What can he teach us about making our own ideas, products and services break through?Jeetendr shows why successful images today - the most famous being Kim Kardashian - are not photoshopped to perfection, but flawed, vulnerable, and in-your-face. This total transparency generates a level of authenticity that traditional marketing tactics just can't touch.From YouTube sensations like Pew Die Pie to taxi-hailing app Uber, The Kim Kardashian Principle reveals the people, products and brands that do it best. After all, in a world where a big booty can break the internet, self-obsession is a must-have. No posturing, no apologies, and no shying away from the spotlight.The Kim Kardashian Principle by Jeetendr Sehdev is a fresh, provocative and eye-opening guide to understanding why only the boldest and baddest ideas will survive - and how to make sure yours is one of them.

    Les and Leslie Parrott dig below the surface to the depths of human interactions, offering expert advice and practical tools for improving the most important aspect of human life: relationships. Designed for college students, young adults, singles, and dating couples, this cutting-edge book teaches the basics of healthy relationships, including friendship, dating, sexuality, and relating to God. Newly updated and expanded to include the latest research on relationship building and vital information on social networking, it provides readers with proven tools for making bad relationships better and good relationships great. Real Relationships is filled with thought-provoking questions and links to its separate workbook. The workbook---integral to getting the most out of Real Relationships---contains dozens of self-tests and assessments that will help readers determine their relational readiness, the health of the home they grew up in, their understanding of gender differences, and much more. Real Relationships and the Real Relationships Workbook furnish an honest and timely guide to forming the rich relationships that are life's greatest treasure.

    The school’s football team was the pride of the university and the city. Before the late 1970s, however, the relatively small school had trouble recruiting and struggled to keep up with the big-time football universities that were often more than double its size. Under pressure to compete, the SMU football program engaged in ethics, rules, and recruiting violations for years. When the corruption came to light, the NCAA handed out its most serious punishment in the history of college sports—the “death penalty”—which cancelled the team’s entire 1987 schedule.In A Payroll to Meet, author David Whitford details the Mustangs’ descent into corruption and the fallout when it was discovered. Most egregiously, the football program ran a huge slush fund that was used to pay players from the mid-1970s through 1986. Bill Clements, chairman of the SMU board and soon to be reelected governor of Texas, knew all about the slush fund before the NCAA did. He opted, however, to phase out the payments rather than stop them immediately, for fear that angry players might go public and create still more problems for SMU. Clements and the athletic director Bob Hitch decided that the football program had “a payroll to meet.”

    Following a unique five-step system, this practical guide teaches readers the basics of speed-reading in less than an hour. It includes tools and information on a variety of reading and memory techniques that allow readers to start using and practicing the techniques as they read--and therefore finish this book in a fraction of the time they would have taken previously. The book shows how to read effectively under pressure and concentrate in today's noisy, distracting environments.

    Includes creative solutions for effective management medically, behaviorally, socially, legally, financially, and emotionally of challenging elders who resist care. How To: Hire caregivers, get obstinate elders to give up driving, accept a housekeeper/caregiver, see different doctors, take medication, shower, eat properly, attend adult day care, move to a new residence and much more. Wealth of tips and valuable resources. ELDER RAGE includes an extensive Addendum by renowned dementia specialist, Rodman Shankle, MS MD: A Physician's Guide to Treating Dementia, making it valuable for the family to the physician. AUTHOR MEDIA includes: TODAY, CNN, PBS Alzheimer's Documentary, AARP Bulletin cover story, Woman's Day, Prevention, hundreds of radio/television interviews, hundreds of articles. AUTHOR HONORS include: Advocate of the Year from the National Association of Women Business Owners at their Remarkable Women Awards--and Media Award from the National Adult Day Services Association. ELDER RAGE is available in Print, Audio, eBook, and autographed via CC at the PayPal option: www.ElderRage.com/Order-2012.asp

    At her rural homestead an adopted pony mingled with llamas, goats, emus, and dozens of other creatures, familiar and exotic. But Carole’s expressed desire to help others extended beyond the animals she took in. It extended beyond her meager resources, even beyond the children she insisted she loved, yet sometimes left neglected in a surreal world of danger. Finally, in the remote reaches of Utah’s Great Basin, Carole Alden shot and killed her husband. Dragging his heavy body from the house, she headed for a makeshift grave. Was the murder self-defense? Premeditated? Or was something else altogether at hand? In this searing exploration of deadly codependency, the author takes the reader on a spellbinding voyage of discovery that examines the questions: Are some people naturally too caring? Is caring sometimes a mask for darker motives? Can science help us understand how our concerns for others can hurt everything we hold dear? This gripping story brings extraordinary insight to our deepest questions. Is kindness always the right answer? Is kindness always what it seems?

    It is easy to read, factually correct, scientifically rigorous, and not to long (116 pages, including index). I enjoyed reading it and I will be recommending it to my students.'- British Journal of Social WorkApplied Behavior Analysis (ABA) is based on the premise that behavior can be influenced by changes in environment and by the reinforcing consequences of that behavior. This introductory guide to ABA demystifies the basic terminology, the underlying principles, and commonly-used procedures of ABA using accessible, everyday language.Albert J. Kearney explains the kinds of learning and reinforcement processes that form the basis of ABA programs. Having covered these essential principles, he describes how the science of behavior analysis can be effectively applied to real life behavior problems. He looks at how behavior is assessed and various intervention techniques that are often employed with children who have autism and other special needs. Having laid these essential foundations, Kearney touches on more advanced topics: the applications of ABA in behavioral education, such as precision teaching and programmed instruction.Clear, accessible, and with a structure that is easy-to-follow, this book is an essential introduction to the discipline of ABA and its applications for parents and professionals.

    A former admissions officer at Dartmouth College reveals how the world's most highly selective schools really make their decisions.

    Holistic health coach and recovery expert, Joe Baldizzone, knows first-hand what it's like to live with depression and how to recover from debilitating panic, as well as addiction. In this book you will find simple strategies to help you get started on your own path to recovery. Do you feel anxious most of the time? Are you overwhelmed with persistent worries? Is depression keeping you in the house? Have you reached for drugs and alcohol to cope? Are you considering going to see a psychiatrist, but scared of being put on medication? If you're looking to change your life and find happiness without doctors and medications, try the proven methods Joe has to offer. Learn about Joe's recovery and how to use the 50 tools that have helped him as well as countless other people.

    These practical, simple tips will motivate you to find your way to a happiness that lasts. The author, psychologist Anthony Gunn, draws on his experience to bring together quotes from international thinkers and his own inspirational tips to illuminate the path to happiness. This is a beautifully packaged, well-priced gift book filled with inspirational, yet simple suggestions to help you think in new ways and to take steps towards a happier life.

    Cheng is a mathematician, so she knows how to make an airtight argument. But even for her, logic sometimes falls prey to emotion, which is why she still fears flying and eats more cookies than she should. If a mathematician can't be logical, what are we to do? In this book, Cheng reveals the inner workings and limitations of logic, and explains why alogic--for example, emotion--is vital to how we think and communicate. Cheng shows us how to use logic and alogic together to navigate a world awash in bigotry, mansplaining, and manipulative memes. Insightful, useful, and funny, this essential book is for anyone who wants to think more clearly.

    The book brings value to both students and teachers/lecturers. It explores the basics of comprehension and memorization and shows effective applications of memory in learning. Some of the topics covered are: How to master the art of effective note taking; how to become avidly interested in any subject matter; how to get a mental second wind; and how to get physically conditioned for effective study. Written by Indiana University Professor of Psychology Harry D. Kitson in 1921 (Second Edition), "How to Use Your Mind" is today still as contemporary as it was then.

     His starting point is moral intuition—the nearly instantaneous perceptions we all have about other people and the things they do. These intuitions feel like self-evident truths, making us righteously certain that those who see things differently are wrong. Haidt shows us how these intuitions differ across cultures, including the cultures of the political left and right. He blends his own research findings with those of anthropologists, historians, and other psychologists to draw a map of the moral domain. He then examines the origins of morality, overturning the view that evolution made us fundamentally selfish creatures. But rather than arguing that we are innately altruistic, he makes a more subtle claim—that we are fundamentally groupish. It is our groupishness, he explains, that leads to our greatest joys, our religious divisions, and our political affiliations. In a stunning final chapter on ideology and civility, Haidt shows what each side is right about, and why we need the insights of liberals, conservatives, and libertarians to flourish as a nation.

    for Girls, Vargas and Rosado now reveal the other face of the coin: Qui?bole with... for Guys. Adolescence is a complicated stage of life in which, overnight and without warning, you are faced with uncertainties of all kinds. Here, guys will find the answer to all the questions that keep you up at night, from the physical to the mental changes.

    F. Skinner makes his definitive statement about humankind and society.Insisting that the problems of the world today can be solved only by dealing much more effectively with human behavior, Skinner argues that our traditional concepts of freedom and dignity must be sharply revised. They have played an important historical role in our struggle against many kinds of tyranny, he acknowledges, but they are now responsible for the futile defense of a presumed free and autonomous individual; they are perpetuating our use of punishment and blocking the development of more effective cultural practices. Basing his arguments on the massive results of the experimental analysis of behavior he pioneered, Skinner rejects traditional explanations of behavior in terms of states of mind, feelings, and other mental attributes in favor of explanations to be sought in the interaction between genetic endowment and personal history. He argues that instead of promoting freedom and dignity as personal attributes, we should direct our attention to the physical and social environments in which people live. It is the environment rather than humankind itself that must be changed if the traditional goals of the struggle for freedom and dignity are to be reached.Beyond Freedom and Dignity urges us to reexamine the ideals we have taken for granted and to consider the possibility of a radically behaviorist approach to human problems--one that has appeared to some incompatible with those ideals, but which envisions the building of a world in which humankind can attain its greatest possible achievements.