One million people can create new market for a business, spark a social movement, or effect political change. In 1996, a microtrend identified by Penn ("soccer moms") was crucial in re-electing President Clinton. With years of experience as one of world's most highly regarded pollsters, Mark Penn identifies the new microtrends sweeping the world: *Single women by choice: More often than ever before, they aren't waiting for Mr. Right. They are raising children by themselves and buying their own homes.*Splitters: A growing number of middle-class residents are shuttling between two homes, creating new communities and dynamics in the real estate market.*Sun Haters: Environmentalists, skin cancer survivors, and parents concerned about the impact the sun is having on our health.*Philo-semites: A growing number of people want to date Jewish men and women.*Classical Music Dads: Older men who are fathers in their 40's and 50's and taking on a larger role in the nurturing of their children and becoming an important factor in consumer culture for kids. Penn highlights everything from religion to politics, from leisure pursuits to relationships. MICROTRENDS will take the reader deep into the worlds of polling, targeting, and psychographic analysis, reaching tantalizing conclusions through engaging analysis.

    The controversial book linking intelligence to class and race in modern society, and what public policy can do to mitigate socioeconomic differences in IQ, birth rate, crime, fertility, welfare, and poverty.

    Back in six months whatever you do. Or three days, like last time.' Camilla Long on Nigel Farage'You're as ugly as a salad.' Bulgarian insult'I'm going to beat him so bad he'll need a shoehorn to put his hat on.' Muhammed AliThere's no pleasure like a perfectly-turned put-down (when it's directed at somebody else, of course) but Matthew Parris's Scorn is sharply different from the standard collections. Here are the funniest, sharpest, rudest and most devastating insults in history, from ancient Roman graffiti to the battlefields of Twitter. Drawing on bile from such masters as Dorothy Parker, Elizabeth I, Donald Trump, Groucho Marx, Princess Anne, Winston Churchill, Nigel Farage, Mae West and Alastair Campbell - which form an exchange between voices down the ages - Scorn shows that abuse can be an art form. This collection includes extended literary invective as well as short verbal shin-kicks. Encompassing literature, art, politics, showbiz, marriage, gender, nationality and religion, Matthew Parris's sublime collection is the perfect companion for the festive season, whether you're searching for the perfect elegant riposte, the rudest polite letter ever written, or a brutal verbal sledgehammer.

    Full of acute observation, uncontrollable humour and a rousing climax.’ - Country Life ‘To his credit Stancomb resists the stereotype of the closed-minded British expatriate.’ - Independent on Sunday - Pick of the paperbacks ‘A thoroughly good read ---An endearing tale of a roller coaster ride.’ - Croatia Online ‘This is not a tale of your usual English couple. This is such a fantastic read ... both humorous and thought provoking.’ - Travellingbookjunkie ‘The author presents this quirky little tale in an honest way, even when he is on the receiving end of a joke. You don’t need to make a break with your past to enjoy this book. It is a fascinating, humorous and totally believable read.’ - Robin’s Reviews ‘A good read. I enjoyed best the humorous bits.’ Tony Rossiter (author of It’s Only a Bloody Game) ‘A good read.’ - Tariq Ali Notes From a Very Small Island is the follow-up to the bestselling ‘Under a Croatian Sun’, which tells the story of a couple upping sticks and leaving their humdrum life in London for blue skies and café life on an island in Croatia. In this second book, the couple continue their attempts to fit in with the village community, but it’s not always easy, and more often than not their endeavours involve them in in hilarious disasters. They also now try to start some projects up, but they have to battle with maddening ex-communist authorities and highly suspicious locals. However, through this, they get to see the crippling legacies that communism and the recent war have left in the lives of their new neighbours. Although largely a light hearted tale, the book is also a heartfelt insight into a community trying to adjust to being members of the EU and the ways of the Western World.

    Richard Shenkman and Kurt Reiger have uncovered numerous stories about hoaxes, inventions, secrets, and rare incidents -- many involving the most famous and powerful people in America.President U. S. Grant was arrested for speeding in his horse carriage.J. Edgar Hoover refused to allow people to walk on his shadow.France shipped Louisiana twenty-five prostitutes because women were in short supply in 1721.H. L. Hunt won his first oil well in a game of five-card stud.Even historians find that One-Night Stands with American History features fascinating stories they never knew. Now updated with facts and anecdotes from the last twenty years, this volume is a treasure trove of remarkable stories that will startle, entertain, and inform you. And the best part is that they're all true!

    In this fascinating, provocative new book, Kevin Kelly provides an optimistic road map for the future, showing how the coming changes in our lives—from virtual reality in the home to an on-demand economy to artificial intelligence embedded in everything we manufacture—can be understood as the result of a few long-term, accelerating forces. Kelly both describes these deep trends—flowing, screening, accessing, sharing, filtering, remixing, tracking, and questioning—and demonstrates how they overlap and are codependent on one another. These larger forces will completely revolutionize the way we buy, work, learn, and communicate with each other. By understanding and embracing them, says Kelly, it will be easier for us to remain on top of the coming wave of changes and to arrange our day-to-day relationships with technology in ways that bring forth maximum benefits. Kelly’s bright, hopeful book will be indispensable to anyone who seeks guidance on where their business, industry, or life is heading—what to invent, where to work, in what to invest, how to better reach customers, and what to begin to put into place—as this new world emerges.

    Both fascinating and alarming, it contains extensive, new material, written by Assange specifically for this book, providing the best available summary of his vision for the future of the Internet.The book also includes an edited transcript of the conversation with Schmidt in which Assange outlines the way WikiLeaks works and why it is so significant for governments and corporations. What emerges is the clearest and most sophisticated picture of the philosophy behind WikiLeaks to date.Assange proposes a radical overhaul of the naming structure of the Internet, one which would revolutionize the way information is accessed. By coupling the intellectual content of a document to its online name—doing away with the haphazard URL system—Assange outlines a potential future for the Internet that would make it faster and much more difficult to censor.In contrast, Schmidt’s contribution equates progress with the geographic expansion of Google, supported by the US State Department. In cutting prose, Assange denounces this world-view as "technocratic imperialism" and offers a stringent critique of its methods, goals and effects.These are vital counterpoints for anyone interested in where the Internet—and by extension human civilization—is heading. The difference between the paths taken by Assange and Schmidt was illustrated subsequently by their responses to the Snowden disclosures: while WikiLeaks aided the whistleblower's escape, Google scrambled to manage a public relations backlash after the revelation that it had taken money from the NSA to process spying requests from the US government.In June 2011, the North and South poles of the Internet came together in the English countryside for an historic dialogue. This extraordinary book tells the story of that unlikely encounter, and its significance for us all.

    Metaphor, the authors explain, is a fundamental mechanism of mind, one that allows us to use what we know about our physical and social experience to provide understanding of countless other subjects. Because such metaphors structure our most basic understandings of our experience, they are "metaphors we live by", metaphors that can shape our perceptions and actions without our ever noticing them.In this updated edition of Lakoff and Johnson's influential book, the authors supply an afterword surveying how their theory of metaphor has developed within the cognitive sciences to become central to the contemporary understanding of how we think and how we express our thoughts in language.

    CNN host and best-selling author Fareed Zakaria helps readers to understand the nature of a post-pandemic world: the political, social, technological, and economic impacts that may take years to unfold.In the form of ten straightforward “lessons,” covering topics from globalization and threat-preparedness to inequality and technological advancement, Zakaria creates a structure for readers to begin thinking beyond the immediate impacts of COVID-19. Ten Lessons for a Post-Pandemic World speaks to past, present, and future, and, while urgent and timely, is sure to become an enduring staple.

    In 2004, they set their sights on Grafton, NH, a barely populated settlement with one paved road.When they descended on Grafton, public funding for pretty much everything shrank: the fire department, the library, the schoolhouse. State and federal laws became meek suggestions, scarcely heard in the town's thick wilderness.The anything-goes atmosphere soon caught the attention of Grafton's neighbors: the bears. Freedom-loving citizens ignored hunting laws and regulations on food disposal. They built a tent city in an effort to get off the grid. The bears smelled food and opportunity.A Libertarian Walks Into a Bear is the sometimes funny, sometimes terrifying tale of what happens when a government disappears into the woods. Complete with gunplay, adventure, and backstabbing politicians, this is the ultimate story of a quintessential American experiment -- to live free or die, perhaps from a bear.

    It's about states, armies and corporations. It's about orders from on high. Even history "from below" is often about trade unions and workers' parties. But what if that's simply because hierarchical institutions create the archives that historians rely on? What if we are missing the informal, less well documented social networks that are the true sources of power and drivers of change?The 21st century has been hailed as the Age of Networks. However, in The Square and the Tower, Niall Ferguson argues that networks have always been with us, from the structure of the brain to the food chain, from the family tree to freemasonry. Throughout history, hierarchies housed in high towers have claimed to rule, but often real power has resided in the networks in the town square below. For it is networks that tend to innovate. And it is through networks that revolutionary ideas can contagiously spread. Just because conspiracy theorists like to fantasize about such networks doesn't mean they are not real.From the cults of ancient Rome to the dynasties of the Renaissance, from the founding fathers to Facebook, The Square and the Tower tells the story of the rise, fall and rise of networks, and shows how network theory--concepts such as clustering, degrees of separation, weak ties, contagions and phase transitions--can transform our understanding of both the past and the present.Just as The Ascent of Money put Wall Street into historical perspective, so The Square and the Tower does the same for Silicon Valley. And it offers a bold prediction about which hierarchies will withstand this latest wave of network disruption--and which will be toppled.

    WE ARE ANONYMOUS is the first full account of how a loosely assembled group of hackers scattered across the globe formed a new kind of insurgency, seized headlines, and tortured the feds-and the ultimate betrayal that would eventually bring them down. Parmy Olson goes behind the headlines and into the world of Anonymous and LulzSec with unprecedented access, drawing upon hundreds of conversations with the hackers themselves, including exclusive interviews with all six core members of LulzSec. In late 2010, thousands of hacktivists joined a mass digital assault on the websites of VISA, MasterCard, and PayPal to protest their treatment of WikiLeaks. Other targets were wide ranging-the websites of corporations from Sony Entertainment and Fox to the Vatican and the Church of Scientology were hacked, defaced, and embarrassed-and the message was that no one was safe. Thousands of user accounts from pornography websites were released, exposing government employees and military personnel.Although some attacks were perpetrated by masses of users who were rallied on the message boards of 4Chan, many others were masterminded by a small, tight-knit group of hackers who formed a splinter group of Anonymous called LulzSec. The legend of Anonymous and LulzSec grew in the wake of each ambitious hack. But how were they penetrating intricate corporate security systems? Were they anarchists or activists? Teams or lone wolves? A cabal of skilled hackers or a disorganized bunch of kids?WE ARE ANONYMOUS delves deep into the internet's underbelly to tell the incredible full story of the global cyber insurgency movement, and its implications for the future of computer security.

    The book shines much-needed light on this group of small nations, largely unnoticed by the industrialized West, that are dropping further and further behind the majority of the world's people, often falling into an absolute decline in living standards. A struggle rages within each of these nations between reformers and corrupt leaders--and the corrupt are winning. Collier analyzes the causes of failure, pointing to a set of traps that ensnare these countries, including civil war, a dependence on the extraction and export of natural resources, and bad governance. Standard solutions do not work, he writes; aid is often ineffective, and globalization can actually make matters worse, driving development to more stable nations. What the bottom billion need, Collier argues, is a bold new plan supported by the Group of Eight industrialized nations. If failed states are ever to be helped, the G8 will have to adopt preferential trade policies, new laws against corruption, new international charters, and even conduct carefully calibrated military interventions. Collier has spent a lifetime working to end global poverty. In The Bottom Billion, he offers real hope for solving one of the great humanitarian crises facing the world today.

    He begins by uncovering an original eyewitness account of the Boston Tea Party and demonstrates that it was provoked not by "taxation without representation" as is commonly suggested but by the specific actions of the East India Company, which represented the commericial interests of the British elite.Hartmann then describes the history of the Fourteenth Amendment--created at the end of the Civil War to grant basic rights to freed slaves--and how it has been used by lawyers representing corporate interests to extend additional rights to businesses far more frequently than to freed slaves. Prior to 1886, corporations were referred to in U.S. law as "artificial persons." but in 1886, after a series of cases brought by lawyers representing the expanding railroad interests, the Supreme Court ruled that corporations were "persons" and entitled to the same rights granted to people under the Bill of Rights. Since this ruling, America has lost the legal structures that allowed for people to control corporate behavior.As a result, the largest transnational corporations fill a role today that has historically been filled by kings. They control most of the world's wealth and exert power over the lives of most of the world's citizens. Their CEOs are unapproachable and live lives of nearly unimaginable wealth and luxury. They've become the rudder that steers the ship of much human experience, and they're steering it by their prime value--growth and profit and any expense--a value that has become destructive for life on Earth. This new feudalism was not what our Founders--Federalists and Democratic Republicans alike--envisioned for America.It's time for "we, the people" to take back our lives. Hartmann proposes specific legal remedies that could truly save the world from political, economic, and ecological disaster.

    From Silicon Valley to the White House, from kindergarten to college, and from the factory floor to the church pulpit, we are all called to be innovators and entrepreneurs, to be curators of an ever-expanding roster of competencies, and to become resilient and flexible in the face of the insults and injuries we confront at work. In the midst of increasing inequality, these keywords teach us to thrive by applying the lessons of a competitive marketplace to every sphere of life. What’s more, by celebrating the values of grit, creativity, and passion at school and at work, they assure us that economic success is nothing less than a moral virtue. Organized alphabetically as a lexicon, Keywords explores the history and common usage of major terms in the everyday language of capitalism. Because the words in this book have successfully infiltrated everyday life in the English-speaking world, their meanings often seem self-evident, even benign. Who could be against empowerment, after all? Keywords uncovers the unexpected histories of words like innovation, which was once synonymous with “false prophecy” before it became the prevailing faith of Silicon Valley. Other words, like best practices and human capital, are relatively new coinages that promise us a kind of freedom within a marketplace extending its reach across the public sector and into our private lives. The new language of capitalism burnishes hierarchy, competition, and exploitation as leadership, collaboration, and sharing, modeling for us the habits of the economically successful person: be visionary, be self-reliant, and never, ever stop working.