Given the intricacies of the industry, it's also going to be the most resistant to change. Alan Wolk, an industry veteran and longtime analyst and observer, lays out how the television industry is adapting to the digital era, explaining what's really happening in a tone that will appeal to laypeople and insiders alike. In the first section, Wolk takes us through how the industry works today, focusing on how the various players actually make money and who pays who for what. The next section deals with the changes that are taking place in the industry today–everything from time shifting to binge viewing to cord cutting–and how those changes are starting to create some seismic shifts. In the final section, Wolk reveals his predictions for the future and what the industry will look like in ten years time. Andrew Wallenstein, co-editor-in-chief of Variety says "Alan Wolk is one of the most insightful observers writing about the media business today. There's no better expert to help you navigate the confusing, complicated nexus of TV and the Internet." David Zaslav, President and CEO of Discovery Communications says "Alan Wolk has a deep understanding of the complex nature of television today… this is a fantastic primer of the business and one of the most educated perspectives on the future of our rapidly evolving industry."

    On a personal level, too, he seemed to take pleasure in insulting everyone who crossed his path. How did this Jewish boy from Long Island, an adolescent doo-wop singer, rise to the status of Godfather of Punk? And how did he maintain that status for decades?Dirty Blvd.—the first new biography of Reed since his death in 2013—digs deep to answer those questions. And along the way it shows us the tender side of his prickly personality.Born in Brooklyn, Reed was the son of an accountant and a former beauty queen, but he took the road less traveled, trading literary promise for an entry-level job as a budget-label songwriter and founding the Velvet Underground under the aegis of Andy Warhol. The cult of personality surrounding his transformation from downtown agent provocateur to Phantom of Rock and finally to patron saint of the avant-garde was legendary, but there was more to his artistic evolution than his abrasive public persona. The lives of many American rock stars have had no second act, but Reed’s did.Dirty Blvd. not only covers the highlights of Reed’s career but also explores lesser-known facets of his work, such as his first recordings with doo-wop group the Jades, his key literary influences and the impact of Judaism upon his work, and his engagement with the LGBT movement. Drawing from new interviews with many of his artistic collaborators, friends, and romantic partners, as well as from archival material, concert footage, and unreleased bootlegs of live performances, author Aidan Levy paints an intimate portrait of the notoriously uncompromising rock poet who wrote “Heroin,” “Sweet Jane,” “Walk on the Wild Side,” and “Street Hassle”—songs that transcended their genre and established Lou Reed as one of the most influential and enigmatic American artists of the past half-century.

    T. Barnum's career of showmanship and charlatanry was marked by a surprising undercurrent of honesty and forthrightness. His exuberant autobiography forms a happy combination of all those traits, revealing the whole story of his world-famous hoaxes and publicity stunts. Here is a pageant of nineteenth-century America's gullibility and thirst for marvels, as told by the master of revels himself.A born storyteller, Barnum recalls his association with Tom Thumb, his audience with Queen Victoria, and his trouble keeping Jenny Lind's angelic image intact during a trying tour. He tells of Jumbo, the most famous elephant in history, from the creature's heroic arrival in America to its tragic death in a railroad accident; of his attempts to transfer Shakespeare's house and Madame Tussaud's Waxworks from England to New York; and of his triumphant reentry into public life after financial failure and five disastrous fires had all but wiped him out. The true-life tale of a man of boundless imagination and indomitable energy, Barnum's autobiography embodies the spirit of America's most exciting boom years.

    However, as Terri Savelle Foy shares in IMAGINE BIG, we cannot allow what we see happening today to limit what we can imagine God doing for us supernaturally in our lives. Within the pages of this book, you will be inspired and encouraged to: Imagine your futureMake a dream bookAssign time daily to review your dreams Get your goals in placeInitiate action nowNullify negativityExpress gratitudeBe led by your God-given desiresInvest in your dreamsGet your expectancy high IMAGINE BIG will show you how to turn the what "ifs" into what "is". Today can be the beginning of everything God wants you to be and do!

    Aaron Goldman has written an essential book that goes beyond telling us how Google became so important to explaining why the revolution it's leading will affect everyone in media and marketing." --Brian Morrissey, Digital Editor, Adweek"An insightful tour of the elements that have made Google successful combined with a usable guide on how to apply this learning to your business." --Rishad Tobaccowala, Chief Strategy & Innovation Officer, VivakiAbout the BookYou know you've hit it big when your name becomes a verb--and no one knows that better than Google. In just over 10 years, Google has become the world's most valuable brand, consistently dominating its category and generating $6 billion in revenue per quarter.How does Google do it? In a word: marketing.You may not think Google does much marketing. Indeed, it doesn't do a lot of what has traditionally been viewed as marketing. But in today's digital world, marketing has taken new shape--and Google is at the cutting edge.In Everything I Know about Marketing I Learned from Google, digital marketing expert Aaron Goldman offers 20 powerful lessons straight from Google's playbook. Taking you deep into the inner workings of the Googleplex (which are simpler than you think), Goldman provides the knowledge and tools you need to build and grow your brand (which is also simpler than you think).Along the way, he shows how Google's tactics are being used by a wide range of successful corporations, from Apple to Zappos. Key principles include:Tap into the Wisdom of Crowds: Get the signals you need directly from your customersKeep It Simple, Stupid: Craft messages people can grasp in a nanosecond and pass alongDon't Interrupt: Join the conversation-- but avoid disrupting itAct Like Content: Provide value, not sales pitchesTest Everything: Take no detail of your program for granted; you can always improveShow Off Your Assets: Distribute your brand everywhereThe beauty of it all is that these Googley lessons can be applied to every aspect of marketing, in organizations of any size. Whether you run a PR department in a multinational corporation or serve as the sole marketer in a small business, these tactics work.In its mission to "organize the world's information," Google has rewritten the book on marketing. Use Everything I Know about Marketing I Learned from Google to remake your own organization's marketing--and engage more customers than ever.

    Jacobson provides a comprehensive overview of this spectacular industry, allowing everyone on Earth to understand the integral role space plays in our lives, how it will continue to transform the world, and how you could participate.In the vein of Mary Roach, Jacobson makes a complex topic easily understandable—and accessible—for every reader.Space as an industry offers a triple bottom line: Return on Investment, Innovation, and Inspiration.INVESTMENTImagine if you had the opportunity to invest in Apple when it was new and undiscovered—would you do it?Space is a culmination of many disciplines, and it works in tandem with various industries. The sector’s growth depends on merging different fields with cutting-edge technologies, fantastical ideas with logical applications.Investors, including John Doerr, Khosla Ventures, Sequoia, RRE, Bessemer Venture Partners, First Round, Peter Thiel’s Founders Fund, and Andreesen Horowitz, took notice and are backing companies in this growing sector.INNOVATIONSpace is the sector with the most unlimited potential for progress and collaboration. When space advances, other industries benefit. When other industries advance, space benefits as well—innovations and progress multiply.From Hollywood to navigation, communications devices to streaming services, medical discoveries to robotics, agriculture to energy, all of these industries affect space and are affected by space—much like bees pollinating flowers.Jacobson proposes that space startups can borrow tactics and strategies developed by other entrepreneurs and thought leaders—such as Peter Thiel, Eric Ries, and Ben Horowitz—to improve space startups' probability for success.INSPIRATIONWhat do Jules Verne, Star Trek, Isaac Asimov, Arthur C. Clarke, Stanley Kubrick, Jerry Pournelle, Andy Weir, and David Bowie have in common?For centuries, artists and creators have helped inspire real space efforts. They merged space with arts and entertainment to construct visions and stories that helped us articulate, amplify, and imagine what is possible—ultimately influencing and shaping reality, from Moon missions to mobile phones.What will we accomplish over the next decade? Is there a way to achieve great personal success and benefit others—maybe even all of humanity?

    What's complicated is what we do with money. We use money to soothe our feelings and buy respect, to show how much we care or how little. We don't simply earn, save, and spend money: we flirt with it, crave it, and scorn it; we punish and reward ourselves with it.Without realizing it, we give money meaning it doesn't really have--what former psychiatrist and current business coach David Krueger calls our "money story." And in the process of playing out that money story, we often sacrifice the most important things in our life: our health, freedom, relationships, and happiness.What is your money story?Do you consistently spend more than you have?Do you follow the herd in your investments--even though you know the herd is usually wrong?Have you neglected to save for the future, even when you have the means?Do you feel controlled or shackled by debt?Is your money somehow never "enough"?Is money, or the lack of it, always on your mind?The Secret Language of Money is a guided tour to the subconscious meanings we give money, the conflicted ways our braindeals with money, the reasons we tend to make the same money mistakes over and over--and most importantly, how you can change all that.A brilliant blend of cutting-edge science and real-world application, The Secret Language of Money helps you rewrite your money story and find that elusive balance of wealth, health, and joy we all seek.

    It's a comprehensive and readable reference on how to attract and keep good tenants and make good landlording decisions.

    Starting with the band's origins in Oxford, journalist Martin Clarke covers the essential points: Radiohead's breakout single "Creep," the pivotal album OK Computer, Thom Yorke's continuing political and artistic evolution, and the band's future. This revised edition includes a close look at how the band escaped the rock straightjacket with Kid A and Amnesiac , as well as their most recent album, Hail to the Thief . Clark also offers an in-depth examination of the outspoken, mysterious Yorke, offering insight into the personal demons the vocalist has battled throughout his career as Radiohead's frontman. An incisive look at one of the world's most beloved, followed musical acts, Radiohead: Hysterical and Useless provides stimulating coverage of a provocative group.

    Prepared to be awed and inspired by Chris Froome riding on at the Tour de France with a broken wrist or Geraint Thomas finishing it with a broken pelvis.In The Hardmen the writers behind cycling superblog Velominati.com and The Rules will tell the stories and illuminate the myths of not just the greatest cyclists ever, but the toughest. From Eddy Merckx to Beryl Burton, and from Marianne Vos to Edwig Van Hooydonk, the book will lay bare the secrets of their extraordinary and inspirational endurance in the face of pain, danger and disaster. After all, suffering is one of the joys of being a cyclist. Embrace climbs, relish the descents, and get ready to harden up. . .

    One Night Only brings you the stories of 39 men who lived the dream — only to see it fade away almost as quickly as it arrived. Ken Reid talks to players who had one game, and one game only, in the National Hockey League — including the most famous single-gamer of them all: the coach himself, Don Cherry.Was it a dream come true or was it heartbreak? What did they learn from their hockey journey and how does it define them today? From the satisfied to the bitter, Ken Reid unearths the stories from hockey’s equivalent to one-hit wonders in the follow-up to his bestselling Hockey Card Stories.

     Inspirational technologist Shaku Atre, who rose from second-class citizen in an Indian village to prominence as one of the first women in technology AND, the legendary Hal Elrod creator of the bestselling Miracle Morning series of books. Exclusively for you at: http://nichedownbook.com/thankyou “Be known for a niche that you own. This is a powerful idea. One that transforms how people think about their lives, careers and business ventures.” — Hal Elrod, author of the best-seller, The Miracle Morning: The Not-So-Obvious Secret Guaranteed to Transform Your Life Do you have the courage to stand out? From the inventor of cubism Pablo Picasso to Spanx founder Sarah Blakely, the people we admire most in the world are original, unique, different. They take risks, claim new ground. They do not fit in, they stand out. And they do not compete for attention in the traditional sense. Most of us are tricked into believing that achieving personal and professional success means fitting in. What it really takes is the courage to stand out. Are you ready? In this dynamic, direct and succinct book, Lochhead and Clancy describe a research-based approach to thinking about your life and business called “category design.” Through a narrative stuffed with inspiring stories, they examine how legendary people — especially legendary entrepreneurs — introduce the world to new ways of thinking and solving problems. They reveal how to exploit the exponential value of what makes you different vs. the incremental value of what makes you better. And they show how to conquer a market category that you design, becoming its de facto queen or king. After reading this ground-taking book, you’ll gain the insights required to become known for a niche that you own.

    During the summer of his senior year at college, while earning a B.A. in Economics and Political Science, David P. Spears spent eighty hours undercover as a panhandler. Systematically recording every transaction at the exit ramp, Spears captured a rarely seen picture of how modern urban charity works.This book is the record of his adventures, part economic research, part investigative journalism. Both the numbers and the stories behind the numbers provide answers to the questions we’ve all been wondering: Who gives more to panhandlers—men or women? What percentage of drivers roll down their windows to donate? And most important of all, how much can a panhandler earn per hour?Get out your bi-weekly pay stub—by the end of this book you’ll know if you make more or less than the guy with the cardboard sign.

    In Reading My Father, William Styron’s youngest child explores the life of a fascinating and difficult man whose own memoir, Darkness Visible, so searingly chronicled his battle with major depression. Alexandra Styron’s parents—the Pulitzer Prize–winning author of Sophie’s Choice and his political activist wife, Rose—were, for half a century, leading players on the world’s cultural stage. Alexandra was raised under both the halo of her father’s brilliance and the long shadow of his troubled mind. A drinker, a carouser, and above all “a high priest at the altar of fiction,” Styron helped define the concept of The Big Male Writer that gave so much of twentieth-century American fiction a muscular, glamorous aura. In constant pursuit of The Great Novel, he and his work were the dominant force in his family’s life, his turbulent moods the weather in their ecosystem. From Styron’s Tidewater, Virginia, youth and precocious literary debut to the triumphs of his best-known books and on through his spiral into depression, Reading My Father portrays the epic sweep of an American artist’s life, offering a ringside seat on a great literary generation’s friendships and their dramas. It is also a tale of filial love, beautifully written, with humor, compassion, and grace.

    The Ask Formula revealed in this book has been used to help build multi-million dollar businesses in 23 different industries, generating over $100 million dollars in sales in the process.You ‘ll discover why the Ask Formula is arguably THE most powerful way to discover EXACTLY what people want to buy and how to give it to them - and in a way that makes people fall in love with you and your company.In this tell-all book, expert online marketer Ryan Levesque (featured in CNBC, Yahoo Finance, The Miami Herald, The San Francisco Chronicle, Mass Market Retailer, Bloomberg Businessweek and more) turns everything you know about customer surveys on its head.You ‘ll discover how Ryan Levesque developed his proven system for creating survey-based, customized sales funnels. And you ‘ll also learn how YOU can implement the same system in your own business - no matter your market. The Ask Formula blueprint is laid out in clear and detailed steps for anyone to use and adapt.Whether you ‘re an aspiring Internet entrepreneur, advanced online marketer, or established business owner, this book will both inspire you and show you how to skyrocket your online income - while creating a mass of raving fans in the process - simply by asking the right questions in a surprisingly different way. For people looking to scale up their business, Askwill utterly transform how you think about consumer behavior and selling online.