If you blinked, you might have missed them, because Gatorade has swiftly and decisively fended off every would-be rival. Although a few other brands hold slim market shares, the fact is that Gatorade single-handedly created the sports drink industry 40 years ago and has absolutely ruled it ever since.But Gatorade is more than just a triumph of branding. First, it's a trusted product that has been scientifically proven to do what it claims to do.Second, Gatorade is an enthralling story, brought to life in bright color and sharp detail in First in Thirst. Author Darren Rovell, a skilled, objective, and passionate journalist, chronicles every astonishing milestone of the company's history.With unprecedented access to the inventors, the marketers, the analysts and observers, and key company figures past and present, Rovell recounts the sweat-drenched University of Florida football practices, the first (unpalatable) prototypes, and the commercial and financial interest that quickly took hold following the drink's first on-field successes. Then came the advertising, sponsorships, product placements (many of them fortuitous), and finally the two milestones that cemented Gatorade's iconic status once and for all -- the ubiquitous Gatorade bath and the Michael Jordan ""Be Like Mike"" endorsement deal.With refreshing candor, First in Thirst also offers an inside look at the negotiations, battles, lawsuits, mergers and acquisitions, product strategies, lucky breaks, and even the missteps (there have not been many) that have attended Gatorade's reign as the 800-pound gorilla of the sports-drink scene. Rovell places the reader inside labs and brainstorming sessions, at board meetings and ad shoots, on the sidelines and in the dugouts, even in the winner's circle at NASCAR events -- where Gatorade manages maximum exposure even at tracks whose official sponsors include chief rival POWERade.The book identifies the nine Gatorade Rules, business principles that have helped Gatorade become one of the most dominant brands ever. By adhering to these principles, businesses in other industries may achieve greater brand recognition and market share.Long before America knew what ""deep-down body thirst"" was, a team of university scientists had already invented something to quench it. First in Thirst is the story of the product and the company, and of America's fascination with the one and only Gatorade.

    There was atime when this revered organization ranked among the lowest in the country in this area. Within ten years, however, it had climbed to among the highest and has emerged as the thought leader in the space.How did Cleveland Clinic turn itself around so effectively and so quickly?More important, how can you do the same with your organization?In gripping, visceral, on-the ground fashion, Service Fanatics reveals the strategies and tactics the Clinic applied to become one of today's leading patient-experience healthcare organizations--methods that seamlessly translate to any business seeking to improveits customer experience. This strategic guide covers:How the Clinic's leaders redefined the concept of patient experience and developed a strategy to improve itCritical lessons learned regarding organization, recruitment, training, and measuring service excellenceWays in which the Clinic aligned its entire workforce around its Patients First strategyHow leaders improved the critical element of physician communicationRather than view patients simply as sick people who need treatment, Cleveland Clinic sees them also as important stakeholders in the organization's success. Patients are customers--who desire, pay for, and deserve the best possible care and experience during what is often a challenging time in their lives.Featuring customer service case studies, as well as invaluable insight from C-level executives at top corporations in various industries, Service Fanatics provides actionable lessons for any manager and business leader beyond healthcare.Whether you run a healthcare institution, nonprofit, or for-profit business, Service Fanatics will help you create the kind of customer experience that promises to transform your organization into an industry powerhouse.

    A study which combines personal reminiscences with careful historical research, the myth of the 'good old days' is summarily dispensed with; Robert Roberts describes the period of his childhood, when the main affect of poverty in Edwardian Salford was degredation, and, despite great resources of human courage, few could escape such a prison.

    The Social History of the Machine Gun, now with a new foreword by Edward C. Ezell, provides an original and fascinating interpretation of weaponry, warfare, and society in nineteenth-and twentieth-century Europe and America.From its beginning, the machine gun threatened established assumptions about the nature of war. In spite of its highly effective use in the European colonization of Africa, the machine gun was resisted by military elites, who clung to the old certanties of the battlefield--the glorious change and opportunities for individual heroism. These values were carried into the trenches of World War I and swept away along with a generation of soldiers.After the war, machine guns became commercially availble in America and in many ways became a symbol of the times. Advertisements touted the Thompson submachine gun as the ideal weapon for protecting factory and farm, while tommy guns entered the culture's imagination with Machine Gun Kelly and Boonie and Clyde. More significantly, Ellis suggests, the machine gun was the catalyst for the modern arms race. It necessitated a technological response: first the armored tank, then the jet fighter, and, perhaps ultimately, the hydrogen bomb.

    In one of modern history’s most miraculous occurrences, communism imploded–and not with a bang, but with a whimper. Now two of the foremost scholars of East European and Soviet affairs, Stephen Kotkin and Jan T. Gross, drawing upon two decades of reflection, revisit this crash. In a crisp, concise, unsentimental narrative, they employ three case studies–East Germany, Romania, and Poland–to illuminate what led Communist regimes to surrender, or to be swept away in political bank runs. This is less a story of dissidents, so-called civil society, than of the bankruptcy of a ruling class–communism’s establishment, or “uncivil society.” The Communists borrowed from the West like drunken sailors to buy mass consumer goods, then were unable to pay back the hard-currency debts and so borrowed even more. In Eastern Europe, communism came to resemble a Ponzi scheme, one whose implosion carries enduring lessons. From East Germany’s pseudotechnocracy to Romania’s megalomaniacal dystopia, from Communist Poland’s cult of Mary to the Kremlin’s surprise restraint, Kotkin and Gross pull back the curtain on the fraud and decadence that cashiered the would-be alternative to the market and democracy, an outcome that opened up to a deeper global integration that has proved destabilizing.

    These bloody events echoed an older political rift in Egypt and the Middle East: the splitting of nationalists and Islamists during the rule of Egyptian president and Arab nationalist leader Gamal Abdel Nasser. In Making the Arab World, Fawaz Gerges, one of the world's leading authorities on the Middle East, tells how the clash between pan-Arab nationalism and pan-Islamism has shaped the history of the region from the 1920s to the present. Gerges tells this story through an unprecedented dual biography of Nasser and another of the twentieth-century Arab world's most influential figures--Sayyid Qutb, a leading member of the Muslim Brotherhood and the father of many branches of radical political Islam. Their deeply intertwined lives embody and dramatize the divide between Arabism and Islamism. Yet, as Gerges shows, beyond the ideological and existential rhetoric, this is a struggle over the state, its role, and its power. Based on a decade of research, including in-depth interviews with many leading figures in the story, Making the Arab World is essential reading for anyone who wants to understand the roots of the turmoil engulfing the Middle East, from civil wars to the rise of Al-Qaeda and ISIS.

     "Adam Zamoyski's The Polish Way is a stunner; a comprehensive history of Poland. . . Clear, calm, beautifully written, its scope is enormous, its story enthralling and its illustrations magnificent." BERNARD LEVIN, The Times of London "Mr. Zamoyski, although born in New York and educated at Oxford, writes as an insider. Is this because the Zamoyskis have for the last 400 years been playing a leading role in Poland, a role often characterized by a greater public spirit and sense of responsibility than those possessed by the other magnate families? Mr. Zamoyski believes there is a need for a new synthesis of Poland's past because of the heavily nationalist and political coloring of existing works. 'Foreign historians,' he writes, 'have patronised, while Poles have fought back with all the handicaps of the besieged.' He strives to place Polish history more squarely in its European context, and he pays special attention to developments that had repercussions beyond the boundaries of the country. For example, he emphasizes the phenomenon of the Polish parliamentary state in Central Europe, its spectacular 16th century success and its equally spectacular disintegration two centuries later. . . This is popular history at its best, neither shallow nor simplistic. . . lavish illustrations, good maps and intriguing charts and genealogical tables make this book particularly attractive." New York Times Book Review Publishing House: Hippocrene Books, New York 1993 Softcover book measuring 6" x 9.5" 422 pages English Language Version All books are shipped through t

    Powers is a profound and sometimes funny introduction to control theory as applied to the behavior of living things. Written for the common reader, MSOB demonstrates how "living control systems" really behave and interact. Deliberately simple examples peel back the layers of Powers' Perceptual Control Theory (PCT) to reveal its universal truths. PCT is taught in the Life Science disciplines in a growing number of universities worldwide. Practical PCT applications continue to multiply: the study of infants (Netherlands); the turnaround of troubled schools (USA, Australia), Leadership Training (USA, Canada).

    The image, widespread among antislavery leaders before the Civil War, captures their long-standing strategy for peaceful abolition: they would surround the slave states with a cordon of freedom. They planned to use federal power wherever they could to establish freedom: the western territories, the District of Columbia, the high seas. By constricting slavery they would induce a crisis: slaves would escape in ever-greater numbers, the southern economy would falter, and finally the southern states would abolish the institution themselves. For their part the southern states fully understood this antislavery strategy. They cited it repeatedly as they adopted secession ordinances in response to Lincoln's election. The scorpion's sting is the centerpiece of this fresh, incisive exploration of slavery and the Civil War: Was there a peaceful route to abolition? Was Lincoln late to emancipation? What role did race play in the politics of slavery? With stunning insight James Oakes moves us ever closer to a new understanding of the most momentous events in our history.

    Winner of the Letitia Brown Memorial Publication Prize.

    Since that time, all levels of military have used the teaching on Sun Tzu to warfare and civilization have adapted these teachings for use in politics, business and everyday life. The Art of War is a book which should be used to gain advantage of opponents in the boardroom and battlefield alike.

    This is the first book to deal exclusively with the nature of command itself, and to trace its development over two thousand years from ancient Greece to Vietnam. It treats historically the whole variety of problems involved in commanding armies, including staff organization and administration, communications methods and technologies, weaponry, and logistics. And it analyzes the relationship between these problems and military strategy.In vivid descriptions of key battles and campaigns--among others, Napoleon at Jena, Moltke's K�niggr�tz campaign, the Arab-Israeli war of 1973, and the Americans in Vietnam--Martin van Creveld focuses on the means of command and shows how those means worked in practice. He finds that technological advances such as the railroad, breech-loading rifles, the telegraph and later the radio, tanks, and helicopters all brought commanders not only new tactical possibilities but also new limitations.Although vast changes have occurred in military thinking and technology, the one constant has been an endless search for certainty--certainty about the state and intentions of the enemy's forces; certainty about the manifold factors that together constitute the environment in which war is fought, from the weather and terrain to radioactivity and the presence of chemical warfare agents; and certainty about the state, intentions, and activities of one's own forces. The book concludes that progress in command has usually been achieved less by employing more advanced technologies than by finding ways to transcend the limitations of existing ones.

    As a military aide to George Washington, forceful critic of the Articles of Confederation, persuasive proponent of ratification of the Constitution, first Secretary of the Treasury, and leader of the Federalist party, Hamilton devoted himself to the creation of a militarily and economically powerful American nation guided by a strong republican government. His public and private writings demonstrate the perceptive intelligence, confident advocacy, driving ambition, and profound concern for honor and reputation that contributed both to his rise to fame and to his tragic early death.Arranged chronologically, Writings contains more than 170 letters, speeches, essays, reports, and memoranda written between 1769 and 1804. Included are all 51 of Hamilton's contributions to The Federalist, as well as subsequent writing calling for a broad construction of federal power under the Constitution; his famous speech to the Constitutional Convention, which gave rise to accusations that he favored monarchy; early writings supporting the Revolutionary cause and a stronger central government; his visionary reports as Treasury secretary on the public credit, a national bank, and the encouragement of American manufactures; a detailed confession of adultery made by Hamilton in order to defend himself against charges of official misconduct; and his self-destructive attack on John Adams during the 1800 campaign. An extensive selection of private letters illuminates Hamilton's complex relationship with George Washington, his deep affection for his wife andchildren, his mounting fears during the 1790s regarding the Jeffersonian opposition and the French Revolution, and his profound distrust of Aaron Burr. Included in an appendix are conflicting eyewitness accounts of the Hamilton-Burr duel.

    As he crossed the Congo River in an almost empty ferry boat, all he could see were lines of people trying to travel the other way—out of the Congo. Within his first two weeks he found himself on the wrong end of a revolver as militiamen played Russian-roulette, Congo style, with him. During his first year, the charismatic and reckless political leader, Patrice Lumumba, was murdered and Devlin was widely thought to have been entrusted with (he was) and to have carried out (he didn't) the assassination. Then he saved the life of Joseph Desire Mobutu, who carried out the military coup that presaged his own rise to political power. Devlin found himself at the heart of Africa, fighting for the future of perhaps the most strategically influential country on the continent, its borders shared with eight other nations. He met every significant political figure, from presidents to mercenaries, as he took the Cold War to one of the world's hottest zones. This is a classic political memoir from a master spy who lived in wildly dramatic times.

    Examines the transformation of Imperial China to Communist China, discusses the social and cultural changes that have occurred, and looks at modern economic development in China.