is respected and even regarded with some degree of awe."The good news is that I can teach you the easy way to create a very publishable short story - and very quickly."My short story writing course has been downloaded more than any other of my resources - something like 90,000 times in the last ten years. I've completely revised its contents and included an up-to-date listing of all the short story markets currently available to the aspiring short story writer."Plus, to help and encourage new writers, I've added a link to another of my popular courses, The Easy Way to Achieve Writing Success. It's a free e-course available from a link at the end of The Easy Way to Write Short Stories That Sell.Here's what's included in this book:"A thorough examining of the art and craft of short story writing - and how to easily make money writing short stories for publication.PART ONE: MINDSET"We look at mental preparation and having the correct writer's mindset before we start. We examine time management, your self belief mechanisms, and goal setting. PART TWO: THE BASICS"Here we ponder the nature of inspiration and originality. How to come up with ideas, characters and subject matter for your stories. We also discuss more specific writing issues like genre, scope, style and how to deal with them.PART THREE: Construction Time"Here I introduce the 7-Step Story Generator, an easy way to come up with powerful short story ideas in less than ten minutes. In a whole new section I also show how to create instantly compelling characters."We delve in to character's agendas, their interactions, and the consequences of facing and overcoming obstacles. "Plus, how to use the 5-Point Plot Structure, and create compelling stories through the use of proper style and tone, the correct point of view, tense, and the all important twist at the end of your stories."For fan fiction and romance writers I explain the ‘1-2-3-Bang’ theory and other short story structures.PART FOUR: WRITING YOUR STORY"Here we examine the opening paragraph and its importance, professional techniques like fast writing, self-editing, formatting and polishing the final edit.

    Marine, Andrew Biggio, who returned home from combat in Afghanistan and Iraq, full of questions about the price of war. He found answers from those who survived the costliest war of all -- WWII veterans. It began when Biggio bought a 1945 M1 Garand Rifle, the most common rifle used in WWII, to honor his great uncle, a U.S. Army soldier who died on the hills of the Italian countryside. When Biggio showed the gun to his neighbor, WWII veteran Corporal Joseph Drago, it unlocked memories Drago had kept unspoken for 50 years.  On the spur of the moment, Biggio asked Drago to sign the rifle. Thus began this Marine’s mission to find as many WWII veterans as he could, get their signatures on the rifle, and document their stories. For two years, Biggio traveled across the country to interview America’s last-living WWII veterans.  Each time he put the M1 Garand Rifle in their hands, their eyes lit up with memories triggered by holding the weapon that had been with them every step of the war. With each visit and every story told to Biggio, the veterans signed their names to the rifle. 96 signatures now cover that rifle, each a reminder of the price of war and the courage of our soldiers.

    If you're looking for a book like that, put this one back on the shelf.Rework shows you a better, faster, easier way to succeed in business. Read it and you'll know why plans are actually harmful, why you don't need outside investors, and why you're better off ignoring the competition. The truth is, you need less than you think. You don't need to be a workaholic. You don't need to staff up. You don't need to waste time on paperwork or meetings. You don't even need an office. Those are all just excuses.  What you really need to do is stop talking and start working. This book shows you the way. You'll learn how to be more productive, how to get exposure without breaking the bank, and tons more counterintuitive ideas that will inspire and provoke you.With its straightforward language and easy-is-better approach, Rework is the perfect playbook for anyone who’s ever dreamed of doing it on their own. Hardcore entrepreneurs, small-business owners, people stuck in day jobs they hate, victims of "downsizing," and artists who don’t want to starve anymore will all find valuable guidance in these pages.

     Welcome to Warriors of Odin, a collection of six fabulous Viking tales from some of the top authors in historical romance. Visit a world where the men from the north ride the waves in search of conquest, passion, and power. This bundle includes: Kingdom by the Sea by Kathryn Le Veque: A Viking raider and a warrior princess square off in this exciting novella of king's gold, tall tales, romance, and reincarnation. The Shipwreck by Glynnis Campbell: A Norse marauder ends up shipwrecked and at the mercy of a Pictish warrior maid with a grudge against Vikings and a little girl in need of a father. The Rover Defiant by Anna Markland: Torstein's bravery has earned him his freedom, but the Viking nobility will never forgive or forget he was once a slave. The high-born woman he loves has too much pride to give herself to a former thrall. Aegir's Daughter by Emma Prince: Ulfarr believes only the sea can quench his thirst for adventure—until he meets the mysterious Bára, who heats his blood like no other. When an enemy from his past seeks to destroy him, Ulfarr must turn to Bára for help, and together, they set out on their greatest adventure yet. Love's Fury by Violetta Rand: Duty, passion, revenge, and seduction create the spellbinding tale of Konal the Red and his conquest, Silvia. Rise of a Viking by Sky Purington: Hearts are tested and lives forever changed when a modern-day woman is swept back in time to tenth-century Scandinavia. Now a Viking set to inherit the throne must battle a powerful enemy to protect not only her but his people. Enjoy this collection for a limited time!

    But don’t blame yourself if you’ve struggled losing weight. There’s a lot of conflicting information and nonsense out there. Drawing on years of research, Fat Funeral answers critical questions, busts myths, and introduces The Five Golden Weight-Loss Habits—a system of simple, science-based habits that are proven, practical, and powerful enough to completely change your life.

    No theories! Only actual techniques! The ultimate HOW TO screenwriting book! Creating the ultimate villain, harvesting the audience's secrets desires or hidden fears to create a hit film, how to write a plot twist, the four kinds of suspense, using reversals to keep your descriptions exciting, four ways to explode cliches, the two types of heroes, ten ways to create exciting action scenes, using secrets and lies, weapons for weirdos, instant character identifiers, your script's DNA, 16 steps to better description, pacing secrets, rugpulls, visual characterization, "Popeye" points, and more! "Secrets Of Action Screenwriting" was written by a working professional screenwriter with seventeen produced films. He knows what works!

     Eilidh has tears in her eyes while riding away from the only home she ever knew. Young Eilidh had to make the hardest choice of her life, trying to avoid marring a Laird twice her age, known for his cruelty.Now, travelling disguised, she meets lain, a leatherworker who is moving to a larger village in search of a better life for him and his sisters. Eilidh keeps Iain at a distance in the begging, but even a more experienced woman would have a hard time resisting an imposing man like Iain. And Eilidh is anything but experienced.While trying to escape a ferocious hunt ordered by her father, young Eilidh is slowly falling in love and is about to get one of the harshest lessons there are;Utter betrayal can only come from the one you let closest to your heart.

    This book will teach you all you need to know about public relations, from
 what to do on your first day at your desk to how to start your own PR 
agency. You’ll learn the core skill of the business: pitching. It’ll also 
tell you how to avoid becoming a buzzword-spitting automaton that the media 
will hate. Written by a PR veteran who has done it all – and made every mistake along the way – This Is How You Pitch is an honest, direct guidebook to Public Relations and how to survive your first years in the business and how to turn it into a prosperous, fulfilling career.