His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world. Rapaille’s breakthrough notion is that we acquire a silent system of Codes as we grow up within our culture. These Codes—the Culture Code—are what make us American, or German, or French, and they invisibly shape how we behave in our personal lives, even when we are completely unaware of our motives. What’s more, we can learn to crack the Codes that guide our actions and achieve new understanding of why we do the things we do. Rapaille has used the Culture Code to help Chrysler build the PT Cruiser—the most successful American car launch in recent memory. He has used it to help Procter & Gamble design its advertising campaign for Folger’s coffee – one of the longest-lasting and most successful campaigns in the annals of advertising. He has used it to help companies as diverse as GE, AT&T, Boeing, Honda, Kellogg, and L’Oréal improve their bottom line at home and overseas. And now, in The Culture Code, he uses it to reveal why Americans act distinctly like Americans, and what makes us different from the world around us. In The Culture Code, Dr. Rapaille decodes two dozen of our most fundamental archetypes—ranging from sex to money to health to America itself—to give us “a new set of glasses” with which to view our actions and motivations. Why are we so often disillusioned by love? Why is fat a solution rather than a problem? Why do we reject the notion of perfection? Why is fast food in our lives to stay? The answers are in the Codes. Understanding the Codes gives us unprecedented freedom over our lives. It lets us do business in dramatically new ways. And it finally explains why people around the world really are different, and reveals the hidden clues to understanding us all.

    More than a lifestyle, larger than any single idea, broader than a conviction, philosophy is the love of exploration, of knowledge, of uncertainty, and of that cornerstone of free thinking: doubt. Kevin Perry’s “Philosophy” takes the reader on a grand tour of life’s biggest questions, examining all that the world’s greatest philosophers have said about life and death, love and loss, language, art and God, to name a few. Philosophy is a great companion and a roadmap to navigate life’s major milestones, including: How to make sense of death What loving someone or something means The effect of art on our lives What role language plays in understanding the world How do our ideas affect our actions

    From ancient and medieval philosophers such as Confucius and Thomas Aquinas, to revolutionary thought leaders such as Thomas Jefferson and Leon Trotsky, to the voices who have shaped modern politics today -- Mao Zedong, Malcolm X, Che Guevara, and more -- "The Politics Book" clearly and simply explains more than 100 groundbreaking ideas in the history of political thought.With easy-to-follow graphics, succinct quotations, and accessible text, "The Politics Book" is an essential reference for students and anyone wondering how politics works.

    This Harriman House edition includes Charles Mackay's account of the three infamous financial manias - John Law's Mississipi Scheme, the South Sea Bubble, and Tulipomania.Between the three of them, these historic episodes confirm that greed and fear have always been the driving forces of financial markets, and, furthermore, that being sensible and clever is no defence against the mesmeric allure of a popular craze with the wind behind it.In writing the history of the great financial manias, Charles Mackay proved himself a master chronicler of social as well as financial history. Blessed with a cast of characters that covered all the vices, gifted a passage of events which was inevitably heading for disaster, and with the benefit of hindsight, he produced a record that is at once a riveting thriller and absorbing historical document. A century and a half later, it is as vibrant and lurid as the day it was written.For modern-day investors, still reeling from the dotcom crash, the moral of the popular manias scarcely needs spelling out. When the next stock market bubble comes along, as it surely will, you are advised to recall the plight of some of the unfortunates on these pages, and avoid getting dragged under the wheels of the careering bandwagon yourself.

    The story is surprising, controversial, and exciting as only a long-lost history can be when it is at last recovered. In "The Jesus Dynasty," biblical scholar James Tabor brings us closer than ever to the historical Jesus. Jesus, as we know, was the son of Mary, a young woman who became pregnant before her marriage to a man named Joseph. The gospels tell us that Jesus had four brothers and two sisters, all of whom probably had a different father than his. He joined a messianic movement begun by his relative John the Baptizer, whom he regarded as his teacher and a great prophet. John and Jesus together filled the roles of the Two Messiahs who were expected at the time: John, as a priestly descendant of Aaron, and Jesus, as a royal descendant of David. Together they preached the coming of the Kingdom of God. Theirs was an apocalyptic movement that expected God to establish his kingdom on earth, as described by the Prophets. The Two Messiahs lived in a time of turmoil as the historical land of Israel was dominated by the powerful Roman Empire. Fierce Jewish rebellions against Rome occurred during Jesus' lifetime.John and Jesus preached adherence to the Torah, or the Jewish Law. But their mission was changed dramatically when John was arrested and then killed. After a period of uncertainty, Jesus began preaching anew in Galilee and challenged the Roman authorities and their Jewish collaborators in Jerusalem. He appointed a Council of Twelve to rule over the twelvetribes of Israel, and among the Twelve he included his four brothers. After Jesus was crucified by the Romans, his brother James -- the "Beloved Disciple" -- took over leadership of the Jesus dynasty.James, like John and Jesus before him, saw himself as a faithful Jew. None of them believed that their movement was a new religion. It was Paul who transformed Jesus and his message through his ministry to the Gentiles. Breaking with James and the followers of Jesus in Jerusalem, Paul preached a message based on his own revelations, which would become Christianity. Jesus became a figure whose humanity was obscured; John became merely a forerunner of Jesus; and James and the others were all but forgotten.James Tabor has studied the earliest surviving documents of Christianity for more than thirty years and has participated in important archaeological excavations in Israel. Drawing on this background, Tabor reconstructs for us the movement that sought the spiritual, social, and political redemption of the Jews, a movement led by one family. "The Jesus Dynasty" offers an alternative version of Christian origins, one that takes us closer than ever to Jesus and his family and followers.This is a book that will change our understanding of one of the most crucial moments in history.

    Written more than two thousand years ago, the Tao Teh Ching, or -The Classic of the Way and Its Virtue, - is one of the true classics of the world of spiritual literature. Traditionally attributed to the legendary -Old Master, - Lao Tzu, the Tao Teh Ching teaches that the qualities of the enlightened sage or ideal ruler are identical with those of the perfected individual. Today, Lao Tzu's words are as useful in mastering the arts of leadership in business and politics as they are in developing a sense of balance and harmony in everyday life. To follow the Tao or Way of all things and realize their true nature is to embody humility, spontaneity, and generosity. John C. H. Wu has done a remarkable job of rendering this subtle text into English while retaining the freshness and depth of the original. A jurist and scholar, Dr. Wu was a recognized authority on Taoism and the translator of several Taoist and Zen texts and of Chinese poetry. This book is part of the Shambhala Pocket Library series. The Shambhala Pocket Library is a collection of short, portable teachings from notable figures across religious traditions and classic texts. The covers in this series are rendered by Colorado artist Robert Spellman. The books in this collection distill the wisdom and heart of the work Shambhala Publications has published over 50 years into a compact format that is collectible, reader-friendly, and applicable to everyday life.

    On the one hand, Eagleton demolishes what he calls the “superstitious” view of God held by most atheists and agnostics and offers in its place a revolutionary account of the Christian Gospel. On the other hand, he launches a stinging assault on the betrayal of this revolution by institutional Christianity.There is little joy here, then, either for the anti-God brigade—Richard Dawkins and Christopher Hitchens in particular—nor for many conventional believers. Instead, Eagleton offers his own vibrant account of religion and politics in a book that ranges from the Holy Spirit to the recent history of the Middle East, from Thomas Aquinas to the Twin Towers.

    He investigates what he considered to be the simplest form of documented religion - totemism among the Aborigines of Australia. For Durkheim, studying Aboriginal religion was a way 'to yield an understanding of the religious nature of man, by showing us an essential and permanent aspect of humanity'. The need and capacity of men and women to relate to one another socially lies at the heart of Durkheim's exploration, in which religion embodies the beliefs that shape our moral universe. The Elementary Forms has been applauded and debated by sociologists, anthropologists, ethnographers, philosophers, and theologians, and continues to speak to new generations about the intriguing origin and nature of religion and society. This new, lightly abridged edition provides an excellent introduction to Durkheim's ideas.

    Read this book and understand--at last!--why men never listen, why women can't read maps, and why learning each other's secrets means you'll never have to say sorry again.

    While the Meditations were composed to provide personal consolation and encouragement, Marcus Aurelius also created one of the greatest of all works of philosophy: a timeless collection that has been consulted and admired by statesmen, thinkers and readers throughout the centuries.

    It is without question Schopenhauer's greatest work. Conceived and published before the philosopher was 30 and expanded 25 years later, it is the summation of a lifetime of thought.For 70 years, the only unabridged English translation of this work was the Haldane-Kemp collaboration. In 1958, a new translation by E. F. J. Payne appeared that decisively supplanted the older one. Payne's translation is superior because it corrects nearly 1,000 errors and omissions in the Haldane-Kemp translation, and it is based on the definitive 1937 German edition of Schopenhauer's work prepared by Dr. Arthur Hübscher. Payne's edition is the first to translate into English the text's many quotations in half a dozen languages. It is thus the most useful edition for the student or teacher.

    This concise guide offers a modern interpretation of the doctrine, distilling its teachings with seven compelling principles that can be applied to self-development in daily life.

    They are extremely guarded about their religion, and what they consider blasphemous acts by skeptical Muslims and non-Muslims alike has only served to pique the world's curiosity. This critical examination reveals an unflattering picture of the faith and its practitioners. Nevertheless, it is the truth, something that has either been deliberately concealed by modern scholars or buried in obscure journals accessible only to a select few.

    Friedman is a fascinating, intellectual, yet highly readable analysis and investigation into the authorship of the Old Testament. The author of Commentary on the Torah, Friedman delves deeply into the history of the Bible in a scholarly work that is as exciting and surprising as a good detective novel. Who Wrote the Bible? is enlightening, riveting, an important contribution to religious literature, and as the Los Angeles Times aptly observed in its rave review, “There is no other book like this one.”

    Yet these researchers--along with countless ordinary folks--resist belief in the biblical Creator. Why? They say a loving God would have made a better home for us, one without trouble and tragedy. In Why the Universe Is the Way It Is, Hugh Ross draws from his depth of study in both science and Scripture to explain how the universe's design fulfills several distinct purposes. He also reveals God's surpassing love and ultimate purposes for each individual. Why the Universe Is the Way It Is will interest anyone who wonders where and how the universe came to be, what or who is responsible for it, why we are here, or how and when the universe ends. Far from leaving the reader at this philosophical jumping-off point, Ross builds toward answering the big question of human destiny and the specific question of each reader's personal destiny.