Now in one quick reference, Kotler provides answers to some of the toughest ones, revealing his philosophies on marketing topics including strategy, product, price, place, promotion, marketing research and planning, direct marketing, small business marketing, and more. According to Kotler offers his insightful, thought-provoking answers to questions such as: - What effects are dynamics like globalization, hyper competition, and the Internet having on marketing? - What skills do marketing managers need to be successful? - What marketing strategies make sense during a recession? - What are holistic marketing and reverse marketing? - How can a local brand be turned into a global brand? - What signs might indicate a need for a change in strategy? - What does the marketing department of the future look like? Kotler expounds on these and many other questions in this fascinating, landmark book no marketing professional should be without.

    Every morning, Marcel Proust sipped his two cups of strong coffee with milk, ate a croissant from one boulangerie, dunking it in his coffee as he slowly read the day’s paper with great care—poring over each headline and section. Only Alain de Botton could have pulled so many useful insights from the oeuvre of one the world’s greatest literary masters. Fascinating and vital, How to Take Your Time will urge you to find the wisdom in defying “the self-satisfaction felt by ‘busy’ men—however idiotic their business—at ‘not having time’ to do what you are doing.” A Vintage Shorts Wellness selection. An ebook short.

    Z came to expect a certain alchemical, trademark blend: words which were caustic and wry, at times self-deprecating or even puzzling, but always devilishly smart with arresting honesty. A complex package, that's the Doctor.  The one-time sparring partner of Ernest Hemingway, Paul Zimmerman is one of the modern era's groundbreaking football minds, a man who methodically charted every play while generating copious notes, a human precursor to the data analytics websites of today. In 2008, Zimmerman had nearly completed work on his personal memoirs when a series of strokes left him largely unable to speak, read, or write. Compiled and edited by longtime SI colleague Peter King, these are the stories he still wants to see told.  Dr. Z’s memoir is a rich package of personalities, stories never shared about such characters as Vince Lombardi, Walter Payton, Lawrence Taylor, and Johnny Unitas. Even Joe Namath, with whom Zimmerman had a legendary and well-documented 23-year feud, saw fit to eventually unburden himself to the remarkable scribe.  Also included are Zimmerman's encounters with luminaries and larger-than-life figures outside of sports, notably Donald Trump, Rupert Murdoch, and Hunter S. Thompson. But not to be missed are Zimmerman's quieter observations on his own life and writing, witticisms and anecdotes which sway between the poignant and hilarious. No matter the topic, Dr. Z: the Lost Memoirs of an Irreverent Football Writer proves essential, compelling reading for sports fans old and new.

    For years scholars have constructed—and the media has pushed—elaborate theories designed to demonstrate that conservatives suffer from a host of personality defects and character flaws. According to these supposedly unbiased studies, conservatives are mean-spirited, greedy, selfish malcontents with authoritarian tendencies. Far from the belief of a few cranks, prominent liberals from John Kenneth Galbraith to Hillary Clinton have succumbed to these prejudices. But what do the facts show?Peter Schweizer has dug deep—through tax documents, scholarly data, primary opinion research surveys, and private records—and has discovered that these claims are a myth. Indeed, he shows that many of these claims actually apply more to liberals than conservatives. Much as he did in his bestseller Do as I Say (Not as I Do), he brings to light never-before-revealed facts that will upset conventional wisdom.Conservatives such as Ronald Reagan and Robert Bork have long argued that liberal policies promote social decay. Schweizer, using the latest data and research, exposes how, in general:* Liberals are more self-centered than conservatives.* Conservatives are more generous and charitable than liberals.* Liberals are more envious and less hardworking than conservatives.* Conservatives value truth more than liberals, and are less prone to cheating and lying.* Liberals are more angry than conservatives.* Conservatives are actually more knowledgeable than liberals.* Liberals are more dissatisfied and unhappy than conservatives.Schweizer argues that the failure lies in modern liberal ideas, which foster a self-centered, “if it feels good do it” attitude that leads liberals to outsource their responsibilities to the government and focus instead on themselves and their own desires.

    Denounced by her enemies as divisive and dictatorial, Thatcher was the greatest leader Britain has produced since Winston Churchill. The standard bearer for a decisive economic regime-change, she was also a social revolutionary who shook up the stagnant English class system. Yet she was a foreign policy realist, who restored her country’s standing in the world. And far from being an over-bearing prime minister, she ultimately fell victim to the machinations of Cabinet government. ALWAYS RIGHT is a fittingly frank assessment of a great woman who made history.Niall Ferguson is the Laurence A. Tisch Professor of History at Harvard University, a Senior Fellow at the Hoover Institution, Stanford University, and a Senior Research Fellow at Jesus College, Oxford. He has published fourteen books, including The Ascent of Money: A Financial History of the World, Civilization: The West and the Rest and, most recently, The Great Degeneration: How Institutions Decay and Economies Die. An accomplished broadcaster, in 2009 he won the International Emmy for Best Documentary. In 2010 he won the Benjamin Franklin Award for Public Service and in 2012 the Hayek Prize for Lifetime Achievement.

    But Vidal was also a terrific conversationalist; indeed Dick Cavett once described him as “the best talker since Oscar Wilde.” Vidal was never more eloquent, or caustic, than when let loose on his favorite topic: the history and politics of the United States.This book is made up from four interviews conducted with his long-time interlocutor, the writer and radio host Jon Wiener, in which Vidal grapples with matters evidently close to his heart: the history of the American Empire, the rise of the National Security State, and his own life in politics, both as a commentator and candidate.The interviews cover a twenty-year span, from 1988 to 2008, when Vidal was at the height of his powers. His extraordinary facility for developing an argument, tracing connections between past and present, and drawing on an encyclopedic knowledge of America’s place in the world, are all on full display. And, of course, it being Gore Vidal, an ample sprinkling of gloriously acerbic one-liners is also provided.

    In Sri Lanka, he conducts a clandestine interview with a terrified young woman escaped from a suicide-bomber training camp . . . he journeys, blindfolded, into the Colombian jungle to interview a psychotic drug lord who considers himself the successor to Che Guevara and fronts a bloodthirsty "guerilla" army . . . Lévy surreptitiously observes the nameless slaves working the diamond mines that fund an endless war in Angola . . . airdrops into a rebel stronghold in the blockaded Nuba mountains of the Sudan . . . and reports on the ongoing carnage in Burundi between Hutus and Tutsis. But Lévy is more than just a journalist: as France's leading philosopher, he follows the reports with a series of intensely personal and probing "reflections" considering how, in an enlightened, cultured, and well-informed society, these wars have acquired such a perverse "non-meaning." He considers war literature from Stendhal, Hemingway, Proust and others, and issues an excoriating response to those who have glorified it. He reconsiders his own background as a student revolutionary in Paris in May 1968, and as a 22-year-old war reporter in Bangladesh. And, in one of the book's most moving passages, he recounts his travels with Ahmad Massoud, the anti-Taliban Afghan leader assassinated hours before the September 11 attacks. Already a huge bestseller in Europe, WAR, EVIL, AND THE END OF HISTORY is the work of a scintillating intellect at the height of its powers. Bernard-Henri Lévy's previous book foresaw today's headlines about Pakistan's secret trading of nuclear technology and the nexus of terrorist groups behind the murder of Daniel Pearl. WAR, EVIL, AND THE END OF HISTORY is his brilliant foray into the next danger zones.

    Geoghegan makes his argument for labor with stories, sometimes humorous but more often chilling, about the problems working people like his own clients—from cabdrivers to schoolteachers—now face, increasingly powerless in our union-free economy. He explains why a new kind of labor movement (and not just more higher education) is the real program the Democrats should push—not just to save the middle class from bankruptcy but to revive Keynes’s original and sometimes forgotten ideas for getting the rich to invest and reducing our balance of trade, and to promote John Dewey’s vision of a “democratic way of life,” one that would start in the schools and continue in our places of work.A “public policy” book that is compulsively readable, Only One Thing Can Save Us is vintage Geoghegan, blending acerbic, witty commentary with unparalleled insight into the real dynamics (and human experience) of working in America today.

    After being arrested in the US in possession of 6,500 ecstasy tablets he served time in prison on both sides of the Atlantic.On his release he started a business with the help of the Prince's Trust. A business that he grew and sold four thousand days after his release from prison, making him a millionaire many times overRead his entertaining and inspiring story and realise that, no matter what your background, you too can chart your own course from adversity to success.

    This easy-to-understand guide answers all the questions you need to know to secure your financial future, such as: What does it mean to my paycheck when the Fed lowers or raises interest rates?What's the difference between bonds, securities, and derivatives - and which should I invest in now?What does Keynesian economics have to do with my savings? For those people whose heads spin when reading the business pages of the newspaper, here's a roadmap through the economic jungle. In simple, plain language, Peter Sander explains how economies work, why they grow, how they contract, and what the government can and can't do to help them. Most important, he tells you how all this affects "you" - and what kind of changes you're going to see in your finances as a result.Economics has been called the dismal" science. But it doesn't need to be gloomy or impenetrable. This book is an essential guide for anyone who wants to understand where the economy is today, where it's going, and what it means for the rest of us."

    Hayek is one of only a few social scientists over the past 200 years who thoroughly rethought the relationship between individual people and both the market and the state. While countless works have discussed the importance of Hayek and his ideas, none have focused on making his core ideas accessible to average people. This volume highlights and explains Hayek's basic insights in plain language to ensure that his critical ideas about the nature of society are both accessible and enduring.

    The book gives a rare insight into the home life I shared with my brother Les (James Phelge). Why he called himself Phelge I don’t know, but James is my father’s name: We shared a common mother. The story starts in Edmonton, London. It is the story of heartbreak and neglect in the relentless struggle for food amidst the filth of poverty. What is it like for a small girl to starve? When she needs help, she is abandoned and left to struggle alone.

    On the very day Richard Millhous Nixon became the 37th President, Ivan was born into a dysfunctional family. From a mentally challenged mother to an incapable father and a fragile brother, Ivan was faced with challenges no child is ready for. And yet despite all the anger and frustration that came with them, he somehow managed to persevere, to become more what society deemed him to be: an executive. This creative uncensored biography recounts in vivid detail the anger and depression of growing up in poverty, the gripping homicidal effects of drugs, racism, police brutality and a broken government system. Ivan’s voice is expressed through a masterful use of syntax that reveals a soul that, while battered, is far from broken. His tale maintains steadfast a hope for a better future that would give Richard Nixon himself reason to pause. From Illinois to Indiana comes a story over forty-years that highlights the indomitable power of a determined soul. Relive some of the most unimaginable situations, leading up to a meeting with a certain angel that will change his life for the better. Find out how a word as simple as “FAVOR” can make all the difference in the world. This unrestricted story will leave you never looking at your own “Dirty Laundry” the same.

    The result has been economic and environmental disaster. In this hard-hitting new book, nationally syndicated radio and television host and bestselling author Thom Hartmann outlines eleven common-sense proposals, deeply rooted in America's history, that will once again make America strong and Americans--not corporations and billionaires--prosperous. Some of these ideas will be controversial to both the Left and the Right, but the litmus test for each is not political correctness but whether or not it serves to revitalize this country we all love and make life better for its citizens.

    Channelling our twin urges to explore and understand, geographers uncover the hidden connections of human existence, from infant mortality in inner cities to the decision-makers who fly overhead in executive jets, from natural disasters to over-use of fossil fuels.In this incisive introduction to the subject, Danny Dorling and Carl Lee reveal geography as a science which tackles all of the biggest issues that face us today, from globalisation to equality, from sustainability to population growth, from climate change to changing technology - and the complex interactions between them all.Illustrated by a series of award-winning maps created by Benjamin D. Hennig, this is a book for anyone who wants to know more about why our world is the way it is today, and where it might be heading next.