Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.”—Edward Bernays, PropagandaA seminal and controversial figure in the history of political thought and public relations, Edward Bernays (1891–1995), pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed “engineering of consent.” During World War I, he was an integral part of the U.S. Committee on Public Information (CPI), a powerful propaganda apparatus that was mobilized to package, advertise and sell the war to the American people as one that would “Make the World Safe for Democracy.” The CPI would become the blueprint in which marketing strategies for future wars would be based upon.Bernays applied the techniques he had learned in the CPI and, incorporating some of the ideas of Walter Lipmann, became an outspoken proponent of propaganda as a tool for democratic and corporate manipulation of the population. His 1928 bombshell Propaganda lays out his eerily prescient vision for using propaganda to regiment the collective mind in a variety of areas, including government, politics, art, science and education. To read this book today is to frightfully comprehend what our contemporary institutions of government and business have become in regards to organized manipulation of the masses.This is the first reprint of Propaganda in over 30 years and features an introduction by Mark Crispin Miller, author of The Bush Dyslexicon: Observations on a National Disorder.

    Lyman, vice-president, American Eagle Outfitters

    Unfortunately most of these are PREDICTABLE and AVOIDABLE. Tact and diplomacy can only get you so far in the wild and wacky world of project work. A combination of outrageous creativity, sheer bravado and nerves of steel will serve you far better than any fancy-schmancy Microsoft Project Gantt chart!'Scrappy Project Management' is about what REALLY happens in the project environment, how to survive it, and how to make sure that your team avoids the predictable and avoidable pitfalls that every project faces.

    His detractors claim he's a racist, a loose cannon--and worse. In 43 years with the L.A.P.D., he's been involved with cases from Patty Hearst to the Hillside Strangler, the Watts Riots to the Black Panthers, the Robert Kennedy assassination to the video-taped beating of Rodney King. Now Gates tells all. 16-page photo insert.

    A decorated Green Beret who spent years in Afghanistan and Iraq training indigenous fighters, Gant argued for embedding autonomous units with tribes across Afghanistan to earn the Afghans’ trust and transform them into a reliable ally with whom we could defeat the Taliban and counter al-Qaeda networks. The military's top brass, including General David Petraeus, commander of U.S. Forces in Afghanistan, approved, and Gant was tasked with implementing his controversial strategy.Veteran war correspondent Ann Scott Tyson first spoke with Gant when he was awarded the Silver Star in 2007. Tyson soon came to share Gant’s vision, so she accompanied him to Afghanistan, risking her life to embed with the tribes and chronicle their experience. And then they fell in love.Illustrated with dozens of photographs, American Spartan is their remarkable story—one of the most riveting, emotional narratives of wartime ever published.

    This is the story of the corporate vultures that feed on the weak and ruin our planet in the process-a story that spans the globe and decades.For Vultures' Picnic, investigative journalist Greg Palast has spent his career uncovering the connection between the world of energy (read: oil) and finance. He's built a team that reads like a casting call for a Hollywood thriller-a Swiss multilingual investigator, a punk journalist, and a gonzo cameraman-to reveal how environmental disasters like the Gulf oil spill, the Exxon Valdez, and lesser-known tragedies such as Tatitlek and Torrey Canyon are caused by corporate corruption, failed legislation, and, most interestingly, veiled connections between the financial industry and energy titans. Palast shows how the International Monetary Fund, World Bank, World Trade Organization, and Central Banks act as puppets for Big Oil.With Palast at the center of an investigation that takes us from the Arctic to Africa to the Amazon, Vultures' Picnic shows how the big powers in the money and oil game slip the bonds of regulation over and over again, and simply destroy the rules that they themselves can't write-and take advantage of nations and everyday people in the process.

    They start from a single assertion: Leaders do whatever keeps them in power. They don’t care about the “national interest”—or even their subjects—unless they have to. This clever and accessible book shows that the difference between tyrants and democrats is just a convenient fiction. Governments do not differ in kind but only in the number of essential supporters, or backs that need scratching. The size of this group determines almost everything about politics: what leaders can get away with, and the quality of life or misery under them. The picture the authors paint is not pretty. But it just may be the truth, which is a good starting point for anyone seeking to improve human governance.

    Albert O. Hirschman makes a basic distinction between alternative ways of reacting to deterioration in business firms and, in general, to dissatisfaction with organizations: one, "exit," is for the member to quit the organization or for the customer to switch to the competing product, and the other, "voice," is for members or customers to agitate and exert influence for change "from within." The efficiency of the competitive mechanism, with its total reliance on exit, is questioned for certain important situations. As exit often undercuts voice while being unable to counteract decline, loyalty is seen in the function of retarding exit and of permitting voice to play its proper role. The interplay of the three concepts turns out to illuminate a wide range of economic, social, and political phenomena. As the author states in the preface, "having found my own unifying way of looking at issues as diverse as competition and the two-party system, divorce and the American character, black power and the failure of 'unhappy' top officials to resign over Vietnam, I decided to let myself go a little."

    Perhaps they lack opportunity, perhaps they lack support, perhaps they lack tools or training or education. But everyone has potential. This I know. Our Founders knew it too. They had the radical insight that the right to fulfill your potential— to use your God-given gifts—is a right that comes from God and cannot be taken away by government.”Since the 2006 publication of her New York Times bestseller, Tough Choices, former Hewlett-Packard CEO Carly Fiorina has faced a new round of challenges. She ran for the Senate as a Republican in deep-blue California but was unable to unseat the entrenched incumbent. She battled breast cancer, wondering if she’d even survive. Worst of all, she suffered the devastating loss of a beloved daughter. Yet despite these setbacks and tragedies, she remains undaunted: “I’ve come to see lessons and blessings in these passages. I know now that life is not measured in time. Life is measured in love and positive contributions and moments of grace.”Now, Fiorina shares the lessons she’s learned from both her difficulties and triumphs. Drawing on her experience as a pioneering business and nonprofit leader, a politically active citizen, and a parent, she diagnoses the largest problem facing our country today: untapped potential. Too often, American men and women are held back by systems that prevent them from working and flourishing. Too many people lose hope for themselves. Too many lack the opportunity to use their gifts and live lives of meaning, dignity, and purpose.In 2014, Fiorina launched the Unlocking Potential Project, a new grassroots organization, to share a message with those who worry about America’s future: we have all the resources we need to prosper, but we don’t tap into them. By ignoring conservative principles—or failing to articulate those principles in ways that connect with regular people—politicians have failed their constituents, abandoning them to the crushing burden of our bloated government.Fiorina believes that politics, like business, is primarily about people. With warmth and compassion, she provides a vision that reaches across the usual barriers of gender, race, income, and party affiliation to craft a message that appeals to a wide range of Americans: a message of hope. As she learned facing life’s challenges, “Hope is a curiously strong thing.” Her story—and her ideas—will restore hope to those discouraged about the future.

    And they tell the inside story of one of the most amazing grassroots political campaigns ever run.Fast-paced, provocative, and profound, Rules for Revolutionaries stands as a liberating challenge to the low expectations and small thinking that dominates too many advocacy, non-profit, and campaigning organizations--and points the way forward to a future where political revolution is truly possible.

    After a year of courtship, Katie is ready to settle down and start her life as an Amish wife, but Zach finds himself longing for a wider world than his childhood home of Faith's Landing. Caught between love and possibility, societal expectations and the temptations of the flesh, will Zach and Katie's love be strong enough to survive the oncoming storm? This is Book 3 of 3 of the A Lancaster Amish Storm (Amish Faith Through Fire) serial. IF YOU LOVE CHRISTIAN BOOKS, SCROLL UP AND GRAB YOUR COPY NOW!

    This title outlines the strategy women should adopt in order to achieve successful relationships with bosses, clients, lovers and parents. It also discusses how to become powerful without becoming a man.

    Wynalda has constructed a painstakingly detailed day-by-day breakdown of president Abraham Lincoln’s decisions in office—including his signing of the Homestead Act on May 20, 1862; his signing of the legislation enacting the first federal income tax on August 5, 1861; and more personal incidents like the day his eleven-year-old son, Willie, died. Revealed are Lincoln’s private frustrations on September 28, 1862, as he wrote to vice president Hannibal Hamlin, “The North responds to the [Emancipation] proclamation sufficiently with breath; but breath alone kills no rebels.”366 Days in Abraham Lincoln’s Presidency includes fascinating facts like how Lincoln hated to hunt but loved to fire guns near the unfinished Washington monument, how he was the only president to own a patent, and how he recited Scottish poetry to relieve stress. As Scottish historian Hugh Blair said, “It is from private life, from familiar, domestic, and seemingly trivial occurrences, that we most often receive light into the real character.”Covering 366 nonconsecutive days (including a leap day) of Lincoln’s presidency, this is a rich, exciting new perspective of our most famous president. This is a must-have edition for any historian, military history or civil war buff, or reader of biographies.

    These machines had wondrous powers, yet made unexpected demands on their owners. Telephones broke free of the chains that had shackled them to bedside tables and office desks. No one was out of touch, or wanted to be out of touch. Instant communication became a birthright. A new world, located no one knew exactly where, came into being, called "virtual" or "online," named "cyberspace" or "the Internet" or just "the network." Manners and markets took on new shapes and guises. As all this was happening, James Gleick, author of the groundbreaking" Chaos," columnist for" The New York Times" "Magazine," and--very briefly--an Internet entrepreneur, emerged as one of our most astute guides to this new world. His dispatches--by turns passionate, bewildered, angry, and amazed--form an extraordinary chronicle. Gleick loves what the network makes possible, and he hates it. Software makers developed a strangely tolerant view of an ancient devil, the product defect. One company, at first a feisty upstart, seized control of the hidden gears and levers of the new economy. We wrestled with novel issues of privacy, anonymity, and disguise. We found that if the human species is evolving a sort of global brain, it's susceptible to new forms of hysteria and multiple-personality disorder. "What Just Happened" is at once a remarkable portrait of a world in the throes of transformation and a prescient guide to the transformation still to come.

    From the time of the Greeks and the Persians clashing in the Mediterranean, sea power has determined world power. To an extent that is often underappreciated, it still does. No one understands this better than Admiral Jim Stavridis. In Sea Power, Admiral Stavridis takes us with him on a tour of the world's oceans from the admiral's chair, showing us how the geography of the oceans has shaped the destiny of nations, and how naval power has in a real sense made the world we live in today, and will shape the world we live in tomorrow.Not least, Sea Power is marvelous naval history, giving us fresh insight into great naval engagements from the battles of Salamis and Lepanto through to Trafalgar, the Battle of the Atlantic, and submarine conflicts of the Cold War. It is also a keen-eyed reckoning with the likely sites of our next major naval conflicts, particularly the Arctic Ocean, Eastern Mediterranean, and the South China Sea. Finally, Sea Power steps back to take a holistic view of the plagues to our oceans that are best seen that way, from piracy to pollution.When most of us look at a globe, we focus on the shape of the of the seven continents. Admiral Stavridis sees the shapes of the seven seas. After reading Sea Power, you will too. Not since Alfred Thayer Mahan's legendary The Influence of Sea Power upon History have we had such a powerful reckoning with this vital subject.