It's more persuasive than marketing, advertising, or any other form of communication. And it all starts with seven universal triggers: lust, mystique, alarm, prestige, power, vice, and trust.Fascination plays a role in every type of decision making, from the brands you choose to the songs you remember, from the person you marry to the employees you hire. And by activating the right triggers, you can make anything become fascinating.To explore and explain fascination's irresistible influence, Sally Hogshead looks beyond marketing, delving into behavioral and social studies, historical precedents, neurobiology and evolutionary anthropology, as well as conducting in-depth interviews and a national study of a thousand consumers, to emerge with deeply rooted patterns for why, and how, we become captivated.Hogshead reveals why the Salem witch trials began with the same fixations as those in "Sex and the City." How Olympic athletes are subject to obsessions similar to those of fetishists. How a 1636 frenzy over Dutch tulip bulbs perfectly mirrors the 2006 real estate bubble. And why a billion-dollar "Just Say No" program actually increased drug use among teens, by activating the same "forbidden fruit" syndrome as a Victoria's Secret catalog.Whether you realize it or not, you're already using the seven triggers. The question is, are you using the right triggers, in the right way, to get your desired result? This book will show you.

    Not only are they the boss, but also the salesperson, HR manager, copywriter, operations manager, online marketing guru, and so much more. It's no wonder why so many people give up the dream of starting a business--it's just too much for one person to handle.But outsourcing expert and Virtual CEO, Chris Ducker knows how you can get the help you need with resources you can afford. Small business owners, consultants, and online entrepreneurs don't have to go it alone when they discover the power of building teams of virtual employees to help run, support, and grow their businesses.Focusing on business growth, Ducker explains every detail you need to grasp, from figuring out which jobs you should outsource to finding, hiring, training, motivating, and managing virtual assistants. With additional tactics and online resources, Virtual Freedom is the ultimate resource of the knowledge and tools necessary for building your dream business with the help of virtual staff.

    

    Brave or Stupid? tells a very different story. It’s an everyman tale about a middle-aged, seasick electrician with no money who suddenly and for no reason decides to sail around the world. It’s the story of Yanne Larsson, a man with a dream born not out of a passion for sailing or a search for identity or the need for a challenge. This is the story of a simple handshake. One of the old-fashion iron-clad ones.A casual suggestion over wine with best friend Carl Andersson, turns into one of those ideas that just won’t go away. Twenty-four hours later, a handshake decides it. The little details – buying a boat, learning to sail and saving up money – take five years, but in 2002, the two men leave Helsingborg, Sweden on a three-year voyage that will change them forever. Storms, tropical diseases, drama, love and comedy - their story is an adventure like no other. Brave or Stupid? is a book for anyone who has ever gone beyond what is sensible and realistic to discover a whole new world outside and a whole new person inside. This is a book for anyone who still believes in the power of dreams. And handshakes...

    But when he buys a small town newspaper, he gets pulled into a murder investigation at the local paper mill.

    Based on a simple set of 31 food and lifestyle 'rules', this inspiring book is packed with invaluable tips and strategies and provides a fresh, 'can do' approach to dieting and sustainable health benefits.Successful hair and makeup artist Bernadette Fisers had struggled with her weight for years. She'd tried and failed at many diets over the years but things came to a head when she was forced to face some harsh truths: her weight had ballooned to almost 130 kilos and she had a BMI reading of 42. Pre-diabetic and diagnosed as morbidly obese with a fatty liver and high blood pressure, Bern decided that now was the time to ditch the faddy diets and take matters into her own hands to turn her life around. So she turned to those she knew well, the glamorous models she worked with, finding out about their healthy eating habits and their tips on staying trim. She also began researching medical reports and health and nutrition papers, until finally - by trial, error and a lot of experimentation - she created a healthy lifestyle plan that was quick to read, easy to follow and, most importantly, would work long term. Following her new 'rules', Bern went on to lose more than 30 kilos in just 30 weeks and she is now on a mission to help others to achieve their goals.

    THREE BOOKS FOR THE PRICE OF ONE! *****Over fifty-one thousand copies sold***** Bishop's Honor Sanctuary Point of No Return By bestselling author, AR Shaw! "The story captures your imagination and the action is nonstop. Read it in one sitting. I googled Maunder Minimum and yes, it's a real thing." Amazon Review "Surrender the Sun did not disappoint." Amazon Review Surrender the Sun: When the Snow Hits the Fan. Because it happened once before and it will happen again. In the Year 2030 the Maunder Minimum, a period of solar inactivity, will cause a mini-ice age like it did between the years 1645 and 1710. When it does, Bishop will have to save her not only from the effects of severe weather but also from man himself.

    Lizzy and Lindsey share the twists and turns of their own experiences in their usual hilariously honest style, offering reassurance for all the questions you just might not be able to ask your Mom. The book embodies what Lindsey and Lizzy have had through their friendship; the ability to honestly pass on their own experiences in life in order to help the other. With never-before-heard anecdotes and bite-sized chunks of content to return to, this valuable book will be a friend to you - one that shares reassuring stories of losing virginity using a blueberry-flavored condom, losing friends and losing inhibitions. It's a book for anyone, at any stage of life.

    But for too many Americans, that's the fate that awaits unless they take steps now to plan for the future.Whether you’re twenty-five and starting your first job or fifty-five and watching the career clock start to wind down, today is the day to get serious about your retirement.In Retire Inspired, Chris Hogan teaches that retirement isn’t an age; it’s a financial number—an amount you need to live the life in retirement that you’ve always dreamed of. With clear investing concepts and strategies, Chris will educate and empower you to make your own investing decisions, set reasonable expectations for your spouse and family, and build a dream team of experts to get you there.You don’t have to retire broke, stressed, and working long after you want to. You can retire inspired!

    Following a career-threatening injury in 2018, Ross was forced to reassess his training and take the next steps in a lifelong journey of redefining what the human body is capable of. In Blueprint , Ross shares the cutting-edge training program that empowered him to rebuild his body from surgery and a doctor’s gloomy prognosis in just 365 days to complete a world record swim. Whether it’s climbing a mountain, swimming the English Channel, or a gruelling triathlon, Blueprint  will teach you the tried and tested principles of sports science that have been used for decades by Olympians, explorers and adventurers at the limits of peak physical endurance.Blueprint is Ross Edgley's complete training journey that shows you how to:• Divide a 365-day training plan into seasons (winter, spring, summer and autumn)• Rebuild your body using evolutionary medicine• Build a superhuman work capacity with forgotten Spartan-style training• Gain bulletproof resilience through Soviet-inspired strength training• Boost your aerobic base with Olympian techniques. Blueprint applies the exact same principles that enabled Ross to complete extreme feats such as the World's Longest Sea Swim, World's Longest Rope Climb, World's Heaviest Triathlon and World's Strongest Marathon.Ross is your elite guide to achieving the impossible in the gym and beyond. Featuring almost 30 tailored workouts for different phases of training, packed with digestible sports science to help you optimise your workouts, and interspersed with Ross' own daring adventures across the world, Blueprint is the ultimate guide to optimising your time and training to make the impossible possible.

    We spend endless hours obsessing over our budgets and investments, trying to figure out ways to stretch every dollar. We try to follow the advice of money gurus and financial planners, then kick ourselves whenever we spend too much or save too little. For all of the stress and effort we put into every choice, why are most of us unhappy about our finances?According to Laura Vanderkam, the key is to change your perspective. Instead of looking at money as a scarce resource, consider it a tool that you can use creatively to build a better life for yourself and the people you care about. For instance, the average couple spends $5,000 on engagement and wedding rings, making these pricey purchases largely because everyone else does. But what if you decided to spend $300 on rings and apply the rest to future date nights, weekend getaways, and thinking-of-you bouquets over the next ten years? In he long run, what would bring more joy to your marriage? Likewise, will owning a home with a pristine lawn and a two-car garage—the American Dream—really make you more satisfied? Or are you saving up for this investment just because financial planners tell you it’s worth it?Vanderkam shows how each of us can figure out better ways to use what we have to build the lives we want. Drawing on the latest happiness research as well as the stories of dozens of real people, Vanderkam offers a contrarian approach that forces us to examine our own beliefs, goals, and values.Among her advice:Laugh at the Joneses: It’s human nature to compare yourself to those around you, but you can create lifestyle hat rings you personal satisfaction without copying your neighbors.Give yourself the best weekend ever: Studies show that experiences often bring more pleasure than material goods. With a little planning and creativity, you can give yourself a memorable getaway without leaving town or going broke.Embrace the selfish joy of giving: Giving back not only helps you build karma, it also helps you build a community—which is much more fulfilling than a tax deduction. All the Money in the World is a practical and inspiring guide that shows how money can buy happiness—if we spend it wisely.

    The mistakes people make with their money are basic, and avoidable, and unless you understand what they are, you're probably going to repeat them. What you need is someone who can shed light on the obstacles we face and show you how to avoid getting tripped up by them.Financially Stupid People Are Everywhere shows how society is rigged to take as much of your wealth as possible, and simple ways you can resist. It investigates, explains, and offers advice for all those who have fallen into debt, taken a second mortgage, been trapped by credit cards, or found themselves unable to get ahead.Discusses what you can do to stop the destructive cycle of borrowing and spending Illustrates the four major tenets of getting money right Highlights how to avoid the many ways that government, banks, and big business try to trap you with debt To secure your financial future, you must break the dangerous cycle of borrowing and spending, and learn how to guard your wealth against corporate ploys. Financially Stupid People Are Everywhere leads you down the only proven path to financial freedom.

    Over the past 13 years, he has used his one-of-a- kind method to raise more than $400 million--and now, for the first time, he describes his formula to help you deliver a winning pitch in any business situation.Whether you're selling ideas to investors, pitching a client for new business, or even negotiating for a higher salary, "Pitch Anything "will transform the way you position your ideas.According to Klaff, creating and presenting a great pitch isn't an art--it's a simple science. Applying the latest findings in the field of neuroeconomics, while sharing eye-opening stories of his method in action, Klaff describes how the brain makes decisions and responds to pitches. With this information, you'll remain in complete control of every stage of the pitch process."Pitch Anything" introduces the exclusive STRONG method of pitching, which can be put to use immediately: Setting the Frame Telling the Story Revealing the Intrigue Offering the Prize Nailing the Hookpoint Getting a DecisionOne truly great pitch can improve your career, make you a lot of money--and even change your life. Success is dependent on the method you use, not how hard you try. "Better method, more money," Klaff says. "Much better method, much more money." Klaff is the best in the business because his method is much better than anyone else's. And now it's yours.Apply the tactics and strategies outlined in "Pitch Anything" to engage and persuade your audience--and you'll have more funding and support than you ever thought possible.

    The Asylum is a stunning exposé by a seasoned Wall Street journalist that once and for all reveals the truth behind America’s oil addiction in all its unscripted and dysfunctional glory.In the tradition of Too Big to Fail and Liar’s Poker, author Leah McGrath Goodman tells the amazing-but-true story of a band of struggling, hardscrabble traders who, after enduring decades of scorn from New York’s stuffy financial establishment, overcame more than a century of failure, infighting, and brinksmanship to build the world’s reigning oil empire—entirely by accident.

    There's one sure way to whip your finances into shape, and that's with "The Total Money Makeover: Classic Edition".By now, you've heard all the nutty get-rich-quick schemes, the fiscal diet fads that leave you with a lot of kooky ideas but not a penny in your pocket. Hey, if you're tired of the lies and sick of the false promises, take a look at this--it's the simplest, most straightforward game plan for completely making over your money habits. And it's based on results, not pie-in-the-sky fantasies. With "The Total Money Makeover: Classic Edition," you'll be able to:Design a sure-fire plan for paying off all debt--meaning cars, houses, everything Recognize the 10 most dangerous money myths (these will kill you) Secure a big, fat nest egg for emergencies and retirement!