The Power of Habit: Why We Do What We Do in Life and Business


Charles Duhigg - 2012
    Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed.Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern—and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year.An untested CEO takes over one of the largest companies in America. His first order of business is attacking a single pattern among his employees—how they approach worker safety—and soon the firm, Alcoa, becomes the top performer in the Dow Jones.What do all these people have in common? They achieved success by focusing on the patterns that shape every aspect of our lives.They succeeded by transforming habits.In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation.Along the way we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter & Gamble, Target superstores, Rick Warren’s Saddleback Church, NFL locker rooms, and the nation’s largest hospitals and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death.At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work.Habits aren’t destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.

Wayfinding - Food and Fitness


Hugh Howey - 2015
    This work is the result of those requests. It is full of controversial claims, so be warned. I truly believe that if people follow the handful of principles in this short read, they will improve their health and change their lives.

Winners Take All: The Elite Charade of Changing the World


Anand Giridharadas - 2018
    We see how they rebrand themselves as saviors of the poor; how they lavishly reward "thought leaders" who redefine "change" in winner-friendly ways; and how they constantly seek to do more good, but never less harm. We hear the limousine confessions of a celebrated foundation boss; witness an American president hem and haw about his plutocratic benefactors; and attend a cruise-ship conference where entrepreneurs celebrate their own self-interested magnanimity.Giridharadas asks hard questions: Why, for example, should our gravest problems be solved by the unelected upper crust instead of the public institutions it erodes by lobbying and dodging taxes? He also points toward an answer: Rather than rely on scraps from the winners, we must take on the grueling democratic work of building more robust, egalitarian institutions and truly changing the world. A call to action for elites and everyday citizens alike.

The Language of the Third Reich: LTI--Lingua Tertii Imperii: A Philologist's Notebook


Victor Klemperer - 1947
    The existing social culture was manipulated and subverted as the German people had their ethical values and their thoughts about politics, history and daily life recast in a new language. This Notebook, originally called LTI (Lingua Tertii Imperii)-the abbreviation itself a parody of Nazified language-was written out of Klemperer's conviction that the language of the Third Reich helped to create its culture. As Klemperer writes: "it isn't only Nazi actions that have to vanish, but also the Nazi cast of mind, the typical Nazi way of thinking, and its breeding ground: the language of Nazism." This brilliant, entertaining, profound, and ultimately saddening and horrifying book is one of the great twentieth-century studies of language and of its engagement with history.

Ship of Fools: How a Selfish Ruling Class Is Bringing America to the Brink of Revolution


Tucker Carlson - 2018
    The host of Fox News Channel’s Tucker Carlson Tonight offers a blistering critique of the new American ruling class, the elites of both parties, who have taken over the ship of state, leaving the rest of us, the citizen-passengers, to wonder: How do we put the country back on course?

The American Soul: Rediscovering the Wisdom of the Founders


Jacob Needleman - 2002
    Any understanding of America as a nation of spiritual values will in the years ahead require Needleman's work as a point of reference.

Freakonomics: A Rogue Economist Explores the Hidden Side of Everything


Steven D. Levitt - 2005
    Wade have on violent crime? Freakonomics will literally redefine the way we view the modern world.These may not sound like typical questions for an economist to ask. But Steven D. Levitt is not a typical economist. He is a much heralded scholar who studies the stuff and riddles of everyday life -- from cheating and crime to sports and child rearing -- and whose conclusions regularly turn the conventional wisdom on its head. He usually begins with a mountain of data and a simple, unasked question. Some of these questions concern life-and-death issues; others have an admittedly freakish quality. Thus the new field of study contained in this book: freakonomics.Through forceful storytelling and wry insight, Levitt and co-author Stephen J. Dubner show that economics is, at root, the study of incentives -- how people get what they want, or need, especially when other people want or need the same thing. In Freakonomics, they set out to explore the hidden side of ... well, everything. The inner workings of a crack gang. The truth about real-estate agents. The myths of campaign finance. The telltale marks of a cheating schoolteacher. The secrets of the Ku Klux Klan.What unites all these stories is a belief that the modern world, despite a surfeit of obfuscation, complication, and downright deceit, is not impenetrable, is not unknowable, and -- if the right questions are asked -- is even more intriguing than we think. All it takes is a new way of looking. Steven Levitt, through devilishly clever and clear-eyed thinking, shows how to see through all the clutter.Freakonomics establishes this unconventional premise: If morality represents how we would like the world to work, then economics represents how it actually does work. It is true that readers of this book will be armed with enough riddles and stories to last a thousand cocktail parties. But Freakonomics can provide more than that. It will literally redefine the way we view the modern world.(front flap)

Books by Bill Bryson: A Short History of Nearly Everything, the Life and Times of the Thunderbolt Kid, a Walk in the Woods


Books LLC - 2010
    Purchase includes a free trial membership in the publisher's book club where you can select from more than a million books without charge. Chapters: A Short History of Nearly Everything, the Life and Times of the Thunderbolt Kid, a Walk in the Woods, Notes From a Small Island, Neither Here nor There: Travels in Europe, Shakespeare: the World as Stage, the Lost Continent: Travels in Small-Town America, the Mother Tongue, Notes From a Big Country, Bryson's Dictionary of Troublesome Words, Down Under, Made in America, Bill Bryson's African Diary. Source: Wikipedia. Free updates online. Not illustrated. Excerpt: A Short History of Nearly Everything (ISBN 0-7679-0817-1) is a general science book by Bill Bryson, which explains some areas of science, using a style of language more accessible to the general public than many other books dedicated to the subject. It was the bestselling popular science book of 2005 in the UK, selling over 300,000 copies. A Short History deviates from Bryson's popular travel book genre, instead describing general sciences such as chemistry, paleontology, astronomy, and particle physics. In it, he explores time from the Big Bang to the discovery of quantum mechanics, via evolution and geology. Bryson tells the story of science through the stories of the people who made the discoveries, such as Edwin Hubble, Isaac Newton, and Albert Einstein. Bill Bryson wrote this book because he was dissatisfied with his scientific knowledge that was, not much at all. He writes that science was a distant, unexplained subject at school. Textbooks and teachers alike did not ignite the passion for knowledge in him, mainly because they never delved in the whys, hows, and whens. "It was as if wanted to keep the good stuff secret by making all of it soberly unfathomable." Bryson, on the state of science books used within his school. It was in his later years that he realized with stunning shame ...More: http: //booksllc.net/?id=101240

Because Internet: Understanding the New Rules of Language


Gretchen McCulloch - 2019
    Language is humanity's most spectacular open-source project, and the internet is making our language change faster and in more interesting ways than ever before. Internet conversations are structured by the shape of our apps and platforms, from the grammar of status updates to the protocols of comments and @replies. Linguistically inventive online communities spread new slang and jargon with dizzying speed. What's more, social media is a vast laboratory of unedited, unfiltered words where we can watch language evolve in real time.Even the most absurd-looking slang has genuine patterns behind it. Internet linguist Gretchen McCulloch explores the deep forces that shape human language and influence the way we communicate with one another. She explains how your first social internet experience influences whether you prefer "LOL" or "lol," why ~sparkly tildes~ succeeded where centuries of proposals for irony punctuation had failed, what emoji have in common with physical gestures, and how the artfully disarrayed language of animal memes like lolcats and doggo made them more likely to spread.Because Internet is essential reading for anyone who's ever puzzled over how to punctuate a text message or wondered where memes come from. It's the perfect book for understanding how the internet is changing the English language, why that's a good thing, and what our online interactions reveal about who we are.

The Future of the Internet and How to Stop It


Jonathan L. Zittrain - 2008
    With the unwitting help of its users, the generative Internet is on a path to a lockdown, ending its cycle of innovation—and facilitating unsettling new kinds of control.IPods, iPhones, Xboxes, and TiVos represent the first wave of Internet-centered products that can’t be easily modified by anyone except their vendors or selected partners. These “tethered appliances” have already been used in remarkable but little-known ways: car GPS systems have been reconfigured at the demand of law enforcement to eavesdrop on the occupants at all times, and digital video recorders have been ordered to self-destruct thanks to a lawsuit against the manufacturer thousands of miles away. New Web 2.0 platforms like Google mash-ups and Facebook are rightly touted—but their applications can be similarly monitored and eliminated from a central source. As tethered appliances and applications eclipse the PC, the very nature of the Internet—its “generativity,” or innovative character—is at risk.The Internet’s current trajectory is one of lost opportunity. Its salvation, Zittrain argues, lies in the hands of its millions of users. Drawing on generative technologies like Wikipedia that have so far survived their own successes, this book shows how to develop new technologies and social structures that allow users to work creatively and collaboratively, participate in solutions, and become true “netizens.”The book is available to download under a Creative Commons Attribution Non-Commercial Share-Alike 3.0 license: Download PDF. http://futureoftheinternet.org/download

Blackout: How Black America Can Make Its Second Escape from the Democrat Plantation


Candace Owens - 2020
    What do you have to lose? This question, posed by then-presidential candidate Donald Trump to potential black voters, was mocked and dismissed by the mainstream media. But for Candace Owens and many others, it was a wake-up call. A staunch Democrat for all of her life, she began to question the left’s policies toward black Americans, and investigate the harm they inflict on the community. In Blackout, social media star and conservative commentator Owens addresses the many ways that liberal policies and ideals are actually harmful to African Americans and hinder their ability to rise above poverty, live independent and successful lives, and be an active part of the American Dream. Weaving in her personal story that brought her from the projects to 1600 Pennsylvania Avenue, she demonstrates how she overcame her setbacks and challenges despite the cultural expectation that she should embrace a victim mentality. Owens argues that government assistance is a double-edged sword, that the left dismisses the faith so important to the black community, that Democratic permissiveness toward abortion disproportionately affects the black babies, that the #MeToo movement hurts black men, and much more. Well-researched and intelligently argued, Blackout lays bare the myth that all black people should vote Democrat—and shows why turning to the right will leave them happier, more successful, and more self-sufficient.

On Fairness


Sally McManus
    Why then do we have creeping inequality in the land of the fair go? The answer lies in stagnant wage rises, gender pay inequity, insecure work and the lack of real opportunities for all while corporations are still consuming large profits and executives claim record bonuses. Sally McManus confronts these truths every day. In On Fairness, she explores the true cost of social injustice and argues for advancing Australia fair.

Dumbing Us Down: The Hidden Curriculum of Compulsory Schooling


John Taylor Gatto - 1991
    This Special Collector's Edition celebrates 100,000 copies or the book in print, and the book's on-going importance and popularity.

Fascism: A Warning


Madeleine K. Albright - 2018
    secretary of stateA Fascist, observes Madeleine Albright, “is someone who claims to speak for a whole nation or group, is utterly unconcerned with the rights of others, and is willing to use violence and whatever other means are necessary to achieve the goals he or she might have.” The twentieth century was defined by the clash between democracy and Fascism, a struggle that created uncertainty about the survival of human freedom and left millions dead. Given the horrors of that experience, one might expect the world to reject the spiritual successors to Hitler and Mussolini should they arise in our era. In Fascism: A Warning, Madeleine Albright draws on her experiences as a child in war-torn Europe and her distinguished career as a diplomat to question that assumption.Fascism, as she shows, not only endured through the twentieth century but now presents a more virulent threat to peace and justice than at any time since the end of World War II.  The momentum toward democracy that swept the world when the Berlin Wall fell has gone into reverse.  The United States, which historically championed the free world, is led by a president who exacerbates division and heaps scorn on democratic institutions.  In many countries, economic, technological, and cultural factors are weakening the political center and empowering the extremes of right and left.  Contemporary leaders such as Vladimir Putin and Kim Jong-un are employing many of the tactics used by Fascists in the 1920s and 30s.Fascism: A Warning is a book for our times that is relevant to all times.  Written  by someone who has not only studied history but helped to shape it, this call to arms teaches us the lessons we must understand and the questions we must answer if we are to save ourselves from repeating the tragic errors of the past.

Why Humans Run The World


Yuval Noah Harari - 2015