Then came SuperFreakonomics, a documentary film, an award-winning podcast, and more.Now, with Think Like a Freak, Steven D. Levitt and Stephen J. Dubner have written their most revolutionary book yet. With their trademark blend of captivating storytelling and unconventional analysis, they take us inside their thought process and teach us all to think a bit more productively, more creatively, more rationally—to think, that is, like a Freak.Levitt and Dubner offer a blueprint for an entirely new way to solve problems, whether your interest lies in minor lifehacks or major global reforms. As always, no topic is off-limits. They range from business to philanthropy to sports to politics, all with the goal of retraining your brain. Along the way, you’ll learn the secrets of a Japanese hot-dog-eating champion, the reason an Australian doctor swallowed a batch of dangerous bacteria, and why Nigerian e-mail scammers make a point of saying they’re from Nigeria.Some of the steps toward thinking like a Freak:First, put away your moral compass—because it’s hard to see a problem clearly if you’ve already decided what to do about it.Learn to say “I don’t know”—for until you can admit what you don’t yet know, it’s virtually impossible to learn what you need to.Think like a child—because you’ll come up with better ideas and ask better questions.Take a master class in incentives—because for better or worse, incentives rule our world.Learn to persuade people who don’t want to be persuaded—because being right is rarely enough to carry the day.Learn to appreciate the upside of quitting—because you can’t solve tomorrow’s problem if you aren’t willing to abandon today’s dud.Levitt and Dubner plainly see the world like no one else. Now you can too. Never before have such iconoclastic thinkers been so revealing—and so much fun to read.

    After filing a story only two hours after giving birth, and then getting straight back to full-time work the next morning, journalist Amy Westervelt had a revelation: America might claim to revere motherhood, but it treats women who have children like crap. From inadequate maternity leave to gender-based double standards, emotional labor to the "motherhood penalty" wage gap, racist devaluing of some mothers and overvaluing of others, and our tendency to consider women's value only in terms of their reproductive capacity, Westervelt became determined to understand how we got here and how the promise of "having it all" ever even became a thing when it was so far from reality for American women. In Forget "Having It All," Westervelt traces the roots of our modern expectations of mothers and motherhood back to extremist ideas held by the first Puritans who attempted to colonize America and examines how those ideals shifted -- or didn't -- through every generation since. Using this historical backdrop, Westervelt draws out what we should replicate from our past (bringing back home economics, for example, this time with an emphasis on gender-balanced labor in the home), and what we must begin anew as we overhaul American motherhood (including taking a more intersectional view of motherhood, thinking deeply about the ways in which capitalism influences our views on reproduction, and incorporating working fathers into discussions about work-life balance). In looking for inspiration elsewhere in the world, Westervelt turned not to Scandinavia, where every work-life balance story inevitably ends up, but to Japan where politicians, in an increasingly desperate effort to increase the country's birth rates (sound familiar?), tried to apply Scandinavian-style policies atop a capitalist democracy not unlike America's, only to find that policy can't do much in the absence of cultural shift. Ultimately, Westervelt presents a measured, historically rooted and research-backed call for workplace policies, cultural norms, and personal attitudes about motherhood that will radically improve the lives of not just working moms but all Americans.

    Up to 20 percent of the population is born highly sensitive, and now in The Highly Sensitive Child, Aron shifts her focus to highly sensitive children, who share the same characteristics as highly sensitive adults and thus face unique challenges as they grow up.Rooted in Aron's years of experience as a psychotherapist and her original research on child temperament, The Highly Sensitive Child shows how HSCs are born deeply reflective, sensitive to the subtle, and easily overwhelmed. These qualities can make for smart, conscientious, creative children, but with the wrong parenting or schooling, they can become unusually shy or timid, or begin acting out. Few parents and teachers understand where this behavior comes from-and as a result, HSCs are often mislabeled as overly inhibited, fearful, or "fussy,"or classified as "problem children" (and in some cases, misdiagnosed with disorders such as Attention Deficit Disorder). But raised with proper understanding and care, HSCs are no more prone to these problems than nonsensitive children and can grow up to be happy, healthy, well-adjusted adults.In this pioneering work, parents will find helpful self-tests and case studies to help them understand their HSC, along with thorough advice on: - The challenges of raising an highly sensitive child- The four keys to successfully parenting an HSC- How to soothe highly sensitive infants- Helping sensitive children survive in a not-so-sensitive world- Making school and friendships enjoyableWith chapters addressing the needs of specific age groups, from newborns through teens, The Highly Sensitive Child delivers warmhearted, timely information for parents, teachers, and the sensitive children in their lives.

    The better news is that by celebrating the inner strengths and uniqueness of being an "innie" THE INTROVERT ADVANTAGE shows introverts, and the extroverts who love them, how to work with instead of against their temperament to enjoy a well-lived life. Covering relationships, parenting - including parenting the introverted child - socialising, and the workplace, here are coping strategies, tactics for managing energy, and hundreds of valuable tips for not only surviving but truly thriving in an extrovert world.

    But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too.Cowritten by the world's most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. Why did a sign pointing out the problem of vandalism in the Petrified Forest National Park actually increase the theft of pieces of petrified wood? Why did sales of jam multiply tenfold when consumers were offered many fewer flavors? Why did people prefer a Mercedes immediately after giving reasons why they prefer a BMW? What simple message on cards left in hotel rooms greatly increased the number of people who behaved in environmentally friendly ways?Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little-known but proven wisdom.Whether you are in advertising, marketing, management, or sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.

    In I Shouldn't Be Telling You This, she shares her secrets to success. A witty, wise, straight-talking career guide for women, I Shouldn't Be Telling You This is the perfect book for the current economic climate, whether you're just starting out, re-entering the workforce after maternity leave, or simply looking for a career change; essential tips and bold strategies from a gutsy innovator who helped increase Cosmo's circulation by half a million copies per month.

    That means that almost half of our actions aren't conscious choices but the result of our non-conscious mind nudging our body to act along learned behaviors. How we respond to the people around us; the way we conduct ourselves in a meeting; what we buy; when and how we exercise, eat, and drink--a truly remarkable number of things we do every day, regardless of their complexity, operate outside of our awareness. We do them automatically. We do them by habit. And yet, whenever we want to change something about ourselves, we rely on willpower. We keep turning to our conscious selves, hoping that our determination and intention will be enough to effect positive change. And that is why almost all of us fail. But what if you could harness the extraordinary power of your unconscious mind, which already determines so much of what you do, to truly reach your goals?Wendy Wood draws on three decades of original research to explain the fascinating science of how we form habits, and offers the key to unlocking our habitual mind in order to make the changes we seek. A potent mix of neuroscience, case studies, and experiments conducted in her lab, Good Habits, Bad Habits is a comprehensive, accessible, and above all deeply practical book that will change the way you think about almost every aspect of your life. By explaining how our brains are wired to respond to rewards, receive cues from our surroundings, and shut down when faced with too much friction, Wood skillfully dissects habit formation, demonstrating how we can take advantage of this knowledge to form better habits. Her clear and incisive work shows why willpower alone is woefully inadequate when we're working toward building the life we truly want, and offers real hope for those who want to make positive change.

    Journey with inspirational speaker and artist AMBER RAE as she connects you with your voice of worry and wonder, teaches you to listen to your emotions rather than silence them, and encourages you to seize your dreams. Through a thoughtful blend of vulnerability, soulfulness, and science, Amber Rae guides you in expressing the fullness of who you are and the gifts you’re here to give.You don’t have to be held back by Worry when Wonder awaits you every moment of every day.Worry or Wonder: which will you choose?