He provides a proven program for following your heart without losing your sanity.

    It combines an extraordinary personal history of "direct marketing" with a remarkably candid look at the field's most acclaimed practitioner. Written in an easy-going and deliberately persuasive style obviously honed during Wunderman's six decades in the trenches, the book shows his skill developing and gaining acceptance as he creates revolutionary advertising programs for future corporate stalwarts like the Columbia Record Club and American Express.

    Which social medium platforms make sense for your church community? How can you make them an effective tool for ministry? As a veteran social media expert, author, and sociologist, Meredith Gould has helped answer these questions and more in her best-selling book The Social Media Gospel. In this second edition, Gould provides an easy-to-understand, step-by-step guide to digital ministry for those wishing to embrace new technologies to build community and deepen faith. In this expanded edition, Gould delivers new content with humor, helpful tips, and counsel anchored in practical experience. She focuses on key topics for effective church communication, including: • Building and ministering to online communities • Privacy and self-disclosure in the digital age • Integrating communications across digital platforms • Managing and monitoring social media • Faith storytelling with visual social media • Hashtag development and live-tweeting

    Cohen's wisdom and witticisms have now been collected in The Good, the Bad & the Difference, a collection of his columns as wise and funny as a combination of "Dear Abby," Plato, and Mel Brooks. The columns are supplemented with second thoughts on (and sometimes complete reversals of) his original replies, follow-up notes on how his advice affected the actions of various letter writers, reactions from readers both pro and con, and observations from such "guest ethicists" as David Eggers and the author's mom. Each chapter also features an "Ethics Pop Quiz," and readers will be invited to post their answers on the book's Web site. The best of them will appear in a future paperback edition of the book.The Good, the Bad & the Difference is divided into seven sections: -Civic Life (what we do in public)-Family Life (what we do at home)-Social Life (what we do in other people's homes)-Commercial Life (what we do in situations where money is a factor)-Medical Life (the rights and obligations of patients and caregivers)-Work Life (ethics for the professional sphere)-School Life (moral questions from and about kids)Each section provides a window into how we live today, shedding light on the ways in which a more ethical approach to the decisions we make, and to our daily behavior, can make a big difference in how we feel about ourselves tomorrow.

    In this newly revised edition, chapters have been rewritten to accommodate the impact of computer technology and the Internet, not only on the acquisition and analysis of data, but also on its organization and presentation. Alternatives to the use of radiation have been expanded, and figures and illustrations have been redrawn to reflect changes in laboratory equipment and procedures.

    Use this book’s handy flowcharts to make your next irrelevant choice with pseudoscientific confidence! Make the right dumb decision the first time—every time Perfect book gift for anyone who faces meaningless judgment calls Paperback; 7 x 7 inches, 96 pages; 2013 PubWest Book Design Award winner for cover design

    Let the top rowing coaches and scientists in the world steer you to ultimate success, starting with sound training and racing principles and adding increasingly advanced instruction, drills, and insights all the way to the finish.Rowing Faster is the most comprehensive and detailed guide for achieving excellence in the sport. Inside you'll find the following advice: -Techniques, drills, and progressions used by World and Olympic champions to master every phase of the stroke-Tests to assess your rowing fitness and workouts to develop an aerobic base, increase anaerobic threshold, improve VO2max, and build rowing-specific strength and power-A rowing periodization plan to sequence all the training components into a complete training program to maximize boat speed for 1000 meters, 2000 meters, and head racing-Racing plans and tactics that have been proven successful at the highest levels of competitionCut through the water faster than ever. Rowing Faster will boost your speed and performance to the highest level.

     Collaboration is the foundation on which successful contemporary public schools are based, as well as the most effective means to provide services to students with disabilities and other special needs. Interactions presents this idea with an ideal blend of theory and practical applications. Following an overview of collaboration in schools and across society, the authors introduce essential communication skills that form the foundation for successful collaboration; show a focus on problem solving and its common collaborative applications; and look at such critical topics as teaming, the key principles of co-teaching, consulting, coaching, mentoring, and conflict and resistance. Every chapter features numerous opportunities to learn new material, reinforce what's been learned, and think critically about topics. The 9th Edition reflects the continued changes in the priorities for education based on federal mandates as well as practitioner trends, and it is grounded in the real-life experiences of school professionals. It has been thoroughly revised and updated, featuring new information on working with diverse families and paraeducators, plus over 400 new references. This title is also available digitally as a standalone Pearson eText.

    What's yours?In 2009, Brandon Doman, who has always been curious about the people with whom we share our world, sat at a local coffeehouse and decided to ask passersby a simple question: "What's your story?"Providing only paper and pens, Doman created an exploratory space that instantly intrigued people to share their stories anonymously. Now, more than 10,000 stories later, the Strangers Project has become a momentous movement, engaging strangers of all ages and backgrounds to reflect, rejoice, heal, and connect through words.Published here for the first time, What's Your Story? showcases a selection of two hundred stories from the Strangers Project. Equal parts heartbreaking and humorous, this moving compendium lays bare our universal truths, desires, and sufferings, and illustrates the emotional power of storytelling and our shared humanity. To complete this beautiful collage of stories, a blank page is included at the end for readers to add their own personal story.With more than fifty color photographs and illustrations

    Three times the size of Generation X, they have a much bigger impact on society and business. In How Cool Brands Stay Hot, Joeri Van den Bergh and Mattias Behrer address what drives Generation Y as consumers and how marketers can develop the right brand strategies to reach this generation of 16-33 year olds.The authors' insights on what drives the consumer preferences of this new "Dot-com" generation are based on interviews with 5,000 Generation Y consumers. This new research provides understanding of the consumer psychology and behavior of the generation also known as the "Millennials." It helps marketers connect with the new generation of consumers by understanding their likes and dislikes, and guides them on advertising, marketing, and branding relevant to them.How Cool Brands Stay Hot contains guidance and checklists for marketing plans and campaigns, as well as case studies of Nokia, Nivea, PlayStation, Coca Cola, Volkswagen, Smirnoff, Red Bull, H&M, and Levi's. It offers creative and effective ideas on how to position, develop and promote brands to one of the largest and most influential generations of consumers today.Visit the website at http://www.howcoolbrandsstayhot.com/

    The Gift of a Year offers checklists, quizzes, and empowering stories as it helps busy women make their fantasies a reality.

    Initially, I kept it as a personal diary of things that I believed were important at the time, including the poems and prose I wrote which sprang organically from the events as they unfolded. Whilst these few short months were extremely challenging, at times shocking and ultimately tragic, they were also a time of great love. Hopefully, I have captured some of those few moments of pure happiness, humour and joy which I believe will not only help other people touched by cancer but will show sufferers and their families that there is no right or wrong way to behave, just as long as you continue to show how much you care and as much as possible, be there for each other.

    After years of enduring her grandfather's sexual abuse, 14-year-old Samantha Hart runs away from her Pennsylvania family farm in search of her estranged father in Arizona.After a troubling reunion, she flees to the promising lights of La-La Land. Desperate to forget the past, she immerses herself in a spectacle of drugs, decadence, and money in Hollywood.But when a wealthy playboy mistakes her Pittsburgh accent for British, a new spiral of white lies begins, and a new identity is born. Swept to Europe, Samantha floats through champagne parties, sexual adventures, and a whirlwind of international escapades. With a portfolio of nude photos under her arm, she is determined to make something of herself.Will her young, broken spirit find the strength to persevere, to survive the unsurvivable? Will she transcend the temptation to give up in a world that seems so set against her?BLIND PONY: AS TRUE A STORY AS I CAN TELL is the tale of one young woman's unwillingness to accept the circumstances life dealt her, and instead, takes the reins to find success beyond her wildest dreams.

    Drawing on his breakthrough research in comparative neuroscience, Terrence Deacon offers a wealth of insights into the significance of symbolic thinking: from the co-evolutionary exchange between language and brains over two million years of hominid evolution to the ethical repercussions that followed man's newfound access to other people's thoughts and emotions.Informing these insights is a new understanding of how Darwinian processes underlie the brain's development and function as well as its evolution. In contrast to much contemporary neuroscience that treats the brain as no more or less than a computer, Deacon provides a new clarity of vision into the mechanism of mind. It injects a renewed sense of adventure into the experience of being human.

    From Jeffrey Epstein to the Clintons—from Obama and Biden to the Occult Elite—Dr. Thomas Horn uncovers terrifying realities behind today’s polarizing culture war and the energies operating behind the contest for dominance over values, beliefs, and religious practices. Now, for the first time ever, readers will discover: • Occult practices and enthroned “Egregores” over the mysterious shadow empire • Diabolical “body count” lists and “sacrificed” whistleblowers • Jeffrey Epstein and Shadowland’s deals with the Devil • Hillary Clinton and the bizarre effort to summon Antichrist • Whether some in “Christianity” have joined Luciferian objectives • What really was behind the Russia Hoax and Trump impeachment effort • Shocking facts about Obama and his so-called Birth Certificate • Contrasting visions for America—Progressives vs. Conservatives • And much more!