This course is usually the first course taught at the undergraduate level. Marketers understand that even the best products and services will go unsold if they cannot communicate the value to the customer. Understanding this value-based approach is critical for marketing students today, and is at the forefront of this text, setting it apart. This approach is emphasized throughout the text, and demonstrated through the use of the Adding Value boxes found in each chapter. Presents a concise, impactful, and easy to read approach to Principles of Marketing. The text delivers value to both instructor and student through the engaging style and online assignment and assessment options. With monthly updates provided in a newsletter and the dynamic video program, the instructor support provided will bring marketing to life in any class setting.

    While hard work, passion and focus emerge as winning lessons, delicate and tender learnings from Dr Mohan's life, such as empathy or spirituality, are not forgotten.Written in Dr Mohan's sagacious and affable voice, and peppered with examples of his bold and unusual ideas such as planning a diabetes expo or conducting a country-wide diabetes study, this book is a behind-the-scenes account of a person honoured internationally for delivering path-breaking care to hundreds of thousands of people with diabetes.

    The Americans were outsiders to the sport, the underdogs of the event, a 500-to-1 long shot. But they were also proud and loyal men -- to one another, to their communities, and certainly to their country. Facing almost no time to prepare, opponents with superior training, and skepticism from the rest of the world, this ragtag group of unknowns was inspired to a stunning victory over England and one of the most thrilling upsets in the history of sports.Written by critically acclaimed author Geoffrey Douglas, and now a film directed by David Anspaugh (Hoosiers), The Game of Their Lives takes us back to a time before million-dollar contracts and commercial endorsements, and introduces us to the athletes -- the Americans -- who showed the world just how far a long shot could really go.

    The most current information on the mechanisms, manifestations, and treatments of disease are clearly and concisely presented. Accessible writing, numerous illustrations in full-color, and complete and separate treatment of pediatric pathophysiology are the hallmarks of this popular and respected text. The new third edition features extensively revised and updated content and an enhanced art program.The book is divided into two parts. Part One presents the general principles of pathophysiology, including cell injury and repair; genetics; fluids and electrolytes, acids and bases; immunity, inflammation, and infection; stress; and cancer. Part Two is organized by body system, and for each system it covers normal anatomy and physiology, alterations of function in adults, and alterations of function in children.• Complete but concise coverage provides a thorough discussion of general pathophysiology and specific disease processes. • Outstanding full-color art program illustrates normal anatomy and physiology, disease processes, and clinical manifestations of disease. • Pediatric content is presented in 9 separate chapters to provide thorough coverage of how disease processes specifically affect children. • Health Alert boxes present brief discussions of new research, diagnostic studies, preventative care, treatments, or other developments related to health or specific diseases. • Quick Check questions appear at the end of major sections of text and are designed to promote critical thinking. Suggested answers to the questions are found on the CD companion included with the text. • Risk Factor boxes illustrate how certain risk factors are associated with specific diseases. • Did You Understand? chapter summaries provide students with a comprehensive review of the major concepts presented in each chapter. • Aging content is identified with a special icon within the adult chapters. • Algorithms are used throughout the text to illustrate normal and compensatory physiology and pathophysiology. • Key terms are boldface in text and listed with page numbers at the end of each chapter for easy reference and chapter review.• Approximately 250 new full-color drawings have been added. • An Introduction to Pathophysiology included in the front matter defines pathophysiology — and related terms such as etiology and epidemiology — and explains why it is important. • Extensive updates, based on the most current research, have been made throughout the book. • To reflect the latest developments, the Biology of Cancer chapter has been completely rewritten. • Several chapters, including Fluids and Electrolytes, Acids and Bases and Alterations of the Reproductive Systems have been extensively edited.

    If you wouldlike to purchase both the physical text and MyProgrammingLab search for ISBN-10: 0132989999/ISBN-13: 9780132989992. That packageincludes ISBN-10: 0132855836/ISBN-13: 9780132855839 and ISBN-10: 0132891557/ISBN-13: 9780132891554. MyProgrammingLab should only be purchased when required by an instructor. In "Starting Out with Java: From Control Structures through Objects", Gaddis covers procedural programming control structures and methods before introducing object-oriented programming. As with all Gaddis texts, clear and easy-to-read code listings, concise and practical real-world examples, and an abundance of exercises appear in every chapter. "

    The book's hallmark values-accuracy, currency, and passion for teaching and learning-have made Campbell/Reece the most successful book for readers for seven consecutive editions. More than 6 million readers have benefited from "BIOLOGY's"clear explanations, carefully crafted artwork, and student-friendly narrative style.Introduction: Themes in the Study of Life, The Chemical Context of Life, Water and the Fitness of the Environment, Carbon and the Molecular Diversity of Life, The Structure and Function of Large Biological Molecules, A Tour of the Cell, Membrane Structure and Function, An Introduction to Metabolism, Cellular Respiration: Harvesting Chemical Energy, Photosynthesis, Cell Communication, The Cell Cycle, Meiosis and Sexual Life Cycles, Mendel and the Gene Idea, The Chromosomal Basis of Inheritance, The Molecular Basis of Inheritance, From Gene to Protein, Control of Gene Expression, Viruses, Biotechnology, Genomes and Their Evolution, Descent with Modification: A Darwinian View of Life, The Evolution of Populations, The Origin of Species, The History of Life on Earth, Phylogeny and the Tree of Life, Bacteria and Archaea, Protists, Plant Diversity I: How Plants Colonized Land, Plant Diversity II: The Evolution of Seed Plants, Fungi, An Introduction to Animal Diversity, Invertebrates, Vertebrates, Plant Structure, Growth, and Development, Transport in Vascular Plants, Soil and Plant Nutrition, Angiosperm Reproduction and Biotechnology, Plant Responses to Internal and External Signals, Basic Principles of Animal Form and Function, Animal Nutrition, Circulation and Gas Exchange, The Immune System, Osmoregulation and Excretion, Hormones and the Endocrine System, Animal Reproduction, Animal Development, Neurons, Synapses, and Signaling, Nervous Systems, Sensory and Motor Mechanisms, Animal Behavior, An Introduction to Ecology and the Biosphere, Population Ecology, Community Ecology, Ecosystems, Conservation Biology and Restoration Ecology.For readers interested in learning the basics of Biology.

    Each chapter focuses on individual groups of medication considered for treatment and gives a concise overview of them in easy to see bulleted points. The qualities that I find especially useful are that charts and algorithms are easily identifiable and tables are shaded light gray for quick reference . . . Although this handbook contains an enormous amount of information, it conveniently fits into a lab coat pocket. It is an extremely useful reference." -- "Doody's""Pharmacotherapy Handbook" delivers the essential information you need to quickly and confidently make drug therapy decisions for eighty-four diseases and disorders. Featuring a convenient alphabetized presentation, the book utilizes text, tables, figures, and treatment algorithms to make important drug data readily accessible and easily understandable.Features: Consistent chapter organization that includes: Disease state definition, Concise review of relevant pathophysiology, Clinical presentation, Diagnosis, Desired outcome, Treatment, Monitoring Six valuable appendices, including a new one on the management of pharmacotherapy in the elderlyNEW chapters on adrenal gland disorders and influenza The ideal companion to "Pharmacology: A Pathophysiologic Approach, 7e" by Joseph DiPiro et al.

    Touch it and you die. Every politician knows this truism, which is why no one wants to debate it. Privately, many of them understand that the health care system, which costs about $200 billion a year in public and private money, cannot continue as it is—increasingly ill-adapted to an aging population with public costs growing faster than government revenues. In Chronic Condition, Jeffrey Simpson meets health care head on and explores the only four options we have to end this growing crisis: cuts in spending, tax increases, privatization, and reaping savings through increased efficiency. He examines the tenets of the Medicare system that Canadians cling to so passionately. Here, he finds that many other countries have more extensive public health systems, and Canadian health care produces only average value for money. In fact, our rigid system for some health care needs and a costly system for other needs—drugs, dentistry, and home care—is really the worst of both worlds. Chronic Condition breaks the silence about the huge changes and real choices that Canadians face.

    It presents historical perspectives on the development of nursing theory, assessments of concept and theory development and theory evaluation, middle-range theories, and shared theories from other disciplines in the sociologic, behavioral, and biomedical sciences, focusing on the application of theory. Learning features found throughout the text include case studies and end-of-chapter summaries that help to reinforce essential concepts.

    Vivid and engaging examples further enhance this up-to-date examination of the main problems in contemporary philosophy. It is written for professors teaching a problems-oriented course.

    This newest edition expands on the strengths of earlier versions, helping students bridge the gap between concepts and reasoning. Students are shown, rather than told about, how physics works and are given the opportunity to apply concepts to real-world problems. Each chapter and concept has been scrutinized to ensure clarity, currency, and accuracy while checkpoints, problem solving tactics, and sample problems help students make sense of new concepts. As always, Fundamentals of Physics covers every aspect of basic physics, from force and motion to relativity and will prepare today's students to be tomorrow's scientists.

    Filled with resources to guide your study, the Third Edition brings clarity to key concepts as it draws you into the excitement of new research in eating disorders, heart disease, diabetes, and many other topics. Written by an expert author team, this text benefits from a broad range of normal and clinical nutrition expertise from registered dietitians and researchers, meant to help you understand all the major concepts!

    It is more concise and easier to read than some, yet it covers the breadth of emergency medicine practice more comprehensively than others. The bottom line is that I like this book. Just as previous editions did, the seventh presents all of the most pertinent and up-to-date information in a well-organized format that is comprehensive yet easy to read. That and many of the attractive new features in this current edition will ensure its place on my bookshelf for years to come."--JAMAWith 418 contributors representing over 120 medical centers around the world, Tintinalli’s Emergency Medicine is the most practical and clinically rigorous reference of its kind. It covers everything from prehospital care, disaster preparedness, and basic resuscitative techniques, to all the major diseases requiring emergency treatment, such as pulmonary emergencies, renal and GU disorders, and hemophilia. This authoritative, in-depth coverage makes this classic text indispensible not only in emergency departments, but also for residents and practitioners when studying or preparing for any exam they may face.While continuing to provide the most current information for acute conditions, the Seventh Edition of Tintinalli’s Emergency Medicine has been substantially revised and updated to cover all of the conditions for which patients seek emergency department care in a concise and easy-to-read-manner.NEW Features• Full-color design with more figures and tables than ever• Reader-friendly chapter presentation makes it easy to find important material.• Updated tables covering drugs and important clinical information• Patient safety considerations and injury prevention are integrated into chapters, as appropriate• Total revision of the dermatology section enables diagnosis by lesion description and body area affected, and provides current treatment• Organ systems sections reorganized to reflect considerations for actual clinical practice.• New chapters: New adult chapters include Natural Disasters, Aneurysms of the Aorta and Major Arteries; Hip and Knee Pain, Aortic Dissection; Acute Urinary Retention; Subarachnoid Hemorrhage and Intracranial Bleeding; Clotting Disorders; Community –acquired Pneumonia and Noninfectious Pulmonary Infiltrates; Type I Diabetes; Type II Diabetes; Anemia; Tests of Hemostasis; Clotting Disorders; Head Injury in Adults and Children; the Transplant Patient; Grief, Death and Dying; and Legal Issues in Emergency Medicine. Twelve new pediatric chapters including The Diabetic Child, Hematologic-Oncologic Emergencies, Ear and Mastoids, Eye Problems in Infants and Children, Neck Masses, GI Bleeding, Nose and Sinuses, Urologic and Gynecologic Procedures in children, Renal emergencies in children, Behavioral and Psychiatric Disorders in children, Pediatric Procedures, Pediatric ECG Interpretation• Greater coverage of procedures throughout for the most common conditions seen in the emergency department.• Companion DVD features an additional 17 chapters, such as Hyperbaric Oxygen Therapy, Principles of Imaging, Prison Medicine, Military Medicine, The Violent Patient, Forensics, Wound Ballistics, and Drug Interactions.• Companion DVD also features videos and animations for teaching and learning performance of important procedures, especially Ultrasound-Guided Procedures

    Readers discover the energy and excitement found in business today within the engaging and accessible presentation found in BUSN6. Designed specifically for today's learner, BUSN's streamlined, riveting design presents the entire core Introduction to Business topics in only seventeen succinct chapters, including a unique chapter on Business Communication. BUSN6 directly connects readers with what's happening in business today and how it will affect them. The book focuses on business principles most important to the learner's success with less reading, more visuals, and manageable chunks of information. Memorable examples relate business topics to everyday life and career success, while tightly integrated resources, such as CourseMate, an interactive teaching and learning solution, and the latest news feeds, help sharpen business, study, and communication skills. CenageNOW is now offered with BUSN 6e.

    With 12 chapters and 1,244 practice problems, students can build fundamental skills in math and verbal through targeted practice. Plus, through easy-to-follow explanations and step-by-step applications, each question will help students cement their understanding of those concepts tested on the GRE. Purchase of this book includes access to additional online resources.