A good idea can inspire one commercial. But a good insight can fuel a thousand ideas, a thousand commercials. An insight gives you an entirely new way of thinking about your business. Consider just a few of the breakthrough insights that Dusenberry's agency, BBDO, has offered their clients over the years: That General Electric's unifying tagline should be ?We bring good things to life.? That Pepsi should be targeting the ?Pepsi Generation.? That Ronald Reagan's 1984 reelection theme should be ?Morning in America.? That Visa should compare itself with American Express, not MasterCard. Talk about moving the needle!Dusenberry argues that these brainstorms don?t come out of thin air, even at a world class organization like BBDO. They are actually the result of a rigorous and disciplined process of insight generation, one that any manager in any type of business can adopt. Dusenberry explains this process?Research, Analysis, Insight, Strategy, and Execution (RAISE)?in plain English. And he offers examples of some of the greatest business insights of our time, from the birth of Federal Express to the positioning of HBO."Moving the Needle" will help businesspeople get to the heart of their toughest problems.

    Readers will discover a new perspective on Miles's working methods, as well as in in-depth, chronological understanding and analysis of the music produced from 1967 to 1991 - a period that's been both neglected and misunderstood.

    Although they are powerful and politically connected, the D’Vaires stick to their mansion in Arizona. For one of their High Kings, his desire to stay home is visceral. High King Aleksander D’Vairedraconis is a dragon shifter who suffers from agoraphobia. His mate is a recent addition to the household, and when High King Rafe D’Vairedraconis receives an invitation to the annual dragon fair, he is encouraged to do more than throw it in the trash. He would never do anything to hurt his other half, but Rafe can see the possibilities for fun and adventure. After some consideration—and tantalizing daydreams about the D’Vaires crafting their masquerade costumes—Rafe finds the perfect solution and charges forward with his plans while simultaneously protecting Aleksander. Soon, the D’Vaires are whisked away to an event where they can pretend everyone is a dragon, and when it’s over the entire family vows they will never miss it again.

    As a graduate of the world’s best veterinary school, he also thought his profession would come naturally to him. He quickly learned not to make assumptions…Bruce began his career at the prestigious Woodrow Singleton surgery in the heart of the Knightsbridge. Frequented by Britain’s most distinguished pet owners, from Duchesses and Sultans to Paul McCartney and Elizabeth Taylor, it also cared for the exotic inhabitants of the Harrods’ ‘Zoo Department.’Over the next few years, an arc of clients would cross Bruce’s table, from cats and dogs to alligators, pumas and even a capuchin monkey. Each adventure taught Bruce far more than any textbook ever could, while skilful veterinary nurses provided the greatest lessons of all.Call the Vet is a wonderfully rich and warmly funny memoir. Set against the vibrant backdrop of 1970s’ London, it explores the unique bond between pets and their owners; the common thread of compassion that unites all cultures and classes, and the discovery of love and joy in unexpected places.Perfect for fans of Noel Fitzpatrick, Ben Fogle and Kate Humble!

    I’m hoping that my new developer can work miracles with this code… but I’m not prepared for the temptation he works on my heart. Carter I can’t believe I’m really here. Following Garrett’s career as a teenager is what inspired me to become a developer, and now I’ve literally got my dream job. So you’d think life would be perfect, right? But between my old boss being just a bit creepy about trying to get me to come back to work for him and my new boss being just a bit too attractive for his own good, I think it’s safe to say I’m stuck between a rock and a very hard place. Taking a Chance is a standalone mpreg shifter book featuring corporate espionage, an accidental pregnancy, and of course, a HEA sure to make your heart swoon. Get this book and 4 other fantastic books in the Complete Hunter's Haven Series Bundle!!!

    When we listen, we can notice that there are seven main lessons he encourages for people to learn. By learning and implementing these lessons and habits into your everyday life, you can increase your likelihood of achieving your goals and manifesting your dreams into reality. These habits work in both your personal life, as well as your career life, and will assist you in making the most of any opportunity. It is important to realize that you must work simultaneously on your personal and business lives to achieve success in either, because as Anthony says: “Success without fulfillment is failure.” You cannot truly succeed in one, if you are unhappy and failing within’ the other.

    But few could have imagined that Pacquiao would have ever reached the pinnacle of his sport, considering his background. He ran away from home—a cardboard shack in General Santos City in the Philippines—at age fourteen. After making his way to Manila, and eventually the United States, Pacquiao hooked up with trainer Freddie Roach in 2001, and, from there, his fighting career took off.Named one of Time magazine’s “100 Most Influential People in the World” last year, the aptly nicknamed Pac-Man is a fascinating figure who will go down as one of the greatest boxers in history.

    The bloke can write. He rhapsodizes about heroin better than anyone since Jim Carroll. With the flick of his enviable pen, he can summarize childhood thus: ‘My very first utterance in life was not a single word, but a sentence. It was, ‘Don’t do that.’... Russell Brand has a compelling story." — New York Times Book ReviewThe gleeful and candid New York Times bestselling autobiography of addiction, recovery, and rise to fame from Russell Brand, star of Forgetting Sarah Marshall and one of the biggest personalities in comedy today.Picking up where he left off in My Booky Wook, movie star and comedian Russell Brand details his rapid climb to fame and fortune in a shockingly candid, resolutely funny, and unbelievably electrifying tell-all: Booky Wook 2. Brand’s performances in Arthur, Get Him to the Greek, and Forgetting Sarah Marshall have earned him a place in fans’ hearts; now, with a drop of Chelsea Handler’s Chelsea Chelsea Bang Bang, a dash of Tommy Lee’s Dirt, and a spoonful of Nikki Sixx’s The Heroin Diaries, Brand goes all the way—exposing the mad genius behind the audacious comic we all know (or think we know) and love (or at least, lust).

    Scally kid from Kirkby turned multiple European Cup winner. Adopted Geordie. Liverpool legend and scorer of arguably Anfield’s most famous goal. Kevin Keegan’s trusted right-hand man at Newcastle United. And partial to a pint or five and a punt on the horses. Now, for the first time, the 1980 PFA Player of the Year and Football Writers’ Footballer of the Year lifts the lid on his successes at Liverpool, the near misses at Newcastle, controversies he found himself caught up in and the famous players he shared a dressing room with. It’s a roller-coaster tale spanning more than half a century that takes McDermott from the high-rise flats of his home town to the pinnacle of European football; from the booze and banter of a Merseyside social club to the madness of a matchday dugout. A read every bit as thrilling as his FA Cup wonder goal against Tottenham, McDermott’s long-awaited autobiography will appeal to Kopites and Toon fans alike, plus football followers intrigued about one of the most colourful characters in the game. Like the man himself, Terry Mac: Living For The Moment is cheerful, entertaining and straight to the point.

    Along the way, readers join the author in discovering: • The scary side of fishing; • Why it’s wrong when board games become blood sports; • The unexpected connection between cooking classes and true romance; • How the author's cat convinced him to take up yoga (and why that was a terrible idea); • Golfing for the ball challenged; • The thrill of jumping out of an airplane without risking your life; • The eternal appeal of Elly May Clampett; and, • How to do nothing without feeling guilty about it.

    Schultz was a noted author, explorer, Glacier National Park guide, fur trader and historian of the Blackfoot Indians. While operating a fur trading post at Carroll, Montana and living amongst the Pikuni tribe during the period 1880-82, he was given the name "Apikuni" by the Pikuni chief, Running Crane. Schultz is most noted for his prolific stories about Blackfoot life and his contributions to the naming of prominent features in Glacier National Park. Mr. Schultz is one of the last of the old-time frontiersmen, who was with a tribe of Blackfeet for years; and his books, into which he puts his rich store of memories of bygone days, have been called “the best of their kind ever written. The dreadful river cave tells the story of a young, brave, black Elk, and his exciting adventures centering about a mysterious cave behind a water-fall. This book originally published by Houghton Mifflin in 1920 has been reformatted for the Kindle and may contain an occasional defect from the original publication or from the reformatting.

    That same year, he finished third on the Big Wave World Tour, despite only surfing three of the five events. Chris’s mantra is Dream it, See it, Believe it, Achieve it. With his infectious enthusiasm, Chris tells how he pulled off death-defying antics, time and again, overcame overwhelming obstacles and manoeuvred around the many random twists of fate to achieve his goals and fulfil his dreams.

    

     When her wagon train was 8 miles from Fort Laramie, Wyoming, a Sioux Oglalas war party, in war-paint, suddenly appeared and began to encircle their wagons, pretending to be most friendly and asking for presents. The Indians urged the emigrants on, and offered to accompany them, so that they pushed on in company for a short time, until it was saw that they were approaching a ravine where his party would be at a disadvantage, and he insisted on camping outside of it. The Indians, after some hesitation, agreed, and the travellers began to make preparations for supper, when suddenly the Indians fired a volley at them. Some of those who escaped the attack succeeded in hiding in the brushwood, but Mrs. Kelly and her adopted daughter, Mary, as well as Mrs. Larimer and her children, became the prisoners of the Indians. After the second night of capture, Larimer and her son Frank managed to escape and were later reunited with her husband at Camp Collins, Colorado Territory. Larimer wrote of her harrowing captivity and escape in her 1871 book "The Capture and Escape: Life Among the Sioux." In describing dangers encountered during their escape from the Indians, Larimer noted: "The horrors of our situation were harassing to contemplate. The wolves seemed congregated upon the highlands, and, awaking from their night’s repose, their wailing cries echoed back from the distant hills with terrific clearness. These prowling creatures abound in that country, where some species attain a great size. Even the buffalo, which does not fear them in the herd, knows his danger when overtaken alone; and the solitary bull, secreted from its hunter, succumbs before the united force of a gang of wolves." Sarah Luse Larimer (1836-1913) was born in Pennsylvania, headed west in 1859 with her husband, living for a while in Allen County, Kansas, where she operated a photographic gallery. In 1864, along with her husband and son the family set out for the mines of Idaho Territory, when their plans were disrupted by Oglalas on the warpath. John Bratt in his 1921 book "Trails of Yesterday" writes of Larimer: "At Sherman Station I became well acquainted with Mrs. Larimer and her son, who kept a general store there, bought and sold ties and cord wood, while her husband had a star route mail contract from Point of Rocks north. There was also a Mrs. Kelly living near the station. These two women and Mrs. Larimer's son had been captured by the Sioux Indians near Fort Laramie. Mrs. Larimer and her son, after two weeks' captivity in the lodge of the chief, stole away one night and though the Indians hunted them day and night, they succeeded in eluding them and got back to the fort, after suffering unmentionable cruelties. Mrs. Kelly, not so fortunate, was taken by the Indians up on the Missouri River and kept with the band over six months." In describing the moment of rescue by a passing wagon train, Larimer writes that "as we sat in this shelter, which proved to be the last, a most joyful and welcome sound greeted our ears —one in which there was no mistake—our own language, spoken by some boys who passed, driving cattle."

    Its heroes are dead, its halls are ruins, and its great battles between Light and Dark are forgotten. Only the Stewards remember, and they keep their centuries-long vigil, sworn to protect humanity if the Dark King ever returns.Sixteen-year-old dock boy Will is on the run, pursued by the men who killed his mother. When an old servant tells him of his destiny to fight beside the Stewards, Will is ushered into a world of magic, where he must train to play a vital role in the oncoming battle against the Dark.As London is threatened by the Dark King’s return, the reborn heroes and villains of a long-forgotten war begin to draw battle lines. But as the young descendants of Light and Dark step into their destined roles, old allegiances, old enmities and old flames are awakened. Will must stand with the last heroes of the Light to prevent the fate that destroyed their world from returning to destroy his own.